際際滷shows by User: CentroMedia / http://www.slideshare.net/images/logo.gif 際際滷shows by User: CentroMedia / Fri, 17 Mar 2017 15:28:28 GMT 際際滷Share feed for 際際滷shows by User: CentroMedia March 2017 Centro DSP Webinar /slideshow/march-2017-centro-dsp-webinar/73257158 march2017centrodspwebinar-170317152828
In the March 2017 Centro DSP webinar, the Centro team walks us through brand reporting, geo-reporting, outstream video and Centro Brand Exchange.]]>
In the March 2017 Centro DSP webinar, the Centro team walks us through brand reporting, geo-reporting, outstream video and Centro Brand Exchange.]]> Fri, 17 Mar 2017 15:28:28 GMT /slideshow/march-2017-centro-dsp-webinar/73257158 CentroMedia@slideshare.net(CentroMedia) March 2017 Centro DSP Webinar CentroMedia In the March 2017 Centro DSP webinar, the Centro team walks us through brand reporting, geo-reporting, outstream video and Centro Brand Exchange. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/march2017centrodspwebinar-170317152828-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the March 2017 Centro DSP webinar, the Centro team walks us through brand reporting, geo-reporting, outstream video and Centro Brand Exchange.
March 2017 Centro DSP Webinar from Centro
]]> 539 3 https://cdn.slidesharecdn.com/ss_thumbnails/march2017centrodspwebinar-170317152828-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 January 2017 Centro DSP Webinar https://fr.slideshare.net/slideshow/january-2017-centro-dsp-webinar-72637001/72637001 januarycentrodspwebinarforrecording-170227205450
New features and functionality from Centro DSP]]>
New features and functionality from Centro DSP]]> Mon, 27 Feb 2017 20:54:50 GMT https://fr.slideshare.net/slideshow/january-2017-centro-dsp-webinar-72637001/72637001 CentroMedia@slideshare.net(CentroMedia) January 2017 Centro DSP Webinar CentroMedia New features and functionality from Centro DSP <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/januarycentrodspwebinarforrecording-170227205450-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New features and functionality from Centro DSP
from Centro
]]> 219 2 https://cdn.slidesharecdn.com/ss_thumbnails/januarycentrodspwebinarforrecording-170227205450-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3Ton30: How to Capture Digital Media Impact with the Pillars of Performance /slideshow/3ton30-how-to-capture-digital-media-impact-with-the-pillars-of-performance/63750755 3ton30pillarsofperformance-160705173731
In todays digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether youre a media buyer trying to build an innovative plan or a CMO trying to show business impact boosting the bottom line and proving success, is, well, the bottom line. The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time.]]>
In todays digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether youre a media buyer trying to build an innovative plan or a CMO trying to show business impact boosting the bottom line and proving success, is, well, the bottom line. The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time.]]> Tue, 05 Jul 2016 17:37:30 GMT /slideshow/3ton30-how-to-capture-digital-media-impact-with-the-pillars-of-performance/63750755 CentroMedia@slideshare.net(CentroMedia) 3Ton30: How to Capture Digital Media Impact with the Pillars of Performance CentroMedia In todays digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether youre a media buyer trying to build an innovative plan or a CMO trying to show business impact boosting the bottom line and proving success, is, well, the bottom line. The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3ton30pillarsofperformance-160705173731-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In todays digital landscape the growth of channels, formats, and data promises more opportunities than ever before. But whether youre a media buyer trying to build an innovative plan or a CMO trying to show business impact boosting the bottom line and proving success, is, well, the bottom line. The best approach is to start with a sound performance plan to support your initiatives. A variety of metrics and measurements is needed in order to determine the outcome of your efforts. Join, Jesse Cozart, General Manager, Centro Brand Exchange to learn more about the Pillars of Performance and how to build a brand that stands the test of time.
