�ݺ�ߣshows by User: DaveChaffey

�ݺ�ߣshows by User: DaveChaffey / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: DaveChaffey / Wed, 23 Oct 2019 13:01:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: DaveChaffey Innovating digital 2020 : Digital Marketing trends /slideshow/innovating-digital-2020-digital-marketing-trends/185775785 innovatingdigital2020-universityofwolverhampton-191023130137
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.]]>
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.]]> Wed, 23 Oct 2019 13:01:37 GMT /slideshow/innovating-digital-2020-digital-marketing-trends/185775785 DaveChaffey@slideshare.net(DaveChaffey) Innovating digital 2020 : Digital Marketing trends DaveChaffey A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovatingdigital2020-universityofwolverhampton-191023130137-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.

Innovating digital 2020 : Digital Marketing trends from Dave Chaffey

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1 Panel discussion: Create data-driven personalised experiences at moments that matter /slideshow/panel-discussion-create-datadriven-personalised-experiences-at-moments-that-matter/151511822 14-190624124436
From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey]]>
From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey]]> Mon, 24 Jun 2019 12:44:36 GMT /slideshow/panel-discussion-create-datadriven-personalised-experiences-at-moments-that-matter/151511822 DaveChaffey@slideshare.net(DaveChaffey) Panel discussion: Create data-driven personalised experiences at moments that matter DaveChaffey From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-190624124436-thumbnail.jpg?width=120&height=120&fit=bounds" /> From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey

Panel discussion: Create data-driven personalised experiences at moments that matter from Dave Chaffey

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1 Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time /slideshow/panel-discussion-create-a-360degree-view-of-your-customers-journey-to-engage-with-the-right-message-at-the-right-time/151511356 9am25thjunepaneldiscussion-brandmarketingsummit-davechaffey-190624123712
From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey]]>
From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey]]> Mon, 24 Jun 2019 12:37:12 GMT /slideshow/panel-discussion-create-a-360degree-view-of-your-customers-journey-to-engage-with-the-right-message-at-the-right-time/151511356 DaveChaffey@slideshare.net(DaveChaffey) Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time DaveChaffey From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/9am25thjunepaneldiscussion-brandmarketingsummit-davechaffey-190624123712-thumbnail.jpg?width=120&height=120&fit=bounds" /> From the Brand marketing summit London 25th June 2019 chaired by Dave Chaffey

Panel Discussion: Create a 360-degree view of your customers journey to engage with the right message at the right time from Dave Chaffey

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1 Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey /slideshow/innovating-digital-2019-and-beyond-cim-west-yorkshire-from-dave-chaffey/142166453 innovatingdigital2019andbeyond-cimleeds-davechaffey-190425155920
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.]]>
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.]]> Thu, 25 Apr 2019 15:59:20 GMT /slideshow/innovating-digital-2019-and-beyond-cim-west-yorkshire-from-dave-chaffey/142166453 DaveChaffey@slideshare.net(DaveChaffey) Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey DaveChaffey My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/innovatingdigital2019andbeyond-cimleeds-davechaffey-190425155920-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.

Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey from Dave Chaffey

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1 Actionable digital marketing trends for 2019 /slideshow/8-actionable-digital-marketing-trends-for-2018/117813241 2019digitalmarketingtrends-universityofwestiminster-cim-davechaffey-181002155143
My presentation for the Chartered Institute of Marketing to the University of Westminster, London, October 2018.]]>
My presentation for the Chartered Institute of Marketing to the University of Westminster, London, October 2018.]]> Tue, 02 Oct 2018 15:51:42 GMT /slideshow/8-actionable-digital-marketing-trends-for-2018/117813241 DaveChaffey@slideshare.net(DaveChaffey) Actionable digital marketing trends for 2019 DaveChaffey My presentation for the Chartered Institute of Marketing to the University of Westminster, London, October 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019digitalmarketingtrends-universityofwestiminster-cim-davechaffey-181002155143-thumbnail.jpg?width=120&height=120&fit=bounds" /> My presentation for the Chartered Institute of Marketing to the University of Westminster, London, October 2018.

