際際滷shows by User: Branded3 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: Branded3 / Mon, 30 Jul 2018 12:58:11 GMT 際際滷Share feed for 際際滷shows by User: Branded3 The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pint Sized Marketing Meetup /slideshow/the-guardian-angels-and-the-deadly-sins-of-ecommerce-seo-dan-saunders-int-sized-marketing-meet-up/107980401 dansaunders-pintsizedmarketingmeet-180730125811
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and donts of SEO for an ecommerce site.]]>
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and donts of SEO for an ecommerce site.]]> Mon, 30 Jul 2018 12:58:11 GMT /slideshow/the-guardian-angels-and-the-deadly-sins-of-ecommerce-seo-dan-saunders-int-sized-marketing-meet-up/107980401 Branded3@slideshare.net(Branded3) The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pint Sized Marketing Meetup Branded3 Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and donts of SEO for an ecommerce site. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dansaunders-pintsizedmarketingmeet-180730125811-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan&#39;s talk guides you through the dos and donts of SEO for an ecommerce site.
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pint Sized Marketing Meetup from Branded3
]]> 1894 4 https://cdn.slidesharecdn.com/ss_thumbnails/dansaunders-pintsizedmarketingmeet-180730125811-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardiff SEO Meet - Emma Barnes /slideshow/fast-and-accurate-seo-reporting-and-diagnostics-with-google-analytics-cardiff-seo-meet-emma-barnes/107122095 emmabarnes-cardiffseomeet-180723135802
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what youre reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.]]>
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what youre reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.]]> Mon, 23 Jul 2018 13:58:02 GMT /slideshow/fast-and-accurate-seo-reporting-and-diagnostics-with-google-analytics-cardiff-seo-meet-emma-barnes/107122095 Branded3@slideshare.net(Branded3) Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardiff SEO Meet - Emma Barnes Branded3 Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what youre reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emmabarnes-cardiffseomeet-180723135802-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what youre reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardiff SEO Meet - Emma Barnes from Branded3
]]> 1180 6 https://cdn.slidesharecdn.com/ss_thumbnails/emmabarnes-cardiffseomeet-180723135802-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Chris Rowett - Supercharging google shopping /slideshow/searchleeds-2018-chris-rowett-supercharging-google-shopping/102609513 supercharginggoogleshoppingbychrisrowett-180618163245
Build, enhance and optimise. From building powerful feeds to advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.]]>
Build, enhance and optimise. From building powerful feeds to advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.]]> Mon, 18 Jun 2018 16:32:45 GMT /slideshow/searchleeds-2018-chris-rowett-supercharging-google-shopping/102609513 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Chris Rowett - Supercharging google shopping Branded3 Build, enhance and optimise. From building powerful feeds to advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/supercharginggoogleshoppingbychrisrowett-180618163245-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Build, enhance and optimise. From building powerful feeds to advanced analysis techniques and the latest tech, Chris Rowett&#39;s SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
SearchLeeds 2018 - Chris Rowett - Supercharging google shopping from Branded3
]]> 1594 5 https://cdn.slidesharecdn.com/ss_thumbnails/supercharginggoogleshoppingbychrisrowett-180618163245-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I learned to stop worrying and love Google Tag Manager /slideshow/searchleeds-2018-emma-barnes-branded3-analytics-tracking-or-how-i-learned-to-stop-worrying-and-love-google-tag-manager-102598013/102598013 emmabarnessearchleeds-180618132354
Have you ever been at the back of a developer queue thinking I wish I could just do this myself but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.]]>
Have you ever been at the back of a developer queue thinking I wish I could just do this myself but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.]]> Mon, 18 Jun 2018 13:23:54 GMT /slideshow/searchleeds-2018-emma-barnes-branded3-analytics-tracking-or-how-i-learned-to-stop-worrying-and-love-google-tag-manager-102598013/102598013 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I learned to stop worrying and love Google Tag Manager Branded3 Have you ever been at the back of a developer queue thinking I wish I could just do this myself but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emmabarnessearchleeds-180618132354-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Have you ever been at the back of a developer queue thinking I wish I could just do this myself but find Google Tag Manager slightly daunting? Emma&#39;s SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I learned to stop worrying and love Google Tag Manager from Branded3
]]> 7814 6 https://cdn.slidesharecdn.com/ss_thumbnails/emmabarnessearchleeds-180618132354-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has to start somewhere /slideshow/searchleeds-2018-hannah-mckie-plas-small-company-or-large-everyone-has-to-start-somewhere/102584110 searchleeds-hannahmckie-180618085702