3Ton30: How to Capture Digital Media Impact with the Pillars of Performance from Centro
]]> 358 5 https://cdn.slidesharecdn.com/ss_thumbnails/3ton30pillarsofperformance-160705173731-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusive Ads and Driving Results /slideshow/3ton30-stop-the-interruption-how-meaningful-marketing-is-replacing-intrusive-ads-and-driving-results/63750673 3ton30meaningfulmarketingslides-160705173455
What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, its important to remind ourselves of the purpose of advertising: to connect with real people. Its time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, its incredibly possible to market in a more meaningful way. Ryan Manchee, Centros Senior Director of Digital Innovations covers: -The need for marketers to deliver value and adapt to changing consumer demands -How meaningful marketing impacts the value exchange -Leveraging digital tactics for identifying location, interest, and behavior -The impact of relevance and where to find it]]>
What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, its important to remind ourselves of the purpose of advertising: to connect with real people. Its time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, its incredibly possible to market in a more meaningful way. Ryan Manchee, Centros Senior Director of Digital Innovations covers: -The need for marketers to deliver value and adapt to changing consumer demands -How meaningful marketing impacts the value exchange -Leveraging digital tactics for identifying location, interest, and behavior -The impact of relevance and where to find it]]> Tue, 05 Jul 2016 17:34:54 GMT /slideshow/3ton30-stop-the-interruption-how-meaningful-marketing-is-replacing-intrusive-ads-and-driving-results/63750673 CentroMedia@slideshare.net(CentroMedia) 3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusive Ads and Driving Results CentroMedia What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, its important to remind ourselves of the purpose of advertising: to connect with real people. Its time to shift away from intrusive marketing and get back to basics. It's time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, its incredibly possible to market in a more meaningful way. Ryan Manchee, Centros Senior Director of Digital Innovations covers: -The need for marketers to deliver value and adapt to changing consumer demands -How meaningful marketing impacts the value exchange -Leveraging digital tactics for identifying location, interest, and behavior -The impact of relevance and where to find it <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3ton30meaningfulmarketingslides-160705173455-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What digital has done for advertising is like what the airplane did for travel. An advancement so transformational that it materially changed the trajectory of an entire industry. But as we relish in the innovation of digital and our ability to go farther and faster than ever before, its important to remind ourselves of the purpose of advertising: to connect with real people. Its time to shift away from intrusive marketing and get back to basics. It&#39;s time to find the moments that matter most to consumers and make the best of them. Provide value. Be sincere. Offer help. With amazing technology and trusted partners, its incredibly possible to market in a more meaningful way. Ryan Manchee, Centros Senior Director of Digital Innovations covers: -The need for marketers to deliver value and adapt to changing consumer demands -How meaningful marketing impacts the value exchange -Leveraging digital tactics for identifying location, interest, and behavior -The impact of relevance and where to find it
3Ton30: Stop the Interruption! How Meaningful Marketing is Replacing Intrusive Ads and Driving Results from Centro
]]> 285 5 https://cdn.slidesharecdn.com/ss_thumbnails/3ton30meaningfulmarketingslides-160705173455-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3Ton30: The Many Faces of Ad Fraud /slideshow/3ton30-the-many-faces-of-ad-fraud/63750608 3ton30facesofadfraud-160705173241
According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it? Ian Trider, Centros Director of RTB Platform Operations, covers: -The basics of ad fraud - what it is and its many forms -How rampant ad fraud is and who (and what) is responsible -Tips and best practices for identifying fraud and how to protect yourself]]>
