�ݺ�ߣshows by User: Casieg

�ݺ�ߣshows by User: Casieg / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Casieg / Tue, 16 Jul 2019 05:21:51 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Casieg Making Memories: Creating Content People Remember (MozCon 2019) /slideshow/making-memories-creating-content-people-remember-mozcon-2019/155799162 casiegillette-mozcon2019v2-190716052151
Casie Gillette spoke at MozCon 2019, discussing how brands can create content their audience will actually remember.]]>
Casie Gillette spoke at MozCon 2019, discussing how brands can create content their audience will actually remember.]]> Tue, 16 Jul 2019 05:21:51 GMT /slideshow/making-memories-creating-content-people-remember-mozcon-2019/155799162 Casieg@slideshare.net(Casieg) Making Memories: Creating Content People Remember (MozCon 2019) Casieg Casie Gillette spoke at MozCon 2019, discussing how brands can create content their audience will actually remember. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-mozcon2019v2-190716052151-thumbnail.jpg?width=120&height=120&fit=bounds" /> Casie Gillette spoke at MozCon 2019, discussing how brands can create content their audience will actually remember.

Making Memories: Creating Content People Remember (MozCon 2019) from Casie Gillette

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0 Creating Visual & Video Content for Search | Pubcon 2018 /slideshow/creating-visual-video-content-for-search-pubcon-2018/119777311 gillettecasie-visualcontentpubconvegas2018-181017172623
Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.]]>
Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.]]> Wed, 17 Oct 2018 17:26:23 GMT /slideshow/creating-visual-video-content-for-search-pubcon-2018/119777311 Casieg@slideshare.net(Casieg) Creating Visual & Video Content for Search | Pubcon 2018 Casieg Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-visualcontentpubconvegas2018-181017172623-thumbnail.jpg?width=120&height=120&fit=bounds" /> Using the right images or videos in content marketing is more important than ever. At Pubcon Pro Las Vegas, Casie Gillette talks about how to find the content you need and how to develop visual content without a big budget.

Creating Visual & Video Content for Search | Pubcon 2018 from Casie Gillette

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0 MozCon 2018: The Problem With Content & How to Fix It | Casie Gillette /slideshow/mozcon-2018-the-problem-with-content-how-to-fix-it-casie-gillette/105030567 casiegillette-mozcon2018-180709214355
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.]]>
Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.]]> Mon, 09 Jul 2018 21:43:55 GMT /slideshow/mozcon-2018-the-problem-with-content-how-to-fix-it-casie-gillette/105030567 Casieg@slideshare.net(Casieg) MozCon 2018: The Problem With Content & How to Fix It | Casie Gillette Casieg Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-mozcon2018-180709214355-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyone thinks they need content but they don't think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value. In Casie Gillette's MozCon 2018 presentation, she looks at some of the key challenges facing marketers and how we as an industry can fix it.

MozCon 2018: The Problem With Content & How to Fix It | Casie Gillette from Casie Gillette

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0 15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing Summit /slideshow/15-seo-mistakes-youre-making-how-to-avoid-them-search-marketing-summit/99474242 smsday2-casiegillette-15seomistakes-180530034014
Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond. ]]>
Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond. ]]> Wed, 30 May 2018 03:40:14 GMT /slideshow/15-seo-mistakes-youre-making-how-to-avoid-them-search-marketing-summit/99474242 Casieg@slideshare.net(Casieg) 15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing Summit Casieg Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smsday2-casiegillette-15seomistakes-180530034014-thumbnail.jpg?width=120&height=120&fit=bounds" /> Search is changing every day and it's easy to fall behind. From keyword intent to site speed and https transitions, we'll look at the the key mistakes you might be making and how to adapt your SEO strategy for 2018 and beyond.

15 SEO Mistakes You're Making & How to Avoid Them | Search Marketing Summit from Casie Gillette

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0 The Intersection of Customers and Search | Search Marketing Summit /slideshow/the-intersection-of-customers-and-search-search-marketing-summit/99281313 sms18-day1-customerexperience-casiegillette-180528230508
The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.]]>
The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.]]> Mon, 28 May 2018 23:05:07 GMT /slideshow/the-intersection-of-customers-and-search-search-marketing-summit/99281313 Casieg@slideshare.net(Casieg) The Intersection of Customers and Search | Search Marketing Summit Casieg The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sms18-day1-customerexperience-casiegillette-180528230508-thumbnail.jpg?width=120&height=120&fit=bounds" /> The customer landscape is shifting and expectations have never been higher. On top of that, search results themselves are changing, mobile is only growing, and we have voice search to consider. How do we ensure our SEO strategy is reaching the right customers at the right time with the right content? At Search Marketing Summit Australia, Casie Gillette looks at how search marketers can adapt to this changing landscape to ensure customers are happy and businesses are being found.

