/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: DavidLerchbacher https://cdn.slidesharecdn.com/profile-photo-DavidLerchbacher-48x48.jpg?cb=1534801052 Direct a six-person team researching consumer and brand insights for strategic planning, while developing and tracking KPIs to measure business performance and customer experience. KEY CONTRIBUTIONS: -Implemented a "Voice of the Customer" solution dedicated to improving customer experience, reducing churn, increasing upsell, and generating incremental revenue. -Drove brand strategy and value proposition by identifying target customer, brand differentiators, and market sizing opportunity. -Built internal market research capabilities with a strong 3 year growth in personnel and budget. -Optimized promotions through disciplined analysis, test & learn, and strategic planning driving profi...