�ݺ�ߣshows by User: DamusChu

�ݺ�ߣshows by User: DamusChu / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: DamusChu / Sun, 23 Nov 2014 21:22:00 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: DamusChu Path to Conversion Analysis. /DamusChu/path-to-conversion-analysis pathtoconversion-141123212200-conversion-gate01
- Path To Conversion defined. - How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey? - Can we evaluate by Channel and / or media Tactic? - What are key recommendations using this tool? - How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events? - How we can index media channel according to media tactic?]]>
- Path To Conversion defined. - How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey? - Can we evaluate by Channel and / or media Tactic? - What are key recommendations using this tool? - How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events? - How we can index media channel according to media tactic?]]> Sun, 23 Nov 2014 21:22:00 GMT /DamusChu/path-to-conversion-analysis DamusChu@slideshare.net(DamusChu) Path to Conversion Analysis. DamusChu - Path To Conversion defined. - How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey? - Can we evaluate by Channel and / or media Tactic? - What are key recommendations using this tool? - How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events? - How we can index media channel according to media tactic? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pathtoconversion-141123212200-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> - Path To Conversion defined. - How can we draw insights to help us understand the effectiveness of our media at different parts of a customer journey? - Can we evaluate by Channel and / or media Tactic? - What are key recommendations using this tool? - How the channel / tactic split differs quite a lot between Last Event vs, 1-9 Events? - How we can index media channel according to media tactic?

Path to Conversion Analysis. from Damus Chu

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0 Digital Workshop /slideshow/digital-workshop-41344390/41344390 digitalworkshop-141110044913-conversion-gate01
Pug Life Ad Solutions actively presents Digital Workshops to empower Australian businesses, universities and special interest groups to make better digital advertising decisions.]]>
Pug Life Ad Solutions actively presents Digital Workshops to empower Australian businesses, universities and special interest groups to make better digital advertising decisions.]]> Mon, 10 Nov 2014 04:49:13 GMT /slideshow/digital-workshop-41344390/41344390 DamusChu@slideshare.net(DamusChu) Digital Workshop DamusChu Pug Life Ad Solutions actively presents Digital Workshops to empower Australian businesses, universities and special interest groups to make better digital advertising decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalworkshop-141110044913-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Pug Life Ad Solutions actively presents Digital Workshops to empower Australian businesses, universities and special interest groups to make better digital advertising decisions.

Digital Workshop from Damus Chu

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0 Shopping Environments Analysis. /DamusChu/shopping-environments-analysis majoraustralianshoppingsiteanalysis-august2014-140912025659-phpapp02
*** KEY TAKE OUTS *** 1) Top 2 shopping environments eBay and Gumtree attract overseas buyers. 2) Bottom 4 battle competitively for monthly site traffic between 1-3m visitors. 3) All shopping environments have small amount of traffic across each from America. 4) Opportunity to use competitive offers across Social and Display to drive customers to shopping environments to out-do competitors. 5) Customers are quite savvy online buyers, researching products on Whirlpool. 6) Customers using the bottom 3 shopping environments are typically looking for specific things. 7) Top shopping environments push specific products but not necessarily matching what customers are looking for. This suggests you could partner with shopping site to push your products.]]>
*** KEY TAKE OUTS *** 1) Top 2 shopping environments eBay and Gumtree attract overseas buyers. 2) Bottom 4 battle competitively for monthly site traffic between 1-3m visitors. 3) All shopping environments have small amount of traffic across each from America. 4) Opportunity to use competitive offers across Social and Display to drive customers to shopping environments to out-do competitors. 5) Customers are quite savvy online buyers, researching products on Whirlpool. 6) Customers using the bottom 3 shopping environments are typically looking for specific things. 7) Top shopping environments push specific products but not necessarily matching what customers are looking for. This suggests you could partner with shopping site to push your products.]]> Fri, 12 Sep 2014 02:56:59 GMT /DamusChu/shopping-environments-analysis DamusChu@slideshare.net(DamusChu) Shopping Environments Analysis. DamusChu *** KEY TAKE OUTS *** 1) Top 2 shopping environments eBay and Gumtree attract overseas buyers. 2) Bottom 4 battle competitively for monthly site traffic between 1-3m visitors. 3) All shopping environments have small amount of traffic across each from America. 4) Opportunity to use competitive offers across Social and Display to drive customers to shopping environments to out-do competitors. 5) Customers are quite savvy online buyers, researching products on Whirlpool. 6) Customers using the bottom 3 shopping environments are typically looking for specific things. 7) Top shopping environments push specific products but not necessarily matching what customers are looking for. This suggests you could partner with shopping site to push your products. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/majoraustralianshoppingsiteanalysis-august2014-140912025659-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> *** KEY TAKE OUTS *** 1) Top 2 shopping environments eBay and Gumtree attract overseas buyers. 2) Bottom 4 battle competitively for monthly site traffic between 1-3m visitors. 3) All shopping environments have small amount of traffic across each from America. 4) Opportunity to use competitive offers across Social and Display to drive customers to shopping environments to out-do competitors. 5) Customers are quite savvy online buyers, researching products on Whirlpool. 6) Customers using the bottom 3 shopping environments are typically looking for specific things. 7) Top shopping environments push specific products but not necessarily matching what customers are looking for. This suggests you could partner with shopping site to push your products.

