�ݺ�ߣshows by User: BrandAds

�ݺ�ߣshows by User: BrandAds / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: BrandAds / Mon, 03 Mar 2014 18:44:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: BrandAds Oscars Ad Effectiveness Study /slideshow/oscars-ad-effectiveness-study/31866974 oscarsadeffectivenessstudy-140303184437-phpapp01
The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.]]>
The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.]]> Mon, 03 Mar 2014 18:44:37 GMT /slideshow/oscars-ad-effectiveness-study/31866974 BrandAds@slideshare.net(BrandAds) Oscars Ad Effectiveness Study BrandAds The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oscarsadeffectivenessstudy-140303184437-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.

Oscars Ad Effectiveness Study from BrandAds

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1 Super Bowl Study - Full List /slideshow/super-bowl-study-full-list/30821320 superbowlstudyfulllist-140204170515-phpapp01
The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.]]>
The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.]]> Tue, 04 Feb 2014 17:05:15 GMT /slideshow/super-bowl-study-full-list/30821320 BrandAds@slideshare.net(BrandAds) Super Bowl Study - Full List BrandAds The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudyfulllist-140204170515-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.

Super Bowl Study - Full List from BrandAds

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1 2014 Super Bowl Ad Effectiveness Study /slideshow/super-bowl-study/30814852 superbowlstudy-140204135742-phpapp02
Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are – and if they are worth their hefty price tags – have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift – finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it? OBJECTIVE BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl™. METHODOLOGY The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™. FINDINGS The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.]]>
Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are – and if they are worth their hefty price tags – have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift – finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it? OBJECTIVE BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl™. METHODOLOGY The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™. FINDINGS The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.]]> Tue, 04 Feb 2014 13:57:42 GMT /slideshow/super-bowl-study/30814852 BrandAds@slideshare.net(BrandAds) 2014 Super Bowl Ad Effectiveness Study BrandAds Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are – and if they are worth their hefty price tags – have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift – finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it? OBJECTIVE BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl™. METHODOLOGY The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™. FINDINGS The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudy-140204135742-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are – and if they are worth their hefty price tags – have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift – finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it? OBJECTIVE BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl™. METHODOLOGY The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™. FINDINGS The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.

2014 Super Bowl Ad Effectiveness Study from BrandAds

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1 https://cdn.slidesharecdn.com/profile-photo-BrandAds-48x48.jpg?cb=1523711140 Acquired in 2014 by Extreme Reach, BrandAds was a Bay Area-based technology company that provided video advertising analytics software to enterprise marketing organizations. Extreme Reach is the leading provider of video advertising management and distribution solutions that span TV, Digital and Mobile. To see more studies and presentations by Extreme Reach, please visit our �ݺ�ߣShare account: www.slideshare.net/extremereach. extremereach.com https://cdn.slidesharecdn.com/ss_thumbnails/oscarsadeffectivenessstudy-140303184437-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/oscars-ad-effectiveness-study/31866974 Oscars Ad Effectivenes... https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudyfulllist-140204170515-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/super-bowl-study-full-list/30821320 Super Bowl Study - Ful... https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudy-140204135742-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/super-bowl-study/30814852 2014 Super Bowl Ad Eff...