ºÝºÝߣshows by User: Cybersoc / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: Cybersoc / Wed, 10 Aug 2016 17:19:01 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: Cybersoc Determining Which Social Platform is Right for Your Business /slideshow/determining-which-social-platform-is-right-for-your-business/64879195 onlinecommunitydeck2000-160810171901
The emergence of "social media" isn't as recent as most people think. On an old list-serve's file database, I came across a presentation I wrote about the benefits of social media, and how to choose the right platform, in November 2000. I have no recollection of the audience for this, but found it interesting that I'd say many of the same things, 16 years later....]]>
The emergence of "social media" isn't as recent as most people think. On an old list-serve's file database, I came across a presentation I wrote about the benefits of social media, and how to choose the right platform, in November 2000. I have no recollection of the audience for this, but found it interesting that I'd say many of the same things, 16 years later....]]> Wed, 10 Aug 2016 17:19:01 GMT /slideshow/determining-which-social-platform-is-right-for-your-business/64879195 Cybersoc@slideshare.net(Cybersoc) Determining Which Social Platform is Right for Your Business Cybersoc The emergence of "social media" isn't as recent as most people think. On an old list-serve's file database, I came across a presentation I wrote about the benefits of social media, and how to choose the right platform, in November 2000. I have no recollection of the audience for this, but found it interesting that I'd say many of the same things, 16 years later.... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlinecommunitydeck2000-160810171901-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The emergence of &quot;social media&quot; isn&#39;t as recent as most people think. On an old list-serve&#39;s file database, I came across a presentation I wrote about the benefits of social media, and how to choose the right platform, in November 2000. I have no recollection of the audience for this, but found it interesting that I&#39;d say many of the same things, 16 years later....
Determining Which Social Platform is Right for Your Business from Robin Hamman
]]> 359 7 https://cdn.slidesharecdn.com/ss_thumbnails/onlinecommunitydeck2000-160810171901-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Fickle Friends (or Would Your Brand Be Sad if All It's Fans Suddenly Died?) /slideshow/fickle-friends-or-would-your-brand-be-sad-if-all-its-fans-suddenly-died/45569484 robinhammanbelgrade060315ppt-150308061042-conversion-gate01
It's an interesting and challenging premise - "would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand's fans and followers?". Sure, as humans, we'd be horified by such a tragedy, but would the sudden loss of all your brand's fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don't know, the chances are that your social presence isn't delivering strategic value. And that's a shame. First presented at Marketing Kingdom Belgrade on 06 March 2015.]]>
It's an interesting and challenging premise - "would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand's fans and followers?". Sure, as humans, we'd be horified by such a tragedy, but would the sudden loss of all your brand's fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don't know, the chances are that your social presence isn't delivering strategic value. And that's a shame. First presented at Marketing Kingdom Belgrade on 06 March 2015.]]> Sun, 08 Mar 2015 06:10:41 GMT /slideshow/fickle-friends-or-would-your-brand-be-sad-if-all-its-fans-suddenly-died/45569484 Cybersoc@slideshare.net(Cybersoc) Fickle Friends (or Would Your Brand Be Sad if All It's Fans Suddenly Died?) Cybersoc It's an interesting and challenging premise - "would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand's fans and followers?". Sure, as humans, we'd be horified by such a tragedy, but would the sudden loss of all your brand's fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don't know, the chances are that your social presence isn't delivering strategic value. And that's a shame. First presented at Marketing Kingdom Belgrade on 06 March 2015. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/robinhammanbelgrade060315ppt-150308061042-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It&#39;s an interesting and challenging premise - &quot;would your brand be sad if a meteor suddenly came crashing out the sky, selectively wiping out all your brand&#39;s fans and followers?&quot;. Sure, as humans, we&#39;d be horified by such a tragedy, but would the sudden loss of all your brand&#39;s fans have much if any impact on the value of the brand or your sales? If the answer is no, or you simply don&#39;t know, the chances are that your social presence isn&#39;t delivering strategic value. And that&#39;s a shame. First presented at Marketing Kingdom Belgrade on 06 March 2015.