Actionable digital marketing trends for 2019 from Dave Chaffey

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1 2018 digital marketing trends - Dave Chaffey /slideshow/2018-digital-marketing-trends-dave-chaffey/89273691 2018digitalmarketingtrends-davechaffey-prolificnorth-180301133225
A keynote presented by Dave at Prolific North, Manchester]]>
A keynote presented by Dave at Prolific North, Manchester]]> Thu, 01 Mar 2018 13:32:25 GMT /slideshow/2018-digital-marketing-trends-dave-chaffey/89273691 DaveChaffey@slideshare.net(DaveChaffey) 2018 digital marketing trends - Dave Chaffey DaveChaffey A keynote presented by Dave at Prolific North, Manchester <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018digitalmarketingtrends-davechaffey-prolificnorth-180301133225-thumbnail.jpg?width=120&height=120&fit=bounds" /> A keynote presented by Dave at Prolific North, Manchester

2018 digital marketing trends - Dave Chaffey from Dave Chaffey

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1 B2B Marketing Automation 2017 /DaveChaffey/b2b-marketing-automation-2017 takeyourmarketingautomationtothenextlevel-davechaffey-b2bexpo-smartinsights-170328110322
My Keynote to B2B Expo 2017 at eXCeL Take your marketing automation to the next level ]]>
My Keynote to B2B Expo 2017 at eXCeL Take your marketing automation to the next level ]]> Tue, 28 Mar 2017 11:03:22 GMT /DaveChaffey/b2b-marketing-automation-2017 DaveChaffey@slideshare.net(DaveChaffey) B2B Marketing Automation 2017 DaveChaffey My Keynote to B2B Expo 2017 at eXCeL Take your marketing automation to the next level <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/takeyourmarketingautomationtothenextlevel-davechaffey-b2bexpo-smartinsights-170328110322-thumbnail.jpg?width=120&height=120&fit=bounds" /> My Keynote to B2B Expo 2017 at eXCeL Take your marketing automation to the next level

B2B Marketing Automation 2017 from Dave Chaffey

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1 Essential Ecommerce Marketing Tools /slideshow/essential-ecommerce-marketing-tools/61960394 marketizator-dave-chaffey-digital-marketing-tools-smart-insights-160512183659
A livecast for the Marketizator Ecommerce Day 2016 by Dave Chaffey of Smart Insights ]]>
A livecast for the Marketizator Ecommerce Day 2016 by Dave Chaffey of Smart Insights ]]> Thu, 12 May 2016 18:36:59 GMT /slideshow/essential-ecommerce-marketing-tools/61960394 DaveChaffey@slideshare.net(DaveChaffey) Essential Ecommerce Marketing Tools DaveChaffey A livecast for the Marketizator Ecommerce Day 2016 by Dave Chaffey of Smart Insights <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketizator-dave-chaffey-digital-marketing-tools-smart-insights-160512183659-thumbnail.jpg?width=120&height=120&fit=bounds" /> A livecast for the Marketizator Ecommerce Day 2016 by Dave Chaffey of Smart Insights

Essential Ecommerce Marketing Tools from Dave Chaffey

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1 Digital Strategy Success 2016 /slideshow/digital-strategy-success-2016/59321086 dave-chaffey-smart-insights-york-university-cim-160309152350
A presentation to Chartered Institute of Marketing Groups in 2016 at University of Newcastle, Chester and York Management School, University of York ]]>
A presentation to Chartered Institute of Marketing Groups in 2016 at University of Newcastle, Chester and York Management School, University of York ]]> Wed, 09 Mar 2016 15:23:50 GMT /slideshow/digital-strategy-success-2016/59321086 DaveChaffey@slideshare.net(DaveChaffey) Digital Strategy Success 2016 DaveChaffey A presentation to Chartered Institute of Marketing Groups in 2016 at University of Newcastle, Chester and York Management School, University of York <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dave-chaffey-smart-insights-york-university-cim-160309152350-thumbnail.jpg?width=120&height=120&fit=bounds" /> A presentation to Chartered Institute of Marketing Groups in 2016 at University of Newcastle, Chester and York Management School, University of York

