ºÝºÝߣshows by User: DJohnCarlson / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DJohnCarlson / Mon, 20 Mar 2023 09:01:55 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DJohnCarlson Unleashing a marketing superpower - connection.pptx /DJohnCarlson/unleashing-a-marketing-superpower-connectionpptx unleashingamarketingsuperpower-connection-230320090155-48bb3490
Nothing is more central to maximising the lifetime value of each customer than establishing and maintaining a connection between the customer and the brand. Human beings crave connection, and the businesses that establish and maintain a connection with customers will be the ones that maximise repeat business and referral rates. Every business should prioritise connection.]]>
Nothing is more central to maximising the lifetime value of each customer than establishing and maintaining a connection between the customer and the brand. Human beings crave connection, and the businesses that establish and maintain a connection with customers will be the ones that maximise repeat business and referral rates. Every business should prioritise connection.]]> Mon, 20 Mar 2023 09:01:55 GMT /DJohnCarlson/unleashing-a-marketing-superpower-connectionpptx DJohnCarlson@slideshare.net(DJohnCarlson) Unleashing a marketing superpower - connection.pptx DJohnCarlson Nothing is more central to maximising the lifetime value of each customer than establishing and maintaining a connection between the customer and the brand. Human beings crave connection, and the businesses that establish and maintain a connection with customers will be the ones that maximise repeat business and referral rates. Every business should prioritise connection. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/unleashingamarketingsuperpower-connection-230320090155-48bb3490-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Nothing is more central to maximising the lifetime value of each customer than establishing and maintaining a connection between the customer and the brand. Human beings crave connection, and the businesses that establish and maintain a connection with customers will be the ones that maximise repeat business and referral rates. Every business should prioritise connection.
Unleashing a marketing superpower - connection.pptx from Picasso Capital Management
]]> 7 0 https://cdn.slidesharecdn.com/ss_thumbnails/unleashingamarketingsuperpower-connection-230320090155-48bb3490-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Climate change and sustainability are as much commercial as environmental /slideshow/climate-change-and-sustainability-are-as-much-commercial-as-environmental/254320173 videoscripts-march01and03-2021-221119044246-278c67c1
The commercial opportunities in addressing climate change and the journey to sustainable living as significant - even from a marketing perspective. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
The commercial opportunities in addressing climate change and the journey to sustainable living as significant - even from a marketing perspective. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 19 Nov 2022 04:42:46 GMT /slideshow/climate-change-and-sustainability-are-as-much-commercial-as-environmental/254320173 DJohnCarlson@slideshare.net(DJohnCarlson) Climate change and sustainability are as much commercial as environmental DJohnCarlson The commercial opportunities in addressing climate change and the journey to sustainable living as significant - even from a marketing perspective. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-march01and03-2021-221119044246-278c67c1-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The commercial opportunities in addressing climate change and the journey to sustainable living as significant - even from a marketing perspective. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Climate change and sustainability are as much commercial as environmental from Picasso Capital Management
]]> 13 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-march01and03-2021-221119044246-278c67c1-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Secrets of success #2 - think like Apple /slideshow/secrets-of-success-2-think-like-apple/254009152 videoscript-septembeer13-221105042455-55cb33c2
The most valuable brand in the world Apple - is also about the best marketer in the world I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
The most valuable brand in the world Apple - is also about the best marketer in the world I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 05 Nov 2022 04:24:55 GMT /slideshow/secrets-of-success-2-think-like-apple/254009152 DJohnCarlson@slideshare.net(DJohnCarlson) Secrets of success #2 - think like Apple DJohnCarlson The most valuable brand in the world Apple - is also about the best marketer in the world I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-septembeer13-221105042455-55cb33c2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The most valuable brand in the world Apple - is also about the best marketer in the world I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Secrets of success #2 - think like Apple from Picasso Capital Management
]]> 4 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-septembeer13-221105042455-55cb33c2-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Stop destroying your product to increase sales - it is stupid /slideshow/stop-destroying-your-product-to-increase-sales-it-is-stupid/253752895 videoscripts-may24and26-2021-221022032058-825cb2c3
Myers offer service that is worse than few. It has reduced service standards to cut costs - and in doing so, they have destroyed their product. Alas Myer is not alone - anymore than its poor financial results are. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
