�ݺ�ߣshows by User: DawnFitton

�ݺ�ߣshows by User: DawnFitton / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: DawnFitton / Fri, 15 Mar 2024 16:10:40 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: DawnFitton Human vs AI Quality Raters for Search Engines.pdf /slideshow/human-vs-ai-quality-raters-for-search-enginespdf/266806875 humanvsaiqualityratersforsearchengines-240315161040-4b2efe5c
Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.]]>
Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.]]> Fri, 15 Mar 2024 16:10:40 GMT /slideshow/human-vs-ai-quality-raters-for-search-enginespdf/266806875 DawnFitton@slideshare.net(DawnFitton) Human vs AI Quality Raters for Search Engines.pdf DawnFitton Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/humanvsaiqualityratersforsearchengines-240315161040-4b2efe5c-thumbnail.jpg?width=120&height=120&fit=bounds" /> Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.

Human vs AI Quality Raters for Search Engines.pdf from Dawn Anderson MSc DigM

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0 Life of An SEO - Surfing The Waves of Googles Many Algorithmic Updates /slideshow/life-of-an-seo-surfing-the-waves-of-googles-many-algorithmic-updates/266674224 lifeofanseo-240307103751-86991126
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover]]>
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover]]> Thu, 07 Mar 2024 10:37:51 GMT /slideshow/life-of-an-seo-surfing-the-waves-of-googles-many-algorithmic-updates/266674224 DawnFitton@slideshare.net(DawnFitton) Life of An SEO - Surfing The Waves of Googles Many Algorithmic Updates DawnFitton the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lifeofanseo-240307103751-86991126-thumbnail.jpg?width=120&height=120&fit=bounds" /> the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover

Life of An SEO - Surfing The Waves of Googles Many Algorithmic Updates from Dawn Anderson MSc DigM

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0 Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increasingly Small Worlds /slideshow/natural-semantic-seo-surfacing-walnuts-in-densely-represented-every-increasingly-small-worlds/252020903 seonthebeach-2022-dawn-anderson-220620081905-da9bdd5e
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO]]>
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO]]> Mon, 20 Jun 2022 08:19:05 GMT /slideshow/natural-semantic-seo-surfacing-walnuts-in-densely-represented-every-increasingly-small-worlds/252020903 DawnFitton@slideshare.net(DawnFitton) Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increasingly Small Worlds DawnFitton Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seonthebeach-2022-dawn-anderson-220620081905-da9bdd5e-thumbnail.jpg?width=120&height=120&fit=bounds" /> Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO

Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increasingly Small Worlds from Dawn Anderson MSc DigM

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0 Passage indexing is likely more important than you think /slideshow/passage-indexing-is-likely-more-important-than-you-think/249934150 passageindexingislikelymoreimportantthankyouthink-210806165824
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively. It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.]]>
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively. It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.]]> Fri, 06 Aug 2021 16:58:24 GMT /slideshow/passage-indexing-is-likely-more-important-than-you-think/249934150 DawnFitton@slideshare.net(DawnFitton) Passage indexing is likely more important than you think DawnFitton Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively. It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/passageindexingislikelymoreimportantthankyouthink-210806165824-thumbnail.jpg?width=120&height=120&fit=bounds" /> Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively. It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.

Passage indexing is likely more important than you think from Dawn Anderson MSc DigM

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0 Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn Anderson /DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson pubcon-virtual-fall-2020-dawn-anderson-201203172142
Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all? ]]>
Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all? ]]> Thu, 03 Dec 2020 17:21:42 GMT /DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson DawnFitton@slideshare.net(DawnFitton) Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn Anderson DawnFitton Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubcon-virtual-fall-2020-dawn-anderson-201203172142-thumbnail.jpg?width=120&height=120&fit=bounds" /> Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all?

Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn Anderson from Dawn Anderson MSc DigM

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0 Google BERT - SMX London 2020 Virtual Conference /slideshow/google-bert-smx-london-2020-virtual-conference/235400252 smx-london-2020-dawn-anderson-200611075309
What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.]]>
What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.]]> Thu, 11 Jun 2020 07:53:09 GMT /slideshow/google-bert-smx-london-2020-virtual-conference/235400252 DawnFitton@slideshare.net(DawnFitton) Google BERT - SMX London 2020 Virtual Conference DawnFitton What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smx-london-2020-dawn-anderson-200611075309-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.