Fickle Friends (or Would Your Brand Be Sad if All It's Fans Suddenly Died?) from Robin Hamman
]]> 1229 4 https://cdn.slidesharecdn.com/ss_thumbnails/robinhammanbelgrade060315ppt-150308061042-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dm xand marketingkingdom /slideshow/dm-xand-marketingkingdom/17761913 dmxandmarketingkingdom-130327103746-phpapp02
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]]> Wed, 27 Mar 2013 10:37:46 GMT /slideshow/dm-xand-marketingkingdom/17761913 Cybersoc@slideshare.net(Cybersoc) Dm xand marketingkingdom Cybersoc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmxandmarketingkingdom-130327103746-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Dm xand marketingkingdom from Robin Hamman
]]> 2177 4 https://cdn.slidesharecdn.com/ss_thumbnails/dmxandmarketingkingdom-130327103746-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Works /slideshow/social-media-works-16120886/16120886 socialmediaworks-130122111758-phpapp01
A short presentation for a conference on Organisational Agility. I argue that the most fruitful opportunities for social media are found in instances where inteternal and external social media can be joined up.]]>
A short presentation for a conference on Organisational Agility. I argue that the most fruitful opportunities for social media are found in instances where inteternal and external social media can be joined up.]]> Tue, 22 Jan 2013 11:17:58 GMT /slideshow/social-media-works-16120886/16120886 Cybersoc@slideshare.net(Cybersoc) Social Media Works Cybersoc A short presentation for a conference on Organisational Agility. I argue that the most fruitful opportunities for social media are found in instances where inteternal and external social media can be joined up. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaworks-130122111758-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A short presentation for a conference on Organisational Agility. I argue that the most fruitful opportunities for social media are found in instances where inteternal and external social media can be joined up.
Social Media Works from Robin Hamman
]]> 673 3 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaworks-130122111758-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Chief Marketing Officer Congress, Sopot /slideshow/chief-marketing-officer-congress-sopot/8160833 sopotconference-110531075833-phpapp02
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]]> Tue, 31 May 2011 07:58:31 GMT /slideshow/chief-marketing-officer-congress-sopot/8160833 Cybersoc@slideshare.net(Cybersoc) Chief Marketing Officer Congress, Sopot Cybersoc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sopotconference-110531075833-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Chief Marketing Officer Congress, Sopot from Robin Hamman
]]> 2048 6 https://cdn.slidesharecdn.com/ss_thumbnails/sopotconference-110531075833-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Beyond Communications /slideshow/beyond-communications/5904913 blogevento-101125072127-phpapp01
My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010. Discusses how the Communications industry is moving beyond it's traditional stomping grounds, into business transformation.]]>
My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010. Discusses how the Communications industry is moving beyond it's traditional stomping grounds, into business transformation.]]> Thu, 25 Nov 2010 07:21:21 GMT /slideshow/beyond-communications/5904913 Cybersoc@slideshare.net(Cybersoc) Beyond Communications Cybersoc My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010. Discusses how the Communications industry is moving beyond it's traditional stomping grounds, into business transformation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/blogevento-101125072127-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My blogevento (#ebe10) presentation, delivered in Seville, Spain, 20 November 2010. Discusses how the Communications industry is moving beyond it&#39;s traditional stomping grounds, into business transformation.
