際際滷shows by User: DuBoseCole / http://www.slideshare.net/images/logo.gif 際際滷shows by User: DuBoseCole / Wed, 19 Mar 2025 15:11:21 GMT 際際滷Share feed for 際際滷shows by User: DuBoseCole How to Build a Classic Brand - New Classic Brand Strategy Framework /slideshow/how-to-build-a-classic-brand-new-classic-brand-strategy-framework/276928422 newclassic-socialpost-brandplanningmodel2-250319151122-6146f566
New Classic's brand strategy model breaks down how to create a brand that interacts and adapts with the world, not just exists in it. Classic brands last because they can leverage the world around them and connect audiences with the value they provide. Our framework uses 8 elements that are built across three phases: - 鏝 Foundational Strategy (Finding a Challenge, Identifying Audiences and Clarifying Value to create an Initial Position) - Competitive Strategy (Refining a Position Based on Cultural Opposition and Competitors) - Brand Creation (Putting the Position into Practice as Behaviors and Key Assets) Each of these parts is important because it has to reconcile with the others around it. A brand is a system and each part helps to strengthen those around it. 鏝 If you're interested in how we put this into practice, reach out here or on our website - we can use the framework for full brand creation, workshops or brand audits. ]]>

New Classic's brand strategy model breaks down how to create a brand that interacts and adapts with the world, not just exists in it. Classic brands last because they can leverage the world around them and connect audiences with the value they provide. Our framework uses 8 elements that are built across three phases: - 鏝 Foundational Strategy (Finding a Challenge, Identifying Audiences and Clarifying Value to create an Initial Position) - Competitive Strategy (Refining a Position Based on Cultural Opposition and Competitors) - Brand Creation (Putting the Position into Practice as Behaviors and Key Assets) Each of these parts is important because it has to reconcile with the others around it. A brand is a system and each part helps to strengthen those around it. 鏝 If you're interested in how we put this into practice, reach out here or on our website - we can use the framework for full brand creation, workshops or brand audits. ]]>
Wed, 19 Mar 2025 15:11:21 GMT /slideshow/how-to-build-a-classic-brand-new-classic-brand-strategy-framework/276928422 DuBoseCole@slideshare.net(DuBoseCole) How to Build a Classic Brand - New Classic Brand Strategy Framework DuBoseCole New Classic's brand strategy model breaks down how to create a brand that interacts and adapts with the world, not just exists in it. Classic brands last because they can leverage the world around them and connect audiences with the value they provide. Our framework uses 8 elements that are built across three phases: - 鏝 Foundational Strategy (Finding a Challenge, Identifying Audiences and Clarifying Value to create an Initial Position) - Competitive Strategy (Refining a Position Based on Cultural Opposition and Competitors) - Brand Creation (Putting the Position into Practice as Behaviors and Key Assets) Each of these parts is important because it has to reconcile with the others around it. A brand is a system and each part helps to strengthen those around it. 鏝 If you're interested in how we put this into practice, reach out here or on our website - we can use the framework for full brand creation, workshops or brand audits. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newclassic-socialpost-brandplanningmodel2-250319151122-6146f566-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> New Classic&#39;s brand strategy model breaks down how to create a brand that interacts and adapts with the world, not just exists in it. Classic brands last because they can leverage the world around them and connect audiences with the value they provide. Our framework uses 8 elements that are built across three phases: - 鏝 Foundational Strategy (Finding a Challenge, Identifying Audiences and Clarifying Value to create an Initial Position) - Competitive Strategy (Refining a Position Based on Cultural Opposition and Competitors) - Brand Creation (Putting the Position into Practice as Behaviors and Key Assets) Each of these parts is important because it has to reconcile with the others around it. A brand is a system and each part helps to strengthen those around it. 鏝 If you&#39;re interested in how we put this into practice, reach out here or on our website - we can use the framework for full brand creation, workshops or brand audits.
How to Build a Classic Brand - New Classic Brand Strategy Framework from New Classic
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Rival Spark (April 2023) - Clarifying Brand Relationships /slideshow/rival-spark-april-2023-clarifying-brand-relationships/259539181 rivalsparkapril2023-clarifyinghowbrandscreaterelationshipsexternal1-230801022528-beceb4b1
Our latest Rival Spark research looks at brand relationships, how consumers form them and what they want from the ideal brand in different sectors. Research across the US / UK defines consumer outlook as of April 2023 and the ideal brand behaviour and approach towards their lives. We consider the dimensions around how relationships can be planned, how sectors and demographics impact this and what brands can do to plan relationships effectively. ]]>