Shopping Environments Analysis. from Damus Chu

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0 Tablet Marketing Whitepaper - August 2014 /slideshow/tablet-marketing-whitepaper-august-2014/38507781 tabletmarketingwhitepaper-damus-puglifeadsolutions-august2014-140829234224-phpapp02
A compelling business case for tablet marketing in Australia. Contents: - Executive Summary. - Online Snapshot. - Nascent Tablets Growing Rapidly. - Multi-device usage for Tablets. - More News Consumed Digitally. - Next-generation using tablets. - Tablets are used in lean-back settings. - Greater demand in automotive industry. - Bigger sessions on web/apps.]]>
A compelling business case for tablet marketing in Australia. Contents: - Executive Summary. - Online Snapshot. - Nascent Tablets Growing Rapidly. - Multi-device usage for Tablets. - More News Consumed Digitally. - Next-generation using tablets. - Tablets are used in lean-back settings. - Greater demand in automotive industry. - Bigger sessions on web/apps.]]> Fri, 29 Aug 2014 23:42:24 GMT /slideshow/tablet-marketing-whitepaper-august-2014/38507781 DamusChu@slideshare.net(DamusChu) Tablet Marketing Whitepaper - August 2014 DamusChu A compelling business case for tablet marketing in Australia. Contents: - Executive Summary. - Online Snapshot. - Nascent Tablets Growing Rapidly. - Multi-device usage for Tablets. - More News Consumed Digitally. - Next-generation using tablets. - Tablets are used in lean-back settings. - Greater demand in automotive industry. - Bigger sessions on web/apps. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tabletmarketingwhitepaper-damus-puglifeadsolutions-august2014-140829234224-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A compelling business case for tablet marketing in Australia. Contents: - Executive Summary. - Online Snapshot. - Nascent Tablets Growing Rapidly. - Multi-device usage for Tablets. - More News Consumed Digitally. - Next-generation using tablets. - Tablets are used in lean-back settings. - Greater demand in automotive industry. - Bigger sessions on web/apps.

Tablet Marketing Whitepaper - August 2014 from Damus Chu

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0 Digital Australia Monthly Update - March 2014 /slideshow/digital-australia-monthly-update-session-2/33302271 damusmarch2014-140408215442-phpapp01
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides. This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013. If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+. Thanks for visiting.]]>
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides. This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013. If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+. Thanks for visiting.]]> Tue, 08 Apr 2014 21:54:42 GMT /slideshow/digital-australia-monthly-update-session-2/33302271 DamusChu@slideshare.net(DamusChu) Digital Australia Monthly Update - March 2014 DamusChu This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides. This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013. If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+. Thanks for visiting. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/damusmarch2014-140408215442-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides. This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013. If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+. Thanks for visiting.

