�ݺ�ߣshows by User: BillMagnuson

�ݺ�ߣshows by User: BillMagnuson / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: BillMagnuson / Fri, 31 Jul 2015 00:22:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: BillMagnuson Satisfy the Demands of Mobile with Intelligent Marketing Automation /slideshow/satisfy-the-demands-of-mobile-with-intelligent-marketing-automation/51121338 2015-150731002227-lva1-app6891
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale. Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)]]>
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale. Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)]]> Fri, 31 Jul 2015 00:22:27 GMT /slideshow/satisfy-the-demands-of-mobile-with-intelligent-marketing-automation/51121338 BillMagnuson@slideshare.net(BillMagnuson) Satisfy the Demands of Mobile with Intelligent Marketing Automation BillMagnuson Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale. Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-150731002227-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale. Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)

Satisfy the Demands of Mobile with Intelligent Marketing Automation from Bill Magnuson

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0 Engaging and Monetizing Gamers with Smart Marketing Automation Technology /slideshow/engaging-and-monetizing-gamers-with-smart-marketing-automation-technology/51121337 2015-150731002225-lva1-app6892
Originally presented at Pocket Gamer Connects on July 7, 2015 by Bill Magnuson (@billmag)]]>
Originally presented at Pocket Gamer Connects on July 7, 2015 by Bill Magnuson (@billmag)]]> Fri, 31 Jul 2015 00:22:25 GMT /slideshow/engaging-and-monetizing-gamers-with-smart-marketing-automation-technology/51121337 BillMagnuson@slideshare.net(BillMagnuson) Engaging and Monetizing Gamers with Smart Marketing Automation Technology BillMagnuson Originally presented at Pocket Gamer Connects on July 7, 2015 by Bill Magnuson (@billmag) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-150731002225-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Originally presented at Pocket Gamer Connects on July 7, 2015 by Bill Magnuson (@billmag)

Engaging and Monetizing Gamers with Smart Marketing Automation Technology from Bill Magnuson

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0 Running your App as a Business /slideshow/turning-yourmobileappintoa-business/14239726 turningyourmobileappintoabusiness-120910152455-phpapp02
Presented at 360 iDev Denver 2012 We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget. With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business. We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base. ]]>
Presented at 360 iDev Denver 2012 We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget. With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business. We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base. ]]> Mon, 10 Sep 2012 15:24:53 GMT /slideshow/turning-yourmobileappintoa-business/14239726 BillMagnuson@slideshare.net(BillMagnuson) Running your App as a Business BillMagnuson Presented at 360 iDev Denver 2012 We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget. With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business. We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/turningyourmobileappintoabusiness-120910152455-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Presented at 360 iDev Denver 2012 We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget. With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business. We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.

Running your App as a Business from Bill Magnuson

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0 https://cdn.slidesharecdn.com/profile-photo-BillMagnuson-48x48.jpg?cb=1530655318 Bill Magnuson is the Co-Founder and CTO of Appboy, an intelligent CRM platform for mobile-first marketers. He oversees the product and engineering organizations within the company, shaping Appboy’s product vision and making it a reality with the incredible design and engineering teams. Bill's career in mobile began at Google working on App Inventor for Android. Following a brief period working at Bridgewater Associates, the world’s largest hedge fund, Bill and fellow Appboy Co-Founder Jon Hyman won the 2011 TechCrunch Disrupt Hackathon, cementing a relationship that would lead to Appboy's creation later that summer. Bill has a B.S. and M.Eng in Computer Science from MIT and hails f www.twitter.com/billmag https://cdn.slidesharecdn.com/ss_thumbnails/2015-150731002227-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/satisfy-the-demands-of-mobile-with-intelligent-marketing-automation/51121338 Satisfy the Demands of... https://cdn.slidesharecdn.com/ss_thumbnails/2015-150731002225-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/engaging-and-monetizing-gamers-with-smart-marketing-automation-technology/51121337 Engaging and Monetizin... https://cdn.slidesharecdn.com/ss_thumbnails/turningyourmobileappintoabusiness-120910152455-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/turning-yourmobileappintoa-business/14239726 Running your App as a ...