Google BERT - SMX London 2020 Virtual Conference from Dawn Anderson MSc DigM

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0 Google BERT - What SEOs and Marketers Need to Know /slideshow/google-bert-what-seos-and-marketers-need-to-know/228721310 smx-speaker-template-san-jose-dawn-anderson-200220134347
Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics.]]>
Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics.]]> Thu, 20 Feb 2020 13:43:47 GMT /slideshow/google-bert-what-seos-and-marketers-need-to-know/228721310 DawnFitton@slideshare.net(DawnFitton) Google BERT - What SEOs and Marketers Need to Know DawnFitton Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smx-speaker-template-san-jose-dawn-anderson-200220134347-thumbnail.jpg?width=120&height=120&fit=bounds" /> Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics.

Google BERT - What SEOs and Marketers Need to Know from Dawn Anderson MSc DigM

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0 Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020 /slideshow/disambiguating-equiprobability-in-seo-dawn-anderson-friends-of-search-2020/226877628 friends-of-search-2020-dawn-anderson-final-final-200204135834
Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance]]>
Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance]]> Tue, 04 Feb 2020 13:58:34 GMT /slideshow/disambiguating-equiprobability-in-seo-dawn-anderson-friends-of-search-2020/226877628 DawnFitton@slideshare.net(DawnFitton) Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020 DawnFitton Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/friends-of-search-2020-dawn-anderson-final-final-200204135834-thumbnail.jpg?width=120&height=120&fit=bounds" /> Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance

Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020 from Dawn Anderson MSc DigM

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0 2019 Tech SEO Boost Dawn Anderson Contextual Recommender Search /slideshow/2019-tech-seo-boost-dawn-anderson-contextual-recommender-search/201995467 2019techseoboostppttemplate-191205195642
Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.]]>
Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.]]> Thu, 05 Dec 2019 19:56:42 GMT /slideshow/2019-tech-seo-boost-dawn-anderson-contextual-recommender-search/201995467 DawnFitton@slideshare.net(DawnFitton) 2019 Tech SEO Boost Dawn Anderson Contextual Recommender Search DawnFitton Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2019techseoboostppttemplate-191205195642-thumbnail.jpg?width=120&height=120&fit=bounds" /> Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.

2019 Tech SEO Boost Dawn Anderson Contextual Recommender Search from Dawn Anderson MSc DigM

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0 Connecting The Worlds of Information Retrieval & SEO - Search solutions 2019 dawn anderson /slideshow/connecting-the-worlds-of-information-retrieval-seo-search-solutions-2019-dawn-anderson/197963833 searchsolutions2019dawnanderson-191126152252
The worlds of information retrieval and SEO are very connected and each benefits from the other as the amount of content and unstructured data on the web grows. Here I look at my experiences over the past few years of following both the IR and SEO worlds]]>
The worlds of information retrieval and SEO are very connected and each benefits from the other as the amount of content and unstructured data on the web grows. Here I look at my experiences over the past few years of following both the IR and SEO worlds]]> Tue, 26 Nov 2019 15:22:52 GMT /slideshow/connecting-the-worlds-of-information-retrieval-seo-search-solutions-2019-dawn-anderson/197963833 DawnFitton@slideshare.net(DawnFitton) Connecting The Worlds of Information Retrieval & SEO - Search solutions 2019 dawn anderson DawnFitton The worlds of information retrieval and SEO are very connected and each benefits from the other as the amount of content and unstructured data on the web grows. Here I look at my experiences over the past few years of following both the IR and SEO worlds <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchsolutions2019dawnanderson-191126152252-thumbnail.jpg?width=120&height=120&fit=bounds" /> The worlds of information retrieval and SEO are very connected and each benefits from the other as the amount of content and unstructured data on the web grows. Here I look at my experiences over the past few years of following both the IR and SEO worlds

Connecting The Worlds of Information Retrieval & SEO - Search solutions 2019 dawn anderson from Dawn Anderson MSc DigM