According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it? Ian Trider, Centros Director of RTB Platform Operations, covers: -The basics of ad fraud - what it is and its many forms -How rampant ad fraud is and who (and what) is responsible -Tips and best practices for identifying fraud and how to protect yourself]]> Tue, 05 Jul 2016 17:32:41 GMT /slideshow/3ton30-the-many-faces-of-ad-fraud/63750608 CentroMedia@slideshare.net(CentroMedia) 3Ton30: The Many Faces of Ad Fraud CentroMedia According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it? Ian Trider, Centros Director of RTB Platform Operations, covers: -The basics of ad fraud - what it is and its many forms -How rampant ad fraud is and who (and what) is responsible -Tips and best practices for identifying fraud and how to protect yourself <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3ton30facesofadfraud-160705173241-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it? Ian Trider, Centros Director of RTB Platform Operations, covers: -The basics of ad fraud - what it is and its many forms -How rampant ad fraud is and who (and what) is responsible -Tips and best practices for identifying fraud and how to protect yourself
3Ton30: The Many Faces of Ad Fraud from Centro
]]> 567 4 https://cdn.slidesharecdn.com/ss_thumbnails/3ton30facesofadfraud-160705173241-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics /slideshow/3ton30-build-a-mature-mobile-strategy-with-4-targeting-tactics/63750523 3ton30mobilesldes-160705172955
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion thats more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumers everyday lives, its time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics. Noor Naseer, Centros Director of Mobile, covers: -Why brands need to rethink their primary approach to mobile -The 4 targeting tactics for a mature mobile strategy -Tips and best practices for the year ahead]]>
2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion thats more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumers everyday lives, its time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics. Noor Naseer, Centros Director of Mobile, covers: -Why brands need to rethink their primary approach to mobile -The 4 targeting tactics for a mature mobile strategy -Tips and best practices for the year ahead]]> Tue, 05 Jul 2016 17:29:55 GMT /slideshow/3ton30-build-a-mature-mobile-strategy-with-4-targeting-tactics/63750523 CentroMedia@slideshare.net(CentroMedia) 3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics CentroMedia 2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion thats more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumers everyday lives, its time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics. Noor Naseer, Centros Director of Mobile, covers: -Why brands need to rethink their primary approach to mobile -The 4 targeting tactics for a mature mobile strategy -Tips and best practices for the year ahead <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3ton30mobilesldes-160705172955-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2016 is a momentous year for mobile. For the first time ever, spending will surpass $100 billion thats more than 50% of all digital ad spend. Now that mobile is a firmly established and ubiquitously accepted screen in consumers everyday lives, its time for marketers to up the ante on their mobile media campaigns. To drive success for your brand, build a mature mobile strategy that goes well beyond the typical CTR and leverages four key targeting tactics. Noor Naseer, Centros Director of Mobile, covers: -Why brands need to rethink their primary approach to mobile -The 4 targeting tactics for a mature mobile strategy -Tips and best practices for the year ahead
3Ton30: Build a Mature Mobile Strategy with 4 Targeting Tactics from Centro
]]> 376 5 https://cdn.slidesharecdn.com/ss_thumbnails/3ton30mobilesldes-160705172955-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3Ton30: Conquer Digital Video with Four Key Formats in 2016 /slideshow/3ton30-conquer-digital-video-with-four-key-formats-in-2016/63750443 3ton30videoslides-160705172745
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats. Heather Robertson, Centros Director of Video, covers: -Digital video consumption and how viewership is shifting -The best approach to reaching your customer in a growing, multi-screen world -The four primary digital video formats and considerations for each -Tips and best practices for the year ahead]]>
The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats. Heather Robertson, Centros Director of Video, covers: -Digital video consumption and how viewership is shifting -The best approach to reaching your customer in a growing, multi-screen world -The four primary digital video formats and considerations for each -Tips and best practices for the year ahead]]> Tue, 05 Jul 2016 17:27:45 GMT /slideshow/3ton30-conquer-digital-video-with-four-key-formats-in-2016/63750443 CentroMedia@slideshare.net(CentroMedia) 3Ton30: Conquer Digital Video with Four Key Formats in 2016 CentroMedia The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats. Heather Robertson, Centros Director of Video, covers: -Digital video consumption and how viewership is shifting -The best approach to reaching your customer in a growing, multi-screen world -The four primary digital video formats and