Myers offer service that is worse than few. It has reduced service standards to cut costs - and in doing so, they have destroyed their product. Alas Myer is not alone - anymore than its poor financial results are. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 22 Oct 2022 03:20:58 GMT /slideshow/stop-destroying-your-product-to-increase-sales-it-is-stupid/253752895 DJohnCarlson@slideshare.net(DJohnCarlson) Stop destroying your product to increase sales - it is stupid DJohnCarlson Myers offer service that is worse than few. It has reduced service standards to cut costs - and in doing so, they have destroyed their product. Alas Myer is not alone - anymore than its poor financial results are. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-may24and26-2021-221022032058-825cb2c3-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Myers offer service that is worse than few. It has reduced service standards to cut costs - and in doing so, they have destroyed their product. Alas Myer is not alone - anymore than its poor financial results are. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Stop destroying your product to increase sales - it is stupid from Picasso Capital Management
]]> 8 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-may24and26-2021-221022032058-825cb2c3-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Attract, retain and extract full value from customers with ethics /slideshow/attract-retain-and-extract-full-value-from-customers-with-ethics/253594454 videoscripts-march01and08-2021-221015062016-45113758
I would argue that they are few things more important in marketing than maximising the lifetime value of each customer or potential customer. The power of retaining and extracting fully value of customers needs to be fully embraced in strategy I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. Ethics can be central to thus My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
I would argue that they are few things more important in marketing than maximising the lifetime value of each customer or potential customer. The power of retaining and extracting fully value of customers needs to be fully embraced in strategy I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. Ethics can be central to thus My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 15 Oct 2022 06:20:16 GMT /slideshow/attract-retain-and-extract-full-value-from-customers-with-ethics/253594454 DJohnCarlson@slideshare.net(DJohnCarlson) Attract, retain and extract full value from customers with ethics DJohnCarlson I would argue that they are few things more important in marketing than maximising the lifetime value of each customer or potential customer. The power of retaining and extracting fully value of customers needs to be fully embraced in strategy I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. Ethics can be central to thus My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-march01and08-2021-221015062016-45113758-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I would argue that they are few things more important in marketing than maximising the lifetime value of each customer or potential customer. The power of retaining and extracting fully value of customers needs to be fully embraced in strategy I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. Ethics can be central to thus My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Attract, retain and extract full value from customers with ethics from Picasso Capital Management
]]> 5 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-march01and08-2021-221015062016-45113758-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 REduce marketing costs by eliminating the competition. /DJohnCarlson/reduce-marketing-costs-by-eliminating-the-competition videoimages-march07-2022-221001024011-ec455713
Competition, and especially direct competition is a choice. There are strategies every business can and should employ to eliminate the competition. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
Competition, and especially direct competition is a choice. There are strategies every business can and should employ to eliminate the competition. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 01 Oct 2022 02:40:11 GMT /DJohnCarlson/reduce-marketing-costs-by-eliminating-the-competition DJohnCarlson@slideshare.net(DJohnCarlson) REduce marketing costs by eliminating the competition. DJohnCarlson Competition, and especially direct competition is a choice. There are strategies every business can and should employ to eliminate the competition. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-march07-2022-221001024011-ec455713-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Competition, and especially direct competition is a choice. There are strategies every business can and should employ to eliminate the competition. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
REduce marketing costs by eliminating the competition. from Picasso Capital Management
]]> 7 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-march07-2022-221001024011-ec455713-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Develop a unique value proposition that maximises conversion rates. /slideshow/develop-a-unique-value-proposition-that-maximises-conversion-rates/253141748 videoscript-august23-220924031747-6a1ecdf5
Sustained profitability has no greater driver than customer lifetime value. Maximising the lifetime value of each customer or indeed enquirer requires conversion rates to be maximised. Maximising conversion rates in turn requires a strong value proposition - a compelling answer to the question - ''why should I buy your product rather than that of your primary competitor?' Few businesses can answer such a question concisely and in a way that maximises conversion rates. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
