際際滷shows by User: DigitasLBiNordics / http://www.slideshare.net/images/logo.gif 際際滷shows by User: DigitasLBiNordics / Tue, 17 May 2016 09:39:32 GMT 際際滷Share feed for 際際滷shows by User: DigitasLBiNordics Millennials: The young generation shaping the future /slideshow/millennials-the-young-generation-shaping-the-future/62090856 millennials-theinfluentialgenerationshapingthefuture-150318094244-conversion-gate01-160517093932
The influential generation shaping the future]]>

The influential generation shaping the future]]>
Tue, 17 May 2016 09:39:32 GMT /slideshow/millennials-the-young-generation-shaping-the-future/62090856 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Millennials: The young generation shaping the future DigitasLBiNordics The influential generation shaping the future <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/millennials-theinfluentialgenerationshapingthefuture-150318094244-conversion-gate01-160517093932-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The influential generation shaping the future
Millennials: The young generation shaping the future from DigitasLBi Nordics
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Effective Social Media Measurement Strategies /slideshow/effective-social-media-measurement-strategies/61851390 nicktallin-150422060705-conversion-gate02-160510084745
UNDERSTANDING AND IMPLEMENTING AN EFFECTIVE SOCIAL MEDIA MEASUREMENT STRATEGY.]]>

UNDERSTANDING AND IMPLEMENTING AN EFFECTIVE SOCIAL MEDIA MEASUREMENT STRATEGY.]]>
Tue, 10 May 2016 08:47:45 GMT /slideshow/effective-social-media-measurement-strategies/61851390 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Effective Social Media Measurement Strategies DigitasLBiNordics UNDERSTANDING AND IMPLEMENTING AN EFFECTIVE SOCIAL MEDIA MEASUREMENT STRATEGY. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nicktallin-150422060705-conversion-gate02-160510084745-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> UNDERSTANDING AND IMPLEMENTING AN EFFECTIVE SOCIAL MEDIA MEASUREMENT STRATEGY.
Effective Social Media Measurement Strategies from DigitasLBi Nordics
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What's Next in Customer Experience /slideshow/whats-next-in-customer-experience/61850743 digitaslbibreakfastclubcustomerexperience20151126slideshare-151126101357-lva1-app6892-160510083147
We create the future with our clients.]]>

We create the future with our clients.]]>
Tue, 10 May 2016 08:31:46 GMT /slideshow/whats-next-in-customer-experience/61850743 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) What's Next in Customer Experience DigitasLBiNordics We create the future with our clients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaslbibreakfastclubcustomerexperience20151126slideshare-151126101357-lva1-app6892-160510083147-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We create the future with our clients.
What's Next in Customer Experience from DigitasLBi Nordics
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Strategic digital communications at Copenhagen Business School /slideshow/strategic-digital-communications-at-copenhagen-business-school/52379766 kristinekauscbspre270815-150903115739-lva1-app6892
Our Digital Media Strategist, Kristine Kaus, gave a presentation at Copenhagen Business School about branding, social Media content and digital strategies - connecting business to consumers online. ]]>

Our Digital Media Strategist, Kristine Kaus, gave a presentation at Copenhagen Business School about branding, social Media content and digital strategies - connecting business to consumers online. ]]>
Thu, 03 Sep 2015 11:57:39 GMT /slideshow/strategic-digital-communications-at-copenhagen-business-school/52379766 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Strategic digital communications at Copenhagen Business School DigitasLBiNordics Our Digital Media Strategist, Kristine Kaus, gave a presentation at Copenhagen Business School about branding, social Media content and digital strategies - connecting business to consumers online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kristinekauscbspre270815-150903115739-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our Digital Media Strategist, Kristine Kaus, gave a presentation at Copenhagen Business School about branding, social Media content and digital strategies - connecting business to consumers online.
Strategic digital communications at Copenhagen Business School from DigitasLBi Nordics
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Help Sarah -Empowering people through the best possible care /slideshow/help-sarah/49408836 helpsarah-150615140825-lva1-app6892
Mega trends Companies and the digital approach Digital vs. real life Content requires insights]]>