Whether youre a small e-tailer or a big baller youll want to experiment with your Google/Bing PLA activity. Previous talks Ive been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once youve got the basics right, everything else should fall into place.]]>
Whether youre a small e-tailer or a big baller youll want to experiment with your Google/Bing PLA activity. Previous talks Ive been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once youve got the basics right, everything else should fall into place.]]> Mon, 18 Jun 2018 08:57:02 GMT /slideshow/searchleeds-2018-hannah-mckie-plas-small-company-or-large-everyone-has-to-start-somewhere/102584110 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has to start somewhere Branded3 Whether youre a small e-tailer or a big baller youll want to experiment with your Google/Bing PLA activity. Previous talks Ive been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once youve got the basics right, everything else should fall into place. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchleeds-hannahmckie-180618085702-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether youre a small e-tailer or a big baller youll want to experiment with your Google/Bing PLA activity. Previous talks Ive been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once youve got the basics right, everything else should fall into place.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has to start somewhere from Branded3
]]> 1689 6 https://cdn.slidesharecdn.com/ss_thumbnails/searchleeds-hannahmckie-180618085702-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strategy and tactics /Branded3/searchleeds-2018-lexi-mills-shift6-advanced-integrated-influence-strategy-and-tactics leedsleximillsv7-180617150534-180618084658
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.]]>
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.]]> Mon, 18 Jun 2018 08:46:58 GMT /Branded3/searchleeds-2018-lexi-mills-shift6-advanced-integrated-influence-strategy-and-tactics Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strategy and tactics Branded3 The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leedsleximillsv7-180617150534-180618084658-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills&#39; SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
SearchLeeds 2018 - Lexi Mills - Shift6 - Advanced integrated influence strategy and tactics from Branded3
]]> 1178 5 https://cdn.slidesharecdn.com/ss_thumbnails/leedsleximillsv7-180617150534-180618084658-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your internal site search /slideshow/searchleeds-2018-luke-carthy-how-to-optimise-the-s-out-of-your-internal-site-search/102494543 searchleedsdeck-slideshare-180615082016-180615132421
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX. ]]>
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX. ]]> Fri, 15 Jun 2018 13:24:21 GMT /slideshow/searchleeds-2018-luke-carthy-how-to-optimise-the-s-out-of-your-internal-site-search/102494543 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your internal site search Branded3 Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchleedsdeck-slideshare-180615082016-180615132421-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your internal site search from Branded3
]]> 4722 3 https://cdn.slidesharecdn.com/ss_thumbnails/searchleedsdeck-slideshare-180615082016-180615132421-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and inventive) ways of pinching keyword insight from your competitors /slideshow/searchleeds-2018-kelvin-newman-rough-agenda-three-practical-and-inventive-ways-of-pinching-keyword-insight-from-your-competitors/102494115 kelvinnewman-searchleeds-threepracticalandinventivewaysofpinchingkeywordinsightfromyourcompetitors-1-180615131455
A lot changes in SEO but one thing that hasnt is the essential need to understand how your customers are searching and the words theyre using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.]]>
A lot changes in SEO but one thing that hasnt is the essential need to understand how your customers are searching and the words theyre using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.]]> Fri, 15 Jun 2018 13:14:55 GMT /slideshow/searchleeds-2018-kelvin-newman-rough-agenda-three-practical-and-inventive-ways-of-pinching-keyword-insight-from-your-competitors/102494115 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and inventive) ways of pinching keyword insight from your competitors Branded3 A lot changes in SEO but one thing that hasnt is the essential need to understand how your customers are searching and the words theyre using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kelvinnewman-searchleeds-threepracticalandinventivewaysofpinchingkeywordinsightfromyourcompetitors-1-180615131455-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A lot changes in SEO but one thing that hasnt is the essential need to understand how your customers are searching and the words theyre using. Kelvin&#39;s practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
SearchLeeds 2018 - Kelvin Newman - Rough Agenda - Three practical (and inventive) ways of pinching keyword insight from your competitors from Branded3
]]> 1451 5 https://cdn.slidesharecdn.com/ss_thumbnails/kelvinnewman-searchleeds-threepracticalandinventivewaysofpinchingkeywordinsightfromyourcompetitors-1-180615131455-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and the pitfalls to avoid /slideshow/searchleeds-2018-anu-adegbola-mindswan-adwords-script-automation-and-the-pitfalls-to-avoid/102493461 finalversion-searchleeds-ppcautomation-140618-anuav1-180615130110
