ºÝºÝߣshows by User: DanielHeerkens1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DanielHeerkens1 / Wed, 22 Apr 2020 11:51:47 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DanielHeerkens1 B2b digital marketing strategies /slideshow/b2b-digital-marketing-strategies/232417614 b2bdigitalmarketingstrategiesfinaladb-dutchchamforslidesharecompressed-200422115148
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to: Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives. Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives. Takeaways B2B digital marketing strategies and how to think strategically Align B2B digital marketing strategy with business and sales objectives Identify business customer insights through B2B digital technologies Find and target B2B customers Touchpoint mapping across the B2B buyer journey B2B digital advertising targeting and retargeting The role of B2B Search Engine Marketing How to use social media to support B2B business objectives Learn how to use digital channels for B2B lead generation and nurturing How to measure digital marketing effectiveness Practical case studies and examples of best practice B2B digital marketing About the speaker Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.]]>
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to: Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives. Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives. Takeaways B2B digital marketing strategies and how to think strategically Align B2B digital marketing strategy with business and sales objectives Identify business customer insights through B2B digital technologies Find and target B2B customers Touchpoint mapping across the B2B buyer journey B2B digital advertising targeting and retargeting The role of B2B Search Engine Marketing How to use social media to support B2B business objectives Learn how to use digital channels for B2B lead generation and nurturing How to measure digital marketing effectiveness Practical case studies and examples of best practice B2B digital marketing About the speaker Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.]]> Wed, 22 Apr 2020 11:51:47 GMT /slideshow/b2b-digital-marketing-strategies/232417614 DanielHeerkens1@slideshare.net(DanielHeerkens1) B2b digital marketing strategies DanielHeerkens1 As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to: Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives. Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives. Takeaways B2B digital marketing strategies and how to think strategically Align B2B digital marketing strategy with business and sales objectives Identify business customer insights through B2B digital technologies Find and target B2B customers Touchpoint mapping across the B2B buyer journey B2B digital advertising targeting and retargeting The role of B2B Search Engine Marketing How to use social media to support B2B business objectives Learn how to use digital channels for B2B lead generation and nurturing How to measure digital marketing effectiveness Practical case studies and examples of best practice B2B digital marketing About the speaker Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/b2bdigitalmarketingstrategiesfinaladb-dutchchamforslidesharecompressed-200422115148-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to: Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives. Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives. Takeaways B2B digital marketing strategies and how to think strategically Align B2B digital marketing strategy with business and sales objectives Identify business customer insights through B2B digital technologies Find and target B2B customers Touchpoint mapping across the B2B buyer journey B2B digital advertising targeting and retargeting The role of B2B Search Engine Marketing How to use social media to support B2B business objectives Learn how to use digital channels for B2B lead generation and nurturing How to measure digital marketing effectiveness Practical case studies and examples of best practice B2B digital marketing About the speaker Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone &amp; Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder &amp; Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black &amp; Decker, Sonos, InterContinental Hotels &amp; Red Bull just to name a few. He volunteers as Marketing &amp; Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
B2b digital marketing strategies from Daniel Heerkens
]]> 1622 0 https://cdn.slidesharecdn.com/ss_thumbnails/b2bdigitalmarketingstrategiesfinaladb-dutchchamforslidesharecompressed-200422115148-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Presentation deck American Chamber of Commerce Digital ROIs /slideshow/presentation-deck-american-chamber-of-commerce-digital-rois/92139882 slidedeckamchamdigitalrois-180328054226
Is measuring the effectiveness of your digital marketing also one of the greatest company challenges? The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just don't cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity. ]]>
Is measuring the effectiveness of your digital marketing also one of the greatest company challenges? The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just don't cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity. ]]> Wed, 28 Mar 2018 05:42:26 GMT /slideshow/presentation-deck-american-chamber-of-commerce-digital-rois/92139882 DanielHeerkens1@slideshare.net(DanielHeerkens1) Presentation deck American Chamber of Commerce Digital ROIs DanielHeerkens1 Is measuring the effectiveness of your digital marketing also one of the greatest company challenges? The trouble is, when most marketers hear 'digital analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn't enough. The data web analytics provides just don't cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they're achieving their business goals. As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/slidedeckamchamdigitalrois-180328054226-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is measuring the effectiveness of your digital marketing also one of the greatest company challenges? The trouble is, when most marketers hear &#39;digital analytics,&#39; they tend to think of the metrics you&#39;d typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter? Quite simply, because web analytics (like traffic and website performance) just isn&#39;t enough. The data web analytics provides just don&#39;t cut it for marketers who need to understand how their work makes an impact throughout the entire marketing and sales funnel. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g., social media vs. blogging vs. email marketing, etc.) stack up against one another, determine the true ROI of their activities, and understand how well they&#39;re achieving their business goals. As a result of the information they can gather from full-stack digital marketing analytics, marketers can also diagnose deficiencies in specific channels in their marketing mix, and make adjustments to strategies and tactics to improve their overall marketing activity.
Presentation deck American Chamber of Commerce Digital ROIs from Daniel Heerkens
]]> 152 2 https://cdn.slidesharecdn.com/ss_thumbnails/slidedeckamchamdigitalrois-180328054226-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DanielHeerkens1-48x48.jpg?cb=1610345393 Daniel is a Dutch entrepreneur and marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy Expert at 2Stallions where we works with Fortune 500 companies like CNN, InterContinental Hotels & Google. He volunteers as the Chief Editor and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1000km bicycle ride through Myanmar to raise funds for charity https://cdn.slidesharecdn.com/ss_thumbnails/b2bdigitalmarketingstrategiesfinaladb-dutchchamforslidesharecompressed-200422115148-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/b2b-digital-marketing-strategies/232417614 B2b digital marketing ... https://cdn.slidesharecdn.com/ss_thumbnails/slidedeckamchamdigitalrois-180328054226-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/presentation-deck-american-chamber-of-commerce-digital-rois/92139882 Presentation deck Amer...