�ݺ�ߣshows by User: ConvergeConsulting

�ݺ�ߣshows by User: ConvergeConsulting / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ConvergeConsulting / Wed, 25 Apr 2018 19:57:23 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ConvergeConsulting NAGAP Conference 2018 | Erikson Institute & Converge /slideshow/nagap-conference-2018-erikson-institute-converge/95026774 nagapconference2018-eriksoninstituteconvergefinal-180425195724
Prospect Lifecycle Retrospective: Analyzing & Improving the Digital Enrollment Journey]]>
Prospect Lifecycle Retrospective: Analyzing & Improving the Digital Enrollment Journey]]> Wed, 25 Apr 2018 19:57:23 GMT /slideshow/nagap-conference-2018-erikson-institute-converge/95026774 ConvergeConsulting@slideshare.net(ConvergeConsulting) NAGAP Conference 2018 | Erikson Institute & Converge ConvergeConsulting Prospect Lifecycle Retrospective: Analyzing & Improving the Digital Enrollment Journey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nagapconference2018-eriksoninstituteconvergefinal-180425195724-thumbnail.jpg?width=120&height=120&fit=bounds" /> Prospect Lifecycle Retrospective: Analyzing & Improving the Digital Enrollment Journey

NAGAP Conference 2018 | Erikson Institute & Converge from Converge Consulting

]]> 708 12 https://cdn.slidesharecdn.com/ss_thumbnails/nagapconference2018-eriksoninstituteconvergefinal-180425195724-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 What Digital Natives Need from EDU Stories /slideshow/what-digital-natives-need-from-edu-stories/91452316 cuprappresentation-educontentfordigitalnativesfinal-180321175938
Achieving the "Aha" Moment with digital storytelling for EDU.]]>
Achieving the "Aha" Moment with digital storytelling for EDU.]]> Wed, 21 Mar 2018 17:59:38 GMT /slideshow/what-digital-natives-need-from-edu-stories/91452316 ConvergeConsulting@slideshare.net(ConvergeConsulting) What Digital Natives Need from EDU Stories ConvergeConsulting Achieving the "Aha" Moment with digital storytelling for EDU. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cuprappresentation-educontentfordigitalnativesfinal-180321175938-thumbnail.jpg?width=120&height=120&fit=bounds" /> Achieving the "Aha" Moment with digital storytelling for EDU.

What Digital Natives Need from EDU Stories from Converge Consulting

]]> 335 3 https://cdn.slidesharecdn.com/ss_thumbnails/cuprappresentation-educontentfordigitalnativesfinal-180321175938-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Live Q&A: Holiday Digital Advertising Strategies /slideshow/live-qa-holiday-digital-advertising-strategies/83571332 convergeppt-holiday-webinar-171207150814
Tips to prepare your digital campaigns for the holiday season.]]>
Tips to prepare your digital campaigns for the holiday season.]]> Thu, 07 Dec 2017 15:08:14 GMT /slideshow/live-qa-holiday-digital-advertising-strategies/83571332 ConvergeConsulting@slideshare.net(ConvergeConsulting) Live Q&A: Holiday Digital Advertising Strategies ConvergeConsulting Tips to prepare your digital campaigns for the holiday season. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/convergeppt-holiday-webinar-171207150814-thumbnail.jpg?width=120&height=120&fit=bounds" /> Tips to prepare your digital campaigns for the holiday season.

