�ݺ�ߣshows by User: Bluestatedigital

�ݺ�ߣshows by User: Bluestatedigital / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Bluestatedigital / Tue, 14 Jun 2016 14:55:26 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Bluestatedigital What Associations Can Learn from Political Campaigns /slideshow/what-associations-can-learn-from-political-campaigns/63055725 bsdasaemmcsn2-160614145526
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016. Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners. Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.]]>
Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016. Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners. Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.]]> Tue, 14 Jun 2016 14:55:26 GMT /slideshow/what-associations-can-learn-from-political-campaigns/63055725 Bluestatedigital@slideshare.net(Bluestatedigital) What Associations Can Learn from Political Campaigns Bluestatedigital Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016. Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners. Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bsdasaemmcsn2-160614145526-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sarah Newhall, EVP of Strategy & Insights at Blue State Digital, spoke at ASAE's Marketing, Membership, and Communications Conference on June 13, 2016. Half a century ago, Pennsylvania Avenue looked to Madison Avenue for inspiration on how to engage and persuade voters. In the last decade, the tables have turned. Political campaigns have mastered the art and science of integrated marketing and have many lessons to impart to today’s practitioners. Pulling examples from outside the industry, explore how associations can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. See how associations can move beyond the transactional, to create more authentic and meaningful relationships, which can lead to increased membership, sales, volunteering, and advocacy. By moving people up the ladder of engagement and asking them to take meaningful actions on behalf of the things they care about, associations can create a community of supporters prepared to act on their behalf anytime, anywhere.

What Associations Can Learn from Political Campaigns from Blue State Digital

]]> 514 5 https://cdn.slidesharecdn.com/ss_thumbnails/bsdasaemmcsn2-160614145526-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Mythbusting: Campaign Monitoring & Measurement /Bluestatedigital/mythbusting-campaign-monitoring-measurement blogcopyofbsddcmarketingmonitoring-measuringadvocacyfinal-151123030907-lva1-app6892
One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences. With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:]]>
One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences. With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:]]> Mon, 23 Nov 2015 03:09:07 GMT /Bluestatedigital/mythbusting-campaign-monitoring-measurement Bluestatedigital@slideshare.net(Bluestatedigital) Mythbusting: Campaign Monitoring & Measurement Bluestatedigital One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences. With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council: <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blogcopyofbsddcmarketingmonitoring-measuringadvocacyfinal-151123030907-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences. With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:

Mythbusting: Campaign Monitoring & Measurement from Blue State Digital

]]> 2360 5 https://cdn.slidesharecdn.com/ss_thumbnails/blogcopyofbsddcmarketingmonitoring-measuringadvocacyfinal-151123030907-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 The Secret to Building Communities Online /slideshow/the-secret-to-building-communities-online/51145437 bsdadcouncilsecretscommunitybuilding-150731152021-lva1-app6892
Blue State Digital, Ad Council, and the California Hospital Association discuss the future of online community-building and digital advocacy. We're sharing best practices and lessons learned that will help you engage your supporters around your organization or cause. In this presentation, we'll cover how to: - Create people-focused “digital-first” strategy - Design digital “touch points” to mobilize supporters - Leverage big data to drive peer-to-peer advocacy - Translate online community-building into real-world activities - Set metrics for tracking success Presenters: Nate Byer, Blue State Digital Anne O'Rourke, California Hospital Associations Kate Emanuel, Ad Council]]>
Blue State Digital, Ad Council, and the California Hospital Association discuss the future of online community-building and digital advocacy. We're sharing best practices and lessons learned that will help you engage your supporters around your organization or cause. In this presentation, we'll cover how to: - Create people-focused “digital-first” strategy - Design digital “touch points” to mobilize supporters - Leverage big data to drive peer-to-peer advocacy - Translate online community-building into real-world activities - Set metrics for tracking success Presenters: Nate Byer, Blue State Digital Anne O'Rourke, California Hospital Associations Kate Emanuel, Ad Council]]> Fri, 31 Jul 2015 15:20:21 GMT /slideshow/the-secret-to-building-communities-online/51145437 Bluestatedigital@slideshare.net(Bluestatedigital) The Secret to Building Communities Online Bluestatedigital Blue State Digital, Ad Council, and the California Hospital Association discuss the future of online community-building and digital advocacy. We're sharing best practices and lessons learned that will help you engage your supporters around your organization or cause. In this presentation, we'll cover how to: - Create people-focused “digital-first” strategy - Design digital “touch points” to mobilize supporters - Leverage big data to drive peer-to-peer advocacy - Translate online community-building into real-world activities - Set metrics for tracking success Presenters: Nate Byer, Blue State Digital Anne O'Rourke, California Hospital Associations Kate Emanuel, Ad Council <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bsdadcouncilsecretscommunitybuilding-150731152021-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Blue State Digital, Ad Council, and the California Hospital Association discuss the future of online community-building and digital advocacy. We're sharing best practices and lessons learned that will help you engage your supporters around your organization or cause. In this presentation, we'll cover how to: - Create people-focused “digital-first” strategy - Design digital “touch points” to mobilize supporters - Leverage big data to drive peer-to-peer advocacy - Translate online community-building into real-world activities - Set metrics for tracking success Presenters: Nate Byer, Blue State Digital Anne O'Rourke, California Hospital Associations Kate Emanuel, Ad Council

