�ݺ�ߣshows by User: CharlotteMagnani

�ݺ�ߣshows by User: CharlotteMagnani / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: CharlotteMagnani / Sun, 05 Jun 2016 11:31:17 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: CharlotteMagnani SEX SELLS! Conference Presentation - Final /slideshow/sex-sells-conference-presentation-final/62737983 a47f7ca2-80d6-445c-8e0f-b6c551ca554a-160605113117
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]]> Sun, 05 Jun 2016 11:31:17 GMT /slideshow/sex-sells-conference-presentation-final/62737983 CharlotteMagnani@slideshare.net(CharlotteMagnani) SEX SELLS! Conference Presentation - Final CharlotteMagnani <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/a47f7ca2-80d6-445c-8e0f-b6c551ca554a-160605113117-thumbnail.jpg?width=120&height=120&fit=bounds" />

SEX SELLS! Conference Presentation - Final from Charlotte Magnani

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0 RM Presentation - Fairtrade, Shared Values & Commitment /slideshow/rm-presentation-fairtrade-shared-values-commitment/62737826 12a082a3-e397-4a3f-9686-abf965b51e60-160605111816
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]]> Sun, 05 Jun 2016 11:18:16 GMT /slideshow/rm-presentation-fairtrade-shared-values-commitment/62737826 CharlotteMagnani@slideshare.net(CharlotteMagnani) RM Presentation - Fairtrade, Shared Values & Commitment CharlotteMagnani <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12a082a3-e397-4a3f-9686-abf965b51e60-160605111816-thumbnail.jpg?width=120&height=120&fit=bounds" />

RM Presentation - Fairtrade, Shared Values & Commitment from Charlotte Magnani

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0 CDO STAMMP PITCH FINAL /slideshow/cdo-stammp-pitch-final-62737801/62737801 051253d0-e838-4c20-bfc4-64e9eeb45f3e-160605111546
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]]> Sun, 05 Jun 2016 11:15:46 GMT /slideshow/cdo-stammp-pitch-final-62737801/62737801 CharlotteMagnani@slideshare.net(CharlotteMagnani) CDO STAMMP PITCH FINAL CharlotteMagnani <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/051253d0-e838-4c20-bfc4-64e9eeb45f3e-160605111546-thumbnail.jpg?width=120&height=120&fit=bounds" />

CDO STAMMP PITCH FINAL from Charlotte Magnani

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0 Disseration - "Sex sells!" Conference Presentation /slideshow/disseration-sex-sells-conference-presentation/62737493 sexsellsconferencepresentation-160605104532
I presented my Dissertation study and findings at a conference. My study explored Gen Y consumer perceptions of shock appeals of a sexual nature, particularly within a fashion retail context. The abundance of sexual appeals within the advertising sphere have resulted in audiences becoming passive to their once deemed 'shocking' effects. The current debate is that as a stand alone construct, ‘shock’ is outdated. Mediating variables that influence attitudes and purchase intentions towards organisations are considered, particularly fashion apparel brands. This study contributes to the debate regarding the efficacy of sex appeals in attracting young audiences, adopting a qualitative approach consisting of semi-structured interviews and focus groups using a sample of 16 Gen Y participants. Results suggest that in developing marketing strategies, the progressive, not preconceived, values and interests of the Gen Y consumer cohort should be considered.]]>
I presented my Dissertation study and findings at a conference. My study explored Gen Y consumer perceptions of shock appeals of a sexual nature, particularly within a fashion retail context. The abundance of sexual appeals within the advertising sphere have resulted in audiences becoming passive to their once deemed 'shocking' effects. The current debate is that as a stand alone construct, ‘shock’ is outdated. Mediating variables that influence attitudes and purchase intentions towards organisations are considered, particularly fashion apparel brands. This study contributes to the debate regarding the efficacy of sex appeals in attracting young audiences, adopting a qualitative approach consisting of semi-structured interviews and focus groups using a sample of 16 Gen Y participants. Results suggest that in developing marketing strategies, the progressive, not preconceived, values and interests of the Gen Y consumer cohort should be considered.]]> Sun, 05 Jun 2016 10:45:31 GMT /slideshow/disseration-sex-sells-conference-presentation/62737493 CharlotteMagnani@slideshare.net(CharlotteMagnani) Disseration - "Sex sells!" Conference Presentation CharlotteMagnani I presented my Dissertation study and findings at a conference. My study explored Gen Y consumer perceptions of shock appeals of a sexual nature, particularly within a fashion retail context. The abundance of sexual appeals within the advertising sphere have resulted in audiences becoming passive to their once deemed 'shocking' effects. The current debate is that as a stand alone construct, ‘shock’ is outdated. Mediating variables that influence attitudes and purchase intentions towards organisations are considered, particularly fashion apparel brands. This study contributes to the debate regarding the efficacy of sex appeals in attracting young audiences, adopting a qualitative approach consisting of semi-structured interviews and focus groups using a sample of 16 Gen Y participants. Results suggest that in developing marketing strategies, the progressive, not preconceived, values and interests of the Gen Y consumer cohort should be considered. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sexsellsconferencepresentation-160605104532-thumbnail.jpg?width=120&height=120&fit=bounds" /> I presented my Dissertation study and findings at a conference. My study explored Gen Y consumer perceptions of shock appeals of a sexual nature, particularly within a fashion retail context. The abundance of sexual appeals within the advertising sphere have resulted in audiences becoming passive to their once deemed 'shocking' effects. The current debate is that as a stand alone construct, ‘shock’ is outdated. Mediating variables that influence attitudes and purchase intentions towards organisations are considered, particularly fashion apparel brands. This study contributes to the debate regarding the efficacy of sex appeals in attracting young audiences, adopting a qualitative approach consisting of semi-structured interviews and focus groups using a sample of 16 Gen Y participants. Results suggest that in developing marketing strategies, the progressive, not preconceived, values and interests of the Gen Y consumer cohort should be considered.