Live Q&A: Holiday Digital Advertising Strategies from Converge Consulting

]]> 268 2 https://cdn.slidesharecdn.com/ss_thumbnails/convergeppt-holiday-webinar-171207150814-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Northwestern Engineering + Converge: The Diamond in the Data /slideshow/northwestern-engineering-converge-the-diamond-in-the-data/82409196 northwesternconvergeama-171120214516
Using Data to Inform, Create and Evaluate Digital ROI. As presented at AMA Symposium for the Marketing of Higher Education 2017.]]>
Using Data to Inform, Create and Evaluate Digital ROI. As presented at AMA Symposium for the Marketing of Higher Education 2017.]]> Mon, 20 Nov 2017 21:45:15 GMT /slideshow/northwestern-engineering-converge-the-diamond-in-the-data/82409196 ConvergeConsulting@slideshare.net(ConvergeConsulting) Northwestern Engineering + Converge: The Diamond in the Data ConvergeConsulting Using Data to Inform, Create and Evaluate Digital ROI. As presented at AMA Symposium for the Marketing of Higher Education 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/northwesternconvergeama-171120214516-thumbnail.jpg?width=120&height=120&fit=bounds" /> Using Data to Inform, Create and Evaluate Digital ROI. As presented at AMA Symposium for the Marketing of Higher Education 2017.

Northwestern Engineering + Converge: The Diamond in the Data from Converge Consulting

]]> 607 4 https://cdn.slidesharecdn.com/ss_thumbnails/northwesternconvergeama-171120214516-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Emory + Converge: High Impact Partnerships /slideshow/emory-converge-high-impact-partnerships/81426814 embacnational-emoryconverge-171031154044
A fruitful conversation on building digital strategy for marketing and admissions as presented at EMBAC National 2017.]]>
A fruitful conversation on building digital strategy for marketing and admissions as presented at EMBAC National 2017.]]> Tue, 31 Oct 2017 15:40:44 GMT /slideshow/emory-converge-high-impact-partnerships/81426814 ConvergeConsulting@slideshare.net(ConvergeConsulting) Emory + Converge: High Impact Partnerships ConvergeConsulting A fruitful conversation on building digital strategy for marketing and admissions as presented at EMBAC National 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/embacnational-emoryconverge-171031154044-thumbnail.jpg?width=120&height=120&fit=bounds" /> A fruitful conversation on building digital strategy for marketing and admissions as presented at EMBAC National 2017.

Emory + Converge: High Impact Partnerships from Converge Consulting

]]> 544 6 https://cdn.slidesharecdn.com/ss_thumbnails/embacnational-emoryconverge-171031154044-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns. /slideshow/webinar-dazed-and-digital-explore-10-new-ideas-to-amplify-your-ad-campaigns/78546830 webinar-dazedanddigital-8-170803185112
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.]]>
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.]]> Thu, 03 Aug 2017 18:51:12 GMT /slideshow/webinar-dazed-and-digital-explore-10-new-ideas-to-amplify-your-ad-campaigns/78546830 ConvergeConsulting@slideshare.net(ConvergeConsulting) Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns. ConvergeConsulting Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-dazedanddigital-8-170803185112-thumbnail.jpg?width=120&height=120&fit=bounds" /> Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.

Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns. from Converge Consulting

]]> 358 12 https://cdn.slidesharecdn.com/ss_thumbnails/webinar-dazedanddigital-8-170803185112-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy /slideshow/content-myths-debunked-ten-ways-of-thinking-that-are-holding-back-your-strategy-77277306/77277306 contentmythspdf-170626200343
Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.]]>
Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.]]> Mon, 26 Jun 2017 20:03:43 GMT /slideshow/content-myths-debunked-ten-ways-of-thinking-that-are-holding-back-your-strategy-77277306/77277306 ConvergeConsulting@slideshare.net(ConvergeConsulting) Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy ConvergeConsulting Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentmythspdf-170626200343-thumbnail.jpg?width=120&height=120&fit=bounds" /> Converge's Director of Content Strategy Brittney Dunkins recently attended and presented at Confab Central in Minneapolis. Her session, Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy, explored 10 common myths that occur when defining and implementing content strategy within organizations.