The Secret to Building Communities Online from Blue State Digital

]]> 2010 5 https://cdn.slidesharecdn.com/ss_thumbnails/bsdadcouncilsecretscommunitybuilding-150731152021-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Make the most of a moment: Storytelling lessons from the marriage equality fight /slideshow/bsd-facebookfreedomtomarry/49558605 bsdfacebookfreedomtomarry-150618144826-lva1-app6892
First presented at Facebook DC with Michael Crawford from Freedom to Marry and Jessalyn Kiesa from Blue State Digital. As we wait for a federal Supreme Court ruling on marriage equality, take a look at lessons from our work with Freedom to Marry on how to build, scale, and mobilize a digital community around your cause. ]]>
First presented at Facebook DC with Michael Crawford from Freedom to Marry and Jessalyn Kiesa from Blue State Digital. As we wait for a federal Supreme Court ruling on marriage equality, take a look at lessons from our work with Freedom to Marry on how to build, scale, and mobilize a digital community around your cause. ]]> Thu, 18 Jun 2015 14:48:26 GMT /slideshow/bsd-facebookfreedomtomarry/49558605 Bluestatedigital@slideshare.net(Bluestatedigital) Make the most of a moment: Storytelling lessons from the marriage equality fight Bluestatedigital First presented at Facebook DC with Michael Crawford from Freedom to Marry and Jessalyn Kiesa from Blue State Digital. As we wait for a federal Supreme Court ruling on marriage equality, take a look at lessons from our work with Freedom to Marry on how to build, scale, and mobilize a digital community around your cause. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bsdfacebookfreedomtomarry-150618144826-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> First presented at Facebook DC with Michael Crawford from Freedom to Marry and Jessalyn Kiesa from Blue State Digital. As we wait for a federal Supreme Court ruling on marriage equality, take a look at lessons from our work with Freedom to Marry on how to build, scale, and mobilize a digital community around your cause.

Make the most of a moment: Storytelling lessons from the marriage equality fight from Blue State Digital

]]> 1253 3 https://cdn.slidesharecdn.com/ss_thumbnails/bsdfacebookfreedomtomarry-150618144826-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 You Won. What’s Next? How to Keep Your Audience Engaged After the 'Big' Moment /slideshow/bsd-usoc-smwnyc/45199406 bsdusocsmwnyc-150226172653-conversion-gate02
We were excited to host this panel at Social Media Week NYC with Olympians Johnny Weir and Tara Lipinski, and friends from the US Olympic Committee, Twitter, and FleishmanHillard. > You just had your big (Olympic-sized) moment. Now what? Join the fabulous Tara Lipinski and Johnny Weir, Olympians and TV personalities; Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital for a lively panel moderated by Mitch Germann of FleishmanHillard, on how you can keep your audience engaged after the big moment—whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant? You’ll learn how to: - Mirror successful campaigns that have kept fans engaged in the offseason or after a big global moment - Leverage new technology and opportunities within Twitter all-year round - Create successful paid and organic media campaign to continue to grow your audience in the offseason Relevant for brands, sports entities, advocacy organizations, nonprofits, and digital strategists.]]>
We were excited to host this panel at Social Media Week NYC with Olympians Johnny Weir and Tara Lipinski, and friends from the US Olympic Committee, Twitter, and FleishmanHillard. > You just had your big (Olympic-sized) moment. Now what? Join the fabulous Tara Lipinski and Johnny Weir, Olympians and TV personalities; Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital for a lively panel moderated by Mitch Germann of FleishmanHillard, on how you can keep your audience engaged after the big moment—whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant? You’ll learn how to: - Mirror successful campaigns that have kept fans engaged in the offseason or after a big global moment - Leverage new technology and opportunities within Twitter all-year round - Create successful paid and organic media campaign to continue to grow your audience in the offseason Relevant for brands, sports entities, advocacy organizations, nonprofits, and digital strategists.]]> Thu, 26 Feb 2015 17:26:53 GMT /slideshow/bsd-usoc-smwnyc/45199406 Bluestatedigital@slideshare.net(Bluestatedigital) You Won. What’s Next? How to Keep Your Audience Engaged After the 'Big' Moment Bluestatedigital We were excited to host this panel at Social Media Week NYC with Olympians Johnny Weir and Tara Lipinski, and friends from the US Olympic Committee, Twitter, and FleishmanHillard. > You just had your big (Olympic-sized) moment. Now what? Join the fabulous Tara Lipinski and Johnny Weir, Olympians and TV personalities; Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital for a lively panel moderated by Mitch Germann of FleishmanHillard, on how you can keep your audience engaged after the big moment—whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant? You’ll learn how to: - Mirror successful campaigns that have kept fans engaged in the offseason or after a big global moment - Leverage new technology and opportunities within Twitter all-year round - Create successful paid and organic media campaign to continue to grow your audience in the offseason Relevant for brands, sports entities, advocacy organizations, nonprofits, and digital strategists. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bsdusocsmwnyc-150226172653-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> We were excited to host this panel at Social Media Week NYC with Olympians Johnny Weir and Tara Lipinski, and friends from the US Olympic Committee, Twitter, and FleishmanHillard. > You just had your big (Olympic-sized) moment. Now what? Join the fabulous Tara Lipinski and Johnny Weir, Olympians and TV personalities; Joey Maestas, Head of Social Media at the US Olympic Committee; Ashley Ramirez, Senior Account Strategist @ Twitter; and Evan Moody, Senior Media Strategist at Blue State Digital for a lively panel moderated by Mitch Germann of FleishmanHillard, on how you can keep your audience engaged after the big moment—whether it’s your athletes taking the global stage, a major legislative victory, or after a breaking news story hits. Because when the world isn’t watching, how do you stay relevant? You’ll learn how to: - Mirror successful campaigns that have kept fans engaged in the offseason or after a big global moment - Leverage new technology and opportunities within Twitter all-year round - Create successful paid and organic media campaign to continue to grow your audience in the offseason Relevant for brands, sports entities, advocacy organizations, nonprofits, and digital strategists.

