/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: CrisSancho https://cdn.slidesharecdn.com/profile-photo-CrisSancho-48x48.jpg?cb=1523022377 I strongly believe that Social Media, along with PR and Marketing, are key to any successful consumer-centric strategy: you are talking to people, and the way to engage with consumers is by nailing what really matters to them. I have experienced the evolution of Social Media since 2008. I started by leading one of the first B2B communities in Spain, where the main focus was to put professionals together to discuss relevant topics on a unified platform. In 2011 I switched to B2C and I have developed and executed social media strategies for a fashion outlet (Amazon BuyVIP), an online retailer (Amazon.com) and an entertainment company (Netflix). I have worked under different teams on each c... http://www.buyvip.com