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0 Planning an SEO Strategy for a New Website - SMXL Milan 2019 /slideshow/planning-an-seo-strategy-for-a-new-website-smxl-milan-2019/191251606 smxlmilan2019dawnandersonplanseostrategyfornewwebsite-191107052325
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more]]>
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more]]> Thu, 07 Nov 2019 05:23:25 GMT /slideshow/planning-an-seo-strategy-for-a-new-website-smxl-milan-2019/191251606 DawnFitton@slideshare.net(DawnFitton) Planning an SEO Strategy for a New Website - SMXL Milan 2019 DawnFitton It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smxlmilan2019dawnandersonplanseostrategyfornewwebsite-191107052325-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more

Planning an SEO Strategy for a New Website - SMXL Milan 2019 from Dawn Anderson MSc DigM

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0 Google BERT and Family and the Natural Language Understanding Leaderboard Race /slideshow/google-bert-and-family-and-the-natural-language-understanding-leaderboard-race/180761657 pubconvegas2019dawnanderson-191010185335
Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.]]>
Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.]]> Thu, 10 Oct 2019 18:53:35 GMT /slideshow/google-bert-and-family-and-the-natural-language-understanding-leaderboard-race/180761657 DawnFitton@slideshare.net(DawnFitton) Google BERT and Family and the Natural Language Understanding Leaderboard Race DawnFitton Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubconvegas2019dawnanderson-191010185335-thumbnail.jpg?width=120&height=120&fit=bounds" /> Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.

Google BERT and Family and the Natural Language Understanding Leaderboard Race from Dawn Anderson MSc DigM

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0 The User is the Query - The Rise of Predictive Proactive Search /DawnFitton/the-user-is-the-query-the-rise-of-predictive-proactive-search theuseristhequery-191003145836
How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.]]>
How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.]]> Thu, 03 Oct 2019 14:58:36 GMT /DawnFitton/the-user-is-the-query-the-rise-of-predictive-proactive-search DawnFitton@slideshare.net(DawnFitton) The User is the Query - The Rise of Predictive Proactive Search DawnFitton How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theuseristhequery-191003145836-thumbnail.jpg?width=120&height=120&fit=bounds" /> How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.

The User is the Query - The Rise of Predictive Proactive Search from Dawn Anderson MSc DigM

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0 Natural Language Processing and Search Intent Understanding C3 Conductor 2019 Dawn Anderson /slideshow/natural-language-processing-and-search-intent-understanding-c3-conductor-2019-dawn-anderson/144546880 c3-conductor-talk-2019-final-dawn-anderson-190509072543
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.]]>
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.]]> Thu, 09 May 2019 07:25:43 GMT /slideshow/natural-language-processing-and-search-intent-understanding-c3-conductor-2019-dawn-anderson/144546880 DawnFitton@slideshare.net(DawnFitton) Natural Language Processing and Search Intent Understanding C3 Conductor 2019 Dawn Anderson DawnFitton This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/c3-conductor-talk-2019-final-dawn-anderson-190509072543-thumbnail.jpg?width=120&height=120&fit=bounds" /> This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.

Natural Language Processing and Search Intent Understanding C3 Conductor 2019 Dawn Anderson from Dawn Anderson MSc DigM

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0 Using topic modelling frameworks for NLP and semantic search /slideshow/using-topic-modelling-frameworks-for-nlp-and-semantic-search/121851166 usingtopicmodellingframeworkstowinbigwithnlpandsemanticsearch-181105005103
As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.]]>
As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.]]> Mon, 05 Nov 2018 00:51:03 GMT /slideshow/using-topic-modelling-frameworks-for-nlp-and-semantic-search/121851166 DawnFitton@slideshare.net(DawnFitton) Using topic modelling frameworks for NLP and semantic search DawnFitton As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usingtopicmodellingframeworkstowinbigwithnlpandsemanticsearch-181105005103-thumbnail.jpg?width=120&height=120&fit=bounds" /> As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.

Using topic modelling frameworks for NLP and semantic search from Dawn Anderson MSc DigM

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0 SEO in a Mobile First World /slideshow/seo-in-a-mobile-first-world/119880598 v2optimisingseoinamobilefirstworldpresentation-181018105532
In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?]]>
In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?]]> Thu, 18 Oct 2018 10:55:32 GMT /slideshow/seo-in-a-mobile-first-world/119880598 DawnFitton@slideshare.net(DawnFitton) SEO in a Mobile First World DawnFitton In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/v2optimisingseoinamobilefirstworldpresentation-181018105532-thumbnail.jpg?width=120&height=120&fit=bounds" /> In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?