considerations for each -Tips and best practices for the year ahead <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3ton30videoslides-160705172745-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The average consumer is viewing 6+ hours of video per day, which is no surprise given the adoption of smart TVs, OTT devices, and mobile devices. With this substantial shift already in motion, knowledge of digital video is critical for your success. This webinar breaks down the digital video landscape and will help you learn when, where, and how to use each of the four video formats. Heather Robertson, Centros Director of Video, covers: -Digital video consumption and how viewership is shifting -The best approach to reaching your customer in a growing, multi-screen world -The four primary digital video formats and considerations for each -Tips and best practices for the year ahead
3Ton30: Conquer Digital Video with Four Key Formats in 2016 from Centro
]]> 396 5 https://cdn.slidesharecdn.com/ss_thumbnails/3ton30videoslides-160705172745-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3Ton30: Understand Native Advertising on Social Media /slideshow/3ton30-understand-native-advertising-on-social-media/63748324 3ton30social-160705161843
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns. Aubry Parks-Fried, Centros Native + Social advertising expert, covers: -Social advertising, native advertising, and the growing demand for both -What a native social ad on social media is - Social platforms to consider while running native ads - Strategic tips and best practices for executing native ads on social media]]>
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns. Aubry Parks-Fried, Centros Native + Social advertising expert, covers: -Social advertising, native advertising, and the growing demand for both -What a native social ad on social media is - Social platforms to consider while running native ads - Strategic tips and best practices for executing native ads on social media]]> Tue, 05 Jul 2016 16:18:43 GMT /slideshow/3ton30-understand-native-advertising-on-social-media/63748324 CentroMedia@slideshare.net(CentroMedia) 3Ton30: Understand Native Advertising on Social Media CentroMedia According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns. Aubry Parks-Fried, Centros Native + Social advertising expert, covers: -Social advertising, native advertising, and the growing demand for both -What a native social ad on social media is - Social platforms to consider while running native ads - Strategic tips and best practices for executing native ads on social media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3ton30social-160705161843-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns. Aubry Parks-Fried, Centros Native + Social advertising expert, covers: -Social advertising, native advertising, and the growing demand for both -What a native social ad on social media is - Social platforms to consider while running native ads - Strategic tips and best practices for executing native ads on social media
3Ton30: Understand Native Advertising on Social Media from Centro
]]> 355 4 https://cdn.slidesharecdn.com/ss_thumbnails/3ton30social-160705161843-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 4th july info /slideshow/4th-july-info/63748180 4thjulyinfo-160705161500
test]]>
test]]> Tue, 05 Jul 2016 16:15:00 GMT /slideshow/4th-july-info/63748180 CentroMedia@slideshare.net(CentroMedia) 4th july info CentroMedia test <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4thjulyinfo-160705161500-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> test
4th july info from Centro
]]> 140 4 https://cdn.slidesharecdn.com/ss_thumbnails/4thjulyinfo-160705161500-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Many Faces of Ad Fraud and How To Protect Yourself /slideshow/the-many-faces-of-ad-fraud-and-how-to-protect-yourself/54542296 adtechfraudratko10-28jkfinal2-151029203227-lva1-app6891
Centro's Programmatic expert, Ratko Vidakovic, presents at the 2015 ad:tech New York on Ad Fraud, its many forms and how to best protect yourself from it. ]]>
Centro's Programmatic expert, Ratko Vidakovic, presents at the 2015 ad:tech New York on Ad Fraud, its many forms and how to best protect yourself from it. ]]> Thu, 29 Oct 2015 20:32:27 GMT /slideshow/the-many-faces-of-ad-fraud-and-how-to-protect-yourself/54542296 CentroMedia@slideshare.net(CentroMedia) The Many Faces of Ad Fraud and How To Protect Yourself CentroMedia Centro's Programmatic expert, Ratko Vidakovic, presents at the 2015 ad:tech New York on Ad Fraud, its many forms and how to best protect yourself from it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adtechfraudratko10-28jkfinal2-151029203227-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Centro&#39;s Programmatic expert, Ratko Vidakovic, presents at the 2015 ad:tech New York on Ad Fraud, its many forms and how to best protect yourself from it.