Content Myths Debunked: Ten Ways of Thinking That Are Holding Back Your Strategy from Converge Consulting

]]> 723 4 https://cdn.slidesharecdn.com/ss_thumbnails/contentmythspdf-170626200343-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from EDU Video /ConvergeConsulting/webinar-achieving-the-aha-moment-what-gen-z-and-millennials-need-from-edu-video finalwebinar-whatdigitalnativeswantfromvideo2-170621204627
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?]]>
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?]]> Wed, 21 Jun 2017 20:46:27 GMT /ConvergeConsulting/webinar-achieving-the-aha-moment-what-gen-z-and-millennials-need-from-edu-video ConvergeConsulting@slideshare.net(ConvergeConsulting) Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from EDU Video ConvergeConsulting The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalwebinar-whatdigitalnativeswantfromvideo2-170621204627-thumbnail.jpg?width=120&height=120&fit=bounds" /> The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?

Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from EDU Video from Converge Consulting

]]> 612 13 https://cdn.slidesharecdn.com/ss_thumbnails/finalwebinar-whatdigitalnativeswantfromvideo2-170621204627-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs. /slideshow/nagap-2017-building-a-digital-marketing-strategy-for-new-niche-programs/75447876 buildingadigitalmarketingstrategy-170426232830
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT. The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum. ]]>
Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT. The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum. ]]> Wed, 26 Apr 2017 23:28:30 GMT /slideshow/nagap-2017-building-a-digital-marketing-strategy-for-new-niche-programs/75447876 ConvergeConsulting@slideshare.net(ConvergeConsulting) NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs. ConvergeConsulting Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT. The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingadigitalmarketingstrategy-170426232830-thumbnail.jpg?width=120&height=120&fit=bounds" /> Converge recently presented at the 30th Annual NAGAP conference in Salt Lake City, UT. The session covered strategies for finding the right students through the appropriate digital channels, building brand awareness for your program, measuring and sustaining your budget and best practices for gaining buy-in across campus and ongoing momentum.

NAGAP 2017 | Building a Digital Marketing Strategy for New & Niche Programs. from Converge Consulting

]]> 529 7 https://cdn.slidesharecdn.com/ss_thumbnails/buildingadigitalmarketingstrategy-170426232830-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 New & Next Webinar Series | Unconscious Bias: Leveraging Differences to Collaborate More Effectively /slideshow/new-next-webinar-series-unconscious-bias-leveraging-differences-to-collaborate-more-effectively/70149347 convergenewnextdec2016-2-161214201833
Unbiasing has been a topic of discussion at Google for many years. The people analytics team in Google’s human resources department have shared insights on their journey to understand how decisions are made at work and how inclusive organizational cultures are built and sustained. Julie Staggs, managing principal at Korn Ferry, discusses how to leverage the differences that make a difference and encourage collaboration through awareness of unconscious bias and its role on your campus. ]]>
Unbiasing has been a topic of discussion at Google for many years. The people analytics team in Google’s human resources department have shared insights on their journey to understand how decisions are made at work and how inclusive organizational cultures are built and sustained. Julie Staggs, managing principal at Korn Ferry, discusses how to leverage the differences that make a difference and encourage collaboration through awareness of unconscious bias and its role on your campus. ]]> Wed, 14 Dec 2016 20:18:33 GMT /slideshow/new-next-webinar-series-unconscious-bias-leveraging-differences-to-collaborate-more-effectively/70149347 ConvergeConsulting@slideshare.net(ConvergeConsulting) New & Next Webinar Series | Unconscious Bias: Leveraging Differences to Collaborate More Effectively ConvergeConsulting Unbiasing has been a topic of discussion at Google for many years. The people analytics team in Google’s human resources department have shared insights on their journey to understand how decisions are made at work and how inclusive organizational cultures are built and sustained. Julie Staggs, managing principal at Korn Ferry, discusses how to leverage the differences that make a difference and encourage collaboration through awareness of unconscious bias and its role on your campus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/convergenewnextdec2016-2-161214201833-thumbnail.jpg?width=120&height=120&fit=bounds" /> Unbiasing has been a topic of discussion at Google for many years. The people analytics team in Google’s human resources department have shared insights on their journey to understand how decisions are made at work and how inclusive organizational cultures are built and sustained. Julie Staggs, managing principal at Korn Ferry, discusses how to leverage the differences that make a difference and encourage collaboration through awareness of unconscious bias and its role on your campus.

