狠狠撸shows by User: BrandAds
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Mon, 03 Mar 2014 18:44:37 GMT狠狠撸Share feed for 狠狠撸shows by User: BrandAdsOscars Ad Effectiveness Study
/slideshow/oscars-ad-effectiveness-study/31866974
oscarsadeffectivenessstudy-140303184437-phpapp01 The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.]]>
The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.]]>
Mon, 03 Mar 2014 18:44:37 GMT/slideshow/oscars-ad-effectiveness-study/31866974BrandAds@slideshare.net(BrandAds)Oscars Ad Effectiveness StudyBrandAdsThe BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/oscarsadeffectivenessstudy-140303184437-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The BrandAds Oscars Ad Effectiveness Study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 38,369 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group, those who did not watch the Oscars and by the separate exposed group after they had watched the Oscars.
]]>
1669810https://cdn.slidesharecdn.com/ss_thumbnails/oscarsadeffectivenessstudy-140303184437-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundspresentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Super Bowl Study - Full List
/slideshow/super-bowl-study-full-list/30821320
superbowlstudyfulllist-140204170515-phpapp01 The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.]]>
The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.]]>
Tue, 04 Feb 2014 17:05:15 GMT/slideshow/super-bowl-study-full-list/30821320BrandAds@slideshare.net(BrandAds)Super Bowl Study - Full ListBrandAdsThe full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudyfulllist-140204170515-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.
]]>
18706https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudyfulllist-140204170515-phpapp01-thumbnail.jpg?width=120&height=120&fit=boundsdocumentBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted12014 Super Bowl Ad Effectiveness Study
/slideshow/super-bowl-study/30814852
superbowlstudy-140204135742-phpapp02 Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are 鈥� and if they are worth their hefty price tags 鈥� have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift 鈥� finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it?
OBJECTIVE
BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl鈩�.
METHODOLOGY
The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group prior to the airing of the Super Bowl鈩� and by the separate exposed group after they had watched the Super Bowl鈩�.
FINDINGS
The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.]]>
Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are 鈥� and if they are worth their hefty price tags 鈥� have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift 鈥� finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it?
OBJECTIVE
BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl鈩�.
METHODOLOGY
The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group prior to the airing of the Super Bowl鈩� and by the separate exposed group after they had watched the Super Bowl鈩�.
FINDINGS
The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.]]>
Tue, 04 Feb 2014 13:57:42 GMT/slideshow/super-bowl-study/30814852BrandAds@slideshare.net(BrandAds)2014 Super Bowl Ad Effectiveness StudyBrandAdsMost of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are 鈥� and if they are worth their hefty price tags 鈥� have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift 鈥� finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it?
OBJECTIVE
BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl鈩�.
METHODOLOGY
The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group prior to the airing of the Super Bowl鈩� and by the separate exposed group after they had watched the Super Bowl鈩�.
FINDINGS
The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.<img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudy-140204135742-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Most of the information published around Super Bowl ads tends to focus on social media metrics, sentiment and YouTube views. While these stories are always intriguing, hard data on how effective Super Bowl ads actually are 鈥� and if they are worth their hefty price tags 鈥� have yet to be released. For the first time ever, insights have been compiled that reveal which brands ran the most effective Super Bowl ads based on actual brand lift 鈥� finally answering the question of the year: is the $4 million investment in a 30-second Super Bowl spot really worth it?
OBJECTIVE
BrandAds conducted a study to determine the effectiveness of the advertisements that aired during the television broadcast of the 2014 Super Bowl鈩�.
METHODOLOGY
The study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from 鈥渧ery likely鈥� to 鈥渧ery unlikely.鈥� Surveys were completed by the control group prior to the airing of the Super Bowl鈩� and by the separate exposed group after they had watched the Super Bowl鈩�.
FINDINGS
The percentage change in likelihood to purchase the advertised products and services, among the exposed group, ranged from -31.66% to 39.50%.
]]>
918625https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudy-140204135742-phpapp02-thumbnail.jpg?width=120&height=120&fit=boundspresentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1https://cdn.slidesharecdn.com/profile-photo-BrandAds-48x48.jpg?cb=1523711140Acquired in 2014 by Extreme Reach, BrandAds was a Bay Area-based technology company that provided video advertising analytics software to enterprise marketing organizations. Extreme Reach is the leading provider of video advertising management and distribution solutions that span TV, Digital and Mobile. To see more studies and presentations by Extreme Reach, please visit our 狠狠撸Share account: www.slideshare.net/extremereach.extremereach.comhttps://cdn.slidesharecdn.com/ss_thumbnails/oscarsadeffectivenessstudy-140303184437-phpapp01-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/oscars-ad-effectiveness-study/31866974Oscars Ad Effectivenes...https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudyfulllist-140204170515-phpapp01-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/super-bowl-study-full-list/30821320Super Bowl Study - Ful...https://cdn.slidesharecdn.com/ss_thumbnails/superbowlstudy-140204135742-phpapp02-thumbnail.jpg?width=320&height=320&fit=boundsslideshow/super-bowl-study/308148522014 Super Bowl Ad Eff...