Beyond Communications from Robin Hamman
]]> 711 2 https://cdn.slidesharecdn.com/ss_thumbnails/blogevento-101125072127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 World Media Summit (Karlstad) - It's all About Social /Cybersoc/world-media-summit-karlstad-its-all-about-social worldyouthsummitpresentation-100618053803-phpapp01
The presentation I gave at the World Media Summit for Youth and Children in Karlstad Sweden]]>
The presentation I gave at the World Media Summit for Youth and Children in Karlstad Sweden]]> Fri, 18 Jun 2010 05:37:57 GMT /Cybersoc/world-media-summit-karlstad-its-all-about-social Cybersoc@slideshare.net(Cybersoc) World Media Summit (Karlstad) - It's all About Social Cybersoc The presentation I gave at the World Media Summit for Youth and Children in Karlstad Sweden <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/worldyouthsummitpresentation-100618053803-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The presentation I gave at the World Media Summit for Youth and Children in Karlstad Sweden
World Media Summit (Karlstad) - It's all About Social from Robin Hamman
]]> 883 4 https://cdn.slidesharecdn.com/ss_thumbnails/worldyouthsummitpresentation-100618053803-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Entrepreneurial Journalism /slideshow/entrepreneurial-journalism/4039025 entjournalism-100510103816-phpapp01
ºÝºÝߣs from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.]]>
ºÝºÝߣs from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.]]> Mon, 10 May 2010 10:38:06 GMT /slideshow/entrepreneurial-journalism/4039025 Cybersoc@slideshare.net(Cybersoc) Entrepreneurial Journalism Cybersoc ºÝºÝߣs from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/entjournalism-100510103816-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from my lecture today to the City University International Journalism MA students... it&#39;s meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
Entrepreneurial Journalism from Robin Hamman
]]> 2120 6 https://cdn.slidesharecdn.com/ss_thumbnails/entjournalism-100510103816-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Business in Action: Social Business Summit Sydney /slideshow/social-business-in-action-social-business-summit-sydney/3546595 sbssydney-100324231821-phpapp01
The presentation I gave at the Social Business Summit (#sbs2010) in Sydney on Thursday 25 March 2010.]]>
The presentation I gave at the Social Business Summit (#sbs2010) in Sydney on Thursday 25 March 2010.]]> Wed, 24 Mar 2010 23:18:11 GMT /slideshow/social-business-in-action-social-business-summit-sydney/3546595 Cybersoc@slideshare.net(Cybersoc) Social Business in Action: Social Business Summit Sydney Cybersoc The presentation I gave at the Social Business Summit (#sbs2010) in Sydney on Thursday 25 March 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sbssydney-100324231821-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The presentation I gave at the Social Business Summit (#sbs2010) in Sydney on Thursday 25 March 2010.
Social Business in Action: Social Business Summit Sydney from Robin Hamman
]]> 933 2 https://cdn.slidesharecdn.com/ss_thumbnails/sbssydney-100324231821-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media and Broadcasting: Presentation to the Australian Broadcasting Corporation /slideshow/social-media-and-broadcasting/3430022 abc-100314144209-phpapp01
A wide ranging presentation on the use of social media which I've created for an audience of people working in broadcasting. Most examples taken from UK media use of social media, with emphasis on techniques and tools are simple, yet powerful, such as finding and reflecting audience opinions rather than building platforms that support this functionality. Towards the end, it gets to examples of deep engagement, where audiences co-create content.]]>
A wide ranging presentation on the use of social media which I've created for an audience of people working in broadcasting. Most examples taken from UK media use of social media, with emphasis on techniques and tools are simple, yet powerful, such as finding and reflecting audience opinions rather than building platforms that support this functionality. Towards the end, it gets to examples of deep engagement, where audiences co-create content.]]> Sun, 14 Mar 2010 14:41:58 GMT /slideshow/social-media-and-broadcasting/3430022 Cybersoc@slideshare.net(Cybersoc) Social Media and Broadcasting: Presentation to the Australian Broadcasting Corporation Cybersoc A wide ranging presentation on the use of social media which I've created for an audience of people working in broadcasting. Most examples taken from UK media use of social media, with emphasis on techniques and tools are simple, yet powerful, such as finding and reflecting audience opinions rather than building platforms that support this functionality. Towards the end, it gets to examples of deep engagement, where audiences co-create content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/abc-100314144209-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A wide ranging presentation on the use of social media which I&#39;ve created for an audience of people working in broadcasting. Most examples taken from UK media use of social media, with emphasis on techniques and tools are simple, yet powerful, such as finding and reflecting audience opinions rather than building platforms that support this functionality. Towards the end, it gets to examples of deep engagement, where audiences co-create content.
