ºÝºÝߣshows by User: ChrisCorak / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ChrisCorak / Thu, 18 Apr 2019 15:45:26 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ChrisCorak SEO and content design: Integrating user-centered search strategy into your workflow /ChrisCorak/seo-and-content-design-integrating-usercentered-search-strategy-into-your-workflow confab2019v14-pdfversion-190418154526
User-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components—like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions. After clashing on projects and stepping on each others’ toes, Chris (an SEO) and Rebekah (a content and UX strategist) found smarter ways to integrate their work and create helpful, relevant web experiences that are search-engine friendly, too. In this session, they’ll share what they’ve learned and help you understand when, where, and how to integrate SEO into your content design process. In this presentation, you’ll learn: - A better understanding of how, when, and where SEO essentials play into your web content workflow - Practical approaches and tools you can use to add a search-strategy lens to the content research and design work you already do, without compromising user experience - Ideas on how to collaborate more effectively with SEO stakeholders This presentation is a good fit for people who want to expand on their knowledge of modern search strategy and understand how to account for SEO without compromising user experience.]]>
User-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components—like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions. After clashing on projects and stepping on each others’ toes, Chris (an SEO) and Rebekah (a content and UX strategist) found smarter ways to integrate their work and create helpful, relevant web experiences that are search-engine friendly, too. In this session, they’ll share what they’ve learned and help you understand when, where, and how to integrate SEO into your content design process. In this presentation, you’ll learn: - A better understanding of how, when, and where SEO essentials play into your web content workflow - Practical approaches and tools you can use to add a search-strategy lens to the content research and design work you already do, without compromising user experience - Ideas on how to collaborate more effectively with SEO stakeholders This presentation is a good fit for people who want to expand on their knowledge of modern search strategy and understand how to account for SEO without compromising user experience.]]> Thu, 18 Apr 2019 15:45:26 GMT /ChrisCorak/seo-and-content-design-integrating-usercentered-search-strategy-into-your-workflow ChrisCorak@slideshare.net(ChrisCorak) SEO and content design: Integrating user-centered search strategy into your workflow ChrisCorak User-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components—like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions. After clashing on projects and stepping on each others’ toes, Chris (an SEO) and Rebekah (a content and UX strategist) found smarter ways to integrate their work and create helpful, relevant web experiences that are search-engine friendly, too. In this session, they’ll share what they’ve learned and help you understand when, where, and how to integrate SEO into your content design process. In this presentation, you’ll learn: - A better understanding of how, when, and where SEO essentials play into your web content workflow - Practical approaches and tools you can use to add a search-strategy lens to the content research and design work you already do, without compromising user experience - Ideas on how to collaborate more effectively with SEO stakeholders This presentation is a good fit for people who want to expand on their knowledge of modern search strategy and understand how to account for SEO without compromising user experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confab2019v14-pdfversion-190418154526-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> User-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components—like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions. After clashing on projects and stepping on each others’ toes, Chris (an SEO) and Rebekah (a content and UX strategist) found smarter ways to integrate their work and create helpful, relevant web experiences that are search-engine friendly, too. In this session, they’ll share what they’ve learned and help you understand when, where, and how to integrate SEO into your content design process. In this presentation, you’ll learn: - A better understanding of how, when, and where SEO essentials play into your web content workflow - Practical approaches and tools you can use to add a search-strategy lens to the content research and design work you already do, without compromising user experience - Ideas on how to collaborate more effectively with SEO stakeholders This presentation is a good fit for people who want to expand on their knowledge of modern search strategy and understand how to account for SEO without compromising user experience.
SEO and content design: Integrating user-centered search strategy into your workflow from Chris Corak
]]> 174 3 https://cdn.slidesharecdn.com/ss_thumbnails/confab2019v14-pdfversion-190418154526-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO" /ChrisCorak/confab-2018-empathy-behind-the-algorithms-creating-peopledriven-seo confab2018-empathybehindthealgorithms-chriscorak-may2018-5-14-18-180515022634
Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords. In this talk, I'll will show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too. In this session, you’ll discover how to: - Understand search intent - Use that understanding of intent to improve navigation, information architecture, tools, and functionality - Make content more helpful by answering questions - Use smart metadata and markup Download a guide of my tips and takeaways from this talk >> bit.ly/understandingintent]]>
Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords. In this talk, I'll will show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too. In this session, you’ll discover how to: - Understand search intent - Use that understanding of intent to improve navigation, information architecture, tools, and functionality - Make content more helpful by answering questions - Use smart metadata and markup Download a guide of my tips and takeaways from this talk >> bit.ly/understandingintent]]> Tue, 15 May 2018 02:26:33 GMT /ChrisCorak/confab-2018-empathy-behind-the-algorithms-creating-peopledriven-seo ChrisCorak@slideshare.net(ChrisCorak) Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO" ChrisCorak Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords. In this talk, I'll will show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too. In this session, you’ll discover how to: - Understand search intent - Use that understanding of intent to improve navigation, information architecture, tools, and functionality - Make content more helpful by answering questions - Use smart metadata and markup Download a guide of my tips and takeaways from this talk >> bit.ly/understandingintent <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confab2018-empathybehindthealgorithms-chriscorak-may2018-5-14-18-180515022634-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Search engine algorithms are always changing, and it can feel impossible to keep up. But effective search engine strategy always strikes a balance between technical optimization and understanding the people behind the keywords. In this talk, I&#39;ll will show you a practical approach to human-centered SEO that you can use to make sure your content is helpful, relevant, and findable, too. In this session, you’ll discover how to: - Understand search intent - Use that understanding of intent to improve navigation, information architecture, tools, and functionality - Make content more helpful by answering questions - Use smart metadata and markup Download a guide of my tips and takeaways from this talk &gt;&gt; bit.ly/understandingintent
Confab 2018 Talk: "Empathy Behind the Algorithms: Creating People-Driven SEO" from Chris Corak
]]> 221 1 https://cdn.slidesharecdn.com/ss_thumbnails/confab2018-empathybehindthealgorithms-chriscorak-may2018-5-14-18-180515022634-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/confab2019v14-pdfversion-190418154526-thumbnail.jpg?width=320&height=320&fit=bounds ChrisCorak/seo-and-content-design-integrating-usercentered-search-strategy-into-your-workflow SEO and content design... https://cdn.slidesharecdn.com/ss_thumbnails/confab2018-empathybehindthealgorithms-chriscorak-may2018-5-14-18-180515022634-thumbnail.jpg?width=320&height=320&fit=bounds ChrisCorak/confab-2018-empathy-behind-the-algorithms-creating-peopledriven-seo Confab 2018 Talk: &quot;Emp...