�ݺ�ߣshows by User: DennisKelly2

�ݺ�ߣshows by User: DennisKelly2 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: DennisKelly2 / Tue, 22 May 2018 20:40:04 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: DennisKelly2 NEDMA Annual Meeting Presentation - Direct Mail and the Marketing Tech Stack /slideshow/nedma-annual-meeting-presentation-direct-mail-and-the-marketing-tech-stack/98148658 multi-channelmarketingstack-presentation-180522204004
Learn why direct mail remains a vibrant marketing channel, but why traditional direct mail suffers from workflow and technology challenges. We'll then dig into the marketing tech stack, learn why traditional direct mail has been left out of it. Finally, we'll learn about how new technology enables direct mail to plug into the marketing tech stack, enabling email like behavior and analytics.]]>
Learn why direct mail remains a vibrant marketing channel, but why traditional direct mail suffers from workflow and technology challenges. We'll then dig into the marketing tech stack, learn why traditional direct mail has been left out of it. Finally, we'll learn about how new technology enables direct mail to plug into the marketing tech stack, enabling email like behavior and analytics.]]> Tue, 22 May 2018 20:40:04 GMT /slideshow/nedma-annual-meeting-presentation-direct-mail-and-the-marketing-tech-stack/98148658 DennisKelly2@slideshare.net(DennisKelly2) NEDMA Annual Meeting Presentation - Direct Mail and the Marketing Tech Stack DennisKelly2 Learn why direct mail remains a vibrant marketing channel, but why traditional direct mail suffers from workflow and technology challenges. We'll then dig into the marketing tech stack, learn why traditional direct mail has been left out of it. Finally, we'll learn about how new technology enables direct mail to plug into the marketing tech stack, enabling email like behavior and analytics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/multi-channelmarketingstack-presentation-180522204004-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn why direct mail remains a vibrant marketing channel, but why traditional direct mail suffers from workflow and technology challenges. We'll then dig into the marketing tech stack, learn why traditional direct mail has been left out of it. Finally, we'll learn about how new technology enables direct mail to plug into the marketing tech stack, enabling email like behavior and analytics.

NEDMA Annual Meeting Presentation - Direct Mail and the Marketing Tech Stack from Dennis Kelly

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0 Boingnet Q4 Update - New Multichannel Marketing Tools /slideshow/boingnet-q4-update-new-multichannel-marketing-tools/71226790 newfeaturewebinar-170120172225
Learn how easy it can be to setup, test and deploy multichannel marketing campaigns that tie together Direct Mail, Landing Pages and Email with PURLs.]]>
Learn how easy it can be to setup, test and deploy multichannel marketing campaigns that tie together Direct Mail, Landing Pages and Email with PURLs.]]> Fri, 20 Jan 2017 17:22:25 GMT /slideshow/boingnet-q4-update-new-multichannel-marketing-tools/71226790 DennisKelly2@slideshare.net(DennisKelly2) Boingnet Q4 Update - New Multichannel Marketing Tools DennisKelly2 Learn how easy it can be to setup, test and deploy multichannel marketing campaigns that tie together Direct Mail, Landing Pages and Email with PURLs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newfeaturewebinar-170120172225-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn how easy it can be to setup, test and deploy multichannel marketing campaigns that tie together Direct Mail, Landing Pages and Email with PURLs.

Boingnet Q4 Update - New Multichannel Marketing Tools from Dennis Kelly

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0 Connect Direct Mail With Marketing Automation - New Whitepaper /slideshow/connect-direct-mail-with-marketing-automation-new-whitepaper/64437765 directmailpurlswhitepaper-160727134906
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.]]>
Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.]]> Wed, 27 Jul 2016 13:49:05 GMT /slideshow/connect-direct-mail-with-marketing-automation-new-whitepaper/64437765 DennisKelly2@slideshare.net(DennisKelly2) Connect Direct Mail With Marketing Automation - New Whitepaper DennisKelly2 Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/directmailpurlswhitepaper-160727134906-thumbnail.jpg?width=120&height=120&fit=bounds" /> Download our new PURL Marketing Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to maximize campaign results. Direct marketing is best at finding new leads quickly. Marketing Automation is best at nurturing leads for higher close rates. This PURL Marketing Whitepaper dives into the ways to make these two, previously disconnected efforts, work together for better marketing results.

