�ݺ�ߣshows by User: ClustersLtd

�ݺ�ߣshows by User: ClustersLtd / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ClustersLtd / Tue, 29 Sep 2015 13:21:15 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ClustersLtd How to pick a segmentation agency /slideshow/how-to-pick-a-segmentation-agency/53325136 howtopickasegmentationagency-150929132115-lva1-app6892
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse. How can you be sure you’re making a good choice, an agency with real segmentation expertise? ]]>
The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse. How can you be sure you’re making a good choice, an agency with real segmentation expertise? ]]> Tue, 29 Sep 2015 13:21:15 GMT /slideshow/how-to-pick-a-segmentation-agency/53325136 ClustersLtd@slideshare.net(ClustersLtd) How to pick a segmentation agency ClustersLtd The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse. How can you be sure you’re making a good choice, an agency with real segmentation expertise? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtopickasegmentationagency-150929132115-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The trouble with segmentation is that once you start looking, you’re faced with endless agencies claiming to offer it. But be wary, the world is littered with mediocre segmentations or worse. How can you be sure you’re making a good choice, an agency with real segmentation expertise?

How to pick a segmentation agency from Clusters Ltd

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1 Clusters - Multicanal Audience Case Study /slideshow/clusters-multicanal-case-study/31881178 clusters-multicanalcasestudyfeb2014-140304032114-phpapp01
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]]> Tue, 04 Mar 2014 03:21:14 GMT /slideshow/clusters-multicanal-case-study/31881178 ClustersLtd@slideshare.net(ClustersLtd) Clusters - Multicanal Audience Case Study ClustersLtd <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clusters-multicanalcasestudyfeb2014-140304032114-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>

Clusters - Multicanal Audience Case Study from Clusters Ltd

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1 Clusters - MBC TV Audience Case Study /slideshow/clusters-mbc-tv-audience-case-study/29830817 clusterscasestudymbcjan14-140108234606-phpapp01
WINNING AN AUDIENCE WITH SMART DATA • MBC Group wanted to increase TV viewing share and grow revenues • Clusters delivered a segmentation of viewers in key territories • The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling • MBC’s research team has benefited from improved effectiveness and visibility • In just three months, MBC saw an increase of over 25% audience share for a specific timeslot]]>
WINNING AN AUDIENCE WITH SMART DATA • MBC Group wanted to increase TV viewing share and grow revenues • Clusters delivered a segmentation of viewers in key territories • The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling • MBC’s research team has benefited from improved effectiveness and visibility • In just three months, MBC saw an increase of over 25% audience share for a specific timeslot]]> Wed, 08 Jan 2014 23:46:05 GMT /slideshow/clusters-mbc-tv-audience-case-study/29830817 ClustersLtd@slideshare.net(ClustersLtd) Clusters - MBC TV Audience Case Study ClustersLtd WINNING AN AUDIENCE WITH SMART DATA • MBC Group wanted to increase TV viewing share and grow revenues • Clusters delivered a segmentation of viewers in key territories • The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling • MBC’s research team has benefited from improved effectiveness and visibility • In just three months, MBC saw an increase of over 25% audience share for a specific timeslot <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clusterscasestudymbcjan14-140108234606-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> WINNING AN AUDIENCE WITH SMART DATA • MBC Group wanted to increase TV viewing share and grow revenues • Clusters delivered a segmentation of viewers in key territories • The intelligence was used to inform MBC’s marketing, and optimise programming and scheduling • MBC’s research team has benefited from improved effectiveness and visibility • In just three months, MBC saw an increase of over 25% audience share for a specific timeslot

Clusters - MBC TV Audience Case Study from Clusters Ltd

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1 Clusters - Quayside Clothing Case Study /slideshow/clusters-quayside-case-study/29252823 clusters-quaysidecasestudy-131216100750-phpapp02
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]]> Mon, 16 Dec 2013 10:07:50 GMT /slideshow/clusters-quayside-case-study/29252823 ClustersLtd@slideshare.net(ClustersLtd) Clusters - Quayside Clothing Case Study ClustersLtd <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clusters-quaysidecasestudy-131216100750-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>

Clusters - Quayside Clothing Case Study from Clusters Ltd

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1 https://cdn.slidesharecdn.com/profile-photo-ClustersLtd-48x48.jpg?cb=1526376824 Precise targeting is the difference between investing money well and simply spending it. Clusters is a quantitative research consultancy specialising in market segmentation, operating across sectors and territories. We help our clients grow by reaching the most valuable customers more effectively and efficiently. Clusters was founded in 2006 by senior marketing and research executives (Unilever, Duracell, Disney, Sky). We used our own segmentation technique to propel Disney Channel from #4 to market leader in under 12 months, despite a decrease in budgets. www.clusters.uk.com https://cdn.slidesharecdn.com/ss_thumbnails/howtopickasegmentationagency-150929132115-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-pick-a-segmentation-agency/53325136 How to pick a segmenta... https://cdn.slidesharecdn.com/ss_thumbnails/clusters-multicanalcasestudyfeb2014-140304032114-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/clusters-multicanal-case-study/31881178 Clusters - Multicanal ... https://cdn.slidesharecdn.com/ss_thumbnails/clusterscasestudymbcjan14-140108234606-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/clusters-mbc-tv-audience-case-study/29830817 Clusters - MBC TV Audi...