Digital Strategy Success 2016 from Dave Chaffey

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1 5 things that still surprise me about Digital Marketing today /slideshow/5-things-that-still-surprise-me-about-digital-marketing-today/57733870 digitalmarketingsurprises2016prolificnorth-davechaffey-smartinsights-160201135146
My ideas on mistakes that are still all too common. Do you agree with the generatlisations? Presented to Prolific North conference in February 2016.]]>
My ideas on mistakes that are still all too common. Do you agree with the generatlisations? Presented to Prolific North conference in February 2016.]]> Mon, 01 Feb 2016 13:51:46 GMT /slideshow/5-things-that-still-surprise-me-about-digital-marketing-today/57733870 DaveChaffey@slideshare.net(DaveChaffey) 5 things that still surprise me about Digital Marketing today DaveChaffey My ideas on mistakes that are still all too common. Do you agree with the generatlisations? Presented to Prolific North conference in February 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingsurprises2016prolificnorth-davechaffey-smartinsights-160201135146-thumbnail.jpg?width=120&height=120&fit=bounds" /> My ideas on mistakes that are still all too common. Do you agree with the generatlisations? Presented to Prolific North conference in February 2016.

5 things that still surprise me about Digital Marketing today from Dave Chaffey

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1 Digital Marketing Trends 2015 /DaveChaffey/digital-marketing-trends-2015-42206999 dave-chaffey-pm-digital-impact-trends-2014-smart-insights-141201040720-conversion-gate01
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.]]>
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.]]> Mon, 01 Dec 2014 04:07:20 GMT /DaveChaffey/digital-marketing-trends-2015-42206999 DaveChaffey@slideshare.net(DaveChaffey) Digital Marketing Trends 2015 DaveChaffey 10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dave-chaffey-pm-digital-impact-trends-2014-smart-insights-141201040720-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.

Digital Marketing Trends 2015 from Dave Chaffey

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1 10 Digital Marketing Essentials for any type of business /slideshow/10-digital-marketing-essentials-for-any-type-of-business/39910591 10-digital-marketing-essentials-smart-insights-portsmouth-business-school-141006025115-conversion-gate01
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.]]>
What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.]]> Mon, 06 Oct 2014 02:51:15 GMT /slideshow/10-digital-marketing-essentials-for-any-type-of-business/39910591 DaveChaffey@slideshare.net(DaveChaffey) 10 Digital Marketing Essentials for any type of business DaveChaffey What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10-digital-marketing-essentials-smart-insights-portsmouth-business-school-141006025115-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> What are the techniques of online marketing that businesses MUST get right today? Dave Chaffey of Smart Insights presented at Portsmouth Business School on 8th October 2014 and repeated with a longer version at Leeds University Business School on 15th October.

10 Digital Marketing Essentials for any type of business from Dave Chaffey

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1 Reviewing email marketing capabilties /slideshow/reviewing-email-marketing-capabilties/34590460 messefrankfurt-email2014-davechaffey-smartinsights-140512175905-phpapp02
I presented this review in May 2014 at the Messe Frankfurt Email marketing exhibition. It reviews 7 key areas of email marketing to improve detailed in our 7 Steps to Email marketing success guide.]]>
I presented this review in May 2014 at the Messe Frankfurt Email marketing exhibition. It reviews 7 key areas of email marketing to improve detailed in our 7 Steps to Email marketing success guide.]]> Mon, 12 May 2014 17:59:05 GMT /slideshow/reviewing-email-marketing-capabilties/34590460 DaveChaffey@slideshare.net(DaveChaffey) Reviewing email marketing capabilties DaveChaffey I presented this review in May 2014 at the Messe Frankfurt Email marketing exhibition. It reviews 7 key areas of email marketing to improve detailed in our 7 Steps to Email marketing success guide. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/messefrankfurt-email2014-davechaffey-smartinsights-140512175905-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> I presented this review in May 2014 at the Messe Frankfurt Email marketing exhibition. It reviews 7 key areas of email marketing to improve detailed in our 7 Steps to Email marketing success guide.

