ºÝºÝߣshows by User: DannyBrown / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DannyBrown / Mon, 14 Apr 2014 08:45:06 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DannyBrown Adapt or Secede - The Future of PR Isn't Tomorrow, It's Now /slideshow/adapt-or-secede-the-future-of-pr-isnt-tomorrow-its-now-33500701/33500701 adaptorsecede-thefutureofpr-140414084506-phpapp02
The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio.]]>

The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio.]]>
Mon, 14 Apr 2014 08:45:06 GMT /slideshow/adapt-or-secede-the-future-of-pr-isnt-tomorrow-its-now-33500701/33500701 DannyBrown@slideshare.net(DannyBrown) Adapt or Secede - The Future of PR Isn't Tomorrow, It's Now DannyBrown The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adaptorsecede-thefutureofpr-140414084506-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio.
Adapt or Secede - The Future of PR Isn't Tomorrow, It's Now from Kayak Online Marketing
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How to Optimize Your Blog for Faster Loading in Three Easy Steps /slideshow/how-to-optimize-your-blog-for-faster-loading-in-three-easy-steps/28351972 howtooptimizeyourblog-131117213953-phpapp01
With web users often leaving a site if it doesn't load in less than three seconds, having a slow blog not only harms your traffic, but it can have a detrimental effect on your business too. This presentation shows you three simple steps to optimize your blog's load time, to ensure you not only keep new visitors happy, but ensure they join your existing community and keep coming back.]]>

With web users often leaving a site if it doesn't load in less than three seconds, having a slow blog not only harms your traffic, but it can have a detrimental effect on your business too. This presentation shows you three simple steps to optimize your blog's load time, to ensure you not only keep new visitors happy, but ensure they join your existing community and keep coming back.]]>
Sun, 17 Nov 2013 21:39:53 GMT /slideshow/how-to-optimize-your-blog-for-faster-loading-in-three-easy-steps/28351972 DannyBrown@slideshare.net(DannyBrown) How to Optimize Your Blog for Faster Loading in Three Easy Steps DannyBrown With web users often leaving a site if it doesn't load in less than three seconds, having a slow blog not only harms your traffic, but it can have a detrimental effect on your business too. This presentation shows you three simple steps to optimize your blog's load time, to ensure you not only keep new visitors happy, but ensure they join your existing community and keep coming back. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtooptimizeyourblog-131117213953-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With web users often leaving a site if it doesn&#39;t load in less than three seconds, having a slow blog not only harms your traffic, but it can have a detrimental effect on your business too. This presentation shows you three simple steps to optimize your blog&#39;s load time, to ensure you not only keep new visitors happy, but ensure they join your existing community and keep coming back.
How to Optimize Your Blog for Faster Loading in Three Easy Steps from Kayak Online Marketing
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Influence and Focusing on the Customer /slideshow/influence-and-focusing-on-the-customer/22657898 influenceandfocusingonthecustomer-130608081746-phpapp02
Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.]]>

Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.]]>
Sat, 08 Jun 2013 08:17:46 GMT /slideshow/influence-and-focusing-on-the-customer/22657898 DannyBrown@slideshare.net(DannyBrown) Influence and Focusing on the Customer DannyBrown Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influenceandfocusingonthecustomer-130608081746-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.
Influence and Focusing on the Customer from Kayak Online Marketing
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The Fallacy of Social Media Transparency /slideshow/the-fallacy-of-social-media-transparency/22355890 socialmediatransparency-130602215719-phpapp01
My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we'd like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out.]]>

My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we'd like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out.]]>
Sun, 02 Jun 2013 21:57:19 GMT /slideshow/the-fallacy-of-social-media-transparency/22355890 DannyBrown@slideshare.net(DannyBrown) The Fallacy of Social Media Transparency DannyBrown My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we'd like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediatransparency-130602215719-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we&#39;d like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out.
The Fallacy of Social Media Transparency from Kayak Online Marketing
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Behind the Curtain of Social Scoring /slideshow/behind-the-curtain-of-socia-scoring/16432384 socialscoring-130208202028-phpapp02
A fun non-technical look at the machinations behind social scoring algorithms. :)]]>

A fun non-technical look at the machinations behind social scoring algorithms. :)]]>
Fri, 08 Feb 2013 20:20:28 GMT /slideshow/behind-the-curtain-of-socia-scoring/16432384 DannyBrown@slideshare.net(DannyBrown) Behind the Curtain of Social Scoring DannyBrown A fun non-technical look at the machinations behind social scoring algorithms. :) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialscoring-130208202028-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A fun non-technical look at the machinations behind social scoring algorithms. :)
Behind the Curtain of Social Scoring from Kayak Online Marketing
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Blogging and How It Complements Your Marketing Strategy /slideshow/blogging-and-yourour-how-it-complements-y-marketing-strategy/14868282 bloggingandmarketing-121024103456-phpapp02
Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.]]>

Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.]]>
Wed, 24 Oct 2012 10:34:53 GMT /slideshow/blogging-and-yourour-how-it-complements-y-marketing-strategy/14868282 DannyBrown@slideshare.net(DannyBrown) Blogging and How It Complements Your Marketing Strategy DannyBrown Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bloggingandmarketing-121024103456-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Blogging has come a long way since the days of bedroom hobbyists. Now it forms a core part of business and marketing strategy. This presentation looks at how you can use blogging for your marketing mix, and some of the best practices you need to follow.
Blogging and How It Complements Your Marketing Strategy from Kayak Online Marketing
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Your Business Is Not the Story /slideshow/your-business-is-not-the-story-13796897/13796897 yourbusinessisnotthestory-120729215035-phpapp02
Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.]]>

Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.]]>
Sun, 29 Jul 2012 21:50:34 GMT /slideshow/your-business-is-not-the-story-13796897/13796897 DannyBrown@slideshare.net(DannyBrown) Your Business Is Not the Story DannyBrown Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/yourbusinessisnotthestory-120729215035-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Businesses still struggle to succeed in social media. This presentation offers ways to succeed in social media and be a business people want to buy from.
Your Business Is Not the Story from Kayak Online Marketing
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From Geocities to Geo-Located Cities: How the Future of the Social Web is Local /slideshow/from-geocities-to-geolocated-cities-how-the-future-of-the-social-web-is-local/11977840 fromgeocitiestogeo-locatedcities-howthefutureofthesocialwebislocal-120312151315-phpapp01
The Future Trends presentation I shared with the advertising and marketing students at Fisher College of Business in Columbus, OH, part of the 2012 Jugnoo, Inc. outreach program.]]>

The Future Trends presentation I shared with the advertising and marketing students at Fisher College of Business in Columbus, OH, part of the 2012 Jugnoo, Inc. outreach program.]]>
Mon, 12 Mar 2012 15:13:14 GMT /slideshow/from-geocities-to-geolocated-cities-how-the-future-of-the-social-web-is-local/11977840 DannyBrown@slideshare.net(DannyBrown) From Geocities to Geo-Located Cities: How the Future of the Social Web is Local DannyBrown The Future Trends presentation I shared with the advertising and marketing students at Fisher College of Business in Columbus, OH, part of the 2012 Jugnoo, Inc. outreach program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fromgeocitiestogeo-locatedcities-howthefutureofthesocialwebislocal-120312151315-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Future Trends presentation I shared with the advertising and marketing students at Fisher College of Business in Columbus, OH, part of the 2012 Jugnoo, Inc. outreach program.
From Geocities to Geo-Located Cities: How the Future of the Social Web is Local from Kayak Online Marketing
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BlogWorld Session - How PR and Bloggers Can Better Connect /slideshow/blogworld-session-how-pr-and-bloggers-can-better-connect/8152861 browndietrich-commonsense-110530123955-phpapp01
The slide presentation from Danny Brown and Gini Dietrich's session at BlogWorld New York, on how bloggers and PR can understand each other better.]]>

The slide presentation from Danny Brown and Gini Dietrich's session at BlogWorld New York, on how bloggers and PR can understand each other better.]]>
Mon, 30 May 2011 12:39:53 GMT /slideshow/blogworld-session-how-pr-and-bloggers-can-better-connect/8152861 DannyBrown@slideshare.net(DannyBrown) BlogWorld Session - How PR and Bloggers Can Better Connect DannyBrown The slide presentation from Danny Brown and Gini Dietrich's session at BlogWorld New York, on how bloggers and PR can understand each other better. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/browndietrich-commonsense-110530123955-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The slide presentation from Danny Brown and Gini Dietrich&#39;s session at BlogWorld New York, on how bloggers and PR can understand each other better.
BlogWorld Session - How PR and Bloggers Can Better Connect from Kayak Online Marketing
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15 Reasons Your Business Sucks /slideshow/15-reasons-your-business-sucks/7402287 15reasonsyourbusinesssucks-110326222134-phpapp01
Is your business as good as it can be, or does it have its sucky moments? This checklist will give you some pointers.]]>

Is your business as good as it can be, or does it have its sucky moments? This checklist will give you some pointers.]]>
Sat, 26 Mar 2011 22:21:33 GMT /slideshow/15-reasons-your-business-sucks/7402287 DannyBrown@slideshare.net(DannyBrown) 15 Reasons Your Business Sucks DannyBrown Is your business as good as it can be, or does it have its sucky moments? This checklist will give you some pointers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15reasonsyourbusinesssucks-110326222134-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is your business as good as it can be, or does it have its sucky moments? This checklist will give you some pointers.
15 Reasons Your Business Sucks from Kayak Online Marketing
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Social Media - It's Not Rocket Science! /slideshow/social-media-its-not-rocket-science/7246880 socialmediaitsnotrocketscience-110312230300-phpapp02
Lots of people stay away from social media, saying they don't understand it. In this presentation, we show you how to make easy comparisons to make social media less intimidating.]]>