Anu believes in working efficiently and making use of tools that do the hard work for you even when youre on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you dont get a mystic error message where you actually have no idea how to fix the problem.]]>
Anu believes in working efficiently and making use of tools that do the hard work for you even when youre on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you dont get a mystic error message where you actually have no idea how to fix the problem.]]> Fri, 15 Jun 2018 13:01:10 GMT /slideshow/searchleeds-2018-anu-adegbola-mindswan-adwords-script-automation-and-the-pitfalls-to-avoid/102493461 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and the pitfalls to avoid Branded3 Anu believes in working efficiently and making use of tools that do the hard work for you even when youre on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you dont get a mystic error message where you actually have no idea how to fix the problem. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalversion-searchleeds-ppcautomation-140618-anuav1-180615130110-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Anu believes in working efficiently and making use of tools that do the hard work for you even when youre on holiday! Anu&#39;s SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you dont get a mystic error message where you actually have no idea how to fix the problem.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and the pitfalls to avoid from Branded3
]]> 654 4 https://cdn.slidesharecdn.com/ss_thumbnails/finalversion-searchleeds-ppcautomation-140618-anuav1-180615130110-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to deliver growth in the most efficient way possible /slideshow/searchleeds-2018-jon-greenhalgh-sam-wright-edit-branded3-how-to-deliver-growth-in-the-most-efficient-way-possible/102493363 16-180615125807
Jon and Sams SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.]]>
Jon and Sams SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.]]> Fri, 15 Jun 2018 12:58:07 GMT /slideshow/searchleeds-2018-jon-greenhalgh-sam-wright-edit-branded3-how-to-deliver-growth-in-the-most-efficient-way-possible/102493363 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to deliver growth in the most efficient way possible Branded3 Jon and Sams SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-180615125807-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Jon and Sams SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to deliver growth in the most efficient way possible from Branded3
]]> 2641 3 https://cdn.slidesharecdn.com/ss_thumbnails/16-180615125807-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping /slideshow/searchleeds-2018-elizabeth-clark-dream-agility-the-future-of-shopping/102493233 16-180615125550
Undoubtedly, Googles fastest growing product, Shopping, is one of the hardest products to master cost effectively. And its getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Googles top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.]]>
Undoubtedly, Googles fastest growing product, Shopping, is one of the hardest products to master cost effectively. And its getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Googles top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.]]> Fri, 15 Jun 2018 12:55:50 GMT /slideshow/searchleeds-2018-elizabeth-clark-dream-agility-the-future-of-shopping/102493233 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping Branded3 Undoubtedly, Googles fastest growing product, Shopping, is one of the hardest products to master cost effectively. And its getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Googles top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-180615125550-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Undoubtedly, Googles fastest growing product, Shopping, is one of the hardest products to master cost effectively. And its getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Googles top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of Shopping from Branded3
]]> 646 6 https://cdn.slidesharecdn.com/ss_thumbnails/16-180615125550-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 John Rowley - Ferrero - Creating a data-driven customer journey with personas and smarter investment /slideshow/john-rowley-ferrero-creating-a-datadriven-customer-journey-with-personas-and-smarter-investment/102493124 15-180615125328
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So its no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers youre marketing to and how to invest in areas that really matter.]]>
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So its no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers youre marketing to and how to invest in areas that really matter.]]> Fri, 15 Jun 2018 12:53:27 GMT /slideshow/john-rowley-ferrero-creating-a-datadriven-customer-journey-with-personas-and-smarter-investment/102493124 Branded3@slideshare.net(Branded3) John Rowley - Ferrero - Creating a data-driven customer journey with personas and smarter investment Branded3 Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So its no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers youre marketing to and how to invest in areas that really matter. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-180615125328-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So its no surprise that digital strategies rely heavily on data. Delivering fantastic commercials &amp; loyal customers requires a data-driven marketing strategy to understand the customers youre marketing to and how to invest in areas that really matter.
