狠狠撸shows by User: ContextBranding / http://www.slideshare.net/images/logo.gif 狠狠撸shows by User: ContextBranding / Mon, 06 Aug 2012 13:41:25 GMT 狠狠撸Share feed for 狠狠撸shows by User: ContextBranding Marketing To The Selfish Gene - /slideshow/marketing-to-the-selfish-gene/13890708 theselfishgene-120806134126-phpapp02
Strategies to develop integrated marketing and balancing paid, earned and owned media. ]]>

Strategies to develop integrated marketing and balancing paid, earned and owned media. ]]>
Mon, 06 Aug 2012 13:41:25 GMT /slideshow/marketing-to-the-selfish-gene/13890708 ContextBranding@slideshare.net(ContextBranding) Marketing To The Selfish Gene - ContextBranding Strategies to develop integrated marketing and balancing paid, earned and owned media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theselfishgene-120806134126-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Strategies to develop integrated marketing and balancing paid, earned and owned media.
Marketing To The Selfish Gene - from Michael Cowen
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A strategy to turn customers into Raving Fans /slideshow/a-strategy-to-turn-customers-into-raving-fans/4401215 astrategytoturncustomersinto-100603081915-phpapp01
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Thu, 03 Jun 2010 08:18:50 GMT /slideshow/a-strategy-to-turn-customers-into-raving-fans/4401215 ContextBranding@slideshare.net(ContextBranding) A strategy to turn customers into Raving Fans ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/astrategytoturncustomersinto-100603081915-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
A strategy to turn customers into Raving Fans from Michael Cowen
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Creating raving fans /slideshow/creating-raving-fans-3947828/3947828 creatingravingfans-100503075303-phpapp02
Brand awareness just does not cut it anymore. Customer loyalty has to be your marketing strategy鈥檚 objective. You have to go beyond satisfied customers and create Raving Fans. Here鈥檚 how you do it ...]]>

Brand awareness just does not cut it anymore. Customer loyalty has to be your marketing strategy鈥檚 objective. You have to go beyond satisfied customers and create Raving Fans. Here鈥檚 how you do it ...]]>
Mon, 03 May 2010 07:52:48 GMT /slideshow/creating-raving-fans-3947828/3947828 ContextBranding@slideshare.net(ContextBranding) Creating raving fans ContextBranding Brand awareness just does not cut it anymore. Customer loyalty has to be your marketing strategy鈥檚 objective. You have to go beyond satisfied customers and create Raving Fans. Here鈥檚 how you do it ... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creatingravingfans-100503075303-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand awareness just does not cut it anymore. Customer loyalty has to be your marketing strategy鈥檚 objective. You have to go beyond satisfied customers and create Raving Fans. Here鈥檚 how you do it ...
Creating raving fans from Michael Cowen
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This Is Joe /ContextBranding/this-is-joe thisisjoe-ravingfans-100319055719-phpapp01
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Fri, 19 Mar 2010 05:57:15 GMT /ContextBranding/this-is-joe ContextBranding@slideshare.net(ContextBranding) This Is Joe ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thisisjoe-ravingfans-100319055719-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
This Is Joe from Michael Cowen
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Applying The Second Mind /slideshow/applying-the-second-mind/1813818 applyingthesecondmind-090805052648-phpapp02
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Wed, 05 Aug 2009 05:26:35 GMT /slideshow/applying-the-second-mind/1813818 ContextBranding@slideshare.net(ContextBranding) Applying The Second Mind ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/applyingthesecondmind-090805052648-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Applying The Second Mind from Michael Cowen
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2nd Mind Presentation /slideshow/2nd-mind-presentation/1734455 2ndmindpresentation-090717081713-phpapp02
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Fri, 17 Jul 2009 08:17:07 GMT /slideshow/2nd-mind-presentation/1734455 ContextBranding@slideshare.net(ContextBranding) 2nd Mind Presentation ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2ndmindpresentation-090717081713-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2nd Mind Presentation from Michael Cowen
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Why Most Advertising Does Not Work /slideshow/why-most-advertising-does-not-work/1560473 whyadvertisingdoesnotwork-090610054529-phpapp02
The reason why most advertising does not work is that they are positioned on hope rather than true positioning potential ]]>

The reason why most advertising does not work is that they are positioned on hope rather than true positioning potential ]]>
Wed, 10 Jun 2009 05:45:23 GMT /slideshow/why-most-advertising-does-not-work/1560473 ContextBranding@slideshare.net(ContextBranding) Why Most Advertising Does Not Work ContextBranding The reason why most advertising does not work is that they are positioned on hope rather than true positioning potential <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whyadvertisingdoesnotwork-090610054529-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The reason why most advertising does not work is that they are positioned on hope rather than true positioning potential
Why Most Advertising Does Not Work from Michael Cowen
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About The 2nd Mind /slideshow/about-the-2nd-mind/1560428 aboutthe2ndmind-090610053538-phpapp02
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Wed, 10 Jun 2009 05:35:30 GMT /slideshow/about-the-2nd-mind/1560428 ContextBranding@slideshare.net(ContextBranding) About The 2nd Mind ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aboutthe2ndmind-090610053538-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
About The 2nd Mind from Michael Cowen
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The Problem With Advertising /slideshow/the-second-mind-1312712/1312712 thesecondmind-090419125741-phpapp02
Why advertising 鈥� and any other communication -- does not work.]]>