Sustained profitability has no greater driver than customer lifetime value. Maximising the lifetime value of each customer or indeed enquirer requires conversion rates to be maximised. Maximising conversion rates in turn requires a strong value proposition - a compelling answer to the question - ''why should I buy your product rather than that of your primary competitor?' Few businesses can answer such a question concisely and in a way that maximises conversion rates. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 24 Sep 2022 03:17:47 GMT /slideshow/develop-a-unique-value-proposition-that-maximises-conversion-rates/253141748 DJohnCarlson@slideshare.net(DJohnCarlson) Develop a unique value proposition that maximises conversion rates. DJohnCarlson Sustained profitability has no greater driver than customer lifetime value. Maximising the lifetime value of each customer or indeed enquirer requires conversion rates to be maximised. Maximising conversion rates in turn requires a strong value proposition - a compelling answer to the question - ''why should I buy your product rather than that of your primary competitor?' Few businesses can answer such a question concisely and in a way that maximises conversion rates. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-august23-220924031747-6a1ecdf5-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sustained profitability has no greater driver than customer lifetime value. Maximising the lifetime value of each customer or indeed enquirer requires conversion rates to be maximised. Maximising conversion rates in turn requires a strong value proposition - a compelling answer to the question - &#39;&#39;why should I buy your product rather than that of your primary competitor?&#39; Few businesses can answer such a question concisely and in a way that maximises conversion rates. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Develop a unique value proposition that maximises conversion rates. from Picasso Capital Management
]]> 7 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-august23-220924031747-6a1ecdf5-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 VFeatures of the worlds most valuable brands /slideshow/vfeatures-of-the-worlds-most-valuable-brands/252909011 videoscript-november292021-220910073945-8182548d
I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 10 Sep 2022 07:39:45 GMT /slideshow/vfeatures-of-the-worlds-most-valuable-brands/252909011 DJohnCarlson@slideshare.net(DJohnCarlson) VFeatures of the worlds most valuable brands DJohnCarlson I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-november292021-220910073945-8182548d-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste marketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
VFeatures of the worlds most valuable brands from Picasso Capital Management
]]> 4 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-november292021-220910073945-8182548d-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Leverage ego - just not your own. /slideshow/leverage-ego-just-not-your-own/252810622 videoimages-february132022-220903041048-c176ad98
Ego is a huge issue for human beings. Many, if not most of the ills of society can be linked back to ego. This is not different in marketing - where leveraging the customers ego can be benefitial, but allowing your own ego to cloud your judgement is almost always a problem. Despite what your ego tells you, your intuition is of limited value in strategic planning - because more often than not, it is wrong. I know your ego is telling you otherwise right now - but that simply confirms the dangers of ego. ]]>
Ego is a huge issue for human beings. Many, if not most of the ills of society can be linked back to ego. This is not different in marketing - where leveraging the customers ego can be benefitial, but allowing your own ego to cloud your judgement is almost always a problem. Despite what your ego tells you, your intuition is of limited value in strategic planning - because more often than not, it is wrong. I know your ego is telling you otherwise right now - but that simply confirms the dangers of ego. ]]> Sat, 03 Sep 2022 04:10:48 GMT /slideshow/leverage-ego-just-not-your-own/252810622 DJohnCarlson@slideshare.net(DJohnCarlson) Leverage ego - just not your own. DJohnCarlson Ego is a huge issue for human beings. Many, if not most of the ills of society can be linked back to ego. This is not different in marketing - where leveraging the customers ego can be benefitial, but allowing your own ego to cloud your judgement is almost always a problem. Despite what your ego tells you, your intuition is of limited value in strategic planning - because more often than not, it is wrong. I know your ego is telling you otherwise right now - but that simply confirms the dangers of ego. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-february132022-220903041048-c176ad98-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ego is a huge issue for human beings. Many, if not most of the ills of society can be linked back to ego. This is not different in marketing - where leveraging the customers ego can be benefitial, but allowing your own ego to cloud your judgement is almost always a problem. Despite what your ego tells you, your intuition is of limited value in strategic planning - because more often than not, it is wrong. I know your ego is telling you otherwise right now - but that simply confirms the dangers of ego.