Mega trends Companies and the digital approach Digital vs. real life Content requires insights]]>
Mon, 15 Jun 2015 14:08:25 GMT /slideshow/help-sarah/49408836 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Help Sarah -Empowering people through the best possible care DigitasLBiNordics Mega trends Companies and the digital approach Digital vs. real life Content requires insights <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/helpsarah-150615140825-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mega trends Companies and the digital approach Digital vs. real life Content requires insights
Help Sarah -Empowering people through the best possible care from DigitasLBi Nordics
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Sxsw Huset Markedsf淡ring /slideshow/sxsw-huset-markedsfring/47721920 sxsw-husetmarkedsfring-150504054632-conversion-gate02
N奪r digitale initiativer driver vores udvikling.]]>

N奪r digitale initiativer driver vores udvikling.]]>
Mon, 04 May 2015 05:46:32 GMT /slideshow/sxsw-huset-markedsfring/47721920 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Sxsw Huset Markedsf淡ring DigitasLBiNordics N奪r digitale initiativer driver vores udvikling. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxsw-husetmarkedsfring-150504054632-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> N奪r digitale initiativer driver vores udvikling.
Sxsw Huset Markedsf羞ring from DigitasLBi Nordics
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Huset markedsf淡ring engager forbrugerne i dit brand shared /slideshow/huset-markedsfring-engager-forbrugerne-i-dit-brand-shared/45516885 husetmarkedsfring-engagerforbrugerneiditbrandshared-150306073217-conversion-gate01
(in Danish) Morgenseminar hos Huset Markedsf淡ring 6. marts 2015: Engag辿r Forbrugerne i Dit Brand - Skab engagement p奪 tv脱rs af online og offline. NB! Nogle cases fra den originale pr脱sentation er ikke inkluderet.]]>

(in Danish) Morgenseminar hos Huset Markedsf淡ring 6. marts 2015: Engag辿r Forbrugerne i Dit Brand - Skab engagement p奪 tv脱rs af online og offline. NB! Nogle cases fra den originale pr脱sentation er ikke inkluderet.]]>
Fri, 06 Mar 2015 07:32:17 GMT /slideshow/huset-markedsfring-engager-forbrugerne-i-dit-brand-shared/45516885 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Huset markedsf淡ring engager forbrugerne i dit brand shared DigitasLBiNordics (in Danish) Morgenseminar hos Huset Markedsf淡ring 6. marts 2015: Engag辿r Forbrugerne i Dit Brand - Skab engagement p奪 tv脱rs af online og offline. NB! Nogle cases fra den originale pr脱sentation er ikke inkluderet. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/husetmarkedsfring-engagerforbrugerneiditbrandshared-150306073217-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> (in Danish) Morgenseminar hos Huset Markedsf淡ring 6. marts 2015: Engag辿r Forbrugerne i Dit Brand - Skab engagement p奪 tv脱rs af online og offline. NB! Nogle cases fra den originale pr脱sentation er ikke inkluderet.
Huset markedsf羞ring engager forbrugerne i dit brand shared from DigitasLBi Nordics
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Building a Better Brand Experience for the Connected Consumer - Social media Week 2015 /slideshow/building-a-better-brand-experience-for-the-connected-consumer/45122537 buildingabetterbrandexperiencefortheconnectedconsumer-150225071304-conversion-gate02
In an increasingly digitized world, where power is shifting to the consumer, brands are challenged to find new ways to connect with their audiences and put their products and services in a context that is relevant and useful to them. In this presentation we explore how brands are successfully facing this challenge by leveraging creativity, technology and insights to create a unique and relevant experience for the connected consumer of 2015. NB! Some videos and cases from the original presentation 24 February 2015 are not included. Covered in this session: How to be present and adapt when people are more connected than ever. Why using social as a brand experience and rethinking your digital approach is crucial for companies. Why brands work smarter and become more relevant through insights, technology and content. How social media is transforming the future and how you should prepare as a business.]]>

