�ݺ�ߣshows by User: ChongChristinaGuo

�ݺ�ߣshows by User: ChongChristinaGuo / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ChongChristinaGuo / Thu, 08 Dec 2016 15:36:01 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ChongChristinaGuo Strategic Planning for Sephora /slideshow/strategic-planning-for-sephora/69957454 sephorav1-161208153601
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion. The content includes the following: 1. Introduction 2. Research methodology 3. The consumer and the cosmetics category 4. The context – trends affecting the category 5. The consumer and Sephora a. Key findings about Sephora b. Key findings about Sephora's major competitors c. Perceptual map and new positioning 6. Opportunities/issues for Sephora 7. New brand vision statement and rationale 8. New creative brief]]>
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion. The content includes the following: 1. Introduction 2. Research methodology 3. The consumer and the cosmetics category 4. The context – trends affecting the category 5. The consumer and Sephora a. Key findings about Sephora b. Key findings about Sephora's major competitors c. Perceptual map and new positioning 6. Opportunities/issues for Sephora 7. New brand vision statement and rationale 8. New creative brief]]> Thu, 08 Dec 2016 15:36:01 GMT /slideshow/strategic-planning-for-sephora/69957454 ChongChristinaGuo@slideshare.net(ChongChristinaGuo) Strategic Planning for Sephora ChongChristinaGuo This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion. The content includes the following: 1. Introduction 2. Research methodology 3. The consumer and the cosmetics category 4. The context – trends affecting the category 5. The consumer and Sephora a. Key findings about Sephora b. Key findings about Sephora's major competitors c. Perceptual map and new positioning 6. Opportunities/issues for Sephora 7. New brand vision statement and rationale 8. New creative brief <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sephorav1-161208153601-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion. The content includes the following: 1. Introduction 2. Research methodology 3. The consumer and the cosmetics category 4. The context – trends affecting the category 5. The consumer and Sephora a. Key findings about Sephora b. Key findings about Sephora's major competitors c. Perceptual map and new positioning 6. Opportunities/issues for Sephora 7. New brand vision statement and rationale 8. New creative brief

Strategic Planning for Sephora from Chong(Christina) Guo

]]> 26648 38 https://cdn.slidesharecdn.com/ss_thumbnails/sephorav1-161208153601-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Trend watching: Security and Safety /slideshow/trend-watching-security-and-safety/68594985 trendwatching-securityandsafety-161110161930
Trend Analysis of Fear Mongering & Increased Need for Security It's an academic project for Boston University College of Communication. This project examines the underlying reasons of people's increasing concerns about security and safety and explores three aspects of security, including car security, home security, and personal security. Three existing product examples are given to illustrate how companies and brands are using this trend to target customers and sell their products. We also find two opportunities for companies and brands to consider within this trend.]]>
Trend Analysis of Fear Mongering & Increased Need for Security It's an academic project for Boston University College of Communication. This project examines the underlying reasons of people's increasing concerns about security and safety and explores three aspects of security, including car security, home security, and personal security. Three existing product examples are given to illustrate how companies and brands are using this trend to target customers and sell their products. We also find two opportunities for companies and brands to consider within this trend.]]> Thu, 10 Nov 2016 16:19:30 GMT /slideshow/trend-watching-security-and-safety/68594985 ChongChristinaGuo@slideshare.net(ChongChristinaGuo) Trend watching: Security and Safety ChongChristinaGuo Trend Analysis of Fear Mongering & Increased Need for Security It's an academic project for Boston University College of Communication. This project examines the underlying reasons of people's increasing concerns about security and safety and explores three aspects of security, including car security, home security, and personal security. Three existing product examples are given to illustrate how companies and brands are using this trend to target customers and sell their products. We also find two opportunities for companies and brands to consider within this trend. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trendwatching-securityandsafety-161110161930-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> Trend Analysis of Fear Mongering & Increased Need for Security It's an academic project for Boston University College of Communication. This project examines the underlying reasons of people's increasing concerns about security and safety and explores three aspects of security, including car security, home security, and personal security. Three existing product examples are given to illustrate how companies and brands are using this trend to target customers and sell their products. We also find two opportunities for companies and brands to consider within this trend.

Trend watching: Security and Safety from Chong(Christina) Guo

]]> 686 4 https://cdn.slidesharecdn.com/ss_thumbnails/trendwatching-securityandsafety-161110161930-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-ChongChristinaGuo-48x48.jpg?cb=1559869056 I am a second-year advertising graduate student at Boston University College of Communication. I am actively seeking new opportunities in strategic planning. I'm now responsible for all marketing and advertising works and media planning at 3D Bean™, from social media management, google ads, email marketing, customer research, event planning, media buying, to branding. I worked at Boston University AdLab as an account planner for both GymSnap and Cambridge Quantitative Analytics and conducted online surveys, focus groups and in-depth interviews to find customer insights. I will be working as the Vice President of Planning at AdLab next semester. I have practiced about how to be both str... http://www.christinacguo.com https://cdn.slidesharecdn.com/ss_thumbnails/sephorav1-161208153601-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/strategic-planning-for-sephora/69957454 Strategic Planning for... https://cdn.slidesharecdn.com/ss_thumbnails/trendwatching-securityandsafety-161110161930-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/trend-watching-security-and-safety/68594985 Trend watching: Securi...