The Intersection of Customers and Search | Search Marketing Summit from Casie Gillette

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0 Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unleashed /slideshow/finding-content-gaps-moving-buyers-through-the-funnel-digital-growth-unleashed-97403650/97403650 gillettecasie-dgu2018-findingcontentgaps-180517145233
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.]]>
Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.]]> Thu, 17 May 2018 14:52:33 GMT /slideshow/finding-content-gaps-moving-buyers-through-the-funnel-digital-growth-unleashed-97403650/97403650 Casieg@slideshare.net(Casieg) Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unleashed Casieg Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-dgu2018-findingcontentgaps-180517145233-thumbnail.jpg?width=120&height=120&fit=bounds" /> Good content marketers know the key to driving customers and keeping them coming back is by giving them the right content, at the right time. However, identifying the “right” content can be tricky. At Digital Growth Unleashed, Casie Gillette breaks down how to use a modern gap analysis and real-time data to determine what content is working, what content is missing from various stages of the buying funnel, and how to ensure budget is going toward the right content.

Finding Content Gaps: Moving Buyers Through the Funnel | Digital Growth Unleashed from Casie Gillette

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0 Visual & Video Content Marketing | Casie Gillette | Pubcon Austin 2018 /slideshow/visual-video-content-marketing-casie-gillette-pubcon-austin-2018/88452125 gillettecasie-visualcontentpubconaustin2018-180221013232
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy. ]]>
For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy. ]]> Wed, 21 Feb 2018 01:32:32 GMT /slideshow/visual-video-content-marketing-casie-gillette-pubcon-austin-2018/88452125 Casieg@slideshare.net(Casieg) Visual & Video Content Marketing | Casie Gillette | Pubcon Austin 2018 Casieg For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-visualcontentpubconaustin2018-180221013232-thumbnail.jpg?width=120&height=120&fit=bounds" /> For most people, content means words - blog posts, new pages, ebooks, or product descriptions. Content is so much more than words and at Pubcon Austin, I looked at how marketers can make visuals and video a part of their content marketing strategy.

Visual & Video Content Marketing | Casie Gillette | Pubcon Austin 2018 from Casie Gillette

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0 Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017 /slideshow/giving-your-content-a-sense-of-repurpose-pubcon-las-vegas-2017/81817726 gillettecasie-contentrepurposing-pubcon2017-171109182616
Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.]]>
Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.]]> Thu, 09 Nov 2017 18:26:16 GMT /slideshow/giving-your-content-a-sense-of-repurpose-pubcon-las-vegas-2017/81817726 Casieg@slideshare.net(Casieg) Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017 Casieg Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-contentrepurposing-pubcon2017-171109182616-thumbnail.jpg?width=120&height=120&fit=bounds" /> Good content is hard to come by. It requires time, resources and money - three things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At Pubcon Las Vegas, Casie Gillette looks at how content marketers can take existing content and turn it into fresh assets. Come away with not only ideas but tools to make it easier.

Giving Your Content a Sense of Repurpose | Pubcon Las Vegas 2017 from Casie Gillette

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0 Customer Experience & Search | State of Search 2017 /slideshow/customer-experience-search-state-of-search-2017-80621441/80621441 gillettecasie-stateofsearch2017-171009190049
When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.]]>
When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.]]> Mon, 09 Oct 2017 19:00:48 GMT /slideshow/customer-experience-search-state-of-search-2017-80621441/80621441 Casieg@slideshare.net(Casieg) Customer Experience & Search | State of Search 2017 Casieg When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-stateofsearch2017-171009190049-thumbnail.jpg?width=120&height=120&fit=bounds" /> When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.

Customer Experience & Search | State of Search 2017 from Casie Gillette

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0 Giving Your Content a Sense of Repurpose | DMC 2017 /slideshow/giving-your-content-a-sense-of-repurpose-dmc-2017/79812958 gillettecasie-dmc2017-170915152129
Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.]]>
Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.]]> Fri, 15 Sep 2017 15:21:29 GMT /slideshow/giving-your-content-a-sense-of-repurpose-dmc-2017/79812958 Casieg@slideshare.net(Casieg) Giving Your Content a Sense of Repurpose | DMC 2017 Casieg Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-dmc2017-170915152129-thumbnail.jpg?width=120&height=120&fit=bounds" /> Creating fresh content requires time and resources; two things most marketers don't have extra of. What most of us fail to consider however is we have a gold mine of content already available. At the SLC SEM Digital Marketing Summit we look at how content marketers can take existing content and turn it into fresh assets. From infographics to video, and blog posts to webinars, find new ways to make old content work for you.