In an increasingly digitized world, where power is shifting to the consumer, brands are challenged to find new ways to connect with their audiences and put their products and services in a context that is relevant and useful to them. In this presentation we explore how brands are successfully facing this challenge by leveraging creativity, technology and insights to create a unique and relevant experience for the connected consumer of 2015. NB! Some videos and cases from the original presentation 24 February 2015 are not included. Covered in this session: How to be present and adapt when people are more connected than ever. Why using social as a brand experience and rethinking your digital approach is crucial for companies. Why brands work smarter and become more relevant through insights, technology and content. How social media is transforming the future and how you should prepare as a business.]]>
Wed, 25 Feb 2015 07:13:04 GMT /slideshow/building-a-better-brand-experience-for-the-connected-consumer/45122537 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Building a Better Brand Experience for the Connected Consumer - Social media Week 2015 DigitasLBiNordics In an increasingly digitized world, where power is shifting to the consumer, brands are challenged to find new ways to connect with their audiences and put their products and services in a context that is relevant and useful to them. In this presentation we explore how brands are successfully facing this challenge by leveraging creativity, technology and insights to create a unique and relevant experience for the connected consumer of 2015. NB! Some videos and cases from the original presentation 24 February 2015 are not included. Covered in this session: How to be present and adapt when people are more connected than ever. Why using social as a brand experience and rethinking your digital approach is crucial for companies. Why brands work smarter and become more relevant through insights, technology and content. How social media is transforming the future and how you should prepare as a business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingabetterbrandexperiencefortheconnectedconsumer-150225071304-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In an increasingly digitized world, where power is shifting to the consumer, brands are challenged to find new ways to connect with their audiences and put their products and services in a context that is relevant and useful to them. In this presentation we explore how brands are successfully facing this challenge by leveraging creativity, technology and insights to create a unique and relevant experience for the connected consumer of 2015. NB! Some videos and cases from the original presentation 24 February 2015 are not included. Covered in this session: How to be present and adapt when people are more connected than ever. Why using social as a brand experience and rethinking your digital approach is crucial for companies. Why brands work smarter and become more relevant through insights, technology and content. How social media is transforming the future and how you should prepare as a business.
Building a Better Brand Experience for the Connected Consumer - Social media Week 2015 from DigitasLBi Nordics
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Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015. /DigitasLBiNordics/social-media-week-2015-employee-advocacy socialmediaweek2015employeeadvocacy-150225042659-conversion-gate01
In 2015 one of the biggest Social Business trends will be Employee Advocacy getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings. In this presentation we explore how some of the best companies of all sizes and industries are approaching this Whats their secrets and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media. Covered in this session: Knowledge around what it takes to build a capable advocacy program. A glimpse into how innovative companies are redefining the relationship-building with their customers. Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.]]>

In 2015 one of the biggest Social Business trends will be Employee Advocacy getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings. In this presentation we explore how some of the best companies of all sizes and industries are approaching this Whats their secrets and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media. Covered in this session: Knowledge around what it takes to build a capable advocacy program. A glimpse into how innovative companies are redefining the relationship-building with their customers. Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.]]>
Wed, 25 Feb 2015 04:26:58 GMT /DigitasLBiNordics/social-media-week-2015-employee-advocacy DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015. DigitasLBiNordics In 2015 one of the biggest Social Business trends will be Employee Advocacy getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings. In this presentation we explore how some of the best companies of all sizes and industries are approaching this Whats their secrets and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media. Covered in this session: Knowledge around what it takes to build a capable advocacy program. A glimpse into how innovative companies are redefining the relationship-building with their customers. Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaweek2015employeeadvocacy-150225042659-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In 2015 one of the biggest Social Business trends will be Employee Advocacy getting engaged employees to become active advocates of the brand. People buy from people they trust, which is especially true in complex B2B settings. In this presentation we explore how some of the best companies of all sizes and industries are approaching this Whats their secrets and discover how one first mover in Denmark, Danske Bank is establishing trust between customers and the bank by activating their employees on social media. Covered in this session: Knowledge around what it takes to build a capable advocacy program. A glimpse into how innovative companies are redefining the relationship-building with their customers. Insights into how Danske Bank created an Employee Advocacy Program that had a positive business impact in just three months.
Employees as Advocates of the Brand - a Rising Trend - Social Media Week 2015. from DigitasLBi Nordics
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DigitasLBi - Exploring Ideas that Shake, rattle and Rock Industries /slideshow/digitas-l-biexploringideas/44485791 digitaslbiexploringideas-150210030859-conversion-gate02
With the 47-hour virtual sell-out of the all-new XC90, we saw that people were ready to buy a car online without physically experiencing it. In this What's Next session, well look beyond technology itself, to the behavioral transformation taking place now and in the future. Weve handpicked cases from across sectors to show whats next in creative innovation. Get ready to explore groundbreaking ideas that shape behavior and create new marketplaces. Welcome to the DigitasLBi Breakfast Club.]]>