Social Media and Broadcasting: Presentation to the Australian Broadcasting Corporation from Robin Hamman
]]> 2436 12 https://cdn.slidesharecdn.com/ss_thumbnails/abc-100314144209-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 NCVO Insight Event - Social Media and Charities /Cybersoc/ncvo-insight-event-social-media-and-charities ncvo-091211122127-phpapp01
A presentation I gave at the NCVO Insight event for Voluntary Organisations and Charities.]]>
A presentation I gave at the NCVO Insight event for Voluntary Organisations and Charities.]]> Fri, 11 Dec 2009 12:17:04 GMT /Cybersoc/ncvo-insight-event-social-media-and-charities Cybersoc@slideshare.net(Cybersoc) NCVO Insight Event - Social Media and Charities Cybersoc A presentation I gave at the NCVO Insight event for Voluntary Organisations and Charities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ncvo-091211122127-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation I gave at the NCVO Insight event for Voluntary Organisations and Charities.
NCVO Insight Event - Social Media and Charities from Robin Hamman
]]> 692 3 https://cdn.slidesharecdn.com/ss_thumbnails/ncvo-091211122127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Beyond Social Media Monitoring /slideshow/beyond-social-media-monitoring/2648325 monitoringonlineinformation09-091204052317-phpapp01
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s) Presentation from Online Information, 03 December, London Olympia http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842 "In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "]]>
Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s) Presentation from Online Information, 03 December, London Olympia http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842 "In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. "]]> Fri, 04 Dec 2009 05:22:36 GMT /slideshow/beyond-social-media-monitoring/2648325 Cybersoc@slideshare.net(Cybersoc) Beyond Social Media Monitoring Cybersoc Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s) Presentation from Online Information, 03 December, London Olympia http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842 "In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It's difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It's time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. " <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/monitoringonlineinformation09-091204052317-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social Media Monitoring - Putting Marketing and Public Relations at the Centre of the Flow(s) Presentation from Online Information, 03 December, London Olympia http://www.online-information.co.uk/online09/seminar_description_online.html?presentation_id=842 &quot;In traditional consumer and audience facing businesses, marketing is often viewed as secondary activity, far from the core of the business. When attempts have been made to measure the direct impact of marketing activities on the bottom line, the results have been less than convincing. It&#39;s difficult to determine whether that increase in sales was attributable to an advertising campaign or simply down to consumers being encouraged to go out and spend by good whether or other uncontrollable and unmeasurable influences. To make the impact of marketing activities measurable requires a shift, possible through the use of social media, towards the centre of the organisation. No longer does marketing have to be just about pumping out messages, but can also be about monitoring what audiences and consumers are saying, engaging with them directly, and involving them in business innovation such as refining or creating new products and services, the impact of which is measurable. It&#39;s time to bring marketing in from the cold, and to enable marketers be the power brokers at the intersection between involved consumers and the core of your business. This is what we at Headshift call Social Business Design. &quot;
Beyond Social Media Monitoring from Robin Hamman
]]> 1390 3 https://cdn.slidesharecdn.com/ss_thumbnails/monitoringonlineinformation09-091204052317-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media and Journalism /slideshow/social-media-and-journalism/2631778 cityunidec02-091202071747-phpapp01
The pre-taxi version of the presentation I'm giving at City University in less than an hour... redux will follow!]]>
The pre-taxi version of the presentation I'm giving at City University in less than an hour... redux will follow!]]> Wed, 02 Dec 2009 07:17:44 GMT /slideshow/social-media-and-journalism/2631778 Cybersoc@slideshare.net(Cybersoc) Social Media and Journalism Cybersoc The pre-taxi version of the presentation I'm giving at City University in less than an hour... redux will follow! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cityunidec02-091202071747-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The pre-taxi version of the presentation I&#39;m giving at City University in less than an hour... redux will follow!