Leverage ego - just not your own. from Picasso Capital Management
]]> 3 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-february132022-220903041048-c176ad98-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Leverage choice architecture to boost sales /slideshow/leverage-choice-architecture-to-boost-sales/252719152 videoscripts-july05and07-2021-220827044110-023e0230
Choice architecture or how a purchase choice is structured can have a dramatic impact of consumer behaviour and marketing budgets. It can cost nothing to structure a purchase choice in a way that drives sales - or conversely in a way that retards sales.]]>
Choice architecture or how a purchase choice is structured can have a dramatic impact of consumer behaviour and marketing budgets. It can cost nothing to structure a purchase choice in a way that drives sales - or conversely in a way that retards sales.]]> Sat, 27 Aug 2022 04:41:10 GMT /slideshow/leverage-choice-architecture-to-boost-sales/252719152 DJohnCarlson@slideshare.net(DJohnCarlson) Leverage choice architecture to boost sales DJohnCarlson Choice architecture or how a purchase choice is structured can have a dramatic impact of consumer behaviour and marketing budgets. It can cost nothing to structure a purchase choice in a way that drives sales - or conversely in a way that retards sales. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-july05and07-2021-220827044110-023e0230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Choice architecture or how a purchase choice is structured can have a dramatic impact of consumer behaviour and marketing budgets. It can cost nothing to structure a purchase choice in a way that drives sales - or conversely in a way that retards sales.
Leverage choice architecture to boost sales from Picasso Capital Management
]]> 3 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-july05and07-2021-220827044110-023e0230-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Features of the worlds most valuable brands. /DJohnCarlson/features-of-the-worlds-most-valuable-brands videoimagesnovember292021-220813053634-9990cd54
The great brands of the world have a great deal in common. this presentation explores those commonalities. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste imarketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
The great brands of the world have a great deal in common. this presentation explores those commonalities. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste imarketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 13 Aug 2022 05:36:34 GMT /DJohnCarlson/features-of-the-worlds-most-valuable-brands DJohnCarlson@slideshare.net(DJohnCarlson) Features of the worlds most valuable brands. DJohnCarlson The great brands of the world have a great deal in common. this presentation explores those commonalities. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste imarketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoimagesnovember292021-220813053634-9990cd54-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The great brands of the world have a great deal in common. this presentation explores those commonalities. I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste imarketing s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Features of the worlds most valuable brands. from Picasso Capital Management
]]> 4 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoimagesnovember292021-220813053634-9990cd54-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Think twice before relying on supply and demand. /slideshow/think-twice-before-relying-on-supply-and-demand/252445218 videoimages-february062022-desktop-3lokvt8-220806024312-1eb1dd9c
I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste is a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]>
I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste is a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. ]]> Sat, 06 Aug 2022 02:43:11 GMT /slideshow/think-twice-before-relying-on-supply-and-demand/252445218 DJohnCarlson@slideshare.net(DJohnCarlson) Think twice before relying on supply and demand. DJohnCarlson I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste is a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-february062022-desktop-3lokvt8-220806024312-1eb1dd9c-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems. As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs. Eliminating marketing waste is a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient. My primary expertise includes: • Research – including customer insights and behavioural economics. • Brand – including defining, creating and communicating a brand. • Marketing – addressing -product, experience, pricing, and distribution. • Communication – addressing both traditional and digital channels. • Business development – systematic B2B business generation. I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Think twice before relying on supply and demand. from Picasso Capital Management
]]> 6 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-february062022-desktop-3lokvt8-220806024312-1eb1dd9c-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Increase sales by learning from religion. /slideshow/increase-sales-by-learning-from-religion/252283814 videoimages-february062022-220723021530-7a7f94eb
Few things have survived in humanity than religion. Whether you believe the faith or not - it is a product that religious groups (churches etc) have aggressively and successfully marketed. Few organsations have been better at branding than the Catholic Church. No organisation in history has been more successful at overcoming crises than the Catholic Church. This church has survived hundreds of scandals of a magnitude that no business could ever survive. I would argue that the Catholic Church has the strongest brand on earth - despite the fact that they are selling something for which there is not evidence. The success of the Catholic Church is also evidence that perception - as opposed to reality - is everything. We all have a perception about the product being sold by churches - but none of us know the reality. ]]>
