�ݺ�ߣshows by User: Confluency

�ݺ�ߣshows by User: Confluency / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Confluency / Fri, 16 Oct 2015 18:02:03 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Confluency Reputation Management with a Purpose /slideshow/rep-man-overview/54036602 repmanoverview-151016180203-lva1-app6892
Increasingly, the story of your customer relationships will be told by others, online - your online reputation, and insurance agencies are no exception to this. Online reputation management should be the foundation for any digital marketing plan. A well managed reputation will generate goodwill and leads, a neglected or poor reputation will cost you business every day. There's no sense investing time and money in digital - or any insurance marketing - if you gains are going to be frittered away by a sub-par reputation. Learn why and how to manage your insurance agency's reputation for business benefit.]]>
Increasingly, the story of your customer relationships will be told by others, online - your online reputation, and insurance agencies are no exception to this. Online reputation management should be the foundation for any digital marketing plan. A well managed reputation will generate goodwill and leads, a neglected or poor reputation will cost you business every day. There's no sense investing time and money in digital - or any insurance marketing - if you gains are going to be frittered away by a sub-par reputation. Learn why and how to manage your insurance agency's reputation for business benefit.]]> Fri, 16 Oct 2015 18:02:03 GMT /slideshow/rep-man-overview/54036602 Confluency@slideshare.net(Confluency) Reputation Management with a Purpose Confluency Increasingly, the story of your customer relationships will be told by others, online - your online reputation, and insurance agencies are no exception to this. Online reputation management should be the foundation for any digital marketing plan. A well managed reputation will generate goodwill and leads, a neglected or poor reputation will cost you business every day. There's no sense investing time and money in digital - or any insurance marketing - if you gains are going to be frittered away by a sub-par reputation. Learn why and how to manage your insurance agency's reputation for business benefit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/repmanoverview-151016180203-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Increasingly, the story of your customer relationships will be told by others, online - your online reputation, and insurance agencies are no exception to this. Online reputation management should be the foundation for any digital marketing plan. A well managed reputation will generate goodwill and leads, a neglected or poor reputation will cost you business every day. There's no sense investing time and money in digital - or any insurance marketing - if you gains are going to be frittered away by a sub-par reputation. Learn why and how to manage your insurance agency's reputation for business benefit.

Reputation Management with a Purpose from Confluency Solutions

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1 Digital marketing tactics for customer development and value /slideshow/digital-marketing-tactics-for-customer-development-and-value/40610346 digitalmarketingforcustomervalue-141022152952-conversion-gate02
Most independent insuarance agents have a room for growth through customer development. The key to that development is communication. There are a few digital channels that can help, most are inexpensive, and implementing a customer development program is easy, but it's important to match the channel and content to your target customer. And that all starts with defining your target customer in the first place.]]>
Most independent insuarance agents have a room for growth through customer development. The key to that development is communication. There are a few digital channels that can help, most are inexpensive, and implementing a customer development program is easy, but it's important to match the channel and content to your target customer. And that all starts with defining your target customer in the first place.]]> Wed, 22 Oct 2014 15:29:52 GMT /slideshow/digital-marketing-tactics-for-customer-development-and-value/40610346 Confluency@slideshare.net(Confluency) Digital marketing tactics for customer development and value Confluency Most independent insuarance agents have a room for growth through customer development. The key to that development is communication. There are a few digital channels that can help, most are inexpensive, and implementing a customer development program is easy, but it's important to match the channel and content to your target customer. And that all starts with defining your target customer in the first place. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingforcustomervalue-141022152952-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Most independent insuarance agents have a room for growth through customer development. The key to that development is communication. There are a few digital channels that can help, most are inexpensive, and implementing a customer development program is easy, but it's important to match the channel and content to your target customer. And that all starts with defining your target customer in the first place.

Digital marketing tactics for customer development and value from Confluency Solutions

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1 How to Save on Insurance, the Independent Agent Way /Confluency/info-graphic1cs info-graphic1-cs-141022151855-conversion-gate01
There are a lot of ways to save money. When it comes to insurance, buying less of it is not the smart way to go. An indpendent insurance agent represents multiple insurance companies, and is in the best position to provide you with multiple money saving alternatives - without sacrificing protection or using up a lot of your time.]]>
There are a lot of ways to save money. When it comes to insurance, buying less of it is not the smart way to go. An indpendent insurance agent represents multiple insurance companies, and is in the best position to provide you with multiple money saving alternatives - without sacrificing protection or using up a lot of your time.]]> Wed, 22 Oct 2014 15:18:54 GMT /Confluency/info-graphic1cs Confluency@slideshare.net(Confluency) How to Save on Insurance, the Independent Agent Way Confluency There are a lot of ways to save money. When it comes to insurance, buying less of it is not the smart way to go. An indpendent insurance agent represents multiple insurance companies, and is in the best position to provide you with multiple money saving alternatives - without sacrificing protection or using up a lot of your time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/info-graphic1-cs-141022151855-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> There are a lot of ways to save money. When it comes to insurance, buying less of it is not the smart way to go. An indpendent insurance agent represents multiple insurance companies, and is in the best position to provide you with multiple money saving alternatives - without sacrificing protection or using up a lot of your time.