New & Next Webinar Series | Unconscious Bias: Leveraging Differences to Collaborate More Effectively from Converge Consulting

]]> 2048 4 https://cdn.slidesharecdn.com/ss_thumbnails/convergenewnextdec2016-2-161214201833-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster /slideshow/inbound-marketing-for-your-mba-programs-how-to-do-it-smarter-better-and-faster-69876796/69876796 amapresentation-inboundforyourmbaprogramsfinal-161206145139
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management. Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.]]>
Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management. Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.]]> Tue, 06 Dec 2016 14:51:39 GMT /slideshow/inbound-marketing-for-your-mba-programs-how-to-do-it-smarter-better-and-faster-69876796/69876796 ConvergeConsulting@slideshare.net(ConvergeConsulting) Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster ConvergeConsulting Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management. Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amapresentation-inboundforyourmbaprogramsfinal-161206145139-thumbnail.jpg?width=120&height=120&fit=bounds" /> Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management. Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You’ll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.

Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster from Converge Consulting

]]> 1710 5 https://cdn.slidesharecdn.com/ss_thumbnails/amapresentation-inboundforyourmbaprogramsfinal-161206145139-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 10 Myths Debunked for the Campus Content Strategist /slideshow/10-myths-debunked-for-the-campus-content-strategist/69334702 confablightningtalk-161121035536
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists. ]]>
Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists. ]]> Mon, 21 Nov 2016 03:55:36 GMT /slideshow/10-myths-debunked-for-the-campus-content-strategist/69334702 ConvergeConsulting@slideshare.net(ConvergeConsulting) 10 Myths Debunked for the Campus Content Strategist ConvergeConsulting Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/confablightningtalk-161121035536-thumbnail.jpg?width=120&height=120&fit=bounds" /> Converge Director of Content Strategy Brittney Dunkins presents a lightning talk at Confab Higher Ed 2016 on combating common issues faced by higher ed content strategists.

10 Myths Debunked for the Campus Content Strategist from Converge Consulting

]]> 573 3 https://cdn.slidesharecdn.com/ss_thumbnails/confablightningtalk-161121035536-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Digital Marketing Trends Panel Discussion at University of Colorado Denver /slideshow/digital-marketing-trends-panel-discussion-at-university-of-colorado-denver/68067978 universityofcoloradodevernpanel-annoleson-161102161044
Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.]]>
Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.]]> Wed, 02 Nov 2016 16:10:44 GMT /slideshow/digital-marketing-trends-panel-discussion-at-university-of-colorado-denver/68067978 ConvergeConsulting@slideshare.net(ConvergeConsulting) Digital Marketing Trends Panel Discussion at University of Colorado Denver ConvergeConsulting Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/universityofcoloradodevernpanel-annoleson-161102161044-thumbnail.jpg?width=120&height=120&fit=bounds" /> Ann Oleson joined Chris Glode, Vice President of Digital at Under Armour, Zach Houck, Lead Marketing Manager at Uber, and Nick Williams, Interactive Media Manager at Digital Fusion, for a panel discussion hosted on campus at CU Denver in October 2016.

Digital Marketing Trends Panel Discussion at University of Colorado Denver from Converge Consulting

]]> 362 5 https://cdn.slidesharecdn.com/ss_thumbnails/universityofcoloradodevernpanel-annoleson-161102161044-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Digital Advertising: Rethinking Practices for Recruitmment /slideshow/digital-advertising-rethinking-practices-for-recruitmment/67648711 embacconverge-161025214749
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.]]>
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.]]> Tue, 25 Oct 2016 21:47:48 GMT /slideshow/digital-advertising-rethinking-practices-for-recruitmment/67648711 ConvergeConsulting@slideshare.net(ConvergeConsulting) Digital Advertising: Rethinking Practices for Recruitmment ConvergeConsulting Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/embacconverge-161025214749-thumbnail.jpg?width=120&height=120&fit=bounds" /> Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.