Few things have survived in humanity than religion. Whether you believe the faith or not - it is a product that religious groups (churches etc) have aggressively and successfully marketed. Few organsations have been better at branding than the Catholic Church. No organisation in history has been more successful at overcoming crises than the Catholic Church. This church has survived hundreds of scandals of a magnitude that no business could ever survive. I would argue that the Catholic Church has the strongest brand on earth - despite the fact that they are selling something for which there is not evidence. The success of the Catholic Church is also evidence that perception - as opposed to reality - is everything. We all have a perception about the product being sold by churches - but none of us know the reality. ]]> Sat, 23 Jul 2022 02:15:30 GMT /slideshow/increase-sales-by-learning-from-religion/252283814 DJohnCarlson@slideshare.net(DJohnCarlson) Increase sales by learning from religion. DJohnCarlson Few things have survived in humanity than religion. Whether you believe the faith or not - it is a product that religious groups (churches etc) have aggressively and successfully marketed. Few organsations have been better at branding than the Catholic Church. No organisation in history has been more successful at overcoming crises than the Catholic Church. This church has survived hundreds of scandals of a magnitude that no business could ever survive. I would argue that the Catholic Church has the strongest brand on earth - despite the fact that they are selling something for which there is not evidence. The success of the Catholic Church is also evidence that perception - as opposed to reality - is everything. We all have a perception about the product being sold by churches - but none of us know the reality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-february062022-220723021530-7a7f94eb-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Few things have survived in humanity than religion. Whether you believe the faith or not - it is a product that religious groups (churches etc) have aggressively and successfully marketed. Few organsations have been better at branding than the Catholic Church. No organisation in history has been more successful at overcoming crises than the Catholic Church. This church has survived hundreds of scandals of a magnitude that no business could ever survive. I would argue that the Catholic Church has the strongest brand on earth - despite the fact that they are selling something for which there is not evidence. The success of the Catholic Church is also evidence that perception - as opposed to reality - is everything. We all have a perception about the product being sold by churches - but none of us know the reality.
Increase sales by learning from religion. from Picasso Capital Management
]]> 14 0 https://cdn.slidesharecdn.com/ss_thumbnails/videoimages-february062022-220723021530-7a7f94eb-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Srategies for maximising profitability without advertising​ - JULY 25, 2019.pptx /slideshow/srategies-for-maximising-profitability-without-advertising-july-25-2019pptx/252200341 strategiesformaximisingprofitabilitywithoutadvertising-july252019-220716054028-13914c8b
One of the keys to maximising the return on the investment of marketing, or alternatively reduce the cost of marketing is a reduction in the reliance on advertising or more broadly promotion. This presentation looks at the strategies used by businesses that have excelled without advertising. This presentation looks at rational, commercial and scientifically sound strategies for boosting revenue - while reducing the cost of advertising and marketing more generally. It directly addresses maximising the lifetime value of each and every customer.]]>
One of the keys to maximising the return on the investment of marketing, or alternatively reduce the cost of marketing is a reduction in the reliance on advertising or more broadly promotion. This presentation looks at the strategies used by businesses that have excelled without advertising. This presentation looks at rational, commercial and scientifically sound strategies for boosting revenue - while reducing the cost of advertising and marketing more generally. It directly addresses maximising the lifetime value of each and every customer.]]> Sat, 16 Jul 2022 05:40:28 GMT /slideshow/srategies-for-maximising-profitability-without-advertising-july-25-2019pptx/252200341 DJohnCarlson@slideshare.net(DJohnCarlson) Srategies for maximising profitability without advertising​ - JULY 25, 2019.pptx DJohnCarlson One of the keys to maximising the return on the investment of marketing, or alternatively reduce the cost of marketing is a reduction in the reliance on advertising or more broadly promotion. This presentation looks at the strategies used by businesses that have excelled without advertising. This presentation looks at rational, commercial and scientifically sound strategies for boosting revenue - while reducing the cost of advertising and marketing more generally. It directly addresses maximising the lifetime value of each and every customer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/strategiesformaximisingprofitabilitywithoutadvertising-july252019-220716054028-13914c8b-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One of the keys to maximising the return on the investment of marketing, or alternatively reduce the cost of marketing is a reduction in the reliance on advertising or more broadly promotion. This presentation looks at the strategies used by businesses that have excelled without advertising. This presentation looks at rational, commercial and scientifically sound strategies for boosting revenue - while reducing the cost of advertising and marketing more generally. It directly addresses maximising the lifetime value of each and every customer.