With the 47-hour virtual sell-out of the all-new XC90, we saw that people were ready to buy a car online without physically experiencing it. In this What's Next session, well look beyond technology itself, to the behavioral transformation taking place now and in the future. Weve handpicked cases from across sectors to show whats next in creative innovation. Get ready to explore groundbreaking ideas that shape behavior and create new marketplaces. Welcome to the DigitasLBi Breakfast Club.]]>
Tue, 10 Feb 2015 03:08:59 GMT /slideshow/digitas-l-biexploringideas/44485791 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) DigitasLBi - Exploring Ideas that Shake, rattle and Rock Industries DigitasLBiNordics With the 47-hour virtual sell-out of the all-new XC90, we saw that people were ready to buy a car online without physically experiencing it. In this What's Next session, well look beyond technology itself, to the behavioral transformation taking place now and in the future. Weve handpicked cases from across sectors to show whats next in creative innovation. Get ready to explore groundbreaking ideas that shape behavior and create new marketplaces. Welcome to the DigitasLBi Breakfast Club. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaslbiexploringideas-150210030859-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With the 47-hour virtual sell-out of the all-new XC90, we saw that people were ready to buy a car online without physically experiencing it. In this What&#39;s Next session, well look beyond technology itself, to the behavioral transformation taking place now and in the future. Weve handpicked cases from across sectors to show whats next in creative innovation. Get ready to explore groundbreaking ideas that shape behavior and create new marketplaces. Welcome to the DigitasLBi Breakfast Club.
DigitasLBi - Exploring Ideas that Shake, rattle and Rock Industries from DigitasLBi Nordics
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Social Inspiration Session /slideshow/ge-money-banksocialinspiration/35046297 gemoneybanksocialinspiration-140523091906-phpapp02
A presentation made for GE Money Bank Denmark. ]]>

A presentation made for GE Money Bank Denmark. ]]>
Fri, 23 May 2014 09:19:06 GMT /slideshow/ge-money-banksocialinspiration/35046297 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Social Inspiration Session DigitasLBiNordics A presentation made for GE Money Bank Denmark. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gemoneybanksocialinspiration-140523091906-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A presentation made for GE Money Bank Denmark.
Social Inspiration Session from DigitasLBi Nordics
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Online Analysis and Analytics - Using Data to Your Advantage /slideshow/online-analysis-slideshare/33884395 onlineanalysis-slideshare-140424013503-phpapp01
Presentation by DigitasLBi - Per A. Knudsen and Ida Mahler - April 2014 for "Netv脱rket for Datadrevet Markedsf淡ring" in Copenhagen. Theme: Online Analysis, including Analytics. Please notice: some cases from the original version are not included.]]>