Digital Advertising: Rethinking Practices for Recruitmment from Converge Consulting

]]> 1065 7 https://cdn.slidesharecdn.com/ss_thumbnails/embacconverge-161025214749-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 New & Next Series | The Modern Campus: How to Differentiate through Brand Storytelling in Facilities /slideshow/new-next-webinar-series-the-modern-campus-utilizing-space-to-tell-your-story/67501724 convergenewnext2016moderncampus-brandstorytellingjaysharmanfinal-161021134031
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.]]>
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.]]> Fri, 21 Oct 2016 13:40:31 GMT /slideshow/new-next-webinar-series-the-modern-campus-utilizing-space-to-tell-your-story/67501724 ConvergeConsulting@slideshare.net(ConvergeConsulting) New & Next Series | The Modern Campus: How to Differentiate through Brand Storytelling in Facilities ConvergeConsulting In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/convergenewnext2016moderncampus-brandstorytellingjaysharmanfinal-161021134031-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.

New & Next Series | The Modern Campus: How to Differentiate through Brand Storytelling in Facilities from Converge Consulting

]]> 358 3 https://cdn.slidesharecdn.com/ss_thumbnails/convergenewnext2016moderncampus-brandstorytellingjaysharmanfinal-161021134031-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 How CU Denver’s Business School Marketed an Open House Event on Campus /slideshow/how-cu-denvers-business-school-marketed-an-open-house-event-on-campus/66306490 cudenverwebinar9-160922145412
Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy. Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover: -Best practices for event marketing on ad channels—when, where and why -How to budget for digital advertising for the event -Ad campaign setup and event landing page best practices -Outcomes and ROI]]>
Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy. Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover: -Best practices for event marketing on ad channels—when, where and why -How to budget for digital advertising for the event -Ad campaign setup and event landing page best practices -Outcomes and ROI]]> Thu, 22 Sep 2016 14:54:12 GMT /slideshow/how-cu-denvers-business-school-marketed-an-open-house-event-on-campus/66306490 ConvergeConsulting@slideshare.net(ConvergeConsulting) How CU Denver’s Business School Marketed an Open House Event on Campus ConvergeConsulting Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy. Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover: -Best practices for event marketing on ad channels—when, where and why -How to budget for digital advertising for the event -Ad campaign setup and event landing page best practices -Outcomes and ROI <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cudenverwebinar9-160922145412-thumbnail.jpg?width=120&height=120&fit=bounds" /> Webinars and open houses are a staple in higher education marketing and recruitment. Many schools are planning and hosting events to boost enrollment, but few think to leverage paid advertising in their promotion strategy. Are you interested in promoting and hosting an event on your campus? This 45-minute session will cover: -Best practices for event marketing on ad channels—when, where and why -How to budget for digital advertising for the event -Ad campaign setup and event landing page best practices -Outcomes and ROI

How CU Denver’s Business School Marketed an Open House Event on Campus from Converge Consulting

]]> 460 7 https://cdn.slidesharecdn.com/ss_thumbnails/cudenverwebinar9-160922145412-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 College Prospect Survey 2016 /ConvergeConsulting/college-prospect-survey-2016 collegeprospectsurvey2016-160722164128
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation. In this webinar, you’ll learn: - What students really think about the admissions process - How to stand out during the on-campus visit - How to create content for students in the admissions funnel]]>
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation. In this webinar, you’ll learn: - What students really think about the admissions process - How to stand out during the on-campus visit - How to create content for students in the admissions funnel]]> Fri, 22 Jul 2016 16:41:28 GMT /ConvergeConsulting/college-prospect-survey-2016 ConvergeConsulting@slideshare.net(ConvergeConsulting) College Prospect Survey 2016 ConvergeConsulting In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation. In this webinar, you’ll learn: - What students really think about the admissions process - How to stand out during the on-campus visit - How to create content for students in the admissions funnel <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/collegeprospectsurvey2016-160722164128-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation. In this webinar, you’ll learn: - What students really think about the admissions process - How to stand out during the on-campus visit - How to create content for students in the admissions funnel

