�ݺ�ߣshows by User: CamilaMoletta

�ݺ�ߣshows by User: CamilaMoletta / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: CamilaMoletta / Sat, 21 Jul 2018 03:23:32 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: CamilaMoletta ABOUT MORE GRLS /slideshow/about-more-grls/106838038 aboutmoregrlseng-180721032332
The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. MORE GRLS wants to change that by becoming the first map of creative female talent in advertising, design and content. The platform is a tool that helps women gain more exposure, not only for job opportunities, but also for awards, festivals and interviews.]]>
The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. MORE GRLS wants to change that by becoming the first map of creative female talent in advertising, design and content. The platform is a tool that helps women gain more exposure, not only for job opportunities, but also for awards, festivals and interviews.]]> Sat, 21 Jul 2018 03:23:32 GMT /slideshow/about-more-grls/106838038 CamilaMoletta@slideshare.net(CamilaMoletta) ABOUT MORE GRLS CamilaMoletta The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. MORE GRLS wants to change that by becoming the first map of creative female talent in advertising, design and content. The platform is a tool that helps women gain more exposure, not only for job opportunities, but also for awards, festivals and interviews. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aboutmoregrlseng-180721032332-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. MORE GRLS wants to change that by becoming the first map of creative female talent in advertising, design and content. The platform is a tool that helps women gain more exposure, not only for job opportunities, but also for awards, festivals and interviews.

ABOUT MORE GRLS from Camila Moletta

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0 https://cdn.slidesharecdn.com/profile-photo-CamilaMoletta-48x48.jpg?cb=1659535929 A designer for 10 years, I have worked in renowned design companies in both Rio and London, where I gained experience in the following areas: Corporate Identity, Consumer Branding, Retail, Design Thinking, Concept Development, Brand Architecture, Curatorship, Trendwatching. In 2013, I was offered the opportunity to teach a class at Miami Ad School in Rio as part of their 2-year Design Course, which was a rewarding experience. Also in 2013, I started my own company with a friend, an online shop called Mopi. We like to think that we sell everyday joy in the form of decorative and household objects. I believe that personal projects stimulate and inspire my commercial work. http://www.cogumila.com