The Many Faces of Ad Fraud and How To Protect Yourself from Centro
]]> 1422 5 https://cdn.slidesharecdn.com/ss_thumbnails/adtechfraudratko10-28jkfinal2-151029203227-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Managing the Cross-Channel Experience /slideshow/managing-the-crosschannel-experience/53278980 anawebinarfinal-150928140731-lva1-app6891
Centro's Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data & Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success. ]]>
Centro's Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data & Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success. ]]> Mon, 28 Sep 2015 14:07:31 GMT /slideshow/managing-the-crosschannel-experience/53278980 CentroMedia@slideshare.net(CentroMedia) Managing the Cross-Channel Experience CentroMedia Centro's Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data & Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anawebinarfinal-150928140731-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Centro&#39;s Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data &amp; Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success.
Managing the Cross-Channel Experience from Centro
]]> 6180 40 https://cdn.slidesharecdn.com/ss_thumbnails/anawebinarfinal-150928140731-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The New Rules of Mobile Advertising: Hyperlocal or Bust /slideshow/hyperlocal-or-bust/48622535 hyperlocalorbust-150526183155-lva1-app6891
Learn how to engage audience anytime, anywhere. The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations. Youll get insights, data, and use cases on location targeting, plus youll learn: How hyperlocal advertising works on mobile and how it is used How conversion tracking and behavioral targeting are solved on mobile Creative techniques for engaging the right audiences on mobile]]>
Learn how to engage audience anytime, anywhere. The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations. Youll get insights, data, and use cases on location targeting, plus youll learn: How hyperlocal advertising works on mobile and how it is used How conversion tracking and behavioral targeting are solved on mobile Creative techniques for engaging the right audiences on mobile]]> Tue, 26 May 2015 18:31:55 GMT /slideshow/hyperlocal-or-bust/48622535 CentroMedia@slideshare.net(CentroMedia) The New Rules of Mobile Advertising: Hyperlocal or Bust CentroMedia Learn how to engage audience anytime, anywhere. The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations. Youll get insights, data, and use cases on location targeting, plus youll learn: How hyperlocal advertising works on mobile and how it is used How conversion tracking and behavioral targeting are solved on mobile Creative techniques for engaging the right audiences on mobile <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hyperlocalorbust-150526183155-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to engage audience anytime, anywhere. The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations. Youll get insights, data, and use cases on location targeting, plus youll learn: How hyperlocal advertising works on mobile and how it is used How conversion tracking and behavioral targeting are solved on mobile Creative techniques for engaging the right audiences on mobile
The New Rules of Mobile Advertising: Hyperlocal or Bust from Centro
]]> 1582 7 https://cdn.slidesharecdn.com/ss_thumbnails/hyperlocalorbust-150526183155-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Centro Healthcare Category /slideshow/centro-healthcare-category/47511574 healthcarecategorydeckapril2015final-150428081235-conversion-gate02
The healthcare industry is rapidly shifting and not just in spending but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for todays consumers. And pharma and healthcare marketers are taking notice.]]>
The healthcare industry is rapidly shifting and not just in spending but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for todays consumers. And pharma and healthcare marketers are taking notice.]]> Tue, 28 Apr 2015 08:12:35 GMT /slideshow/centro-healthcare-category/47511574 CentroMedia@slideshare.net(CentroMedia) Centro Healthcare Category CentroMedia The healthcare industry is rapidly shifting and not just in spending but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for todays consumers. And pharma and healthcare marketers are taking notice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/healthcarecategorydeckapril2015final-150428081235-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The healthcare industry is rapidly shifting and not just in spending but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for todays consumers. And pharma and healthcare marketers are taking notice.
