�ݺ�ߣshows by User: CM1234

�ݺ�ߣshows by User: CM1234 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: CM1234 / Fri, 24 Jan 2014 15:56:03 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: CM1234 CES Tech 2014: Opportunities & Challenges https://fr.slideshare.net/slideshow/ces-tech-2014-opportunities-challenges/30405046 cmlaces2014v03-140124155603-phpapp01
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]]> Fri, 24 Jan 2014 15:56:03 GMT https://fr.slideshare.net/slideshow/ces-tech-2014-opportunities-challenges/30405046 CM1234@slideshare.net(CM1234) CES Tech 2014: Opportunities & Challenges CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmlaces2014v03-140124155603-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

from Critical Mass

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0 #STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed /slideshow/csa-story-toolkitv7/28639940 csa-storytoolkitv7-131126091338-phpapp01
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]]> Tue, 26 Nov 2013 09:13:38 GMT /slideshow/csa-story-toolkitv7/28639940 CM1234@slideshare.net(CM1234) #STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csa-storytoolkitv7-131126091338-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

#STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed from Critical Mass

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0 Campaigns to Commitment: Social Media, Brands & Long Ideas /slideshow/campaigns-to-commitment-social-media-brands-long-ideas/26707698 smwtolongideadeck31-130930142909-phpapp02
Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.]]>
Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.]]> Mon, 30 Sep 2013 14:29:09 GMT /slideshow/campaigns-to-commitment-social-media-brands-long-ideas/26707698 CM1234@slideshare.net(CM1234) Campaigns to Commitment: Social Media, Brands & Long Ideas CM1234 Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwtolongideadeck31-130930142909-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.

Campaigns to Commitment: Social Media, Brands & Long Ideas from Critical Mass

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0 LinkedIn: An Evolving Platform for Big Brands /slideshow/linkedin-an-evolving-platform-for-big-brands/26137541 linkedinanevolvingplatformforbigbrands-130912101443-phpapp01
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.]]>
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.]]> Thu, 12 Sep 2013 10:14:41 GMT /slideshow/linkedin-an-evolving-platform-for-big-brands/26137541 CM1234@slideshare.net(CM1234) LinkedIn: An Evolving Platform for Big Brands CM1234 Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/linkedinanevolvingplatformforbigbrands-130912101443-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.

LinkedIn: An Evolving Platform for Big Brands from Critical Mass

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0 Cultural Impact on Digital Design /slideshow/cultural-impact-on-digital-design/25939364 culturalimpactondigitaldesign-130905194604-
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.]]>
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.]]> Thu, 05 Sep 2013 19:46:04 GMT /slideshow/cultural-impact-on-digital-design/25939364 CM1234@slideshare.net(CM1234) Cultural Impact on Digital Design CM1234 User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/culturalimpactondigitaldesign-130905194604--thumbnail.jpg?width=120&height=120&fit=bounds" /> User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.

Cultural Impact on Digital Design from Critical Mass

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0 Google+ For Brands in 2013 /slideshow/google-plus-pov-23910393/23910393 googlepluspov-130704093122-phpapp02
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.]]>
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.]]> Thu, 04 Jul 2013 09:31:22 GMT /slideshow/google-plus-pov-23910393/23910393 CM1234@slideshare.net(CM1234) Google+ For Brands in 2013 CM1234 In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googlepluspov-130704093122-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.

Google+ For Brands in 2013 from Critical Mass

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0 Social Matters: What Your Brand Needs to Know About Facebook's Latest Tweaks /slideshow/social-matters-what-your-brand-needs-to-know-about-facebooks-latest-tweaks/18193525 socialmattersv5wcta-130404145848-phpapp01
Changes to the Facebook Newsfeed and Timeline will have significant effect for brands. Here's what you need to know.]]>
Changes to the Facebook Newsfeed and Timeline will have significant effect for brands. Here's what you need to know.]]> Thu, 04 Apr 2013 14:58:47 GMT /slideshow/social-matters-what-your-brand-needs-to-know-about-facebooks-latest-tweaks/18193525 CM1234@slideshare.net(CM1234) Social Matters: What Your Brand Needs to Know About Facebook's Latest Tweaks CM1234 Changes to the Facebook Newsfeed and Timeline will have significant effect for brands. Here's what you need to know. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmattersv5wcta-130404145848-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Changes to the Facebook Newsfeed and Timeline will have significant effect for brands. Here's what you need to know.

