ºÝºÝߣshows by User: DaanVersteeg1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DaanVersteeg1 / Thu, 22 Sep 2016 13:25:52 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DaanVersteeg1 Getting closer to in the moment insights generation - Esomar Congress 2016 /slideshow/20160921-esomar-congress-2016-getting-closer-to-in-the-moment-insights-generation-v-presented/66302547 20160921esomarcongress2016-gettingclosertointhemomentinsightsgeneration-vpresented-160922132552
During ESOMAR Congress in New Orleans, Netquest and UPF RECSM presented a paper on how to combine different types of data, to allow brands and researchers to get the full picture on consumer behavior. In our research we focused on the combination of declared data and behavioral or passive data. Please find the PDF version of our presentation attached to this post. To receive the full paper, please reach out. Thank you for your time, and your attention. ]]>
During ESOMAR Congress in New Orleans, Netquest and UPF RECSM presented a paper on how to combine different types of data, to allow brands and researchers to get the full picture on consumer behavior. In our research we focused on the combination of declared data and behavioral or passive data. Please find the PDF version of our presentation attached to this post. To receive the full paper, please reach out. Thank you for your time, and your attention. ]]> Thu, 22 Sep 2016 13:25:52 GMT /slideshow/20160921-esomar-congress-2016-getting-closer-to-in-the-moment-insights-generation-v-presented/66302547 DaanVersteeg1@slideshare.net(DaanVersteeg1) Getting closer to in the moment insights generation - Esomar Congress 2016 DaanVersteeg1 During ESOMAR Congress in New Orleans, Netquest and UPF RECSM presented a paper on how to combine different types of data, to allow brands and researchers to get the full picture on consumer behavior. In our research we focused on the combination of declared data and behavioral or passive data. Please find the PDF version of our presentation attached to this post. To receive the full paper, please reach out. Thank you for your time, and your attention. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20160921esomarcongress2016-gettingclosertointhemomentinsightsgeneration-vpresented-160922132552-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> During ESOMAR Congress in New Orleans, Netquest and UPF RECSM presented a paper on how to combine different types of data, to allow brands and researchers to get the full picture on consumer behavior. In our research we focused on the combination of declared data and behavioral or passive data. Please find the PDF version of our presentation attached to this post. To receive the full paper, please reach out. Thank you for your time, and your attention.
Getting closer to in the moment insights generation - Esomar Congress 2016 from Daan Versteeg
]]> 418 6 https://cdn.slidesharecdn.com/ss_thumbnails/20160921esomarcongress2016-gettingclosertointhemomentinsightsgeneration-vpresented-160922132552-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why researchers collaborate with technology companies - a behavioral data example /slideshow/why-researchers-collaborate-with-technology-companies-a-behavioral-data-example/54523027 20151028whyresearcherscollaboratewithtechnologycompaniesabehavioraldataexamplewakooparrslideshare-151029130138-lva1-app6892
Behavioral is increasingly in demand. But why? What is it exactly? And how does this add value to your research? Wakoopa gets you behind the screens. In this presentation we provide you with detailed insights on why you need behavioral data in your research design. We aim to inspire you with examples of how behavioral data has been used to improve research designs. And we give you a detailed example of how behavioral data can drive consumer journey research designs. Enjoy the view! Founded in 2007 in Amsterdam, the Netherlands, Wakoopa has become the world’s leading supplier of passive metering technology on three screens (pc, tablet, smartphone). Wakoopa unlocks high quality behavioral data. We empower the consumer insights industry with the best tracking technology and the most powerful data distribution models. And we offer consumers the best user experience. Researchers can track and analyze the digital footprint of consumers across three devices. We help our customers create user centric, single source, behavioral datasets. The captured data includes all the websites, search terms, advertising (pc) and apps (mobile) consumers interact with. Wakoopa powered behavioral data fuels innovative research designs in over 20 markets globally. Use cases include consumer journeys, segmentation and audience measurement.]]>
