�ݺ�ߣshows by User: BrainsOnFire

�ݺ�ߣshows by User: BrainsOnFire / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: BrainsOnFire / Fri, 21 Nov 2014 12:20:54 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: BrainsOnFire WOMMA 2014 | #yeahTHATgreenville /slideshow/womma-2014-yeahthatgreenville/41866208 wommayeahthatgreenville-141121122054-conversion-gate02
When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart. In this session, Brains on Fire Word of Mouth Inspiration Officer, Geno Church share the evolution of THAT Greenville, SC and the #yeahTHATgreenville hashtag. You’ll learn how WOM and traditional advertising worked in tandem to turn a dot on the map into an award-winning destination and a thriving community of loud, proud and passionate advocates. Sure, there may be 36 Greenvilles in the U.S., but there’s only one #yeahTHATGreenville. Takeaways: 1. Visual is powerful. Don’t limit yourself to looking at content as a way to relay information. Content should be art. 2. Success requires both WOM and traditional marketing. A happy partnership between the two can support, boost and enhance the other when they work in tandem. 3. Insight is key. Doing your homework ahead of time allows you to unearth and tap into existing pride and energy. 4. Don’t be afraid to let go. Allow the community to take the reins, own it and make it their own. 5. Keep things fresh. Continually seek out new opportunities and ways to reenergize and engage the community.]]>
When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart. In this session, Brains on Fire Word of Mouth Inspiration Officer, Geno Church share the evolution of THAT Greenville, SC and the #yeahTHATgreenville hashtag. You’ll learn how WOM and traditional advertising worked in tandem to turn a dot on the map into an award-winning destination and a thriving community of loud, proud and passionate advocates. Sure, there may be 36 Greenvilles in the U.S., but there’s only one #yeahTHATGreenville. Takeaways: 1. Visual is powerful. Don’t limit yourself to looking at content as a way to relay information. Content should be art. 2. Success requires both WOM and traditional marketing. A happy partnership between the two can support, boost and enhance the other when they work in tandem. 3. Insight is key. Doing your homework ahead of time allows you to unearth and tap into existing pride and energy. 4. Don’t be afraid to let go. Allow the community to take the reins, own it and make it their own. 5. Keep things fresh. Continually seek out new opportunities and ways to reenergize and engage the community.]]> Fri, 21 Nov 2014 12:20:54 GMT /slideshow/womma-2014-yeahthatgreenville/41866208 BrainsOnFire@slideshare.net(BrainsOnFire) WOMMA 2014 | #yeahTHATgreenville BrainsOnFire When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart. In this session, Brains on Fire Word of Mouth Inspiration Officer, Geno Church share the evolution of THAT Greenville, SC and the #yeahTHATgreenville hashtag. You’ll learn how WOM and traditional advertising worked in tandem to turn a dot on the map into an award-winning destination and a thriving community of loud, proud and passionate advocates. Sure, there may be 36 Greenvilles in the U.S., but there’s only one #yeahTHATGreenville. Takeaways: 1. Visual is powerful. Don’t limit yourself to looking at content as a way to relay information. Content should be art. 2. Success requires both WOM and traditional marketing. A happy partnership between the two can support, boost and enhance the other when they work in tandem. 3. Insight is key. Doing your homework ahead of time allows you to unearth and tap into existing pride and energy. 4. Don’t be afraid to let go. Allow the community to take the reins, own it and make it their own. 5. Keep things fresh. Continually seek out new opportunities and ways to reenergize and engage the community. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wommayeahthatgreenville-141121122054-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart. In this session, Brains on Fire Word of Mouth Inspiration Officer, Geno Church share the evolution of THAT Greenville, SC and the #yeahTHATgreenville hashtag. You’ll learn how WOM and traditional advertising worked in tandem to turn a dot on the map into an award-winning destination and a thriving community of loud, proud and passionate advocates. Sure, there may be 36 Greenvilles in the U.S., but there’s only one #yeahTHATGreenville. Takeaways: 1. Visual is powerful. Don’t limit yourself to looking at content as a way to relay information. Content should be art. 2. Success requires both WOM and traditional marketing. A happy partnership between the two can support, boost and enhance the other when they work in tandem. 3. Insight is key. Doing your homework ahead of time allows you to unearth and tap into existing pride and energy. 4. Don’t be afraid to let go. Allow the community to take the reins, own it and make it their own. 5. Keep things fresh. Continually seek out new opportunities and ways to reenergize and engage the community.