Centro Healthcare Category from Centro
]]> 2175 11 https://cdn.slidesharecdn.com/ss_thumbnails/healthcarecategorydeckapril2015final-150428081235-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Essential tips for programmatic advertising on mobile /slideshow/essential-tips-for-programmatic-advertising-on-mobile/47206151 essentialtipsforprogrammaticadvertisingonmobile-150420124353-conversion-gate01
Centro teamed up with the AMA to host a webinar, Essential Tips for Programmatic Advertising on Mobile. The webinar covered whats hot in programmatic mobile trends and opportunity. Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar.]]>
Centro teamed up with the AMA to host a webinar, Essential Tips for Programmatic Advertising on Mobile. The webinar covered whats hot in programmatic mobile trends and opportunity. Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar.]]> Mon, 20 Apr 2015 12:43:53 GMT /slideshow/essential-tips-for-programmatic-advertising-on-mobile/47206151 CentroMedia@slideshare.net(CentroMedia) Essential tips for programmatic advertising on mobile CentroMedia Centro teamed up with the AMA to host a webinar, Essential Tips for Programmatic Advertising on Mobile. The webinar covered whats hot in programmatic mobile trends and opportunity. Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/essentialtipsforprogrammaticadvertisingonmobile-150420124353-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Centro teamed up with the AMA to host a webinar, Essential Tips for Programmatic Advertising on Mobile. The webinar covered whats hot in programmatic mobile trends and opportunity. Our presenter for the webinar was Noor Naseer, director of mobile at Centro. As indicated by her title, Noor is the resident expert on the mobile space, having watched the technology develop over the years. These days, the interest in both mobile and programmatic is skyrocketing, and Noor reported on the resulting trends in the webinar.
Essential tips for programmatic advertising on mobile from Centro
]]> 1316 2 https://cdn.slidesharecdn.com/ss_thumbnails/essentialtipsforprogrammaticadvertisingonmobile-150420124353-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Centro Automotive Quarterly Review /slideshow/centro-automotive-review/46049077 centroautomotivereview-150319131647-conversion-gate01
Centro's SI team releases quarterly reports analyzing advertising trends for various industries. In this report, from Q4 of 2014, the team broke down the current trends and projects for digital advertising in the Automotive sector.]]>
Centro's SI team releases quarterly reports analyzing advertising trends for various industries. In this report, from Q4 of 2014, the team broke down the current trends and projects for digital advertising in the Automotive sector.]]> Thu, 19 Mar 2015 13:16:47 GMT /slideshow/centro-automotive-review/46049077 CentroMedia@slideshare.net(CentroMedia) Centro Automotive Quarterly Review CentroMedia Centro's SI team releases quarterly reports analyzing advertising trends for various industries. In this report, from Q4 of 2014, the team broke down the current trends and projects for digital advertising in the Automotive sector. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/centroautomotivereview-150319131647-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Centro&#39;s SI team releases quarterly reports analyzing advertising trends for various industries. In this report, from Q4 of 2014, the team broke down the current trends and projects for digital advertising in the Automotive sector.
Centro Automotive Quarterly Review from Centro
]]> 1594 6 https://cdn.slidesharecdn.com/ss_thumbnails/centroautomotivereview-150319131647-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Video Anywhere, Video Everywhere /slideshow/video-anywhere-video-everywhere/44321636 videodeck-teaserslidesformarketing-150205134814-conversion-gate02
Centro's Director of Video, Heather Robertson, discusses the changing landscape of digital video advertising in this presentation.]]>
Centro's Director of Video, Heather Robertson, discusses the changing landscape of digital video advertising in this presentation.]]> Thu, 05 Feb 2015 13:48:14 GMT /slideshow/video-anywhere-video-everywhere/44321636 CentroMedia@slideshare.net(CentroMedia) Video Anywhere, Video Everywhere CentroMedia Centro's Director of Video, Heather Robertson, discusses the changing landscape of digital video advertising in this presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videodeck-teaserslidesformarketing-150205134814-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Centro&#39;s Director of Video, Heather Robertson, discusses the changing landscape of digital video advertising in this presentation.
Video Anywhere, Video Everywhere from Centro
]]> 676 1 https://cdn.slidesharecdn.com/ss_thumbnails/videodeck-teaserslidesformarketing-150205134814-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Centro: Real-Time Advertising Trends for 2015 /slideshow/centro-43596862/43596862 real-time20advertising20trends20for202015matt20sauls-150116134523-conversion-gate02
Matt Sauls, VP of Operations at SiteScout, presents at CES 2015.]]>
Matt Sauls, VP of Operations at SiteScout, presents at CES 2015.]]> Fri, 16 Jan 2015 13:45:23 GMT /slideshow/centro-43596862/43596862 CentroMedia@slideshare.net(CentroMedia) Centro: Real-Time Advertising Trends for 2015 CentroMedia Matt Sauls, VP of Operations at SiteScout, presents at CES 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/real-time20advertising20trends20for202015matt20sauls-150116134523-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Matt Sauls, VP of Operations at SiteScout, presents at CES 2015.