Digital Australia Monthly Update - March 2014 from Damus Chu

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0 Guest Speaker Program /slideshow/swinburne-advertising-management-campaigns-project-adv30002/32484495 swinburne-advertisingmanagementcampaignsprojectadv30002-140319060936-phpapp02
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014. This is a great initiative organised by lecturer, Mr David Reid. Today, we will cover the following agenda items: - Introduction - Relationships - Digital update & opportunities - 5 step work-flow - Q&A's If you have any questions, please contact me on: damus@puglifeadsolutions.com.au]]>
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014. This is a great initiative organised by lecturer, Mr David Reid. Today, we will cover the following agenda items: - Introduction - Relationships - Digital update & opportunities - 5 step work-flow - Q&A's If you have any questions, please contact me on: damus@puglifeadsolutions.com.au]]> Wed, 19 Mar 2014 06:09:36 GMT /slideshow/swinburne-advertising-management-campaigns-project-adv30002/32484495 DamusChu@slideshare.net(DamusChu) Guest Speaker Program DamusChu A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014. This is a great initiative organised by lecturer, Mr David Reid. Today, we will cover the following agenda items: - Introduction - Relationships - Digital update & opportunities - 5 step work-flow - Q&A's If you have any questions, please contact me on: damus@puglifeadsolutions.com.au <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/swinburne-advertisingmanagementcampaignsprojectadv30002-140319060936-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014. This is a great initiative organised by lecturer, Mr David Reid. Today, we will cover the following agenda items: - Introduction - Relationships - Digital update & opportunities - 5 step work-flow - Q&A's If you have any questions, please contact me on: damus@puglifeadsolutions.com.au

Guest Speaker Program from Damus Chu

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0 Digital Australia Monthly Update Session - February 2014 /slideshow/monthly-digital-update-february-2014/31697140 puglifedigitalupdatefeb2014-140226202130-phpapp01
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on �ݺ�ߣ Share.]]>
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on �ݺ�ߣ Share.]]> Wed, 26 Feb 2014 20:21:30 GMT /slideshow/monthly-digital-update-february-2014/31697140 DamusChu@slideshare.net(DamusChu) Digital Australia Monthly Update Session - February 2014 DamusChu Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on �ݺ�ߣ Share. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/puglifedigitalupdatefeb2014-140226202130-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on �ݺ�ߣ Share.

Digital Australia Monthly Update Session - February 2014 from Damus Chu

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0 https://cdn.slidesharecdn.com/profile-photo-DamusChu-48x48.jpg?cb=1534487353 Introduction: A passionate and experienced digital advertising expert. An authority in display media. Founder of Pug Life Ad Solutions bringing businesses tier 1 digital media solutions. Pug Life Ad Solution's Milstones: 1) Published "Top 10 Free Advertising Tips" (see my whitepapers). 2) Presented Intro to Digital Media to Swinburne University students 3) Month-on-month client sales growth Specialist Skills: Business consulting, business development, digital advertising, strategy, channel planning & optimisations, earned & owned media, low cost marketing, social community management, fan acquisition, amplifying content, amplifying WOM, investment negotiations, budget controls, affili... www.puglifeadsolutions.com.au/ https://cdn.slidesharecdn.com/ss_thumbnails/pathtoconversion-141123212200-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds DamusChu/path-to-conversion-analysis Path to Conversion Ana... https://cdn.slidesharecdn.com/ss_thumbnails/digitalworkshop-141110044913-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-workshop-41344390/41344390 Digital Workshop https://cdn.slidesharecdn.com/ss_thumbnails/majoraustralianshoppingsiteanalysis-august2014-140912025659-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds DamusChu/shopping-environments-analysis Shopping Environments ...