Social Media and Journalism from Robin Hamman
]]> 974 5 https://cdn.slidesharecdn.com/ss_thumbnails/cityunidec02-091202071747-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Having Difficult Conversations /Cybersoc/having-difficult-conversations unicomslides-090605055321-phpapp02
Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line. Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value. This presentation, the Keynote at Unicom, held in London on 03 June 2009, shows how social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders. Presentation by Robin Hamman, Head of Social Media at Headshift and Visiting Journalism Fellow at City University London]]>
Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line. Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value. This presentation, the Keynote at Unicom, held in London on 03 June 2009, shows how social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders. Presentation by Robin Hamman, Head of Social Media at Headshift and Visiting Journalism Fellow at City University London]]> Fri, 05 Jun 2009 05:53:20 GMT /Cybersoc/having-difficult-conversations Cybersoc@slideshare.net(Cybersoc) Having Difficult Conversations Cybersoc Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line. Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value. This presentation, the Keynote at Unicom, held in London on 03 June 2009, shows how social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders. Presentation by Robin Hamman, Head of Social Media at Headshift and Visiting Journalism Fellow at City University London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unicomslides-090605055321-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most companies still have a mass mentality. The individual knowledge, skill and creativity held by staff is hidden behind processes devised in the image of the assembly line. Products and services are viewed as a source of profit at the point of sale, not after - so talking to customers who have already spent their money is seen as a cost not a source of value. This presentation, the Keynote at Unicom, held in London on 03 June 2009, shows how social media can change all this and provides a 4 step approach to the process of socialising the way your organisation listens, acknowledges, engages and collaborates with consumers, audiences and stakeholders. Presentation by Robin Hamman, Head of Social Media at Headshift and Visiting Journalism Fellow at City University London
Having Difficult Conversations from Robin Hamman
]]> 1788 9 https://cdn.slidesharecdn.com/ss_thumbnails/unicomslides-090605055321-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 mobile + journalism: get your mojo /slideshow/mobile-journalism-get-your-mojo-1152220/1152220 mobilelecturecity-090316123204-phpapp02
A look at how journalists can use mobile phones to capture moments, create content, and share it online. From my City University London lecture.]]>
A look at how journalists can use mobile phones to capture moments, create content, and share it online. From my City University London lecture.]]> Mon, 16 Mar 2009 12:32:00 GMT /slideshow/mobile-journalism-get-your-mojo-1152220/1152220 Cybersoc@slideshare.net(Cybersoc) mobile + journalism: get your mojo Cybersoc A look at how journalists can use mobile phones to capture moments, create content, and share it online. From my City University London lecture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilelecturecity-090316123204-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A look at how journalists can use mobile phones to capture moments, create content, and share it online. From my City University London lecture.
mobile + journalism: get your mojo from Robin Hamman
]]> 963 3 https://cdn.slidesharecdn.com/ss_thumbnails/mobilelecturecity-090316123204-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Bloggingandapples /slideshow/bloggingandapples-presentation/620317 bloggingandapples-1222447962843942-8
A presentation that describes three different models of blogs as an apple tree, a neighbourhood with several trees, and an orchard. Really, it works.]]>
A presentation that describes three different models of blogs as an apple tree, a neighbourhood with several trees, and an orchard. Really, it works.]]> Fri, 26 Sep 2008 09:53:48 GMT /slideshow/bloggingandapples-presentation/620317 Cybersoc@slideshare.net(Cybersoc) Bloggingandapples Cybersoc A presentation that describes three different models of blogs as an apple tree, a neighbourhood with several trees, and an orchard. Really, it works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloggingandapples-1222447962843942-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation that describes three different models of blogs as an apple tree, a neighbourhood with several trees, and an orchard. Really, it works.