John Rowley - Ferrero - Creating a data-driven customer journey with personas and smarter investment from Branded3
]]> 969 2 https://cdn.slidesharecdn.com/ss_thumbnails/15-180615125328-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fili Weise - SearchLeeds 2018 - Structured data explained /slideshow/fili-weise-searchleeds-2018-structured-data-explained/102492960 filitakeaways-structureddataexplained-searchleeds169-180615124928
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.]]>
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.]]> Fri, 15 Jun 2018 12:49:28 GMT /slideshow/fili-weise-searchleeds-2018-structured-data-explained/102492960 Branded3@slideshare.net(Branded3) Fili Weise - SearchLeeds 2018 - Structured data explained Branded3 Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/filitakeaways-structureddataexplained-searchleeds169-180615124928-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
Fili Weise - SearchLeeds 2018 - Structured data explained from Branded3
]]> 9055 8 https://cdn.slidesharecdn.com/ss_thumbnails/filitakeaways-structureddataexplained-searchleeds169-180615124928-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO issues /Branded3/searchleeds-2018-craig-campbell-how-to-fix-the-most-common-technical-seo-issues 16-180615124926
Craig uses SEMRushs auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.]]>
Craig uses SEMRushs auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.]]> Fri, 15 Jun 2018 12:49:26 GMT /Branded3/searchleeds-2018-craig-campbell-how-to-fix-the-most-common-technical-seo-issues Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO issues Branded3 Craig uses SEMRushs auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-180615124926-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Craig uses SEMRushs auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO issues from Branded3
]]> 10923 5 https://cdn.slidesharecdn.com/ss_thumbnails/16-180615124926-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Playbook /slideshow/searchleeds-2018-matt-holmes-distrelec-the-international-paid-search-playbook/102492950 14-180615124910
Whats the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as youd think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.]]>
Whats the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as youd think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.]]> Fri, 15 Jun 2018 12:49:10 GMT /slideshow/searchleeds-2018-matt-holmes-distrelec-the-international-paid-search-playbook/102492950 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Playbook Branded3 Whats the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as youd think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-180615124910-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whats the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as youd think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Playbook from Branded3
]]> 951 3 https://cdn.slidesharecdn.com/ss_thumbnails/14-180615124910-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Oliver Brett - Screaming Frog /slideshow/searchleeds-2018-oliver-brett-screaming-frog/102492826 16-180615124605
SEOs are great at optimising sites for search engines, but they dont always know whats great for users. With an ever increasing focus from search engines on the abstract concept of quality sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site feels bad. Its how you take audits beyond just checking off technical best practices. Hobbits arent super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.]]>
SEOs are great at optimising sites for search engines, but they dont always know whats great for users. With an ever increasing focus from search engines on the abstract concept of quality sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site feels bad. Its how you take audits beyond just checking off technical best practices. Hobbits arent super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.]]> Fri, 15 Jun 2018 12:46:05 GMT /slideshow/searchleeds-2018-oliver-brett-screaming-frog/102492826 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3 SEOs are great at optimising sites for search engines, but they dont always know whats great for users. With an ever increasing focus from search engines on the abstract concept of quality sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site feels bad. Its how you take audits beyond just checking off technical best practices. Hobbits arent super powerful or especially wise, but sometimes you need them in your fellowship to get the job done. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16-180615124605-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEOs are great at optimising sites for search engines, but they dont always know whats great for users. With an ever increasing focus from search engines on the abstract concept of quality sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site feels bad. Its how you take audits beyond just checking off technical best practices. Hobbits arent super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Oliver Brett - Screaming Frog from Branded3
]]> 4573 6 https://cdn.slidesharecdn.com/ss_thumbnails/16-180615124605-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for security /slideshow/searchleeds-2018-julia-logan-irish-wonder-how-to-audit-your-site-for-security/102492822 15-180615124601
Nobody likes a site with security issues neither Google nor your visitors. (Hackers do but you probably dont want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you dont have to be an InfoSec whiz to do it find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.]]>
