/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: DavidGetman https://cdn.slidesharecdn.com/profile-photo-DavidGetman-48x48.jpg?cb=1522718742 With any data project I ask "what can I automate? What process can be replaced by a formula, some visual basic code, or an algorithm?" Automation gives me time to concentrate on value.Value is about impacting the user; being relevant, being clear, and giving direction. To do that analytics has to be more than numbers: Marketing Analysts produce reports. Poorly designed reports result in good analytics never being acted upon. That's a huge problem. A good analyst must be a marketeer. Analyitcs is only useful if information is communicated in a way where users get the picture. Art Art has a place in analytics. Web design has taught me how to use white space, color, and design to direct ... http://boilsaltandserve.com