Giving Your Content a Sense of Repurpose | DMC 2017 from Casie Gillette

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0 Creating a Customer-Driven Content Strategy | SMX West 2017 /slideshow/creating-a-customerdriven-content-strategy-smx-west-2017/73323034 pdf-gillettecasie-creatingacustomer-drivencontentstrategy-170319192736
Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017. A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers. ]]>
Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017. A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers. ]]> Sun, 19 Mar 2017 19:27:36 GMT /slideshow/creating-a-customerdriven-content-strategy-smx-west-2017/73323034 Casieg@slideshare.net(Casieg) Creating a Customer-Driven Content Strategy | SMX West 2017 Casieg Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017. A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pdf-gillettecasie-creatingacustomer-drivencontentstrategy-170319192736-thumbnail.jpg?width=120&height=120&fit=bounds" /> Get the list of tools and the presentation overview at https://komarketing.com/smxwest2017. A truly customer-centric content strategy must go beyond basic keyword research. You need to consider user intent, what people really want, and where people are in the customer journey. Casie Gillette's presentation from SMX 2017, breaks down how to create a content strategy geared toward your customers.

Creating a Customer-Driven Content Strategy | SMX West 2017 from Casie Gillette

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0 Repurposing Content for Results | Pubcon SFIMA 2017 /slideshow/repurposing-content-for-results-pubcon-sfima-2017/72211457 casiegillette-content-repurposing-pubconsfima2017-170216043052
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas. In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.]]>
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas. In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.]]> Thu, 16 Feb 2017 04:30:52 GMT /slideshow/repurposing-content-for-results-pubcon-sfima-2017/72211457 Casieg@slideshare.net(Casieg) Repurposing Content for Results | Pubcon SFIMA 2017 Casieg As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas. In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-content-repurposing-pubconsfima2017-170216043052-thumbnail.jpg?width=120&height=120&fit=bounds" /> As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas. In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.

Repurposing Content for Results | Pubcon SFIMA 2017 from Casie Gillette

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0 Defining Content with Data | Digital Olympus 2.6.2017 /slideshow/defining-content-with-data-digital-olympus-262017/71816395 digitalolympus2-170206144908
How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.]]>
How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.]]> Mon, 06 Feb 2017 14:49:08 GMT /slideshow/defining-content-with-data-digital-olympus-262017/71816395 Casieg@slideshare.net(Casieg) Defining Content with Data | Digital Olympus 2.6.2017 Casieg How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalolympus2-170206144908-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do you identify gaps in your content needs? The answer is of course data. Using both your own data and competitive data, we look at how to ensure you're creating content your users want.

Defining Content with Data | Digital Olympus 2.6.2017 from Casie Gillette

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0 Integrating Content, Search & Social | Pubcon Las Vegas 2016 /slideshow/integrating-content-search-social-pubcon-las-vegas-2016/67030335 casiegillette-contentsearchsocial-pubconvegas2016-161011210534
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.]]>
At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.]]> Tue, 11 Oct 2016 21:05:34 GMT /slideshow/integrating-content-search-social-pubcon-las-vegas-2016/67030335 Casieg@slideshare.net(Casieg) Integrating Content, Search & Social | Pubcon Las Vegas 2016 Casieg At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-contentsearchsocial-pubconvegas2016-161011210534-thumbnail.jpg?width=120&height=120&fit=bounds" /> At Pubcon Las Vegas 2016, Casie Gillette shows how integrating search, social, and content data can lead to a better overall marketing strategy. See how tools like Google Analytics, BuzzSumo, SEMRush, Twitter Analytics, Answer the Public and more can provide your team with real insights and help you make better messaging decisions.

Integrating Content, Search & Social | Pubcon Las Vegas 2016 from Casie Gillette

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0 Creating Killer Content with Data | Pubcon Austin 2016 /slideshow/creating-killer-content-with-data-pubcon-austin-2016-61639500/61639500 casiegillette-creatingkillercontent-pubconaustin2016-160503194614
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.]]>
Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.]]> Tue, 03 May 2016 19:46:13 GMT /slideshow/creating-killer-content-with-data-pubcon-austin-2016-61639500/61639500 Casieg@slideshare.net(Casieg) Creating Killer Content with Data | Pubcon Austin 2016 Casieg Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-creatingkillercontent-pubconaustin2016-160503194614-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.

Creating Killer Content with Data | Pubcon Austin 2016 from Casie Gillette

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0 Webinar: Creating a Customer-Centric Content Strategy /Casieg/webinar-creating-a-customercentric-content-strategy webpromo-creatingacustomer-centriccontentstrategy3-160316141525
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.]]>
In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.]]> Wed, 16 Mar 2016 14:15:25 GMT /Casieg/webinar-creating-a-customercentric-content-strategy Casieg@slideshare.net(Casieg) Webinar: Creating a Customer-Centric Content Strategy Casieg In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webpromo-creatingacustomer-centriccontentstrategy3-160316141525-thumbnail.jpg?width=120&height=120&fit=bounds" /> In today's world of mass content, creating content your customers care about is imperative. Learn about the new customer experience, see how to choose the correct keyword phrases for search, and find existing gaps in your content marketing strategy.