Nobody likes a site with security issues neither Google nor your visitors. (Hackers do but you probably dont want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you dont have to be an InfoSec whiz to do it find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.]]> Fri, 15 Jun 2018 12:46:01 GMT /slideshow/searchleeds-2018-julia-logan-irish-wonder-how-to-audit-your-site-for-security/102492822 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for security Branded3 Nobody likes a site with security issues neither Google nor your visitors. (Hackers do but you probably dont want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you dont have to be an InfoSec whiz to do it find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-180615124601-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Nobody likes a site with security issues neither Google nor your visitors. (Hackers do but you probably dont want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you dont have to be an InfoSec whiz to do it find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for security from Branded3
]]> 1156 3 https://cdn.slidesharecdn.com/ss_thumbnails/15-180615124601-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Holly Ellwood - Receptional - Whats new in PPC? /slideshow/searchleeds-2018-holly-ellwood-receptional-whats-new-in-ppc/102492696 14-180615124332
Holly's SearchLeeds talk covered whats new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.]]>
Holly's SearchLeeds talk covered whats new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.]]> Fri, 15 Jun 2018 12:43:32 GMT /slideshow/searchleeds-2018-holly-ellwood-receptional-whats-new-in-ppc/102492696 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Holly Ellwood - Receptional - Whats new in PPC? Branded3 Holly's SearchLeeds talk covered whats new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-180615124332-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Holly&#39;s SearchLeeds talk covered whats new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
SearchLeeds 2018 - Holly Ellwood - Receptional - Whats new in PPC? from Branded3
]]> 1140 3 https://cdn.slidesharecdn.com/ss_thumbnails/14-180615124332-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engines with conflicting website signals /slideshow/searchleeds-2018-rachel-costello-deepcrawl-stop-confusing-search-engines-with-conflicting-website-signals/102492546 14-180615124009
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates arent implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and whats important. In this talk, Rachel shares examples where a websites signals can be ignored or overruled, leading to disastrous impacts on performance. Dont leave anything to chance be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.]]>
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates arent implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and whats important. In this talk, Rachel shares examples where a websites signals can be ignored or overruled, leading to disastrous impacts on performance. Dont leave anything to chance be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.]]> Fri, 15 Jun 2018 12:40:09 GMT /slideshow/searchleeds-2018-rachel-costello-deepcrawl-stop-confusing-search-engines-with-conflicting-website-signals/102492546 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engines with conflicting website signals Branded3 Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates arent implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and whats important. In this talk, Rachel shares examples where a websites signals can be ignored or overruled, leading to disastrous impacts on performance. Dont leave anything to chance be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-180615124009-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates arent implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and whats important. In this talk, Rachel shares examples where a websites signals can be ignored or overruled, leading to disastrous impacts on performance. Dont leave anything to chance be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
SearchLeeds 2018 - Rachel Costello - DeepCrawl - Stop confusing search engines with conflicting website signals from Branded3
]]> 2719 3 https://cdn.slidesharecdn.com/ss_thumbnails/14-180615124009-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site content by simply understanding your consumers /slideshow/searchleeds-2018-david-freeman-treatwell-creating-knockout-onsite-content-by-simply-understanding-your-consumers/102492510 14-180615123910
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.]]>
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.]]> Fri, 15 Jun 2018 12:39:10 GMT /slideshow/searchleeds-2018-david-freeman-treatwell-creating-knockout-onsite-content-by-simply-understanding-your-consumers/102492510 Branded3@slideshare.net(Branded3) SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site content by simply understanding your consumers Branded3 Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-180615123910-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
SearchLeeds 2018 - David Freeman - Treatwell - Creating knockout on-site content by simply understanding your consumers from Branded3
]]> 2080 3 https://cdn.slidesharecdn.com/ss_thumbnails/14-180615123910-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Branded3-48x48.jpg?cb=1539857679 We are a search agency with a heritage in digital. https://www.branded3.com/ https://cdn.slidesharecdn.com/ss_thumbnails/dansaunders-pintsizedmarketingmeet-180730125811-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-guardian-angels-and-the-deadly-sins-of-ecommerce-seo-dan-saunders-int-sized-marketing-meet-up/107980401 The guardian angels an... https://cdn.slidesharecdn.com/ss_thumbnails/emmabarnes-cardiffseomeet-180723135802-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fast-and-accurate-seo-reporting-and-diagnostics-with-google-analytics-cardiff-seo-meet-emma-barnes/107122095 Fast and accurate SEO ... https://cdn.slidesharecdn.com/ss_thumbnails/supercharginggoogleshoppingbychrisrowett-180618163245-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/searchleeds-2018-chris-rowett-supercharging-google-shopping/102609513 SearchLeeds 2018 - Chr...