College Prospect Survey 2016 from Converge Consulting

]]> 512 6 https://cdn.slidesharecdn.com/ss_thumbnails/collegeprospectsurvey2016-160722164128-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Recruitment 2016: Playing the Long Game with Your Lead Pool /ConvergeConsulting/recruitment-2016-playing-the-long-game-with-your-lead-pool longgamerecruitmentwebinar-160630150140
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past. Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about: Evaluating the messaging of your communication flow Expanding your touch-points after an initial lead is generated Developing a long game with your lead pool Reinvigorating your past leads If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.]]>
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past. Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about: Evaluating the messaging of your communication flow Expanding your touch-points after an initial lead is generated Developing a long game with your lead pool Reinvigorating your past leads If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.]]> Thu, 30 Jun 2016 15:01:40 GMT /ConvergeConsulting/recruitment-2016-playing-the-long-game-with-your-lead-pool ConvergeConsulting@slideshare.net(ConvergeConsulting) Recruitment 2016: Playing the Long Game with Your Lead Pool ConvergeConsulting The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past. Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about: Evaluating the messaging of your communication flow Expanding your touch-points after an initial lead is generated Developing a long game with your lead pool Reinvigorating your past leads If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/longgamerecruitmentwebinar-160630150140-thumbnail.jpg?width=120&height=120&fit=bounds" /> The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past. Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about: Evaluating the messaging of your communication flow Expanding your touch-points after an initial lead is generated Developing a long game with your lead pool Reinvigorating your past leads If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.

Recruitment 2016: Playing the Long Game with Your Lead Pool from Converge Consulting

]]> 641 7 https://cdn.slidesharecdn.com/ss_thumbnails/longgamerecruitmentwebinar-160630150140-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Webinar | Trees Falling in Forests: Why Content Creation is Only Half of the Equation /slideshow/webinar-trees-falling-in-forests-why-content-creation-is-only-half-of-the-equation/61720871 amplifyingcontentv3-160505194055
By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right? Wrong. Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it. In this webinar, you’ll learn how to: Use search to identify and reach out to relevant influencers Borrow voices louder than your own in the social sphere Narrow your narration to avoid talking to everyone about everything]]>
By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right? Wrong. Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it. In this webinar, you’ll learn how to: Use search to identify and reach out to relevant influencers Borrow voices louder than your own in the social sphere Narrow your narration to avoid talking to everyone about everything]]> Thu, 05 May 2016 19:40:55 GMT /slideshow/webinar-trees-falling-in-forests-why-content-creation-is-only-half-of-the-equation/61720871 ConvergeConsulting@slideshare.net(ConvergeConsulting) Webinar | Trees Falling in Forests: Why Content Creation is Only Half of the Equation ConvergeConsulting By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right? Wrong. Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it. In this webinar, you’ll learn how to: Use search to identify and reach out to relevant influencers Borrow voices louder than your own in the social sphere Narrow your narration to avoid talking to everyone about everything <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amplifyingcontentv3-160505194055-thumbnail.jpg?width=120&height=120&fit=bounds" /> By now, everyone knows that quality, original content creation is key to any robust 21st century marketing strategy. Check that box and you’re done, right? Wrong. Just as important – and typically thought of secondarily or overlooked altogether – is content amplification. After all, does it matter if the darn tree fell in the woods if no one heard it? Content amplification goes way beyond paid promotion, so don’t worry about living in the poorhouse. There’s an audience out there for every well-written post. It’s up to you to find it. In this webinar, you’ll learn how to: Use search to identify and reach out to relevant influencers Borrow voices louder than your own in the social sphere Narrow your narration to avoid talking to everyone about everything

Webinar | Trees Falling in Forests: Why Content Creation is Only Half of the Equation from Converge Consulting