Reviewing email marketing capabilties from Dave Chaffey

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1 Internet marketing workshop - Webforum 2014 /slideshow/webforum-2014masterclassrighttouchingdrdave-chaffey-32273027/32273027 webforum-2014-masterclass-right-touching-dr-140313092625-phpapp01
A workshop on Internet marketing for http://web-forum.no/ conference, Oslo, March 2014. Covers Customer Experience Management.]]>
A workshop on Internet marketing for http://web-forum.no/ conference, Oslo, March 2014. Covers Customer Experience Management.]]> Thu, 13 Mar 2014 09:26:25 GMT /slideshow/webforum-2014masterclassrighttouchingdrdave-chaffey-32273027/32273027 DaveChaffey@slideshare.net(DaveChaffey) Internet marketing workshop - Webforum 2014 DaveChaffey A workshop on Internet marketing for http://web-forum.no/ conference, Oslo, March 2014. Covers Customer Experience Management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webforum-2014-masterclass-right-touching-dr-140313092625-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A workshop on Internet marketing for http://web-forum.no/ conference, Oslo, March 2014. Covers Customer Experience Management.

Internet marketing workshop - Webforum 2014 from Dave Chaffey

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1 Creating a Winning Internet Strategy /slideshow/webforum-2014creatingwinningstrategydrdave-chaffey/32272585 webforum-2014-creating-winning-strategy-dr-140313091523-phpapp01
A keynote talk for http://web-forum.no/ conference, Oslo, March 2014 for attendees to download. Explores similar themes to TFM&A UK talks]]>
A keynote talk for http://web-forum.no/ conference, Oslo, March 2014 for attendees to download. Explores similar themes to TFM&A UK talks]]> Thu, 13 Mar 2014 09:15:23 GMT /slideshow/webforum-2014creatingwinningstrategydrdave-chaffey/32272585 DaveChaffey@slideshare.net(DaveChaffey) Creating a Winning Internet Strategy DaveChaffey A keynote talk for http://web-forum.no/ conference, Oslo, March 2014 for attendees to download. Explores similar themes to TFM&A UK talks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webforum-2014-creating-winning-strategy-dr-140313091523-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A keynote talk for http://web-forum.no/ conference, Oslo, March 2014 for attendees to download. Explores similar themes to TFM&A UK talks

Creating a Winning Internet Strategy from Dave Chaffey

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1 CXM - 10 practical techniques /slideshow/cxm-10-practical-techniques/32186803 28-02-2014-webinarcxm-adobe-smartinsights-140311132609-phpapp02
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV. In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.]]>
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV. In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.]]> Tue, 11 Mar 2014 13:26:09 GMT /slideshow/cxm-10-practical-techniques/32186803 DaveChaffey@slideshare.net(DaveChaffey) CXM - 10 practical techniques DaveChaffey Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV. In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/28-02-2014-webinarcxm-adobe-smartinsights-140311132609-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV. In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.

CXM - 10 practical techniques from Dave Chaffey

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1 Digital Marketing in Higher Education - 5 Strategic Success Factors /slideshow/digital-marketing-in-higher-education-5-strategic-success-factors/31690537 absconference-davechaffey-smartinsights-140226165659-phpapp02
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing. ]]>
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing. ]]> Wed, 26 Feb 2014 16:56:59 GMT /slideshow/digital-marketing-in-higher-education-5-strategic-success-factors/31690537 DaveChaffey@slideshare.net(DaveChaffey) Digital Marketing in Higher Education - 5 Strategic Success Factors DaveChaffey This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/absconference-davechaffey-smartinsights-140226165659-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.

Digital Marketing in Higher Education - 5 Strategic Success Factors from Dave Chaffey

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1 Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 /slideshow/the-content-marketing-avalanche-b2b-content-marketing-in-2014/27977323 davechaffey-b2bmarketingconference-smartinsights-131106143824-phpapp01
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013. In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014. Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.]]>
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013. In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014. Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.]]> Wed, 06 Nov 2013 14:38:24 GMT /slideshow/the-content-marketing-avalanche-b2b-content-marketing-in-2014/27977323 DaveChaffey@slideshare.net(DaveChaffey) Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 DaveChaffey Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013. In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014. Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/davechaffey-b2bmarketingconference-smartinsights-131106143824-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013. In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014. Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.

Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 from Dave Chaffey

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1 Social media campaigns - 10 ingredients and examples for effective campaigns /slideshow/social-media-campaigns-10-ingredients-and-examples-for-effective-campaigns/27521298 davechaffey24thoctober-makingsocialcentral-10bestpractices-smartinsights-oursocialtimes-131024034601-phpapp02
How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013. Presented to Our Social Times #SMM13 - London ]]>
How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013. Presented to Our Social Times #SMM13 - London ]]> Thu, 24 Oct 2013 03:46:01 GMT /slideshow/social-media-campaigns-10-ingredients-and-examples-for-effective-campaigns/27521298 DaveChaffey@slideshare.net(DaveChaffey) Social media campaigns - 10 ingredients and examples for effective campaigns DaveChaffey How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013. Presented to Our Social Times #SMM13 - London <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/davechaffey24thoctober-makingsocialcentral-10bestpractices-smartinsights-oursocialtimes-131024034601-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do you make social media central to your campaigns rather than an afterthought? Here are 10 tried and tested approaches featuring some of the best examples of content marketing campaigns from 2013. Presented to Our Social Times #SMM13 - London

Social media campaigns - 10 ingredients and examples for effective campaigns from Dave Chaffey

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1 Avoiding the 10 most common mobile marketing mistakes /slideshow/on-theedgedigitaldavechaffeysmartinsights/26736764 on-the-edge-digital-dave-chaffey-smart-insights-131001062051-phpapp01
In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mobile marketing mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful - if you want more depth - see the Smart Insights guide to developing a digital mobile strategy. ]]>
In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mobile marketing mistakes and a 10 step plan to help marketers work through a mobile strategy. I hope these are helpful - if you want more depth - see the Smart Insights guide to developing a digital mobile strategy. ]]> Tue, 01 Oct 2013 06:20:51 GMT /slideshow/on-theedgedigitaldavechaffeysmartinsights/26736764 DaveChaffey@slideshare.net(DaveChaffey) Avoiding the 10 most common mobile marketing mistakes DaveChaffey In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mobile marketing mistakes �and a �10 step plan to help marketers work through a mobile strategy. I hope these are helpful - if you want more depth - see the Smart Insights guide to developing a digital mobile strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/on-the-edge-digital-dave-chaffey-smart-insights-131001062051-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation to On The Edge Digital Marketing, London in October 2013 I covered 10 common mobile marketing mistakes �and a �10 step plan to help marketers work through a mobile strategy. I hope these are helpful - if you want more depth - see the Smart Insights guide to developing a digital mobile strategy.

Avoiding the 10 most common mobile marketing mistakes from Dave Chaffey

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1 https://cdn.slidesharecdn.com/profile-photo-DaveChaffey-48x48.jpg?cb=1740491856 Hi! ▶ About Dave My passion is sharing and educating on the latest best practices to help businesses compete through digital marketing. I'm a specialist in using Digital Marketing to improve company performance. I'm fortunate to have been involved with the fantastic opportunities available for marketing since 1997 as a bestselling author, speaker and commentator. My latest book editions are in the Publications panel below. ▶ Connect with Dave Feel free to connect if you'd like like to receive my latest updates giving Digital Marketing advice or ask a question. Do let me know if you're a Smart Insights member, we've met on a course, talk or you've used my books. ▶ How can I h www.smartinsights.com/membership/ https://cdn.slidesharecdn.com/ss_thumbnails/innovatingdigital2020-universityofwolverhampton-191023130137-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/innovating-digital-2020-digital-marketing-trends/185775785 Innovating digital 202... https://cdn.slidesharecdn.com/ss_thumbnails/14-190624124436-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/panel-discussion-create-datadriven-personalised-experiences-at-moments-that-matter/151511822 Panel discussion: Crea... https://cdn.slidesharecdn.com/ss_thumbnails/9am25thjunepaneldiscussion-brandmarketingsummit-davechaffey-190624123712-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/panel-discussion-create-a-360degree-view-of-your-customers-journey-to-engage-with-the-right-message-at-the-right-time/151511356 Panel Discussion: Crea...