Behavioral is increasingly in demand. But why? What is it exactly? And how does this add value to your research? Wakoopa gets you behind the screens. In this presentation we provide you with detailed insights on why you need behavioral data in your research design. We aim to inspire you with examples of how behavioral data has been used to improve research designs. And we give you a detailed example of how behavioral data can drive consumer journey research designs. Enjoy the view! Founded in 2007 in Amsterdam, the Netherlands, Wakoopa has become the world’s leading supplier of passive metering technology on three screens (pc, tablet, smartphone). Wakoopa unlocks high quality behavioral data. We empower the consumer insights industry with the best tracking technology and the most powerful data distribution models. And we offer consumers the best user experience. Researchers can track and analyze the digital footprint of consumers across three devices. We help our customers create user centric, single source, behavioral datasets. The captured data includes all the websites, search terms, advertising (pc) and apps (mobile) consumers interact with. Wakoopa powered behavioral data fuels innovative research designs in over 20 markets globally. Use cases include consumer journeys, segmentation and audience measurement.]]> Thu, 29 Oct 2015 13:01:37 GMT /slideshow/why-researchers-collaborate-with-technology-companies-a-behavioral-data-example/54523027 DaanVersteeg1@slideshare.net(DaanVersteeg1) Why researchers collaborate with technology companies - a behavioral data example DaanVersteeg1 Behavioral is increasingly in demand. But why? What is it exactly? And how does this add value to your research? Wakoopa gets you behind the screens. In this presentation we provide you with detailed insights on why you need behavioral data in your research design. We aim to inspire you with examples of how behavioral data has been used to improve research designs. And we give you a detailed example of how behavioral data can drive consumer journey research designs. Enjoy the view! Founded in 2007 in Amsterdam, the Netherlands, Wakoopa has become the world’s leading supplier of passive metering technology on three screens (pc, tablet, smartphone). Wakoopa unlocks high quality behavioral data. We empower the consumer insights industry with the best tracking technology and the most powerful data distribution models. And we offer consumers the best user experience. Researchers can track and analyze the digital footprint of consumers across three devices. We help our customers create user centric, single source, behavioral datasets. The captured data includes all the websites, search terms, advertising (pc) and apps (mobile) consumers interact with. Wakoopa powered behavioral data fuels innovative research designs in over 20 markets globally. Use cases include consumer journeys, segmentation and audience measurement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20151028whyresearcherscollaboratewithtechnologycompaniesabehavioraldataexamplewakooparrslideshare-151029130138-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Behavioral is increasingly in demand. But why? What is it exactly? And how does this add value to your research? Wakoopa gets you behind the screens. In this presentation we provide you with detailed insights on why you need behavioral data in your research design. We aim to inspire you with examples of how behavioral data has been used to improve research designs. And we give you a detailed example of how behavioral data can drive consumer journey research designs. Enjoy the view! Founded in 2007 in Amsterdam, the Netherlands, Wakoopa has become the world’s leading supplier of passive metering technology on three screens (pc, tablet, smartphone). Wakoopa unlocks high quality behavioral data. We empower the consumer insights industry with the best tracking technology and the most powerful data distribution models. And we offer consumers the best user experience. Researchers can track and analyze the digital footprint of consumers across three devices. We help our customers create user centric, single source, behavioral datasets. The captured data includes all the websites, search terms, advertising (pc) and apps (mobile) consumers interact with. Wakoopa powered behavioral data fuels innovative research designs in over 20 markets globally. Use cases include consumer journeys, segmentation and audience measurement.
Why researchers collaborate with technology companies - a behavioral data example from Daan Versteeg
]]> 691 5 https://cdn.slidesharecdn.com/ss_thumbnails/20151028whyresearcherscollaboratewithtechnologycompaniesabehavioraldataexamplewakooparrslideshare-151029130138-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DaanVersteeg1-48x48.jpg?cb=1523728432 Analytical, digital marketing executive with 15 years professional experience in Shell, Heineken, Google and GfK, who creates powerful marketing strategies and firmly moves into implementation resulting in important commercial performance improvements. You can find more information on my personal website and blog on http://www.daanversteeg.me/ http://www.daanversteeg.me https://cdn.slidesharecdn.com/ss_thumbnails/20160921esomarcongress2016-gettingclosertointhemomentinsightsgeneration-vpresented-160922132552-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/20160921-esomar-congress-2016-getting-closer-to-in-the-moment-insights-generation-v-presented/66302547 Getting closer to in t... https://cdn.slidesharecdn.com/ss_thumbnails/20151028whyresearcherscollaboratewithtechnologycompaniesabehavioraldataexamplewakooparrslideshare-151029130138-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-researchers-collaborate-with-technology-companies-a-behavioral-data-example/54523027 Why researchers collab...