際際滷shows by User: ConversantMedia / http://www.slideshare.net/images/logo.gif 際際滷shows by User: ConversantMedia / Tue, 21 Jul 2015 18:53:12 GMT 際際滷Share feed for 際際滷shows by User: ConversantMedia The Ad Quality Conundrum /slideshow/the-ad-quality-conundrum/50773025 adqualityconundrumslidesharefinal-150721185312-lva1-app6892
As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety. This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversants holistic approach to ensuring the highest level of ad quality for its clients. Topics include: - Marketplace challenges and the damage poor ad quality can cause - The necessity of advanced proprietary ad quality technology - Conversants holistic 8-part solution - Data's crucial role in preventing fraudulent activity]]>

As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety. This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversants holistic approach to ensuring the highest level of ad quality for its clients. Topics include: - Marketplace challenges and the damage poor ad quality can cause - The necessity of advanced proprietary ad quality technology - Conversants holistic 8-part solution - Data's crucial role in preventing fraudulent activity]]>
Tue, 21 Jul 2015 18:53:12 GMT /slideshow/the-ad-quality-conundrum/50773025 ConversantMedia@slideshare.net(ConversantMedia) The Ad Quality Conundrum ConversantMedia As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety. This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversants holistic approach to ensuring the highest level of ad quality for its clients. Topics include: - Marketplace challenges and the damage poor ad quality can cause - The necessity of advanced proprietary ad quality technology - Conversants holistic 8-part solution - Data's crucial role in preventing fraudulent activity <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adqualityconundrumslidesharefinal-150721185312-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety. This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversants holistic approach to ensuring the highest level of ad quality for its clients. Topics include: - Marketplace challenges and the damage poor ad quality can cause - The necessity of advanced proprietary ad quality technology - Conversants holistic 8-part solution - Data&#39;s crucial role in preventing fraudulent activity
The Ad Quality Conundrum from Conversant, Inc.
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CJ Affiliate 2014 Holiday Analysis /slideshow/cj-affiliate-final/40565363 holiday2014analysiscjaffiliatefinal-141021164920-conversion-gate01
Don't miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches.]]>

Don't miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches.]]>
Tue, 21 Oct 2014 16:49:20 GMT /slideshow/cj-affiliate-final/40565363 ConversantMedia@slideshare.net(ConversantMedia) CJ Affiliate 2014 Holiday Analysis ConversantMedia Don't miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/holiday2014analysiscjaffiliatefinal-141021164920-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Don&#39;t miss the definitive report on affiliate marketing during the holiday season. This report contains powerful and actionable insights for affiliate marketers and publishers alike. Understand key sales periods, best sales days, and more as the 2014 holiday season approaches.
CJ Affiliate 2014 Holiday Analysis from Conversant, Inc.
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Measuring what Matters /slideshow/measure-what-matters20140818/39441393 measurewhatmatters20140818-140923143218-phpapp01
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.]]>

With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.]]>
Tue, 23 Sep 2014 14:32:18 GMT /slideshow/measure-what-matters20140818/39441393 ConversantMedia@slideshare.net(ConversantMedia) Measuring what Matters ConversantMedia With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measurewhatmatters20140818-140923143218-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With Digital&#39;s increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
Measuring what Matters from Conversant, Inc.
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Understand the cross-device consumer in just 15 minutes /slideshow/understand-the-crossdevice-consumer-in-just-15-minutes/38058261 understandthecrossdeviceconsumer20140814-140816222359-phpapp02
To get the most out of your marketing and advertising programs, its essential that you understand todays consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage. Cross-device usage Mobiles share of total connected time The "mobile-only" and "mobile-mostly" connected consumer Cross-device purchasing Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.]]>

To get the most out of your marketing and advertising programs, its essential that you understand todays consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage. Cross-device usage Mobiles share of total connected time The "mobile-only" and "mobile-mostly" connected consumer Cross-device purchasing Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.]]>
Sat, 16 Aug 2014 22:23:59 GMT /slideshow/understand-the-crossdevice-consumer-in-just-15-minutes/38058261 ConversantMedia@slideshare.net(ConversantMedia) Understand the cross-device consumer in just 15 minutes ConversantMedia To get the most out of your marketing and advertising programs, its essential that you understand todays consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage. Cross-device usage Mobiles share of total connected time The "mobile-only" and "mobile-mostly" connected consumer Cross-device purchasing Download this compelling information today so you can develop a cross-device strategy that delivers better ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/understandthecrossdeviceconsumer20140814-140816222359-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To get the most out of your marketing and advertising programs, its essential that you understand todays consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage. Cross-device usage Mobiles share of total connected time The &quot;mobile-only&quot; and &quot;mobile-mostly&quot; connected consumer Cross-device purchasing Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutes from Conversant, Inc.
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Conversant what the bleep does personalized marketing really mean /slideshow/conversant-what-the-bleep-does-personalized-marketing-really-mean-36765006/36765006 conversant-whatthebleepdoespersonalizedmarketingreallymean-140708154355-phpapp02
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand. ]]>

Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand. ]]>
Tue, 08 Jul 2014 15:43:55 GMT /slideshow/conversant-what-the-bleep-does-personalized-marketing-really-mean-36765006/36765006 ConversantMedia@slideshare.net(ConversantMedia) Conversant what the bleep does personalized marketing really mean ConversantMedia Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversant-whatthebleepdoespersonalizedmarketingreallymean-140708154355-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
Conversant what the bleep does personalized marketing really mean from Conversant, Inc.
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Conversant - Master Cross-Device Advertising in About 10 Minutes /slideshow/conversant-master-crossdevice-advertising-in-about-10-minutes/36248475 conversant-mastercross-device-140624102859-phpapp02
A 2013 research study on what media professionals are doing to attract and persuade the cross-device consumer. ]]>

A 2013 research study on what media professionals are doing to attract and persuade the cross-device consumer. ]]>
Tue, 24 Jun 2014 10:28:59 GMT /slideshow/conversant-master-crossdevice-advertising-in-about-10-minutes/36248475 ConversantMedia@slideshare.net(ConversantMedia) Conversant - Master Cross-Device Advertising in About 10 Minutes ConversantMedia A 2013 research study on what media professionals are doing to attract and persuade the cross-device consumer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversant-mastercross-device-140624102859-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A 2013 research study on what media professionals are doing to attract and persuade the cross-device consumer.
Conversant - Master Cross-Device Advertising in About 10 Minutes from Conversant, Inc.
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Conversant - Retail Marketer Insights The State of Digital and the Future of Personalization /slideshow/conversant-retail-marketer-insights-the-state-of-digitla-and-the-future-of-personalization/35849955 conversant-retailermarketerinsights-140613150834-phpapp01
The study, conducted in December 2013 and January 2014, solicited information and opinions from leading senior-level retail marketers. The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this study provides a benchmark for todays attitudes and efforts compared to those of a crosssection of other retail industry leaders. In addition, retail is often the first mover in digital when it comes to programs with a strong likelihood of ROI impact. Thus, these findings are very relevant to marketers outside of the retail/e-tail sector.]]>

The study, conducted in December 2013 and January 2014, solicited information and opinions from leading senior-level retail marketers. The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this study provides a benchmark for todays attitudes and efforts compared to those of a crosssection of other retail industry leaders. In addition, retail is often the first mover in digital when it comes to programs with a strong likelihood of ROI impact. Thus, these findings are very relevant to marketers outside of the retail/e-tail sector.]]>
Fri, 13 Jun 2014 15:08:34 GMT /slideshow/conversant-retail-marketer-insights-the-state-of-digitla-and-the-future-of-personalization/35849955 ConversantMedia@slideshare.net(ConversantMedia) Conversant - Retail Marketer Insights The State of Digital and the Future of Personalization ConversantMedia The study, conducted in December 2013 and January 2014, solicited information and opinions from leading senior-level retail marketers. The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this study provides a benchmark for todays attitudes and efforts compared to those of a crosssection of other retail industry leaders. In addition, retail is often the first mover in digital when it comes to programs with a strong likelihood of ROI impact. Thus, these findings are very relevant to marketers outside of the retail/e-tail sector. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversant-retailermarketerinsights-140613150834-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The study, conducted in December 2013 and January 2014, solicited information and opinions from leading senior-level retail marketers. The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this study provides a benchmark for todays attitudes and efforts compared to those of a crosssection of other retail industry leaders. In addition, retail is often the first mover in digital when it comes to programs with a strong likelihood of ROI impact. Thus, these findings are very relevant to marketers outside of the retail/e-tail sector.
Conversant - Retail Marketer Insights The State of Digital and the Future of Personalization from Conversant, Inc.
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Take Your Marketing Personal /slideshow/take-your-marketingpersonalwhitepaper2014/35197545 takeyourmarketingpersonalwhitepaper2014-140527222117-phpapp02
Virtually everyone agrees that a personalized message tailored specifically to an individuals wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization: The population is more heterogeneous Products are more specialized and purchase cycles have fragmented Media channels and audiences have fragmented Relentless evaluation, extensive comparison shopping and show rooming are the norm, not the exception Individuals are more demanding they expect a seamless brand experience, along with messages and offers that match their particular preferences As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales. ]]>