Social Matters: What Your Brand Needs to Know About Facebook's Latest Tweaks from Critical Mass

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0 The Future of Retail: Shopping Mobilized /slideshow/the-future-of-retail-shopping-mobilized/15087648 shoppingmobilized-121108121322-phpapp01
Webinar presented by Greg Janssen on 11/8/2012 on mobile retail trends.]]>
Webinar presented by Greg Janssen on 11/8/2012 on mobile retail trends.]]> Thu, 08 Nov 2012 12:13:21 GMT /slideshow/the-future-of-retail-shopping-mobilized/15087648 CM1234@slideshare.net(CM1234) The Future of Retail: Shopping Mobilized CM1234 Webinar presented by Greg Janssen on 11/8/2012 on mobile retail trends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shoppingmobilized-121108121322-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Webinar presented by Greg Janssen on 11/8/2012 on mobile retail trends.

The Future of Retail: Shopping Mobilized from Critical Mass

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0 Big Data KPIs /slideshow/big-data-kpis/14702830 bigdatakpis-121012111542-phpapp02
The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012.]]>
The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012.]]> Fri, 12 Oct 2012 11:15:41 GMT /slideshow/big-data-kpis/14702830 CM1234@slideshare.net(CM1234) Big Data KPIs CM1234 The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bigdatakpis-121012111542-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012.

Big Data KPIs from Critical Mass

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0 Adaptive Brands /slideshow/adaptive-brands/13028837 adaptivebrands-120522085913-phpapp02
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology. ]]>
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology. ]]> Tue, 22 May 2012 08:59:10 GMT /slideshow/adaptive-brands/13028837 CM1234@slideshare.net(CM1234) Adaptive Brands CM1234 Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adaptivebrands-120522085913-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.

Adaptive Brands from Critical Mass

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0 How to create a first-class content audit: What Lara Croft and the Super Mario Brothers can teach you about auditing and analyzing content, and amazing your clients /slideshow/how-to-create-a-firstclass-content-audit-what-lara-croft-and-the-super-mario-brothers-can-teach-you-about-auditing-and-analyzing-content-and-amazing-your-clients/11926280 franciscontentauditsslideshare-120308140929-phpapp02
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]]> Thu, 08 Mar 2012 14:09:28 GMT /slideshow/how-to-create-a-firstclass-content-audit-what-lara-croft-and-the-super-mario-brothers-can-teach-you-about-auditing-and-analyzing-content-and-amazing-your-clients/11926280 CM1234@slideshare.net(CM1234) How to create a first-class content audit: What Lara Croft and the Super Mario Brothers can teach you about auditing and analyzing content, and amazing your clients CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/franciscontentauditsslideshare-120308140929-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

How to create a first-class content audit: What Lara Croft and the Super Mario Brothers can teach you about auditing and analyzing content, and amazing your clients from Critical Mass

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0 Social Storytelling: Creating and Curating Content Strategies That Work /slideshow/social-storytelling-creating-and-curating-content-strategies-that-work-11640892/11640892 smwcontentstrategyfeb-17-12-120217152508-phpapp02
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]]> Fri, 17 Feb 2012 15:25:05 GMT /slideshow/social-storytelling-creating-and-curating-content-strategies-that-work-11640892/11640892 CM1234@slideshare.net(CM1234) Social Storytelling: Creating and Curating Content Strategies That Work CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwcontentstrategyfeb-17-12-120217152508-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Social Storytelling: Creating and Curating Content Strategies That Work from Critical Mass

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0 Connecting with the Fluid Consumer: iStrategy 2012 /slideshow/connecting-with-the-fluid-consumer-istrategy-2012/11357605 istrategycmpreso-120131160718-phpapp01
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]]> Tue, 31 Jan 2012 16:07:17 GMT /slideshow/connecting-with-the-fluid-consumer-istrategy-2012/11357605 CM1234@slideshare.net(CM1234) Connecting with the Fluid Consumer: iStrategy 2012 CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/istrategycmpreso-120131160718-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Connecting with the Fluid Consumer: iStrategy 2012 from Critical Mass