You Won. What’s Next? How to Keep Your Audience Engaged After the 'Big' Moment from Blue State Digital

]]> 2003 1 https://cdn.slidesharecdn.com/ss_thumbnails/bsdusocsmwnyc-150226172653-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Building A Fan Brand: Driving Loyalty on Social and Beyond /slideshow/building-a-fan-brand/39540090 bsdbuildingafanbrand-140925164158-phpapp02
What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media. Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment. Blue State Digital hosted this presentation during Social Media Week Los Angeles. ]]>
What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media. Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment. Blue State Digital hosted this presentation during Social Media Week Los Angeles. ]]> Thu, 25 Sep 2014 16:41:57 GMT /slideshow/building-a-fan-brand/39540090 Bluestatedigital@slideshare.net(Bluestatedigital) Building A Fan Brand: Driving Loyalty on Social and Beyond Bluestatedigital What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media. Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment. Blue State Digital hosted this presentation during Social Media Week Los Angeles. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bsdbuildingafanbrand-140925164158-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> What do a human cannonball, a car-shaped wedding cake, and a wide-eyed #goalface have in common? They're just a few of the wild (and sometimes weird) ways that people show their love for brands on social media. Colin Stewart (Managing Director, West Coast) and Megan Hoelle (VP, Los Angeles) present an in-depth look at how to use social to stoke people's passions and create true fan brand experiences. From the Green Bay Packers to Ford, we’ll walk you through the makings of a fan brand—and show you why a strategic approach to social is worth the investment. Blue State Digital hosted this presentation during Social Media Week Los Angeles.

Building A Fan Brand: Driving Loyalty on Social and Beyond from Blue State Digital

]]> 2136 3 https://cdn.slidesharecdn.com/ss_thumbnails/bsdbuildingafanbrand-140925164158-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-Bluestatedigital-48x48.jpg?cb=1523512757 We believe that when people come together around their shared passions, they do can nearly anything. Spark a movement. Raise millions of dollars. Rally an army of advocates. Reinvent an organization. Even transform a marketplace. We got our start on the campaign trail, where our people-focused and data-driven strategies have helped elect four presidents (including Barack Obama twice) and transform digital campaigning forever. Today, we work with leading nonprofits, advocacy groups, and brands to mobilize their communities to take action. www.bluestatedigital.com https://cdn.slidesharecdn.com/ss_thumbnails/bsdasaemmcsn2-160614145526-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-associations-can-learn-from-political-campaigns/63055725 What Associations Can ... https://cdn.slidesharecdn.com/ss_thumbnails/blogcopyofbsddcmarketingmonitoring-measuringadvocacyfinal-151123030907-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds Bluestatedigital/mythbusting-campaign-monitoring-measurement Mythbusting: Campaign ... https://cdn.slidesharecdn.com/ss_thumbnails/bsdadcouncilsecretscommunitybuilding-150731152021-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-secret-to-building-communities-online/51145437 The Secret to Building...