�ݺ�ߣshows by User: ChrisHattingh

�ݺ�ߣshows by User: ChrisHattingh / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ChrisHattingh / Thu, 23 Feb 2017 06:47:04 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ChrisHattingh Introduction to project management /slideshow/introduction-to-project-management-72489821/72489821 introductiontoprojectmanagement-170223064704
Brief intro to events project management]]>
Brief intro to events project management]]> Thu, 23 Feb 2017 06:47:04 GMT /slideshow/introduction-to-project-management-72489821/72489821 ChrisHattingh@slideshare.net(ChrisHattingh) Introduction to project management ChrisHattingh Brief intro to events project management <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductiontoprojectmanagement-170223064704-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brief intro to events project management

Introduction to project management from Chris Hattingh

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0 Introduction to event practice 1 /ChrisHattingh/introduction-to-event-practice-1 introductiontoeventpractice1-170223064444
Brief intro into event typologies]]>
Brief intro into event typologies]]> Thu, 23 Feb 2017 06:44:44 GMT /ChrisHattingh/introduction-to-event-practice-1 ChrisHattingh@slideshare.net(ChrisHattingh) Introduction to event practice 1 ChrisHattingh Brief intro into event typologies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductiontoeventpractice1-170223064444-thumbnail.jpg?width=120&height=120&fit=bounds" /> Brief intro into event typologies

Introduction to event practice 1 from Chris Hattingh

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0 Motives for visitors to attend a food and wine event in Cape Town /ChrisHattingh/motives-for-visitors-to-attend-a-food-and-wine-event-in-cape-town 2016article14vol52-170126184308
Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors‟ satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors were satisfied with many aspects of the event and almost two thirds had all of their expectations met. However, visitors to the event were also less satisfied with some aspects such as information about the event, the annual improvement of the event and signage in and around the venue, amongst others. It is recommended that these aspects be considered as part of the marketing strategies to rejuvenate the event in order to sustain interest and satisfaction in a mature event.]]>
Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors‟ satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors were satisfied with many aspects of the event and almost two thirds had all of their expectations met. However, visitors to the event were also less satisfied with some aspects such as information about the event, the annual improvement of the event and signage in and around the venue, amongst others. It is recommended that these aspects be considered as part of the marketing strategies to rejuvenate the event in order to sustain interest and satisfaction in a mature event.]]> Thu, 26 Jan 2017 18:43:08 GMT /ChrisHattingh/motives-for-visitors-to-attend-a-food-and-wine-event-in-cape-town ChrisHattingh@slideshare.net(ChrisHattingh) Motives for visitors to attend a food and wine event in Cape Town ChrisHattingh Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors‟ satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors were satisfied with many aspects of the event and almost two thirds had all of their expectations met. However, visitors to the event were also less satisfied with some aspects such as information about the event, the annual improvement of the event and signage in and around the venue, amongst others. It is recommended that these aspects be considered as part of the marketing strategies to rejuvenate the event in order to sustain interest and satisfaction in a mature event. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016article14vol52-170126184308-thumbnail.jpg?width=120&height=120&fit=bounds" /> Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors‟ satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors were satisfied with many aspects of the event and almost two thirds had all of their expectations met. However, visitors to the event were also less satisfied with some aspects such as information about the event, the annual improvement of the event and signage in and around the venue, amongst others. It is recommended that these aspects be considered as part of the marketing strategies to rejuvenate the event in order to sustain interest and satisfaction in a mature event.

Motives for visitors to attend a food and wine event in Cape Town from Chris Hattingh

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0 The garden route class notes /ChrisHattingh/the-garden-route-class-notes thegardenroute-etg2-140207074739-phpapp01
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]]> Fri, 07 Feb 2014 07:47:39 GMT /ChrisHattingh/the-garden-route-class-notes ChrisHattingh@slideshare.net(ChrisHattingh) The garden route class notes ChrisHattingh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thegardenroute-etg2-140207074739-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

The garden route class notes from Chris Hattingh

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0 Industry leaders look into their crystal balls /ChrisHattingh/industry-leaders-look-into-their-crystal-balls industryleaderslookintotheircrystalballs-140207063638-phpapp02
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]]> Fri, 07 Feb 2014 06:36:38 GMT /ChrisHattingh/industry-leaders-look-into-their-crystal-balls ChrisHattingh@slideshare.net(ChrisHattingh) Industry leaders look into their crystal balls ChrisHattingh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industryleaderslookintotheircrystalballs-140207063638-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Industry leaders look into their crystal balls from Chris Hattingh

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0 Unit1 intro /slideshow/unit1-intro/30942422 unit1-intro-140207063534-phpapp01
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]]> Fri, 07 Feb 2014 06:35:34 GMT /slideshow/unit1-intro/30942422 ChrisHattingh@slideshare.net(ChrisHattingh) Unit1 intro ChrisHattingh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unit1-intro-140207063534-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Unit1 intro from Chris Hattingh

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0 event tourism /slideshow/event-tourism/30942341 unit1-intro-140207063331-phpapp01
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]]> Fri, 07 Feb 2014 06:33:30 GMT /slideshow/event-tourism/30942341 ChrisHattingh@slideshare.net(ChrisHattingh) event tourism ChrisHattingh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unit1-intro-140207063331-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

event tourism from Chris Hattingh

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0 Microsoft word mcqp-final.doc /slideshow/microsoft-word-mcqpfinaldoc/16427056 microsoftword-mcqp-final-doc-130208122816-phpapp01
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]]> Fri, 08 Feb 2013 12:28:16 GMT /slideshow/microsoft-word-mcqpfinaldoc/16427056 ChrisHattingh@slideshare.net(ChrisHattingh) Microsoft word mcqp-final.doc ChrisHattingh <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/microsoftword-mcqp-final-doc-130208122816-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Microsoft word mcqp-final.doc from Chris Hattingh

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0 https://cdn.slidesharecdn.com/profile-photo-ChrisHattingh-48x48.jpg?cb=1635403829 ALWAYS strive to be irreplaceable.... https://cdn.slidesharecdn.com/ss_thumbnails/introductiontoprojectmanagement-170223064704-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/introduction-to-project-management-72489821/72489821 Introduction to projec... https://cdn.slidesharecdn.com/ss_thumbnails/introductiontoeventpractice1-170223064444-thumbnail.jpg?width=320&height=320&fit=bounds ChrisHattingh/introduction-to-event-practice-1 Introduction to event ... https://cdn.slidesharecdn.com/ss_thumbnails/2016article14vol52-170126184308-thumbnail.jpg?width=320&height=320&fit=bounds ChrisHattingh/motives-for-visitors-to-attend-a-food-and-wine-event-in-cape-town Motives for visitors t...