Webinar: Creating a Customer-Centric Content Strategy from Casie Gillette

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0 21 PR Tools & Tricks /slideshow/21-pr-tools-and-tricks-searchlove-london-2015/54117833 21prtoolsandtricks-searchlovelondon2015-151019133009-lva1-app6891
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program. ]]>
The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program. ]]> Mon, 19 Oct 2015 13:30:08 GMT /slideshow/21-pr-tools-and-tricks-searchlove-london-2015/54117833 Casieg@slideshare.net(Casieg) 21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015 Casieg The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/21prtoolsandtricks-searchlovelondon2015-151019133009-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> The overlap of SEO and PR has been happening for years. The nice thing is our PR brethren have been doing this for years and can teach us some really awesome things. In this presentation from SearchLove London 2015, get tons of tools and tips to help with your SEO program.

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015 from Casie Gillette

]]> 50615 49 https://cdn.slidesharecdn.com/ss_thumbnails/21prtoolsandtricks-searchlovelondon2015-151019133009-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Building a Content Promotion Strategy | Pubcon Vegas 2015 /slideshow/building-a-content-promotion-strategy-pubcon-vegas-2015/53654907 gillettecasie-contentpromotionstrategy-pubconvegas2015-151007160714-lva1-app6892
How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.]]>
How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.]]> Wed, 07 Oct 2015 16:07:14 GMT /slideshow/building-a-content-promotion-strategy-pubcon-vegas-2015/53654907 Casieg@slideshare.net(Casieg) Building a Content Promotion Strategy | Pubcon Vegas 2015 Casieg How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-contentpromotionstrategy-pubconvegas2015-151007160714-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> How are you promoting your content? Are you creating content people actually want? Learn how to more effectively create and promote your content. From Pubcon Vegas 2015.

Building a Content Promotion Strategy | Pubcon Vegas 2015 from Casie Gillette

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0 Creating a Customer Centric Keyword Strategy | SMX East 2015 /slideshow/creating-a-customer-centric-keyword-strategy-smx-east-2015/53325615 creatingacustomercentrickeywordstrategy-smxeast2015-150929132952-lva1-app6891
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.]]>
Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.]]> Tue, 29 Sep 2015 13:29:52 GMT /slideshow/creating-a-customer-centric-keyword-strategy-smx-east-2015/53325615 Casieg@slideshare.net(Casieg) Creating a Customer Centric Keyword Strategy | SMX East 2015 Casieg Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatingacustomercentrickeywordstrategy-smxeast2015-150929132952-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.

Creating a Customer Centric Keyword Strategy | SMX East 2015 from Casie Gillette

]]> 2595 6 https://cdn.slidesharecdn.com/ss_thumbnails/creatingacustomercentrickeywordstrategy-smxeast2015-150929132952-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Creating a Content Promotion Plan that Works /slideshow/creating-a-content-promotion-plan-that-works-digital-marketing-for-business-2015/48158135 creatingacontentpromotionplan-digitalmarketingforbusiness2015-150514172826-lva1-app6891
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy. This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.]]>
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy. This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.]]> Thu, 14 May 2015 17:28:25 GMT /slideshow/creating-a-content-promotion-plan-that-works-digital-marketing-for-business-2015/48158135 Casieg@slideshare.net(Casieg) Creating a Content Promotion Plan that Works | Digital Marketing for Business 2015 Casieg The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy. This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatingacontentpromotionplan-digitalmarketingforbusiness2015-150514172826-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy. This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.

Creating a Content Promotion Plan that Works | Digital Marketing for Business 2015 from Casie Gillette

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0 https://cdn.slidesharecdn.com/profile-photo-Casieg-48x48.jpg?cb=1661931988 Casie Gillette is the Sr. Director of Digital Marketing at KoMarketing, a B2B Digital Marketing agency in Boston, MA. She has been in the online marketing industry for over 12 years, working on both the agency side and in-house. Casie has been responsible for developing and implementing digital marketing strategies for both small businesses and Fortune 500 companies. She regularly speaks about search, social, content, and branding. casiegillette.com https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-mozcon2019v2-190716052151-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/making-memories-creating-content-people-remember-mozcon-2019/155799162 Making Memories: Creat... https://cdn.slidesharecdn.com/ss_thumbnails/gillettecasie-visualcontentpubconvegas2018-181017172623-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creating-visual-video-content-for-search-pubcon-2018/119777311 Creating Visual & Vide... https://cdn.slidesharecdn.com/ss_thumbnails/casiegillette-mozcon2018-180709214355-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mozcon-2018-the-problem-with-content-how-to-fix-it-casie-gillette/105030567 MozCon 2018: The Probl...