Disseration - "Sex sells!" Conference Presentation from Charlotte Magnani

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0 STAMMP - Credentials Deck /slideshow/stammp-credentials-deck/62737431 stammppitch-final-160605104140
My self-made, full service comms agencies credentials deck that supported STAMMP's win into the European advertising competition 'Ad Venture' to pitch for the European Space Agency's (ESA) live brief.]]>
My self-made, full service comms agencies credentials deck that supported STAMMP's win into the European advertising competition 'Ad Venture' to pitch for the European Space Agency's (ESA) live brief.]]> Sun, 05 Jun 2016 10:41:40 GMT /slideshow/stammp-credentials-deck/62737431 CharlotteMagnani@slideshare.net(CharlotteMagnani) STAMMP - Credentials Deck CharlotteMagnani My self-made, full service comms agencies credentials deck that supported STAMMP's win into the European advertising competition 'Ad Venture' to pitch for the European Space Agency's (ESA) live brief. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stammppitch-final-160605104140-thumbnail.jpg?width=120&height=120&fit=bounds" /> My self-made, full service comms agencies credentials deck that supported STAMMP's win into the European advertising competition 'Ad Venture' to pitch for the European Space Agency's (ESA) live brief.

STAMMP - Credentials Deck from Charlotte Magnani

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0 Service Graphics_2015 Year Book /slideshow/service-graphics2015-year-book/57639533 4c349da2-7d04-4fb4-b14c-1e54dd07b56a-160129093505
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]]> Fri, 29 Jan 2016 09:35:05 GMT /slideshow/service-graphics2015-year-book/57639533 CharlotteMagnani@slideshare.net(CharlotteMagnani) Service Graphics_2015 Year Book CharlotteMagnani <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4c349da2-7d04-4fb4-b14c-1e54dd07b56a-160129093505-thumbnail.jpg?width=120&height=120&fit=bounds" />

Service Graphics_2015 Year Book from Charlotte Magnani

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0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/a47f7ca2-80d6-445c-8e0f-b6c551ca554a-160605113117-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sex-sells-conference-presentation-final/62737983 SEX SELLS! Conference ... https://cdn.slidesharecdn.com/ss_thumbnails/12a082a3-e397-4a3f-9686-abf965b51e60-160605111816-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rm-presentation-fairtrade-shared-values-commitment/62737826 RM Presentation - Fair... https://cdn.slidesharecdn.com/ss_thumbnails/051253d0-e838-4c20-bfc4-64e9eeb45f3e-160605111546-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cdo-stammp-pitch-final-62737801/62737801 CDO STAMMP PITCH FINAL