ºÝºÝߣshows by User: DataXu / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: DataXu / Fri, 08 Jun 2012 14:55:04 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: DataXu DataXu: Programmatic Premium Webinar - June 7, 2012 /slideshow/dataxu-programmatic-premium-webinar-june-7-2012/13252891 dataxu-programmaticpremiumwebinar-june72012-120608145506-phpapp01
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements. Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments. Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and: * Industry drivers behind the new trend * Deep dive into how a major advertiser used Programmatic Premium * Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)]]>
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements. Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments. Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and: * Industry drivers behind the new trend * Deep dive into how a major advertiser used Programmatic Premium * Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)]]> Fri, 08 Jun 2012 14:55:04 GMT /slideshow/dataxu-programmatic-premium-webinar-june-7-2012/13252891 DataXu@slideshare.net(DataXu) DataXu: Programmatic Premium Webinar - June 7, 2012 DataXu Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements. Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments. Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and: * Industry drivers behind the new trend * Deep dive into how a major advertiser used Programmatic Premium * Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataxu-programmaticpremiumwebinar-june72012-120608145506-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements. Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments. Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and: * Industry drivers behind the new trend * Deep dive into how a major advertiser used Programmatic Premium * Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
DataXu: Programmatic Premium Webinar - June 7, 2012 from dataxu
]]> 3477 11 https://cdn.slidesharecdn.com/ss_thumbnails/dataxu-programmaticpremiumwebinar-june72012-120608145506-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DataXu & PointRoll - AdMythbusters Webinar /slideshow/dataxu-pointroll-admythbusters-webinar/9892032 dataxupointrollmythbusterwebinar-finalposted-111026114042-phpapp01
Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory? Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths once and for all. The myths busted include: Myth: Expandables can’t run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%]]>
Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory? Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths once and for all. The myths busted include: Myth: Expandables can’t run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%]]> Wed, 26 Oct 2011 11:40:38 GMT /slideshow/dataxu-pointroll-admythbusters-webinar/9892032 DataXu@slideshare.net(DataXu) DataXu & PointRoll - AdMythbusters Webinar DataXu Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory? Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths once and for all. The myths busted include: Myth: Expandables can’t run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180% <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dataxupointrollmythbusterwebinar-finalposted-111026114042-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory? Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths once and for all. The myths busted include: Myth: Expandables can’t run on exchange-traded media Myth: Exchange-traded media works best for direct-response advertisers – not for brand advertisers Myth: Campaign performance is best measured through CPA and CTR Myth: One size creative fits all FACT: Expandables have outperformed their static counterparts by an average of 40-50%, and in some cases as much as 120-180%
DataXu & PointRoll - AdMythbusters Webinar from dataxu
]]> 810 2 https://cdn.slidesharecdn.com/ss_thumbnails/dataxupointrollmythbusterwebinar-finalposted-111026114042-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Transformation Or Disruption? /slideshow/digital-transformation-or-disruption/6217014 iabwebinarfinalfinal-101217154650-phpapp01
From the IAB/DataXu webinar: "Digital Transformation or Disruption? DSPs, Digital Advertising, and the Changing Role of the Agency"]]>
From the IAB/DataXu webinar: "Digital Transformation or Disruption? DSPs, Digital Advertising, and the Changing Role of the Agency"]]> Fri, 17 Dec 2010 15:46:49 GMT /slideshow/digital-transformation-or-disruption/6217014 DataXu@slideshare.net(DataXu) Digital Transformation Or Disruption? DataXu From the IAB/DataXu webinar: "Digital Transformation or Disruption? DSPs, Digital Advertising, and the Changing Role of the Agency" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iabwebinarfinalfinal-101217154650-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> From the IAB/DataXu webinar: &quot;Digital Transformation or Disruption? DSPs, Digital Advertising, and the Changing Role of the Agency&quot;
Digital Transformation Or Disruption? from dataxu
]]> 1244 4 https://cdn.slidesharecdn.com/ss_thumbnails/iabwebinarfinalfinal-101217154650-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 State of the Industry Study: Digital Advertising /slideshow/state-of-the-industry-study-digital-advertising/6094437 mikebakerdigidayonmedia12-9-10-101209153033-phpapp01
DataXu CEO Mike Baker's keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu.]]>
DataXu CEO Mike Baker's keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu.]]> Thu, 09 Dec 2010 15:30:25 GMT /slideshow/state-of-the-industry-study-digital-advertising/6094437 DataXu@slideshare.net(DataXu) State of the Industry Study: Digital Advertising DataXu DataXu CEO Mike Baker's keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mikebakerdigidayonmedia12-9-10-101209153033-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DataXu CEO Mike Baker&#39;s keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent &quot;State of the Industry in Digital Advertising&quot; Study sponsored by DIGIDAY and DataXu.
State of the Industry Study: Digital Advertising from dataxu
]]> 1247 2 https://cdn.slidesharecdn.com/ss_thumbnails/mikebakerdigidayonmedia12-9-10-101209153033-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DataXu-48x48.jpg?cb=1523007357 Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business. Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward. Discover what you + our software can do at www.dataxu.com. www.dataxu.com https://cdn.slidesharecdn.com/ss_thumbnails/dataxu-programmaticpremiumwebinar-june72012-120608145506-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dataxu-programmatic-premium-webinar-june-7-2012/13252891 DataXu: Programmatic P... https://cdn.slidesharecdn.com/ss_thumbnails/dataxupointrollmythbusterwebinar-finalposted-111026114042-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dataxu-pointroll-admythbusters-webinar/9892032 DataXu &amp; PointRoll - A... https://cdn.slidesharecdn.com/ss_thumbnails/iabwebinarfinalfinal-101217154650-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-transformation-or-disruption/6217014 Digital Transformation...