/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: CherylCargill https://cdn.slidesharecdn.com/profile-photo-CherylCargill-48x48.jpg?cb=1601633358 Leading the strategic direction and execution of multi-channel customer and stakeholder listening to better understand where GE delivers value today and what new technology would be useful in the future. - combined sources of VOC to develop holistic view of customer and key stakeholder perspectives - used text analytics to show key themes and sentiment of conversation - informed messaging for campaigns, positioning and digital content