Presentation by DigitasLBi - Per A. Knudsen and Ida Mahler - April 2014 for "Netv脱rket for Datadrevet Markedsf淡ring" in Copenhagen. Theme: Online Analysis, including Analytics. Please notice: some cases from the original version are not included.]]>
Thu, 24 Apr 2014 01:35:03 GMT /slideshow/online-analysis-slideshare/33884395 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Online Analysis and Analytics - Using Data to Your Advantage DigitasLBiNordics Presentation by DigitasLBi - Per A. Knudsen and Ida Mahler - April 2014 for "Netv脱rket for Datadrevet Markedsf淡ring" in Copenhagen. Theme: Online Analysis, including Analytics. Please notice: some cases from the original version are not included. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlineanalysis-slideshare-140424013503-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by DigitasLBi - Per A. Knudsen and Ida Mahler - April 2014 for &quot;Netv脱rket for Datadrevet Markedsf淡ring&quot; in Copenhagen. Theme: Online Analysis, including Analytics. Please notice: some cases from the original version are not included.
Online Analysis and Analytics - Using Data to Your Advantage from DigitasLBi Nordics
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Digitale muligheder i et nyt medielandskab - Huset Markedsf淡ring 2014 /slideshow/digitale-medielandskab-huset-markedsfring-2014/32851926 digitalemedielandskab-husetmarkedsfring-2014-140328081950-phpapp01
Digitale muligheder i et nyt medielandskab - dos and don'ts. Huset Markedsf淡ring inviterede til "Digtial Brief" i samarbejde med DigitasLBi: "DigitasLBi er verdens st淡rste digitalbureau og to af deres digitale strategieksperter giver deres bud p奪 de vigtigste Dos and Donts for digital marketing" Opl脱gsholdere: Maria Eriksen-Jensen, Client Strategy Director, og Per A. Knudsen, Digital Strategist fra DigitasLBi. Enkelte slides er udtaget ift den originale pr脱sentation.]]>

Digitale muligheder i et nyt medielandskab - dos and don'ts. Huset Markedsf淡ring inviterede til "Digtial Brief" i samarbejde med DigitasLBi: "DigitasLBi er verdens st淡rste digitalbureau og to af deres digitale strategieksperter giver deres bud p奪 de vigtigste Dos and Donts for digital marketing" Opl脱gsholdere: Maria Eriksen-Jensen, Client Strategy Director, og Per A. Knudsen, Digital Strategist fra DigitasLBi. Enkelte slides er udtaget ift den originale pr脱sentation.]]>
Fri, 28 Mar 2014 08:19:50 GMT /slideshow/digitale-medielandskab-huset-markedsfring-2014/32851926 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Digitale muligheder i et nyt medielandskab - Huset Markedsf淡ring 2014 DigitasLBiNordics Digitale muligheder i et nyt medielandskab - dos and don'ts. Huset Markedsf淡ring inviterede til "Digtial Brief" i samarbejde med DigitasLBi: "DigitasLBi er verdens st淡rste digitalbureau og to af deres digitale strategieksperter giver deres bud p奪 de vigtigste Dos and Donts for digital marketing" Opl脱gsholdere: Maria Eriksen-Jensen, Client Strategy Director, og Per A. Knudsen, Digital Strategist fra DigitasLBi. Enkelte slides er udtaget ift den originale pr脱sentation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalemedielandskab-husetmarkedsfring-2014-140328081950-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digitale muligheder i et nyt medielandskab - dos and don&#39;ts. Huset Markedsf淡ring inviterede til &quot;Digtial Brief&quot; i samarbejde med DigitasLBi: &quot;DigitasLBi er verdens st淡rste digitalbureau og to af deres digitale strategieksperter giver deres bud p奪 de vigtigste Dos and Donts for digital marketing&quot; Opl脱gsholdere: Maria Eriksen-Jensen, Client Strategy Director, og Per A. Knudsen, Digital Strategist fra DigitasLBi. Enkelte slides er udtaget ift den originale pr脱sentation.
Digitale muligheder i et nyt medielandskab - Huset Markedsf羞ring 2014 from DigitasLBi Nordics
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Social Media Week 2014 @DigitasLBi: Social Insights /slideshow/social-media-week-2014-digitaslbi-social-insights/31580503 smwsocialinsights-140224113246-phpapp02
Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to: Qualify the brand value across the customer decision journey, Develop campaigns ideas, and Identify the best way to engage their audience. NB! Some of the case slides from the original presentation not included.]]>

Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to: Qualify the brand value across the customer decision journey, Develop campaigns ideas, and Identify the best way to engage their audience. NB! Some of the case slides from the original presentation not included.]]>
Mon, 24 Feb 2014 11:32:46 GMT /slideshow/social-media-week-2014-digitaslbi-social-insights/31580503 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Social Media Week 2014 @DigitasLBi: Social Insights DigitasLBiNordics Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to: Qualify the brand value across the customer decision journey, Develop campaigns ideas, and Identify the best way to engage their audience. NB! Some of the case slides from the original presentation not included. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smwsocialinsights-140224113246-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to: Qualify the brand value across the customer decision journey, Develop campaigns ideas, and Identify the best way to engage their audience. NB! Some of the case slides from the original presentation not included.
Social Media Week 2014 @DigitasLBi: Social Insights from DigitasLBi Nordics
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Social Media Week 2014 @DigitasLBi: Real time marketing /DigitasLBiNordics/social-media-week-2014-digitaslbi-real-time-marketing realtimemarketingsmw14-140221065204-phpapp01
DigitasLBis social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing. Hell explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning. Covered in this presentation: Why Twitter is the most misunderstood platform and a brands biggest opportunity, Social as a service opportunity, Long-Form vs. Short-Form content, and Dark Posting and the rethinking of social ads.]]>

DigitasLBis social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing. Hell explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning. Covered in this presentation: Why Twitter is the most misunderstood platform and a brands biggest opportunity, Social as a service opportunity, Long-Form vs. Short-Form content, and Dark Posting and the rethinking of social ads.]]>
Fri, 21 Feb 2014 06:52:04 GMT /DigitasLBiNordics/social-media-week-2014-digitaslbi-real-time-marketing DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Social Media Week 2014 @DigitasLBi: Real time marketing DigitasLBiNordics DigitasLBis social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing. Hell explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning. Covered in this presentation: Why Twitter is the most misunderstood platform and a brands biggest opportunity, Social as a service opportunity, Long-Form vs. Short-Form content, and Dark Posting and the rethinking of social ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/realtimemarketingsmw14-140221065204-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DigitasLBis social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing. Hell explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning. Covered in this presentation: Why Twitter is the most misunderstood platform and a brands biggest opportunity, Social as a service opportunity, Long-Form vs. Short-Form content, and Dark Posting and the rethinking of social ads.
Social Media Week 2014 @DigitasLBi: Real time marketing from DigitasLBi Nordics
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Social Media Week 2014 @DigitasLBi: Empowering Social Through Search /slideshow/social-media-week-2014-digitaslbi-empowering-social-through-search/31341232 empoweringsocialthroughsearch-slideshare-140218084329-phpapp01
DigitasLBis Nordic Director of Media & Strategy, Christian Birk, together with Digital Media Strategist Per Knudsen provides an overview of the landscapes of search and social, and how to master the interconnection between the two. Covered in this presentation: Why Facebook is a great search engine, and Google is a fantastic social platform, How brands should activate search and social in their digital eco-system, Why content marketing goes beyond social platforms, How the Google algorithm has changed to include social signals, and How search can help predict the future and provide insights to the content planning in social media.]]>

DigitasLBis Nordic Director of Media & Strategy, Christian Birk, together with Digital Media Strategist Per Knudsen provides an overview of the landscapes of search and social, and how to master the interconnection between the two. Covered in this presentation: Why Facebook is a great search engine, and Google is a fantastic social platform, How brands should activate search and social in their digital eco-system, Why content marketing goes beyond social platforms, How the Google algorithm has changed to include social signals, and How search can help predict the future and provide insights to the content planning in social media.]]>
Tue, 18 Feb 2014 08:43:29 GMT /slideshow/social-media-week-2014-digitaslbi-empowering-social-through-search/31341232 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Social Media Week 2014 @DigitasLBi: Empowering Social Through Search DigitasLBiNordics DigitasLBis Nordic Director of Media & Strategy, Christian Birk, together with Digital Media Strategist Per Knudsen provides an overview of the landscapes of search and social, and how to master the interconnection between the two. Covered in this presentation: Why Facebook is a great search engine, and Google is a fantastic social platform, How brands should activate search and social in their digital eco-system, Why content marketing goes beyond social platforms, How the Google algorithm has changed to include social signals, and How search can help predict the future and provide insights to the content planning in social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/empoweringsocialthroughsearch-slideshare-140218084329-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DigitasLBis Nordic Director of Media &amp; Strategy, Christian Birk, together with Digital Media Strategist Per Knudsen provides an overview of the landscapes of search and social, and how to master the interconnection between the two. Covered in this presentation: Why Facebook is a great search engine, and Google is a fantastic social platform, How brands should activate search and social in their digital eco-system, Why content marketing goes beyond social platforms, How the Google algorithm has changed to include social signals, and How search can help predict the future and provide insights to the content planning in social media.
Social Media Week 2014 @DigitasLBi: Empowering Social Through Search from DigitasLBi Nordics
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Social Media Week 2014 @DigitasLBi: Your Website in a Social Context /slideshow/social-media-week-2014-digitaslbi-your-website-in-a-social-context/31295546 digitaslbismw-140217081041-phpapp01
DigitasLBi Denmarks head of User Experience, Niels Handberg, presents the latest digital trends and business opportunities on how to utilize and integrate social related activities on and beyond your website. Your website in a social context how to connect the dots, How social listening can help your service offer on your site, How to integrate social aspects throughout the customer decision journey, Integrating the voice of the crowd to help conversion on all platforms, and How social media can help your eCommerce performance.]]>