Virtually everyone agrees that a personalized message tailored specifically to an individuals wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization: The population is more heterogeneous Products are more specialized and purchase cycles have fragmented Media channels and audiences have fragmented Relentless evaluation, extensive comparison shopping and show rooming are the norm, not the exception Individuals are more demanding they expect a seamless brand experience, along with messages and offers that match their particular preferences As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales. ]]>
Tue, 27 May 2014 22:21:17 GMT /slideshow/take-your-marketingpersonalwhitepaper2014/35197545 ConversantMedia@slideshare.net(ConversantMedia) Take Your Marketing Personal ConversantMedia Virtually everyone agrees that a personalized message tailored specifically to an individuals wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization: The population is more heterogeneous Products are more specialized and purchase cycles have fragmented Media channels and audiences have fragmented Relentless evaluation, extensive comparison shopping and show rooming are the norm, not the exception Individuals are more demanding they expect a seamless brand experience, along with messages and offers that match their particular preferences As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/takeyourmarketingpersonalwhitepaper2014-140527222117-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Virtually everyone agrees that a personalized message tailored specifically to an individuals wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization: The population is more heterogeneous Products are more specialized and purchase cycles have fragmented Media channels and audiences have fragmented Relentless evaluation, extensive comparison shopping and show rooming are the norm, not the exception Individuals are more demanding they expect a seamless brand experience, along with messages and offers that match their particular preferences As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales.
Take Your Marketing Personal from Conversant, Inc.
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Conversant: How the Media Buying Process Really Works /slideshow/conversant-how-the-media-buying-process-really-works-33759574/33759574 conversant-howthemediabuyingprocessreallyworks-140421100404-phpapp01
A survey of more than 600 leading agency media professionals on how the process for RFPing, planning, buying, and measuring digital media really works. ]]>

A survey of more than 600 leading agency media professionals on how the process for RFPing, planning, buying, and measuring digital media really works. ]]>
Mon, 21 Apr 2014 10:04:03 GMT /slideshow/conversant-how-the-media-buying-process-really-works-33759574/33759574 ConversantMedia@slideshare.net(ConversantMedia) Conversant: How the Media Buying Process Really Works ConversantMedia A survey of more than 600 leading agency media professionals on how the process for RFPing, planning, buying, and measuring digital media really works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversant-howthemediabuyingprocessreallyworks-140421100404-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A survey of more than 600 leading agency media professionals on how the process for RFPing, planning, buying, and measuring digital media really works.
Conversant: How the Media Buying Process Really Works from Conversant, Inc.
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What's Driving Digital Marketing in 2014? Conversant Research /slideshow/whats-driving-digital-marketing-in-2014-conversant-research/33341737 conversantwhatsdrivingdigital2014-140409172232-phpapp02
A major Conversant research study evaluating attitudes, plans and actions of both brand marketers and agencies reveals a shift in focus among marketers in 2014. As pressure for driving results becomes stronger, marketers are moving away from piecemeal tactics and experimentation and doubling down budgets on those strategies and tactics that they can count on to deliver a higher return in the coming year.]]>

A major Conversant research study evaluating attitudes, plans and actions of both brand marketers and agencies reveals a shift in focus among marketers in 2014. As pressure for driving results becomes stronger, marketers are moving away from piecemeal tactics and experimentation and doubling down budgets on those strategies and tactics that they can count on to deliver a higher return in the coming year.]]>
Wed, 09 Apr 2014 17:22:32 GMT /slideshow/whats-driving-digital-marketing-in-2014-conversant-research/33341737 ConversantMedia@slideshare.net(ConversantMedia) What's Driving Digital Marketing in 2014? Conversant Research ConversantMedia A major Conversant research study evaluating attitudes, plans and actions of both brand marketers and agencies reveals a shift in focus among marketers in 2014. As pressure for driving results becomes stronger, marketers are moving away from piecemeal tactics and experimentation and doubling down budgets on those strategies and tactics that they can count on to deliver a higher return in the coming year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conversantwhatsdrivingdigital2014-140409172232-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A major Conversant research study evaluating attitudes, plans and actions of both brand marketers and agencies reveals a shift in focus among marketers in 2014. As pressure for driving results becomes stronger, marketers are moving away from piecemeal tactics and experimentation and doubling down budgets on those strategies and tactics that they can count on to deliver a higher return in the coming year.
What's Driving Digital Marketing in 2014? Conversant Research from Conversant, Inc.
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https://cdn.slidesharecdn.com/profile-photo-ConversantMedia-48x48.jpg?cb=1551891848 Conversant, Inc. (NASDAQ: CNVR) is the leader in personalized digital marketing. Conversant helps the worlds biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com. www.conversantmedia.com https://cdn.slidesharecdn.com/ss_thumbnails/adqualityconundrumslidesharefinal-150721185312-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-ad-quality-conundrum/50773025 The Ad Quality Conundrum https://cdn.slidesharecdn.com/ss_thumbnails/holiday2014analysiscjaffiliatefinal-141021164920-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cj-affiliate-final/40565363 CJ Affiliate 2014 Holi... https://cdn.slidesharecdn.com/ss_thumbnails/measurewhatmatters20140818-140923143218-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/measure-what-matters20140818/39441393 Measuring what Matters