ºÝºÝߣshows by User: DarrenJin / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DarrenJin / Thu, 23 Jun 2016 08:42:12 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DarrenJin Eics2016 jin final /slideshow/eics2016-jin-final/63367853 eics2016jinfinal-160623084212
presentation for EICS 2016]]>
presentation for EICS 2016]]> Thu, 23 Jun 2016 08:42:12 GMT /slideshow/eics2016-jin-final/63367853 DarrenJin@slideshare.net(DarrenJin) Eics2016 jin final DarrenJin presentation for EICS 2016 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eics2016jinfinal-160623084212-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> presentation for EICS 2016
Eics2016 jin final from DarrenJin
]]> 108 4 https://cdn.slidesharecdn.com/ss_thumbnails/eics2016jinfinal-160623084212-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Go With the Flow: Effects of Transparency and User Control on Targeted Advertising Using Flow Charts /slideshow/go-with-the-flow-effects-of-transparency-and-user-control-on-targeted-advertising-using-flow-charts/62885243 avi2016jinfinal-160609081623
Targeted advertising reaches users based on various traits, such as demographics or behaviour. However, users are often reluctant to accept ads. We hypothesise that users are more open to targeted advertising if they can inspect, control and thereby understand the process of ad selection. We conducted a between-subjects study (N=200) to investigate to what extent four key aspects of ads (Quality, Behavioural Intention, Understanding and Attitude) may be affected by transparency and user control using a flow chart. Our results indicate that positive effects of flow charts reported from other domains may also be applicable to advertising: Using flow charts to provide transparency together with user control is found to have more positive effects on domain-specfi c quality measures than established, text-based approaches and using either of the techniques in isolation. The paper concludes with recommendations for practitioners aiming to improve user response to ads.]]>
Targeted advertising reaches users based on various traits, such as demographics or behaviour. However, users are often reluctant to accept ads. We hypothesise that users are more open to targeted advertising if they can inspect, control and thereby understand the process of ad selection. We conducted a between-subjects study (N=200) to investigate to what extent four key aspects of ads (Quality, Behavioural Intention, Understanding and Attitude) may be affected by transparency and user control using a flow chart. Our results indicate that positive effects of flow charts reported from other domains may also be applicable to advertising: Using flow charts to provide transparency together with user control is found to have more positive effects on domain-specfi c quality measures than established, text-based approaches and using either of the techniques in isolation. The paper concludes with recommendations for practitioners aiming to improve user response to ads.]]> Thu, 09 Jun 2016 08:16:23 GMT /slideshow/go-with-the-flow-effects-of-transparency-and-user-control-on-targeted-advertising-using-flow-charts/62885243 DarrenJin@slideshare.net(DarrenJin) Go With the Flow: Effects of Transparency and User Control on Targeted Advertising Using Flow Charts DarrenJin Targeted advertising reaches users based on various traits, such as demographics or behaviour. However, users are often reluctant to accept ads. We hypothesise that users are more open to targeted advertising if they can inspect, control and thereby understand the process of ad selection. We conducted a between-subjects study (N=200) to investigate to what extent four key aspects of ads (Quality, Behavioural Intention, Understanding and Attitude) may be affected by transparency and user control using a flow chart. Our results indicate that positive effects of flow charts reported from other domains may also be applicable to advertising: Using flow charts to provide transparency together with user control is found to have more positive e�ffects on domain-specfi�c quality measures than established, text-based approaches and using either of the techniques in isolation. The paper concludes with recommendations for practitioners aiming to improve user response to ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/avi2016jinfinal-160609081623-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Targeted advertising reaches users based on various traits, such as demographics or behaviour. However, users are often reluctant to accept ads. We hypothesise that users are more open to targeted advertising if they can inspect, control and thereby understand the process of ad selection. We conducted a between-subjects study (N=200) to investigate to what extent four key aspects of ads (Quality, Behavioural Intention, Understanding and Attitude) may be affected by transparency and user control using a flow chart. Our results indicate that positive effects of flow charts reported from other domains may also be applicable to advertising: Using flow charts to provide transparency together with user control is found to have more positive e�ffects on domain-specfi�c quality measures than established, text-based approaches and using either of the techniques in isolation. The paper concludes with recommendations for practitioners aiming to improve user response to ads.
Go With the Flow: Effects of Transparency and User Control on Targeted Advertising Using Flow Charts from DarrenJin
]]> 260 5 https://cdn.slidesharecdn.com/ss_thumbnails/avi2016jinfinal-160609081623-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 IWT PARIS project 16 Nov. /slideshow/iwt-paris-project-16-nov/55139195 paris1611hci-151115230956-lva1-app6891
Technical meeting for PARIS project]]>
Technical meeting for PARIS project]]> Sun, 15 Nov 2015 23:09:56 GMT /slideshow/iwt-paris-project-16-nov/55139195 DarrenJin@slideshare.net(DarrenJin) IWT PARIS project 16 Nov. DarrenJin Technical meeting for PARIS project <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paris1611hci-151115230956-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Technical meeting for PARIS project
IWT PARIS project 16 Nov. from DarrenJin
]]> 413 5 https://cdn.slidesharecdn.com/ss_thumbnails/paris1611hci-151115230956-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Peno sensor /slideshow/peno-sensor/53731197 peno-sensor-151009095145-lva1-app6892
android sensor tutorial for peno15/16 students]]>
android sensor tutorial for peno15/16 students]]> Fri, 09 Oct 2015 09:51:45 GMT /slideshow/peno-sensor/53731197 DarrenJin@slideshare.net(DarrenJin) Peno sensor DarrenJin android sensor tutorial for peno15/16 students <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peno-sensor-151009095145-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> android sensor tutorial for peno15/16 students
Peno sensor from DarrenJin
]]> 367 4 https://cdn.slidesharecdn.com/ss_thumbnails/peno-sensor-151009095145-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Android Sensor and Framework - AWARE /slideshow/android-sensor-and-framework-aware/53692561 aware-151008124733-lva1-app6892
peno3 project for students]]>
peno3 project for students]]> Thu, 08 Oct 2015 12:47:33 GMT /slideshow/android-sensor-and-framework-aware/53692561 DarrenJin@slideshare.net(DarrenJin) Android Sensor and Framework - AWARE DarrenJin peno3 project for students <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aware-151008124733-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> peno3 project for students
Android Sensor and Framework - AWARE from DarrenJin
]]> 1087 5 https://cdn.slidesharecdn.com/ss_thumbnails/aware-151008124733-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DarrenJin-48x48.jpg?cb=1628771254 https://cdn.slidesharecdn.com/ss_thumbnails/eics2016jinfinal-160623084212-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/eics2016-jin-final/63367853 Eics2016 jin final https://cdn.slidesharecdn.com/ss_thumbnails/avi2016jinfinal-160609081623-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/go-with-the-flow-effects-of-transparency-and-user-control-on-targeted-advertising-using-flow-charts/62885243 Go With the Flow: Eff... https://cdn.slidesharecdn.com/ss_thumbnails/paris1611hci-151115230956-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/iwt-paris-project-16-nov/55139195 IWT PARIS project 16 Nov.