ºÝºÝߣshows by User: BrandLeadershipColum / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: BrandLeadershipColum / Fri, 06 Nov 2015 18:48:40 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: BrandLeadershipColum Marketing ROI in the Era of Big Data /BrandLeadershipColum/marketing-roi-in-the-era-of-big-data 2012-brite-nyama-marketing-roi-study-151106184840-lva1-app6891
The BRITE '12 conference (March 5-6) marked the unveiling of the Center on Global Brand Leadership and the New York American Marketing Association (NYAMA)'s first BRITE-NYAMA Marketing Measurement in Transition Study entitled, Marketing ROI in the Era of Big Data. The aim of the study was to gain a better understanding of changing practices among large corporate marketers in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. In surveying 253 marketing executives from large corporations, the study found both widespread adoption of new digital tools, and support for the use of new data to drive marketing decisions and measure marketing ROI. However, significant gaps exist between desire and execution as companies strive to measure marketing ROI. The overall picture of marketing by large corporations revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI. http://gsb.columbia.edu/globalbrands http://www.nyama.org]]>
The BRITE '12 conference (March 5-6) marked the unveiling of the Center on Global Brand Leadership and the New York American Marketing Association (NYAMA)'s first BRITE-NYAMA Marketing Measurement in Transition Study entitled, Marketing ROI in the Era of Big Data. The aim of the study was to gain a better understanding of changing practices among large corporate marketers in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. In surveying 253 marketing executives from large corporations, the study found both widespread adoption of new digital tools, and support for the use of new data to drive marketing decisions and measure marketing ROI. However, significant gaps exist between desire and execution as companies strive to measure marketing ROI. The overall picture of marketing by large corporations revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI. http://gsb.columbia.edu/globalbrands http://www.nyama.org]]> Fri, 06 Nov 2015 18:48:40 GMT /BrandLeadershipColum/marketing-roi-in-the-era-of-big-data BrandLeadershipColum@slideshare.net(BrandLeadershipColum) Marketing ROI in the Era of Big Data BrandLeadershipColum The BRITE '12 conference (March 5-6) marked the unveiling of the Center on Global Brand Leadership and the New York American Marketing Association (NYAMA)'s first BRITE-NYAMA Marketing Measurement in Transition Study entitled, Marketing ROI in the Era of Big Data. The aim of the study was to gain a better understanding of changing practices among large corporate marketers in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. In surveying 253 marketing executives from large corporations, the study found both widespread adoption of new digital tools, and support for the use of new data to drive marketing decisions and measure marketing ROI. However, significant gaps exist between desire and execution as companies strive to measure marketing ROI. The overall picture of marketing by large corporations revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI. http://gsb.columbia.edu/globalbrands http://www.nyama.org <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-brite-nyama-marketing-roi-study-151106184840-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The BRITE &#39;12 conference (March 5-6) marked the unveiling of the Center on Global Brand Leadership and the New York American Marketing Association (NYAMA)&#39;s first BRITE-NYAMA Marketing Measurement in Transition Study entitled, Marketing ROI in the Era of Big Data. The aim of the study was to gain a better understanding of changing practices among large corporate marketers in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. In surveying 253 marketing executives from large corporations, the study found both widespread adoption of new digital tools, and support for the use of new data to drive marketing decisions and measure marketing ROI. However, significant gaps exist between desire and execution as companies strive to measure marketing ROI. The overall picture of marketing by large corporations revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI. http://gsb.columbia.edu/globalbrands http://www.nyama.org
Marketing ROI in the Era of Big Data from Center on Global Brand Leadership
]]> 864 7 https://cdn.slidesharecdn.com/ss_thumbnails/2012-brite-nyama-marketing-roi-study-151106184840-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What Is the Future of Data Sharing? /BrandLeadershipColum/what-is-the-future-of-data-sharing aimiathefutureofdatasharingtechnicalreportoct27-151027192239-lva1-app6892
Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive and act on sharing their data with companies. More information is available from: http://gsb.columbia.edu/globalbrands or http://aimia.com ]]>
Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive and act on sharing their data with companies. More information is available from: http://gsb.columbia.edu/globalbrands or http://aimia.com ]]> Tue, 27 Oct 2015 19:22:39 GMT /BrandLeadershipColum/what-is-the-future-of-data-sharing BrandLeadershipColum@slideshare.net(BrandLeadershipColum) What Is the Future of Data Sharing? BrandLeadershipColum Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive and act on sharing their data with companies. More information is available from: http://gsb.columbia.edu/globalbrands or http://aimia.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aimiathefutureofdatasharingtechnicalreportoct27-151027192239-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Columbia Business School&#39;s Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive and act on sharing their data with companies. More information is available from: http://gsb.columbia.edu/globalbrands or http://aimia.com
What Is the Future of Data Sharing? from Center on Global Brand Leadership
]]> 27964 14 https://cdn.slidesharecdn.com/ss_thumbnails/aimiathefutureofdatasharingtechnicalreportoct27-151027192239-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-BrandLeadershipColum-48x48.jpg?cb=1523543108 Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing. The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, gsb.columbia.edu/globalbrands https://cdn.slidesharecdn.com/ss_thumbnails/2012-brite-nyama-marketing-roi-study-151106184840-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds BrandLeadershipColum/marketing-roi-in-the-era-of-big-data Marketing ROI in the E... https://cdn.slidesharecdn.com/ss_thumbnails/aimiathefutureofdatasharingtechnicalreportoct27-151027192239-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds BrandLeadershipColum/what-is-the-future-of-data-sharing What Is the Future of ...