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0 A Do-It-Yourself Guide toMultichannel Consumer ExperiencesFrom DIY to DIWT (Do-It-With-Them) /slideshow/moen-forrester-2011/9963126 moenforresterpresentationv6-111031115603-phpapp02
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]]> Mon, 31 Oct 2011 11:56:00 GMT /slideshow/moen-forrester-2011/9963126 CM1234@slideshare.net(CM1234) A Do-It-Yourself Guide toMultichannel Consumer ExperiencesFrom DIY to DIWT (Do-It-With-Them) CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/moenforresterpresentationv6-111031115603-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

A Do-It-Yourself Guide toMultichannel Consumer ExperiencesFrom DIY to DIWT (Do-It-With-Them) from Critical Mass

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0 Social Currency /slideshow/social-currency-9575752/9575752 cmsmmsocialcurrencypov-111006100412-phpapp02
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]]> Thu, 06 Oct 2011 10:04:06 GMT /slideshow/social-currency-9575752/9575752 CM1234@slideshare.net(CM1234) Social Currency CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmsmmsocialcurrencypov-111006100412-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Social Currency from Critical Mass

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0 Nissan + CM Mobile Strategy, Mobile University 2011 /slideshow/nissan-cm-mobile-strategy-mobile-university-2011/9418672 nissancmmobilestrategymobileu-110925221731-phpapp01
Digital agency Critical Mass and Nissan present "Being Relevant in the Mobile Space" at Heartland Mobile Council's 2011 Mobile University.]]>
Digital agency Critical Mass and Nissan present "Being Relevant in the Mobile Space" at Heartland Mobile Council's 2011 Mobile University.]]> Sun, 25 Sep 2011 22:17:31 GMT /slideshow/nissan-cm-mobile-strategy-mobile-university-2011/9418672 CM1234@slideshare.net(CM1234) Nissan + CM Mobile Strategy, Mobile University 2011 CM1234 Digital agency Critical Mass and Nissan present "Being Relevant in the Mobile Space" at Heartland Mobile Council's 2011 Mobile University. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nissancmmobilestrategymobileu-110925221731-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital agency Critical Mass and Nissan present "Being Relevant in the Mobile Space" at Heartland Mobile Council's 2011 Mobile University.

Nissan + CM Mobile Strategy, Mobile University 2011 from Critical Mass

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0 Getting to social roi /slideshow/getting-to-social-roi/9348410 gettingtosocialroi-110920163905-phpapp01
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]]> Tue, 20 Sep 2011 16:39:03 GMT /slideshow/getting-to-social-roi/9348410 CM1234@slideshare.net(CM1234) Getting to social roi CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettingtosocialroi-110920163905-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Getting to social roi from Critical Mass

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0 Marketers guide to digital publishing /CM1234/marketers-guide-to-digital-publishing marketersguidetodigitalpublishing-110628112530-phpapp01
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]]> Tue, 28 Jun 2011 11:25:27 GMT /CM1234/marketers-guide-to-digital-publishing CM1234@slideshare.net(CM1234) Marketers guide to digital publishing CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketersguidetodigitalpublishing-110628112530-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Marketers guide to digital publishing from Critical Mass

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0 3 Web Measurement Problems, Solved /slideshow/3-web-measurement-problems-solved/6886077 3measurementproblemssolvedwebinar-110210161315-phpapp01
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]]> Thu, 10 Feb 2011 16:12:55 GMT /slideshow/3-web-measurement-problems-solved/6886077 CM1234@slideshare.net(CM1234) 3 Web Measurement Problems, Solved CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3measurementproblemssolvedwebinar-110210161315-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

3 Web Measurement Problems, Solved from Critical Mass

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0 Cm i padwebdev_lunch_learn /slideshow/cm-i-padwebdevlunchlearn/6216532 cmipadwebdevlunchlearn-101217150653-phpapp01
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]]> Fri, 17 Dec 2010 15:06:49 GMT /slideshow/cm-i-padwebdevlunchlearn/6216532 CM1234@slideshare.net(CM1234) Cm i padwebdev_lunch_learn CM1234 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cmipadwebdevlunchlearn-101217150653-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

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