Srategies for maximising profitability without advertising​ - JULY 25, 2019.pptx from Picasso Capital Management
]]> 9 0 https://cdn.slidesharecdn.com/ss_thumbnails/strategiesformaximisingprofitabilitywithoutadvertising-july252019-220716054028-13914c8b-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Building a brand that increases productivity, sales and margins - without advertising - JULY 01 2019.pptx /slideshow/building-a-brand-that-increases-productivity-sales-and-margins-without-advertising-july-01-2019pptx/252191193 buildingabrandthatincreasesproductivitysalesandmargins-withoutadvertising-july012019-220715074705-652db3fb
Branding should not be a feel good exercise. Branding should be commercial process that adds tangible value to a product or business. Branding can increase productivity, and revenue. It is the key to attracting retaining and getting the best out of the best staff. It is also the key to maximising sales, margins and the lifetime value of each customer. This slide deck and the associated webinar outlines a more strategic, commercial and scientific approach to branding. ]]>
Branding should not be a feel good exercise. Branding should be commercial process that adds tangible value to a product or business. Branding can increase productivity, and revenue. It is the key to attracting retaining and getting the best out of the best staff. It is also the key to maximising sales, margins and the lifetime value of each customer. This slide deck and the associated webinar outlines a more strategic, commercial and scientific approach to branding. ]]> Fri, 15 Jul 2022 07:47:05 GMT /slideshow/building-a-brand-that-increases-productivity-sales-and-margins-without-advertising-july-01-2019pptx/252191193 DJohnCarlson@slideshare.net(DJohnCarlson) Building a brand that increases productivity, sales and margins - without advertising - JULY 01 2019.pptx DJohnCarlson Branding should not be a feel good exercise. Branding should be commercial process that adds tangible value to a product or business. Branding can increase productivity, and revenue. It is the key to attracting retaining and getting the best out of the best staff. It is also the key to maximising sales, margins and the lifetime value of each customer. This slide deck and the associated webinar outlines a more strategic, commercial and scientific approach to branding. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingabrandthatincreasesproductivitysalesandmargins-withoutadvertising-july012019-220715074705-652db3fb-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Branding should not be a feel good exercise. Branding should be commercial process that adds tangible value to a product or business. Branding can increase productivity, and revenue. It is the key to attracting retaining and getting the best out of the best staff. It is also the key to maximising sales, margins and the lifetime value of each customer. This slide deck and the associated webinar outlines a more strategic, commercial and scientific approach to branding.
Building a brand that increases productivity, sales and margins - without advertising - JULY 01 2019.pptx from Picasso Capital Management
]]> 2 0 https://cdn.slidesharecdn.com/ss_thumbnails/buildingabrandthatincreasesproductivitysalesandmargins-withoutadvertising-july012019-220715074705-652db3fb-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DJohnCarlson-48x48.jpg?cb=1679302872 Owner of Ys Media group www.picassocapitalmanagement.com https://cdn.slidesharecdn.com/ss_thumbnails/unleashingamarketingsuperpower-connection-230320090155-48bb3490-thumbnail.jpg?width=320&height=320&fit=bounds DJohnCarlson/unleashing-a-marketing-superpower-connectionpptx Unleashing a marketing... https://cdn.slidesharecdn.com/ss_thumbnails/videoscripts-march01and03-2021-221119044246-278c67c1-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/climate-change-and-sustainability-are-as-much-commercial-as-environmental/254320173 Climate change and sus... https://cdn.slidesharecdn.com/ss_thumbnails/videoscript-septembeer13-221105042455-55cb33c2-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/secrets-of-success-2-think-like-apple/254009152 Secrets of success #2 ...