Our latest Rival Spark research looks at brand relationships, how consumers form them and what they want from the ideal brand in different sectors. Research across the US / UK defines consumer outlook as of April 2023 and the ideal brand behaviour and approach towards their lives. We consider the dimensions around how relationships can be planned, how sectors and demographics impact this and what brands can do to plan relationships effectively. ]]>
Tue, 01 Aug 2023 02:25:28 GMT /slideshow/rival-spark-april-2023-clarifying-brand-relationships/259539181 DuBoseCole@slideshare.net(DuBoseCole) Rival Spark (April 2023) - Clarifying Brand Relationships DuBoseCole Our latest Rival Spark research looks at brand relationships, how consumers form them and what they want from the ideal brand in different sectors. Research across the US / UK defines consumer outlook as of April 2023 and the ideal brand behaviour and approach towards their lives. We consider the dimensions around how relationships can be planned, how sectors and demographics impact this and what brands can do to plan relationships effectively. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkapril2023-clarifyinghowbrandscreaterelationshipsexternal1-230801022528-beceb4b1-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our latest Rival Spark research looks at brand relationships, how consumers form them and what they want from the ideal brand in different sectors. Research across the US / UK defines consumer outlook as of April 2023 and the ideal brand behaviour and approach towards their lives. We consider the dimensions around how relationships can be planned, how sectors and demographics impact this and what brands can do to plan relationships effectively.
Rival Spark (April 2023) - Clarifying Brand Relationships from New Classic
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Rival Spark (June 2023) - Cannes vs. Consumers /slideshow/rival-spark-june-2023-cannes-vs-consumers/259539118 rivalsparkjune2023-cannesvs-230801022231-d8f6fda9
Every June, the advertising and marketing industries decamp to Cannes, to discuss the best work of the year in the South of France. This year, we've run our Rival Spark research program during the festival, answering questions marketers have about consumer attitudes, debunking myths and generally giving consumers a voice at a festival that talks about them, but not always with them. Is the metaverse a thing still? Who cares about Gen Z? Is a hotdog a sandwich? All of these questions and more are answered through up to the minute survey research during the festival. ]]>