DigitasLBi Denmarks head of User Experience, Niels Handberg, presents the latest digital trends and business opportunities on how to utilize and integrate social related activities on and beyond your website. Your website in a social context how to connect the dots, How social listening can help your service offer on your site, How to integrate social aspects throughout the customer decision journey, Integrating the voice of the crowd to help conversion on all platforms, and How social media can help your eCommerce performance.]]>
Mon, 17 Feb 2014 08:10:41 GMT /slideshow/social-media-week-2014-digitaslbi-your-website-in-a-social-context/31295546 DigitasLBiNordics@slideshare.net(DigitasLBiNordics) Social Media Week 2014 @DigitasLBi: Your Website in a Social Context DigitasLBiNordics DigitasLBi Denmarks head of User Experience, Niels Handberg, presents the latest digital trends and business opportunities on how to utilize and integrate social related activities on and beyond your website. Your website in a social context how to connect the dots, How social listening can help your service offer on your site, How to integrate social aspects throughout the customer decision journey, Integrating the voice of the crowd to help conversion on all platforms, and How social media can help your eCommerce performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaslbismw-140217081041-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DigitasLBi Denmarks head of User Experience, Niels Handberg, presents the latest digital trends and business opportunities on how to utilize and integrate social related activities on and beyond your website. Your website in a social context how to connect the dots, How social listening can help your service offer on your site, How to integrate social aspects throughout the customer decision journey, Integrating the voice of the crowd to help conversion on all platforms, and How social media can help your eCommerce performance.
Social Media Week 2014 @DigitasLBi: Your Website in a Social Context from DigitasLBi Nordics
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https://cdn.slidesharecdn.com/profile-photo-DigitasLBiNordics-48x48.jpg?cb=1523389272 We believe that magic happens when we bring smart, driven, curious and passionate people together. In the Nordics we are 250 digital experts in five offices, blending insight, creativity and technical expertise to create world class customer experiences. We define the strategy, create the concept, and build the solution. We not only conceive the big idea, but also make sure it is executable. Were a friendly bunch. We strive to make brands more useful, life a little easier and people crack a smile. This is why we work with some of the greatest Nordic and international brands , such as Volvo, Carlson Rezidor Hotel Group, SAS, Reebok and IKEA. www.digitaslbi.com/dk https://cdn.slidesharecdn.com/ss_thumbnails/millennials-theinfluentialgenerationshapingthefuture-150318094244-conversion-gate01-160517093932-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/millennials-the-young-generation-shaping-the-future/62090856 Millennials: The young... https://cdn.slidesharecdn.com/ss_thumbnails/nicktallin-150422060705-conversion-gate02-160510084745-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/effective-social-media-measurement-strategies/61851390 Effective Social Media... https://cdn.slidesharecdn.com/ss_thumbnails/digitaslbibreakfastclubcustomerexperience20151126slideshare-151126101357-lva1-app6892-160510083147-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/whats-next-in-customer-experience/61850743 What&#39;s Next in Custome...