Bloggingandapples from Robin Hamman
]]> 847 3 https://cdn.slidesharecdn.com/ss_thumbnails/bloggingandapples-1222447962843942-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Butter. Glue. Spreading the Link Love /slideshow/butter-glue-spreading-the-link-love-presentation/593078 ibc-1221141256378158-8
A slide show about social media for broadcasters - IBC2008]]>
A slide show about social media for broadcasters - IBC2008]]> Thu, 11 Sep 2008 06:55:31 GMT /slideshow/butter-glue-spreading-the-link-love-presentation/593078 Cybersoc@slideshare.net(Cybersoc) Butter. Glue. Spreading the Link Love Cybersoc A slide show about social media for broadcasters - IBC2008 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ibc-1221141256378158-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A slide show about social media for broadcasters - IBC2008
Butter. Glue. Spreading the Link Love from Robin Hamman
]]> 1259 3 https://cdn.slidesharecdn.com/ss_thumbnails/ibc-1221141256378158-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Learning to Listen /slideshow/learning-to-listen-presentation/583862 robinhprnewswire-1220611060933161-9
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]]> Fri, 05 Sep 2008 03:37:06 GMT /slideshow/learning-to-listen-presentation/583862 Cybersoc@slideshare.net(Cybersoc) Learning to Listen Cybersoc <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/robinhprnewswire-1220611060933161-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Learning to Listen from Robin Hamman
]]> 492 2 https://cdn.slidesharecdn.com/ss_thumbnails/robinhprnewswire-1220611060933161-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Learing to Listen /slideshow/learing-to-listen-presentation/583854 robinhprnewswire-1220610493913953-8
A presentation I gave at PR Newswire's Meet the Media in London, 04 September 2008.]]>
A presentation I gave at PR Newswire's Meet the Media in London, 04 September 2008.]]> Fri, 05 Sep 2008 03:29:25 GMT /slideshow/learing-to-listen-presentation/583854 Cybersoc@slideshare.net(Cybersoc) Learing to Listen Cybersoc A presentation I gave at PR Newswire's Meet the Media in London, 04 September 2008. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/robinhprnewswire-1220610493913953-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation I gave at PR Newswire&#39;s Meet the Media in London, 04 September 2008.
Learing to Listen from Robin Hamman
]]> 825 3 https://cdn.slidesharecdn.com/ss_thumbnails/robinhprnewswire-1220610493913953-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stuff that keeps community managers awake at night /Cybersoc/stuff-that-keeps-community-managers-awake-at-night pressgazettemedialawconf-1214410207258289-9
The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here: http://www.cybersoc.com/2008/06/press-gazette-m.html]]>
The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here: http://www.cybersoc.com/2008/06/press-gazette-m.html]]> Wed, 25 Jun 2008 09:06:59 GMT /Cybersoc/stuff-that-keeps-community-managers-awake-at-night Cybersoc@slideshare.net(Cybersoc) Stuff that keeps community managers awake at night Cybersoc The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here: http://www.cybersoc.com/2008/06/press-gazette-m.html <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pressgazettemedialawconf-1214410207258289-9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here: http://www.cybersoc.com/2008/06/press-gazette-m.html
Stuff that keeps community managers awake at night from Robin Hamman
]]> 2418 5 https://cdn.slidesharecdn.com/ss_thumbnails/pressgazettemedialawconf-1214410207258289-9-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-Cybersoc-48x48.jpg?cb=1580818212 I have nearly 20 years experience devising and implementing strategically aligned digital and social media propositions for global brands. Along the way, I've held senior management positions at two of the top three PR agencies globally and have carried out significant pieces of work with dozens of clients including PwC, AkzoNobel, Hanwha Group, the EPP Group of the European Parliament, Adobe, Vodafone, the United Nations, Shell, BP, CapCo, Ballymore Homes, Anglo American, the BBC, Channel 4 and many others. 

My core areas of expertise include: * Leading insights led strategic consultancy * Defining editorial positioning and implementing programmes across multiple markets and channels ... www.cybersoc.com https://cdn.slidesharecdn.com/ss_thumbnails/onlinecommunitydeck2000-160810171901-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/determining-which-social-platform-is-right-for-your-business/64879195 Determining Which Soci... https://cdn.slidesharecdn.com/ss_thumbnails/robinhammanbelgrade060315ppt-150308061042-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/fickle-friends-or-would-your-brand-be-sad-if-all-its-fans-suddenly-died/45569484 Fickle Friends (or Wou... https://cdn.slidesharecdn.com/ss_thumbnails/dmxandmarketingkingdom-130327103746-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dm-xand-marketingkingdom/17761913 Dm xand marketingkingdom