ºÝºÝߣshows by User: CristinaGrego / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: CristinaGrego / Thu, 04 Jun 2015 14:16:56 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: CristinaGrego foobot_brochure_web /slideshow/foobotbrochureweb-48992565/48992565 c6285473-509e-4ac6-a3fa-4096cfedaed5-150604141656-lva1-app6892
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]]> Thu, 04 Jun 2015 14:16:56 GMT /slideshow/foobotbrochureweb-48992565/48992565 CristinaGrego@slideshare.net(CristinaGrego) foobot_brochure_web CristinaGrego <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/c6285473-509e-4ac6-a3fa-4096cfedaed5-150604141656-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
foobot_brochure_web from Cristina Nazare Martins
]]> 339 1 https://cdn.slidesharecdn.com/ss_thumbnails/c6285473-509e-4ac6-a3fa-4096cfedaed5-150604141656-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Master MSC thesis presentation cristina_nazaremartins_19nov2010_eng version /slideshow/master-msc-thesis-presentation-cristinanazaremartins19nov2010eng-version/10818604 mastermscthesispresentationcristinanazaremartins19nov2010engversion-120105080515-phpapp02
In a business global world, outsourcing is every day a real and successful management tool in all areas. This is a study of the impact of outsourcing and the competitive advantage that that brings in the Marketing area.]]>
In a business global world, outsourcing is every day a real and successful management tool in all areas. This is a study of the impact of outsourcing and the competitive advantage that that brings in the Marketing area.]]> Thu, 05 Jan 2012 08:05:11 GMT /slideshow/master-msc-thesis-presentation-cristinanazaremartins19nov2010eng-version/10818604 CristinaGrego@slideshare.net(CristinaGrego) Master MSC thesis presentation cristina_nazaremartins_19nov2010_eng version CristinaGrego In a business global world, outsourcing is every day a real and successful management tool in all areas. This is a study of the impact of outsourcing and the competitive advantage that that brings in the Marketing area. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mastermscthesispresentationcristinanazaremartins19nov2010engversion-120105080515-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In a business global world, outsourcing is every day a real and successful management tool in all areas. This is a study of the impact of outsourcing and the competitive advantage that that brings in the Marketing area.
Master MSC thesis presentation cristina_nazaremartins_19nov2010_eng version from Cristina Nazare Martins
]]> 2139 12 https://cdn.slidesharecdn.com/ss_thumbnails/mastermscthesispresentationcristinanazaremartins19nov2010engversion-120105080515-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Impacto do Outsourcing de Gestão de Marketing na vantagem competitiva das PME's (Cristina Nazaré Martins, 2010) https://pt.slideshare.net/slideshow/defesa-tese-de-mestrado-cristina-nazar-martins-19-nov2010/9545676 defesatesedemestradocristinanazarmartins19nov2010-111004131017-phpapp01
O Outsourcing é uma prática de gestão de recursos adoptada principalmente na área de Business Process Outsourcing (BPM). No entanto, cada vez mais tem-se assistido a uma diversificação do Outsourcing em várias áreas, sendo aceite e defendido por vários autores, como Porter e Kotler, na medida em que , desde que não incida no core business da empresa, poderá trazer vantagem competitiva às empresas seja qual for a sua dimensão. A gestão de Marketing não foge à regra e em Portugal já se pode observar um crescente de empresas que adoptam esta prática. Esta investigação, através de dados obtidos de uma amostra de 103 PMEs (micro, pequenas e médias empresas) Portuguesas e da confirmação dos dados mediante entrevistas com empresas de Outsourcing do sector, prova hipóteses defendidas pelos autores na área do Marketing, com associações positivas entre o Outsourcing de Marketing e a vantagem competitiva, demonstrando assim as potencialidades de uma parceria estratégica neste domínio, servindo como ponto de partida para investigadores que pretendam desenvolver um estudo neste tema. ---- Outsourcing is a practice of resource management mainly adopted for Business Process Outsourcing (BPM). However there has been an increasing diversification of Outsourcing in several areas being accepted and defended by many authors, like Porter and Kotler. Unless it focus on core business, it will bring competitive advantage to companies, whatever its size. Marketing Management is no exception and in Portugal we can already observe a number of companies adopting this practice. This research, using data obtained from a sample of 103 Portuguese small and medium enterprises (SMEs) and the confirmation of data through interviews with Outsourcing companies, proves the hypotheses proposed by the authors in the Marketing area, with a positive associations between the Outsourcing of Marketing and competitive advantage, thus demonstrating the potential of a strategic partnership, and serving as a starting point for researchers wishing to develop a study on this topic. ]]>