Centro: Real-Time Advertising Trends for 2015 from Centro
]]> 3369 4 https://cdn.slidesharecdn.com/ss_thumbnails/real-time20advertising20trends20for202015matt20sauls-150116134523-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Google: Moments that Matter /slideshow/google-moments-that-matter/43596807 moments20that20mattergoogle-150116134259-conversion-gate02
Google presents at CES 2015]]>
Google presents at CES 2015]]> Fri, 16 Jan 2015 13:42:59 GMT /slideshow/google-moments-that-matter/43596807 CentroMedia@slideshare.net(CentroMedia) Google: Moments that Matter CentroMedia Google presents at CES 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/moments20that20mattergoogle-150116134259-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Google presents at CES 2015
Google: Moments that Matter from Centro
]]> 1453 3 https://cdn.slidesharecdn.com/ss_thumbnails/moments20that20mattergoogle-150116134259-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Centro: Tipping Points & Tidal Waves /slideshow/centro-ces-tippingpoints2btidalwavesfinal/43596771 centro20cestippingpoints2btidalwavesfinal-150116134117-conversion-gate02
Centro's Scott Neslund and Ryan Manchee present at CES 2015]]>
Centro's Scott Neslund and Ryan Manchee present at CES 2015]]> Fri, 16 Jan 2015 13:41:17 GMT /slideshow/centro-ces-tippingpoints2btidalwavesfinal/43596771 CentroMedia@slideshare.net(CentroMedia) Centro: Tipping Points & Tidal Waves CentroMedia Centro's Scott Neslund and Ryan Manchee present at CES 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/centro20cestippingpoints2btidalwavesfinal-150116134117-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Centro&#39;s Scott Neslund and Ryan Manchee present at CES 2015
Centro: Tipping Points & Tidal Waves from Centro
]]> 864 2 https://cdn.slidesharecdn.com/ss_thumbnails/centro20cestippingpoints2btidalwavesfinal-150116134117-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Pandora: Engagement Redefined /slideshow/pandora-43596740/43596740 centro202620pandora-150116133955-conversion-gate01
Pandora's presentation at CES 2015]]>
Pandora's presentation at CES 2015]]> Fri, 16 Jan 2015 13:39:54 GMT /slideshow/pandora-43596740/43596740 CentroMedia@slideshare.net(CentroMedia) Pandora: Engagement Redefined CentroMedia Pandora's presentation at CES 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/centro202620pandora-150116133955-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pandora&#39;s presentation at CES 2015
Pandora: Engagement Redefined from Centro
]]> 5128 8 https://cdn.slidesharecdn.com/ss_thumbnails/centro202620pandora-150116133955-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-CentroMedia-48x48.jpg?cb=1575306937 For 13 years, we've had a singular goal: to improve the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner possible. Our software is designed to eliminate unnecessary activity, improve human collaboration, offer greater insight, reduce errors and help users achieve more in their professional lives. www.centro.net https://cdn.slidesharecdn.com/ss_thumbnails/march2017centrodspwebinar-170317152828-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/march-2017-centro-dsp-webinar/73257158 March 2017 Centro DSP ... https://cdn.slidesharecdn.com/ss_thumbnails/januarycentrodspwebinarforrecording-170227205450-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/january-2017-centro-dsp-webinar-72637001/72637001 January 2017 Centro DS... https://cdn.slidesharecdn.com/ss_thumbnails/3ton30pillarsofperformance-160705173731-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/3ton30-how-to-capture-digital-media-impact-with-the-pillars-of-performance/63750755 3Ton30: How to Capture...