際際滷shows by User: DavinPukulis / http://www.slideshare.net/images/logo.gif 際際滷shows by User: DavinPukulis / Wed, 27 Sep 2017 16:03:17 GMT 際際滷Share feed for 際際滷shows by User: DavinPukulis How to Plan and Execute a Go-to-Market Campaign for an Atlassian App /slideshow/how-to-plan-and-execute-a-gotomarket-campaign-for-an-atlassian-app/80222550 davinpukulissummitpartnerday17appgotomarketcopy-170927160317
When it comes to releasing a new app to the fast-growing Atlassian Marketplace, building a great product is not the whole of the story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. This talk is a practical guide for how to do just that. It will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.]]>
When it comes to releasing a new app to the fast-growing Atlassian Marketplace, building a great product is not the whole of the story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. This talk is a practical guide for how to do just that. It will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.]]> Wed, 27 Sep 2017 16:03:17 GMT /slideshow/how-to-plan-and-execute-a-gotomarket-campaign-for-an-atlassian-app/80222550 DavinPukulis@slideshare.net(DavinPukulis) How to Plan and Execute a Go-to-Market Campaign for an Atlassian App DavinPukulis When it comes to releasing a new app to the fast-growing Atlassian Marketplace, building a great product is not the whole of the story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. This talk is a practical guide for how to do just that. It will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulissummitpartnerday17appgotomarketcopy-170927160317-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When it comes to releasing a new app to the fast-growing Atlassian Marketplace, building a great product is not the whole of the story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. This talk is a practical guide for how to do just that. It will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer&#39;s journey funnel.
How to Plan and Execute a Go-to-Market Campaign for an Atlassian App from Davin Pukulis
]]> 425 3 https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulissummitpartnerday17appgotomarketcopy-170927160317-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Plan & Excute a Go to Market Campaign for an Atlassian Add-On /slideshow/plan-excute-a-go-to-market-campaign-for-an-atlassian-addon/76120390 davinpukulisatlassianaddongotomarket-170519083920
When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.]]>
When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.]]> Fri, 19 May 2017 08:39:20 GMT /slideshow/plan-excute-a-go-to-market-campaign-for-an-atlassian-addon/76120390 DavinPukulis@slideshare.net(DavinPukulis) Plan & Excute a Go to Market Campaign for an Atlassian Add-On DavinPukulis When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulisatlassianaddongotomarket-170519083920-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer&#39;s journey funnel.
Plan & Excute a Go to Market Campaign for an Atlassian Add-On from Davin Pukulis
]]> 1044 5 https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulisatlassianaddongotomarket-170519083920-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Your Technical Content is Inbound Marketing Gold /DavinPukulis/your-technical-content-is-inbound-marketing-gold davinpukulistekomfin-161115100048
Inbound marketing connects with potential customers through SEO-focused content that is of maximum relevance and value to them. It's a crucial tool for cutting through the noise of today's marketing-saturated world, but often-overlooked in inbound is the role of tech writers and the benefit of their content. This talk examines ways to increase the marketing power of the docs you already have and bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth.]]>
Inbound marketing connects with potential customers through SEO-focused content that is of maximum relevance and value to them. It's a crucial tool for cutting through the noise of today's marketing-saturated world, but often-overlooked in inbound is the role of tech writers and the benefit of their content. This talk examines ways to increase the marketing power of the docs you already have and bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth.]]> Tue, 15 Nov 2016 10:00:48 GMT /DavinPukulis/your-technical-content-is-inbound-marketing-gold DavinPukulis@slideshare.net(DavinPukulis) Your Technical Content is Inbound Marketing Gold DavinPukulis Inbound marketing connects with potential customers through SEO-focused content that is of maximum relevance and value to them. It's a crucial tool for cutting through the noise of today's marketing-saturated world, but often-overlooked in inbound is the role of tech writers and the benefit of their content. This talk examines ways to increase the marketing power of the docs you already have and bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulistekomfin-161115100048-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Inbound marketing connects with potential customers through SEO-focused content that is of maximum relevance and value to them. It&#39;s a crucial tool for cutting through the noise of today&#39;s marketing-saturated world, but often-overlooked in inbound is the role of tech writers and the benefit of their content. This talk examines ways to increase the marketing power of the docs you already have and bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth.
Your Technical Content is Inbound Marketing Gold from Davin Pukulis
]]> 1043 5 https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulistekomfin-161115100048-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-DavinPukulis-48x48.jpg?cb=1549371593 For over twelve years I've been crafting marketing strategy and messaging that connects with audiences, drives behavior, and delivers results. Whether the challenge is enterprise B2B organizations or intimate B2C experiences, I revel in creating innovative and resonant communication. Every brand has a voice. Let's make yours sing. DavinDoes.com www.DavinDoes.com https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulissummitpartnerday17appgotomarketcopy-170927160317-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-plan-and-execute-a-gotomarket-campaign-for-an-atlassian-app/80222550 How to Plan and Execut... https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulisatlassianaddongotomarket-170519083920-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/plan-excute-a-go-to-market-campaign-for-an-atlassian-addon/76120390 Plan &amp; Excute a Go to ... https://cdn.slidesharecdn.com/ss_thumbnails/davinpukulistekomfin-161115100048-thumbnail.jpg?width=320&height=320&fit=bounds DavinPukulis/your-technical-content-is-inbound-marketing-gold Your Technical Content...