Lots of people stay away from social media, saying they don't understand it. In this presentation, we show you how to make easy comparisons to make social media less intimidating.]]>
Sat, 12 Mar 2011 23:02:56 GMT /slideshow/social-media-its-not-rocket-science/7246880 DannyBrown@slideshare.net(DannyBrown) Social Media - It's Not Rocket Science! DannyBrown Lots of people stay away from social media, saying they don't understand it. In this presentation, we show you how to make easy comparisons to make social media less intimidating. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaitsnotrocketscience-110312230300-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lots of people stay away from social media, saying they don&#39;t understand it. In this presentation, we show you how to make easy comparisons to make social media less intimidating.
Social Media - It's Not Rocket Science! from Kayak Online Marketing
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Social Media and the New Four P's of Marketing /slideshow/social-media-and-the-new-four-ps-of-marketing/7107522 socialmediaandthenew4psofmarketing-110301151834-phpapp01
For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.]]>

For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability.]]>
Tue, 01 Mar 2011 15:18:27 GMT /slideshow/social-media-and-the-new-four-ps-of-marketing/7107522 DannyBrown@slideshare.net(DannyBrown) Social Media and the New Four P's of Marketing DannyBrown For years, the Four P's of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P's - Persuasion, Intent, Traction and Sketchability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaandthenew4psofmarketing-110301151834-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For years, the Four P&#39;s of Marketing have helped guide businesses with products and services. This presentation looks at an alternative Four P&#39;s - Persuasion, Intent, Traction and Sketchability.
Social Media and the New Four P's of Marketing from Kayak Online Marketing
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From Stats to Strats - Using Social Media Statistics to Plan an Integrated Marketing Campaign /slideshow/from-stats-to/5555897 fromstatstostrats-101025102830-phpapp01
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.]]>

One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.]]>
Mon, 25 Oct 2010 10:28:21 GMT /slideshow/from-stats-to/5555897 DannyBrown@slideshare.net(DannyBrown) From Stats to Strats - Using Social Media Statistics to Plan an Integrated Marketing Campaign DannyBrown One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fromstatstostrats-101025102830-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. To help with this, we’ve put together this presentation that shares some of the more useful statistics of the most popular social networks, as well as some ways you can use this information to build a social media strategy into your other marketing efforts.
From Stats to Strats - Using Social Media Statistics to Plan an Integrated Marketing Campaign from Kayak Online Marketing
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Why Simple Works /slideshow/why-simple-works/3261188 whysimpleworks-100223185012-phpapp01
Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work. This ebook is a collection of simple ideas that may work for you. Enjoy.]]>

Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work. This ebook is a collection of simple ideas that may work for you. Enjoy.]]>
Tue, 23 Feb 2010 18:50:03 GMT /slideshow/why-simple-works/3261188 DannyBrown@slideshare.net(DannyBrown) Why Simple Works DannyBrown Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work. This ebook is a collection of simple ideas that may work for you. Enjoy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whysimpleworks-100223185012-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sometimes, as marketers and/or business owners, we over-complicate matters and offer so many facts on ideas and products that none of them stick. Sometimes, the simplest of ideas work. This ebook is a collection of simple ideas that may work for you. Enjoy.
Why Simple Works from Kayak Online Marketing
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Mapping Your Way Through Social Media /slideshow/mapping-your-way-through-social-media/2360593 mappingyourwaythroughsocialmedia-091027153435-phpapp02
To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.]]>

To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.]]>
Tue, 27 Oct 2009 15:34:23 GMT /slideshow/mapping-your-way-through-social-media/2360593 DannyBrown@slideshare.net(DannyBrown) Mapping Your Way Through Social Media DannyBrown To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mappingyourwaythroughsocialmedia-091027153435-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To enable any kind of social media strategy, you need a door opener. An entry point to help you reach the people and places you need to be. A social map can help you with this.
Mapping Your Way Through Social Media from Kayak Online Marketing
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https://cdn.slidesharecdn.com/profile-photo-DannyBrown-48x48.jpg?cb=1522864946 Director, Brand Strategy, Kayak Online Marketing. Co-author of "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing", described as "the book that will change the way we do business today", and recognized as one of the Top 100 Business Books in America by Nielsen BookScan. Award-winning marketer and blogger - #1 marketing blog in the world as recognized by HubSpot, Canada’s Top 50 Marketing Blogs, and double recipient of Top 10 Social Media Blog by Social Media Examiner (2011 and 2013). Delivered success for some of the biggest companies in tech including RIM, Microsoft and IBM. dannybrown.me https://cdn.slidesharecdn.com/ss_thumbnails/adaptorsecede-thefutureofpr-140414084506-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adapt-or-secede-the-future-of-pr-isnt-tomorrow-its-now-33500701/33500701 Adapt or Secede - The ... https://cdn.slidesharecdn.com/ss_thumbnails/howtooptimizeyourblog-131117213953-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-optimize-your-blog-for-faster-loading-in-three-easy-steps/28351972 How to Optimize Your B... https://cdn.slidesharecdn.com/ss_thumbnails/influenceandfocusingonthecustomer-130608081746-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/influence-and-focusing-on-the-customer/22657898 Influence and Focusing...