O Outsourcing é uma prática de gestão de recursos adoptada principalmente na área de Business Process Outsourcing (BPM). No entanto, cada vez mais tem-se assistido a uma diversificação do Outsourcing em várias áreas, sendo aceite e defendido por vários autores, como Porter e Kotler, na medida em que , desde que não incida no core business da empresa, poderá trazer vantagem competitiva às empresas seja qual for a sua dimensão. A gestão de Marketing não foge à regra e em Portugal já se pode observar um crescente de empresas que adoptam esta prática. Esta investigação, através de dados obtidos de uma amostra de 103 PMEs (micro, pequenas e médias empresas) Portuguesas e da confirmação dos dados mediante entrevistas com empresas de Outsourcing do sector, prova hipóteses defendidas pelos autores na área do Marketing, com associações positivas entre o Outsourcing de Marketing e a vantagem competitiva, demonstrando assim as potencialidades de uma parceria estratégica neste domínio, servindo como ponto de partida para investigadores que pretendam desenvolver um estudo neste tema. ---- Outsourcing is a practice of resource management mainly adopted for Business Process Outsourcing (BPM). However there has been an increasing diversification of Outsourcing in several areas being accepted and defended by many authors, like Porter and Kotler. Unless it focus on core business, it will bring competitive advantage to companies, whatever its size. Marketing Management is no exception and in Portugal we can already observe a number of companies adopting this practice. This research, using data obtained from a sample of 103 Portuguese small and medium enterprises (SMEs) and the confirmation of data through interviews with Outsourcing companies, proves the hypotheses proposed by the authors in the Marketing area, with a positive associations between the Outsourcing of Marketing and competitive advantage, thus demonstrating the potential of a strategic partnership, and serving as a starting point for researchers wishing to develop a study on this topic. ]]> Tue, 04 Oct 2011 13:10:16 GMT https://pt.slideshare.net/slideshow/defesa-tese-de-mestrado-cristina-nazar-martins-19-nov2010/9545676 CristinaGrego@slideshare.net(CristinaGrego) Impacto do Outsourcing de Gestão de Marketing na vantagem competitiva das PME's (Cristina Nazaré Martins, 2010) CristinaGrego O Outsourcing é uma prática de gestão de recursos adoptada principalmente na área de Business Process Outsourcing (BPM). No entanto, cada vez mais tem-se assistido a uma diversificação do Outsourcing em várias áreas, sendo aceite e defendido por vários autores, como Porter e Kotler, na medida em que , desde que não incida no core business da empresa, poderá trazer vantagem competitiva às empresas seja qual for a sua dimensão. A gestão de Marketing não foge à regra e em Portugal já se pode observar um crescente de empresas que adoptam esta prática. Esta investigação, através de dados obtidos de uma amostra de 103 PMEs (micro, pequenas e médias empresas) Portuguesas e da confirmação dos dados mediante entrevistas com empresas de Outsourcing do sector, prova hipóteses defendidas pelos autores na área do Marketing, com associações positivas entre o Outsourcing de Marketing e a vantagem competitiva, demonstrando assim as potencialidades de uma parceria estratégica neste domínio, servindo como ponto de partida para investigadores que pretendam desenvolver um estudo neste tema. ---- Outsourcing is a practice of resource management mainly adopted for Business Process Outsourcing (BPM). However there has been an increasing diversification of Outsourcing in several areas being accepted and defended by many authors, like Porter and Kotler. Unless it focus on core business, it will bring competitive advantage to companies, whatever its size. Marketing Management is no exception and in Portugal we can already observe a number of companies adopting this practice. This research, using data obtained from a sample of 103 Portuguese small and medium enterprises (SMEs) and the confirmation of data through interviews with Outsourcing companies, proves the hypotheses proposed