SEO in a Mobile First World from Dawn Anderson MSc DigM

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0 Modern Ecommerce SEO /DawnFitton/modern-ecommerce-seo modern-ecommerce-seo-for-2018-181009130417
The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.]]>
The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.]]> Tue, 09 Oct 2018 13:04:17 GMT /DawnFitton/modern-ecommerce-seo DawnFitton@slideshare.net(DawnFitton) Modern Ecommerce SEO DawnFitton The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/modern-ecommerce-seo-for-2018-181009130417-thumbnail.jpg?width=120&height=120&fit=bounds" /> The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.

Modern Ecommerce SEO from Dawn Anderson MSc DigM

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0 Voice Search and Conversation Action Assistive Systems - Challenges & Opportunities /slideshow/voice-search-and-conversation-action-assistive-systems-challenges-opportunities/103316000 voice-search-seo-assistive-systems-challenges-opportunities-180627173812
We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.]]>
We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.]]> Wed, 27 Jun 2018 17:38:12 GMT /slideshow/voice-search-and-conversation-action-assistive-systems-challenges-opportunities/103316000 DawnFitton@slideshare.net(DawnFitton) Voice Search and Conversation Action Assistive Systems - Challenges & Opportunities DawnFitton We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/voice-search-seo-assistive-systems-challenges-opportunities-180627173812-thumbnail.jpg?width=120&height=120&fit=bounds" /> We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.

Voice Search and Conversation Action Assistive Systems - Challenges & Opportunities from Dawn Anderson MSc DigM

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0 The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first world /slideshow/the-iceberg-approach-power-from-what-lies-beneath-in-seo-for-a-mobilefirst-world-102474896/102474896 iceberg-180614221955
In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links]]>
In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links]]> Thu, 14 Jun 2018 22:19:54 GMT /slideshow/the-iceberg-approach-power-from-what-lies-beneath-in-seo-for-a-mobilefirst-world-102474896/102474896 DawnFitton@slideshare.net(DawnFitton) The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first world DawnFitton In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/iceberg-180614221955-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links

The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first world from Dawn Anderson MSc DigM

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0 SEO and The Mobile-First Paradigm Shift /slideshow/seo-and-the-mobilefirst-paradigm-shift/95978534 mobilefirstparadigmfinal-180504180839
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.]]>
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.]]> Fri, 04 May 2018 18:08:39 GMT /slideshow/seo-and-the-mobilefirst-paradigm-shift/95978534 DawnFitton@slideshare.net(DawnFitton) SEO and The Mobile-First Paradigm Shift DawnFitton Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilefirstparadigmfinal-180504180839-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.

SEO and The Mobile-First Paradigm Shift from Dawn Anderson MSc DigM

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0 https://cdn.slidesharecdn.com/profile-photo-DawnFitton-48x48.jpg?cb=1707210037 Digital Marketing Consultant, Lecturer, Strategist, PgDip DigM (IDM), International SEO Consultant, MSc DigM, Northern Digital, EU, UK, US, MENA Search Awards Judge. Fellow Member Institute of Direct and Digital Marketing (FIDM) Having founded my own companies and worked at Director level for 15+ yrs in 2007 I retrained SEO developer and digital marketing strategist working on comparison lead generation sites built for ground-up traffic optimisation. Worked with Industry leading digital marketing agencies and brands on enterprise SEO campaigns across fashion, legal, auto, travel, telecoms, insurance, gambling. An Associate Lecturer on Search and Digital Marketing at Manchester ... bertey.com https://cdn.slidesharecdn.com/ss_thumbnails/humanvsaiqualityratersforsearchengines-240315161040-4b2efe5c-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/human-vs-ai-quality-raters-for-search-enginespdf/266806875 Human vs AI Quality Ra... https://cdn.slidesharecdn.com/ss_thumbnails/lifeofanseo-240307103751-86991126-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/life-of-an-seo-surfing-the-waves-of-googles-many-algorithmic-updates/266674224 Life of An SEO - Surfi... https://cdn.slidesharecdn.com/ss_thumbnails/seonthebeach-2022-dawn-anderson-220620081905-da9bdd5e-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/natural-semantic-seo-surfacing-walnuts-in-densely-represented-every-increasingly-small-worlds/252020903 Natural Semantic SEO -...