Connect Direct Mail With Marketing Automation - New Whitepaper from Dennis Kelly

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0 The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marketing workflows /slideshow/the-techs-in-the-mail-nedma-2016/62185824 thetechisinthemail-160519133452
Presentation at NEDMA's Annual Conference Marketing Automation is exploding Direct Mail is better at generating leads on a timely basis PURLs can link Direct Mail & Marketing Automation, bringing the best of both worlds together on campaigns ]]>
Presentation at NEDMA's Annual Conference Marketing Automation is exploding Direct Mail is better at generating leads on a timely basis PURLs can link Direct Mail & Marketing Automation, bringing the best of both worlds together on campaigns ]]> Thu, 19 May 2016 13:34:52 GMT /slideshow/the-techs-in-the-mail-nedma-2016/62185824 DennisKelly2@slideshare.net(DennisKelly2) The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marketing workflows DennisKelly2 Presentation at NEDMA's Annual Conference Marketing Automation is exploding Direct Mail is better at generating leads on a timely basis PURLs can link Direct Mail & Marketing Automation, bringing the best of both worlds together on campaigns <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thetechisinthemail-160519133452-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at NEDMA's Annual Conference Marketing Automation is exploding Direct Mail is better at generating leads on a timely basis PURLs can link Direct Mail & Marketing Automation, bringing the best of both worlds together on campaigns

The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marketing workflows from Dennis Kelly

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0 Content Marketing Strategies That Drive and Protect Organic Leads - NEDMA 2015 /slideshow/content-marketing-strategies-to-drive-organic-leads-nedma-2015/48705762 nedmacontentmarketingstrategiesdriveorganicleads-150528130102-lva1-app6891
Presentation at the NEDMA annual conference held at Bentley University on May 27th 2015. The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans. Key Takeaways: 1. How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads 2. Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts 3. Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing]]>
Presentation at the NEDMA annual conference held at Bentley University on May 27th 2015. The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans. Key Takeaways: 1. How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads 2. Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts 3. Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing]]> Thu, 28 May 2015 13:01:02 GMT /slideshow/content-marketing-strategies-to-drive-organic-leads-nedma-2015/48705762 DennisKelly2@slideshare.net(DennisKelly2) Content Marketing Strategies That Drive and Protect Organic Leads - NEDMA 2015 DennisKelly2 Presentation at the NEDMA annual conference held at Bentley University on May 27th 2015. The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans. Key Takeaways: 1. How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads 2. Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts 3. Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nedmacontentmarketingstrategiesdriveorganicleads-150528130102-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation at the NEDMA annual conference held at Bentley University on May 27th 2015. The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans. Key Takeaways: 1. How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads 2. Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts 3. Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing

Content Marketing Strategies That Drive and Protect Organic Leads - NEDMA 2015 from Dennis Kelly

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0 Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston Marketing Technology Group /slideshow/landing-page-presentation-dennis-kelly-03/45079704 landingpagepresentation-denniskelly03-150224102701-conversion-gate01
Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.]]>
Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.]]> Tue, 24 Feb 2015 10:27:01 GMT /slideshow/landing-page-presentation-dennis-kelly-03/45079704 DennisKelly2@slideshare.net(DennisKelly2) Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston Marketing Technology Group DennisKelly2 Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/landingpagepresentation-denniskelly03-150224102701-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Landing Pages Primer - reviewing the fundamentals. What are landing pages, why they are important, 3 basic landing page categories (click through, lead generation and personalized), the types of campaigns that yield consistent results and 2 landing page examples critiqued.

Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston Marketing Technology Group from Dennis Kelly

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0 https://cdn.slidesharecdn.com/profile-photo-DennisKelly2-48x48.jpg?cb=1581351728 Postalytics is the name of our new product, and the new name of Boingnet. Both Postalytics and Boingnet help marketers drive higher ROI through direct mail. We're building a great software company based on the South Shore of Massachusetts. I was most recently co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. The company was acquired by Go Wireless in October 2011. Prior to Wireless City, I was CEO at Adesso Systems, an enterprise mobility software company (at that time). Previously, I was CEO and Co-Founder of Adjoin Solutions, Inc., an early market leader in the Web Services Management market. Adjoin was acquired by Compute... www.boingnet.com https://cdn.slidesharecdn.com/ss_thumbnails/multi-channelmarketingstack-presentation-180522204004-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nedma-annual-meeting-presentation-direct-mail-and-the-marketing-tech-stack/98148658 NEDMA Annual Meeting P... https://cdn.slidesharecdn.com/ss_thumbnails/newfeaturewebinar-170120172225-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/boingnet-q4-update-new-multichannel-marketing-tools/71226790 Boingnet Q4 Update - N... https://cdn.slidesharecdn.com/ss_thumbnails/directmailpurlswhitepaper-160727134906-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/connect-direct-mail-with-marketing-automation-new-whitepaper/64437765 Connect Direct Mail Wi...