by the authors in the Marketing area, with a positive associations between the Outsourcing of Marketing and competitive advantage, thus demonstrating the potential of a strategic partnership, and serving as a starting point for researchers wishing to develop a study on this topic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/defesatesedemestradocristinanazarmartins19nov2010-111004131017-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> O Outsourcing é uma prática de gestão de recursos adoptada principalmente na área de Business Process Outsourcing (BPM). No entanto, cada vez mais tem-se assistido a uma diversificação do Outsourcing em várias áreas, sendo aceite e defendido por vários autores, como Porter e Kotler, na medida em que , desde que não incida no core business da empresa, poderá trazer vantagem competitiva às empresas seja qual for a sua dimensão. A gestão de Marketing não foge à regra e em Portugal já se pode observar um crescente de empresas que adoptam esta prática. Esta investigação, através de dados obtidos de uma amostra de 103 PMEs (micro, pequenas e médias empresas) Portuguesas e da confirmação dos dados mediante entrevistas com empresas de Outsourcing do sector, prova hipóteses defendidas pelos autores na área do Marketing, com associações positivas entre o Outsourcing de Marketing e a vantagem competitiva, demonstrando assim as potencialidades de uma parceria estratégica neste domínio, servindo como ponto de partida para investigadores que pretendam desenvolver um estudo neste tema. ---- Outsourcing is a practice of resource management mainly adopted for Business Process Outsourcing (BPM). However there has been an increasing diversification of Outsourcing in several areas being accepted and defended by many authors, like Porter and Kotler. Unless it focus on core business, it will bring competitive advantage to companies, whatever its size. Marketing Management is no exception and in Portugal we can already observe a number of companies adopting this practice. This research, using data obtained from a sample of 103 Portuguese small and medium enterprises (SMEs) and the confirmation of data through interviews with Outsourcing companies, proves the hypotheses proposed by the authors in the Marketing area, with a positive associations between the Outsourcing of Marketing and competitive advantage, thus demonstrating the potential of a strategic partnership, and serving as a starting point for researchers wishing to develop a study on this topic.
from Cristina Nazare Martins
]]> 1188 51 https://cdn.slidesharecdn.com/ss_thumbnails/defesatesedemestradocristinanazarmartins19nov2010-111004131017-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 marketing pessoal_cristina nazaré martins_21_set2011 - CAP https://pt.slideshare.net/slideshow/marketing-pessoalcristina-nazar-martins21set2011-cap/9521565 paraimpressosimulao3marketingpessoalcristinanazarmartins21set2011-copy-111003064935-phpapp02
Markteting Pessoal (PT)]]>
Markteting Pessoal (PT)]]> Mon, 03 Oct 2011 06:49:32 GMT https://pt.slideshare.net/slideshow/marketing-pessoalcristina-nazar-martins21set2011-cap/9521565 CristinaGrego@slideshare.net(CristinaGrego) marketing pessoal_cristina nazaré martins_21_set2011 - CAP CristinaGrego Markteting Pessoal (PT) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paraimpressosimulao3marketingpessoalcristinanazarmartins21set2011-copy-111003064935-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Markteting Pessoal (PT)
from Cristina Nazare Martins
]]> 500 1 https://cdn.slidesharecdn.com/ss_thumbnails/paraimpressosimulao3marketingpessoalcristinanazarmartins21set2011-copy-111003064935-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-CristinaGrego-48x48.jpg?cb=1573655302 Marketing Management consultant, brand and communications management specialist. Content specialist. lu.linkedin.com/in/cristinanazaremartins https://cdn.slidesharecdn.com/ss_thumbnails/c6285473-509e-4ac6-a3fa-4096cfedaed5-150604141656-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/foobotbrochureweb-48992565/48992565 foobot_brochure_web https://cdn.slidesharecdn.com/ss_thumbnails/mastermscthesispresentationcristinanazaremartins19nov2010engversion-120105080515-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/master-msc-thesis-presentation-cristinanazaremartins19nov2010eng-version/10818604 Master MSC thesis pres... https://cdn.slidesharecdn.com/ss_thumbnails/defesatesedemestradocristinanazarmartins19nov2010-111004131017-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/defesa-tese-de-mestrado-cristina-nazar-martins-19-nov2010/9545676 Impacto do Outsourcing...