How to Save on Insurance, the Independent Agent Way from Confluency Solutions

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1 For Insurance Agents: Choosing the right objectives and tactics for 2015 digital marketing planning /slideshow/objectives-and-tactics-for-2015-digital-marketing-planning/39920213 objectivesandtacticsfor2015digitalmarketingplanning-141006073707-conversion-gate02
�ݺ�ߣset from October 2 Confluency Solutions presentation and webinar: Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives. How far have we come from the ‘yellow page paradigm’? Top-down, bottom-up gap analysis Matching the communication channel to your target Who are you selling to? Low hanging fruit - customer value Low hanging fruit - green growth Other options and ROI considerations Mixing digital and analog Managing your content distribution - the editorial schedule]]>
�ݺ�ߣset from October 2 Confluency Solutions presentation and webinar: Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives. How far have we come from the ‘yellow page paradigm’? Top-down, bottom-up gap analysis Matching the communication channel to your target Who are you selling to? Low hanging fruit - customer value Low hanging fruit - green growth Other options and ROI considerations Mixing digital and analog Managing your content distribution - the editorial schedule]]> Mon, 06 Oct 2014 07:37:07 GMT /slideshow/objectives-and-tactics-for-2015-digital-marketing-planning/39920213 Confluency@slideshare.net(Confluency) For Insurance Agents: Choosing the right objectives and tactics for 2015 digital marketing planning Confluency �ݺ�ߣset from October 2 Confluency Solutions presentation and webinar: Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives. How far have we come from the ‘yellow page paradigm’? Top-down, bottom-up gap analysis Matching the communication channel to your target Who are you selling to? Low hanging fruit - customer value Low hanging fruit - green growth Other options and ROI considerations Mixing digital and analog Managing your content distribution - the editorial schedule <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/objectivesandtacticsfor2015digitalmarketingplanning-141006073707-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣset from October 2 Confluency Solutions presentation and webinar: Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives. How far have we come from the ‘yellow page paradigm’? Top-down, bottom-up gap analysis Matching the communication channel to your target Who are you selling to? Low hanging fruit - customer value Low hanging fruit - green growth Other options and ROI considerations Mixing digital and analog Managing your content distribution - the editorial schedule

For Insurance Agents: Choosing the right objectives and tactics for 2015 digital marketing planning from Confluency Solutions

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1 Social Media Marketing for Insurance Agents (and what to do about it) /slideshow/social-presentation-082812/14086380 socialpresentation082812-120827141758-phpapp01
Insurance agents need to include social media in the marketing mix but platforms and social marketing campaigns need to be related to traditional objectives in the area of customer development, referrals, and new business from other sources.]]>
Insurance agents need to include social media in the marketing mix but platforms and social marketing campaigns need to be related to traditional objectives in the area of customer development, referrals, and new business from other sources.]]> Mon, 27 Aug 2012 14:17:56 GMT /slideshow/social-presentation-082812/14086380 Confluency@slideshare.net(Confluency) Social Media Marketing for Insurance Agents (and what to do about it) Confluency Insurance agents need to include social media in the marketing mix but platforms and social marketing campaigns need to be related to traditional objectives in the area of customer development, referrals, and new business from other sources. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialpresentation082812-120827141758-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Insurance agents need to include social media in the marketing mix but platforms and social marketing campaigns need to be related to traditional objectives in the area of customer development, referrals, and new business from other sources.

Social Media Marketing for Insurance Agents (and what to do about it) from Confluency Solutions

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1 Demystifying Digital Marketing for Insurance Agents /slideshow/demystifying-digital-marketing-for-insurance-agents/13324707 digitalmarketingandagencygrowth-120614091426-phpapp01
�ݺ�ߣ set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.]]>
�ݺ�ߣ set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.]]> Thu, 14 Jun 2012 09:14:25 GMT /slideshow/demystifying-digital-marketing-for-insurance-agents/13324707 Confluency@slideshare.net(Confluency) Demystifying Digital Marketing for Insurance Agents Confluency �ݺ�ߣ set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingandagencygrowth-120614091426-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣ set from the June 12, 2012 webinar, Demystifying Digital Marketing, a process to help insurance agents the right digital marketing tactics based on objectives, opportunity, aptitude, available time, and budget.

Demystifying Digital Marketing for Insurance Agents from Confluency Solutions

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1 Internet Marketing for Insurance Agents - Choosing Options /slideshow/internet-marketing-for-insurance-agents-choosing-options/9060201 internetmarketingalternatives-comparison-110829145817-phpapp02
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency? That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options. It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.]]>
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency? That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options. It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.]]> Mon, 29 Aug 2011 14:58:14 GMT /slideshow/internet-marketing-for-insurance-agents-choosing-options/9060201 Confluency@slideshare.net(Confluency) Internet Marketing for Insurance Agents - Choosing Options Confluency The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency? That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options. It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/internetmarketingalternatives-comparison-110829145817-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency? That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options. It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.

Internet Marketing for Insurance Agents - Choosing Options from Confluency Solutions

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1 https://cdn.slidesharecdn.com/profile-photo-Confluency-48x48.jpg?cb=1523131706 Sensible, affordable, effective digital marketing for independent insurance agents across the U.S.A. since 2004. Including websites, email marketing, social media marketing, reputation management and SEO. www.confluencysolutions.com https://cdn.slidesharecdn.com/ss_thumbnails/repmanoverview-151016180203-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rep-man-overview/54036602 Reputation Management ... https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingforcustomervalue-141022152952-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-marketing-tactics-for-customer-development-and-value/40610346 Digital marketing tact... https://cdn.slidesharecdn.com/ss_thumbnails/info-graphic1-cs-141022151855-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds Confluency/info-graphic1cs How to Save on Insuran...