]]> 386 5 https://cdn.slidesharecdn.com/ss_thumbnails/amplifyingcontentv3-160505194055-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 Killer Content Offers for Higher Education /slideshow/killer-content-offers-for-higher-education/61504004 aprilwebinar-killercontentoffers-160429134853
Annual reports. Viewbooks. Direct mail. Tired of the same old song and dance when it comes to higher education marketing? We are, too. It’s 2016 after all. As much as prospective students love receiving direct mail (because it feels #vintage, and that’s cool), they also want, need and expect the immediacy of digital information. Spice up your inbound marketing with digital content offers. During this free, one-hour session, we’ll cover: What the heck are digital content offers? How do we use them effectively in higher education? What works best for different audiences? How do we use them to nurture leads through the funnel? Join our resident content queens, Megan Bys and Amanda Tower, for this free one-hour session on killer content offers for higher education.]]>
Annual reports. Viewbooks. Direct mail. Tired of the same old song and dance when it comes to higher education marketing? We are, too. It’s 2016 after all. As much as prospective students love receiving direct mail (because it feels #vintage, and that’s cool), they also want, need and expect the immediacy of digital information. Spice up your inbound marketing with digital content offers. During this free, one-hour session, we’ll cover: What the heck are digital content offers? How do we use them effectively in higher education? What works best for different audiences? How do we use them to nurture leads through the funnel? Join our resident content queens, Megan Bys and Amanda Tower, for this free one-hour session on killer content offers for higher education.]]> Fri, 29 Apr 2016 13:48:53 GMT /slideshow/killer-content-offers-for-higher-education/61504004 ConvergeConsulting@slideshare.net(ConvergeConsulting) Killer Content Offers for Higher Education ConvergeConsulting Annual reports. Viewbooks. Direct mail. Tired of the same old song and dance when it comes to higher education marketing? We are, too. It’s 2016 after all. As much as prospective students love receiving direct mail (because it feels #vintage, and that’s cool), they also want, need and expect the immediacy of digital information. Spice up your inbound marketing with digital content offers. During this free, one-hour session, we’ll cover: What the heck are digital content offers? How do we use them effectively in higher education? What works best for different audiences? How do we use them to nurture leads through the funnel? Join our resident content queens, Megan Bys and Amanda Tower, for this free one-hour session on killer content offers for higher education. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aprilwebinar-killercontentoffers-160429134853-thumbnail.jpg?width=120&height=120&fit=bounds" /> Annual reports. Viewbooks. Direct mail. Tired of the same old song and dance when it comes to higher education marketing? We are, too. It’s 2016 after all. As much as prospective students love receiving direct mail (because it feels #vintage, and that’s cool), they also want, need and expect the immediacy of digital information. Spice up your inbound marketing with digital content offers. During this free, one-hour session, we’ll cover: What the heck are digital content offers? How do we use them effectively in higher education? What works best for different audiences? How do we use them to nurture leads through the funnel? Join our resident content queens, Megan Bys and Amanda Tower, for this free one-hour session on killer content offers for higher education.

Killer Content Offers for Higher Education from Converge Consulting

]]> 829 6 https://cdn.slidesharecdn.com/ss_thumbnails/aprilwebinar-killercontentoffers-160429134853-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

1 https://cdn.slidesharecdn.com/profile-photo-ConvergeConsulting-48x48.jpg?cb=1524685460 Converge uses bold thinking, expert listening and digital momentum to innovate in education. www.convergeconsulting.org/ https://cdn.slidesharecdn.com/ss_thumbnails/nagapconference2018-eriksoninstituteconvergefinal-180425195724-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nagap-conference-2018-erikson-institute-converge/95026774 NAGAP Conference 2018 ... https://cdn.slidesharecdn.com/ss_thumbnails/cuprappresentation-educontentfordigitalnativesfinal-180321175938-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/what-digital-natives-need-from-edu-stories/91452316 What Digital Natives N... https://cdn.slidesharecdn.com/ss_thumbnails/convergeppt-holiday-webinar-171207150814-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/live-qa-holiday-digital-advertising-strategies/83571332 Live Q&A: Holiday Digi...