Why advertising 鈥� and any other communication -- does not work.]]>
Sun, 19 Apr 2009 12:57:40 GMT /slideshow/the-second-mind-1312712/1312712 ContextBranding@slideshare.net(ContextBranding) The Problem With Advertising ContextBranding Why advertising 鈥� and any other communication -- does not work. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesecondmind-090419125741-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why advertising 鈥� and any other communication -- does not work.
The Problem With Advertising from Michael Cowen
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Context Branding And Some Case Studies /slideshow/context-branding-and-some-case-studies-presentation/723308 context-branding-and-some-case-studies-1225892632365371-8
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Wed, 05 Nov 2008 05:48:10 GMT /slideshow/context-branding-and-some-case-studies-presentation/723308 ContextBranding@slideshare.net(ContextBranding) Context Branding And Some Case Studies ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/context-branding-and-some-case-studies-1225892632365371-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Context Branding And Some Case Studies from Michael Cowen
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Brand Perception & the 10 Brand Trigger-Points /slideshow/brand-perception-the-10-brand-triggerpoints-presentation/682155 brand-perception-the-10-brand-trigger-points-1224681714307036-8
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Wed, 22 Oct 2008 06:21:57 GMT /slideshow/brand-perception-the-10-brand-triggerpoints-presentation/682155 ContextBranding@slideshare.net(ContextBranding) Brand Perception & the 10 Brand Trigger-Points ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brand-perception-the-10-brand-trigger-points-1224681714307036-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Brand Perception & the 10 Brand Trigger-Points from Michael Cowen
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Brand Perception & the 10 Brand Trigger Points /slideshow/brand-perception-the-10-brand-trigger-points-presentation/682134 brand-perception-the-10-brand-trigger-points-1224680923645650-9
Using the psychological brand triggers that drive brand perception and behaviour.]]>

Using the psychological brand triggers that drive brand perception and behaviour.]]>
Wed, 22 Oct 2008 06:08:43 GMT /slideshow/brand-perception-the-10-brand-trigger-points-presentation/682134 ContextBranding@slideshare.net(ContextBranding) Brand Perception & the 10 Brand Trigger Points ContextBranding Using the psychological brand triggers that drive brand perception and behaviour. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brand-perception-the-10-brand-trigger-points-1224680923645650-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using the psychological brand triggers that drive brand perception and behaviour.
Brand Perception & the 10 Brand Trigger Points from Michael Cowen
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Brand Archetypes and Perception Drivers /slideshow/brand-archetypes-and-perception-drivers-presentation/675725 10-perception-drivers-1224599465237475-8
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Tue, 21 Oct 2008 07:32:16 GMT /slideshow/brand-archetypes-and-perception-drivers-presentation/675725 ContextBranding@slideshare.net(ContextBranding) Brand Archetypes and Perception Drivers ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10-perception-drivers-1224599465237475-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Brand Archetypes and Perception Drivers from Michael Cowen
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Recession Proof Business /slideshow/recession-proof-business-presentation/672201 presentation-1224515967475246-8
Four Steps to Recession Proof Your Business]]>

Four Steps to Recession Proof Your Business]]>
Mon, 20 Oct 2008 08:22:10 GMT /slideshow/recession-proof-business-presentation/672201 ContextBranding@slideshare.net(ContextBranding) Recession Proof Business ContextBranding Four Steps to Recession Proof Your Business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentation-1224515967475246-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Four Steps to Recession Proof Your Business
Recession Proof Business from Michael Cowen
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Brand Archetypes /slideshow/brand-archetypes-presentation/664087 casestudyarch10meme-1224217653610246-8
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Thu, 16 Oct 2008 21:27:33 GMT /slideshow/brand-archetypes-presentation/664087 ContextBranding@slideshare.net(ContextBranding) Brand Archetypes ContextBranding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/casestudyarch10meme-1224217653610246-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Brand Archetypes from Michael Cowen
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https://cdn.slidesharecdn.com/profile-photo-ContextBranding-48x48.jpg?cb=1625814768 @Teraflow.ai We Make AI Work. CEO & Co-Founder. Ex-Deloitte Digital and Mindshare Digital Partner www.teraflow.ai/ https://cdn.slidesharecdn.com/ss_thumbnails/theselfishgene-120806134126-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/marketing-to-the-selfish-gene/13890708 Marketing To The Selfi... https://cdn.slidesharecdn.com/ss_thumbnails/astrategytoturncustomersinto-100603081915-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-strategy-to-turn-customers-into-raving-fans/4401215 A strategy to turn cus... https://cdn.slidesharecdn.com/ss_thumbnails/creatingravingfans-100503075303-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creating-raving-fans-3947828/3947828 Creating raving fans