WOMMA 2014 | #yeahTHATgreenville from Brains on Fire

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0 SM Business Forum - Geno Church /slideshow/social-media-business-forum-geno-church/2386898 smbfedit-091030162141-phpapp02
Geno Church's presentation on "People are the Killer App" at the Social Media Business Forum. Raleigh, NC, October 23, 2009]]>
Geno Church's presentation on "People are the Killer App" at the Social Media Business Forum. Raleigh, NC, October 23, 2009]]> Fri, 30 Oct 2009 16:21:39 GMT /slideshow/social-media-business-forum-geno-church/2386898 BrainsOnFire@slideshare.net(BrainsOnFire) SM Business Forum - Geno Church BrainsOnFire Geno Church's presentation on "People are the Killer App" at the Social Media Business Forum. Raleigh, NC, October 23, 2009 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smbfedit-091030162141-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Geno Church's presentation on "People are the Killer App" at the Social Media Business Forum. Raleigh, NC, October 23, 2009

SM Business Forum - Geno Church from Brains on Fire

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0 Social Fresh prezo - Spike Jones /slideshow/social-fresh-prezo-spike-jones/1903982 sofresh-090825090611-phpapp01
Spike's prezo from Social Fresh, August 24, 2009 in Charlotte, NC: 10 Lessons Learned Igniting Word of Mouth Movements]]>
Spike's prezo from Social Fresh, August 24, 2009 in Charlotte, NC: 10 Lessons Learned Igniting Word of Mouth Movements]]> Tue, 25 Aug 2009 09:06:04 GMT /slideshow/social-fresh-prezo-spike-jones/1903982 BrainsOnFire@slideshare.net(BrainsOnFire) Social Fresh prezo - Spike Jones BrainsOnFire Spike's prezo from Social Fresh, August 24, 2009 in Charlotte, NC: 10 Lessons Learned Igniting Word of Mouth Movements <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sofresh-090825090611-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Spike's prezo from Social Fresh, August 24, 2009 in Charlotte, NC: 10 Lessons Learned Igniting Word of Mouth Movements

Social Fresh prezo - Spike Jones from Brains on Fire

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0 Brains on Fire - Gen-Con \'08 /slideshow/brains-on-fire-gencon-08-presentation/697141 gcon-1225134824602349-8
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]]> Mon, 27 Oct 2008 12:13:44 GMT /slideshow/brains-on-fire-gencon-08-presentation/697141 BrainsOnFire@slideshare.net(BrainsOnFire) Brains on Fire - Gen-Con \'08 BrainsOnFire <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gcon-1225134824602349-8-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>

Brains on Fire - Gen-Con \'08 from Brains on Fire

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0 https://cdn.slidesharecdn.com/profile-photo-BrainsOnFire-48x48.jpg?cb=1522803842 Brains on Fire is a word of mouth marketing agency that helps brands ignite powerful, sustainable word of mouth movements. www.brainsonfire.com https://cdn.slidesharecdn.com/ss_thumbnails/wommayeahthatgreenville-141121122054-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/womma-2014-yeahthatgreenville/41866208 WOMMA 2014 | #yeahTHAT... https://cdn.slidesharecdn.com/ss_thumbnails/smbfedit-091030162141-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-business-forum-geno-church/2386898 SM Business Forum - Ge... https://cdn.slidesharecdn.com/ss_thumbnails/sofresh-090825090611-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-fresh-prezo-spike-jones/1903982 Social Fresh prezo - S...