Every June, the advertising and marketing industries decamp to Cannes, to discuss the best work of the year in the South of France. This year, we've run our Rival Spark research program during the festival, answering questions marketers have about consumer attitudes, debunking myths and generally giving consumers a voice at a festival that talks about them, but not always with them. Is the metaverse a thing still? Who cares about Gen Z? Is a hotdog a sandwich? All of these questions and more are answered through up to the minute survey research during the festival. ]]>
Tue, 01 Aug 2023 02:22:31 GMT /slideshow/rival-spark-june-2023-cannes-vs-consumers/259539118 DuBoseCole@slideshare.net(DuBoseCole) Rival Spark (June 2023) - Cannes vs. Consumers DuBoseCole Every June, the advertising and marketing industries decamp to Cannes, to discuss the best work of the year in the South of France. This year, we've run our Rival Spark research program during the festival, answering questions marketers have about consumer attitudes, debunking myths and generally giving consumers a voice at a festival that talks about them, but not always with them. Is the metaverse a thing still? Who cares about Gen Z? Is a hotdog a sandwich? All of these questions and more are answered through up to the minute survey research during the festival. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkjune2023-cannesvs-230801022231-d8f6fda9-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Every June, the advertising and marketing industries decamp to Cannes, to discuss the best work of the year in the South of France. This year, we&#39;ve run our Rival Spark research program during the festival, answering questions marketers have about consumer attitudes, debunking myths and generally giving consumers a voice at a festival that talks about them, but not always with them. Is the metaverse a thing still? Who cares about Gen Z? Is a hotdog a sandwich? All of these questions and more are answered through up to the minute survey research during the festival.
Rival Spark (June 2023) - Cannes vs. Consumers from New Classic
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Rival Spark (July 2023) - Twitter Rebrand to X /slideshow/rival-spark-july-2023-twitter-rebrand-to-x/259539066 rivalsparkjuly2023-twitterrebrand2-230801022013-c1e854f4
Solving for X? What is the initial read on Twitter's rebrand to X. We look at the brand health and usage of Twitter vs. other social platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest, Threads and more. In the light of the rapid rebrand, impact on the Twitter brand is expected, but the data shows a complex picture of a challenge facing Twitter before and after the name change. ]]>

Solving for X? What is the initial read on Twitter's rebrand to X. We look at the brand health and usage of Twitter vs. other social platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest, Threads and more. In the light of the rapid rebrand, impact on the Twitter brand is expected, but the data shows a complex picture of a challenge facing Twitter before and after the name change. ]]>
Tue, 01 Aug 2023 02:20:13 GMT /slideshow/rival-spark-july-2023-twitter-rebrand-to-x/259539066 DuBoseCole@slideshare.net(DuBoseCole) Rival Spark (July 2023) - Twitter Rebrand to X DuBoseCole Solving for X? What is the initial read on Twitter's rebrand to X. We look at the brand health and usage of Twitter vs. other social platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest, Threads and more. In the light of the rapid rebrand, impact on the Twitter brand is expected, but the data shows a complex picture of a challenge facing Twitter before and after the name change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkjuly2023-twitterrebrand2-230801022013-c1e854f4-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Solving for X? What is the initial read on Twitter&#39;s rebrand to X. We look at the brand health and usage of Twitter vs. other social platforms such as Facebook, Instagram, TikTok, YouTube, Pinterest, Threads and more. In the light of the rapid rebrand, impact on the Twitter brand is expected, but the data shows a complex picture of a challenge facing Twitter before and after the name change.
Rival Spark (July 2023) - Twitter Rebrand to X from New Classic
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Rival Spark (June 2023) - Generative AI Report /slideshow/rival-spark-june-2023-generative-ai-report/259538990 rivalsparkjune2023-generativeaiexternal-230801021711-3ce7e38e
Do Androids Dream of Electric Timesheets? What are consumer & marketer attitudes to Generative AI and what uses are most positive for it? Our latest research looks at how the population and the advertising industry approach ChatGPT, mid-journey, Deepfakes, AI Personalisation and more. ]]>

Do Androids Dream of Electric Timesheets? What are consumer & marketer attitudes to Generative AI and what uses are most positive for it? Our latest research looks at how the population and the advertising industry approach ChatGPT, mid-journey, Deepfakes, AI Personalisation and more. ]]>
Tue, 01 Aug 2023 02:17:11 GMT /slideshow/rival-spark-june-2023-generative-ai-report/259538990 DuBoseCole@slideshare.net(DuBoseCole) Rival Spark (June 2023) - Generative AI Report DuBoseCole Do Androids Dream of Electric Timesheets? What are consumer & marketer attitudes to Generative AI and what uses are most positive for it? Our latest research looks at how the population and the advertising industry approach ChatGPT, mid-journey, Deepfakes, AI Personalisation and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkjune2023-generativeaiexternal-230801021711-3ce7e38e-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Do Androids Dream of Electric Timesheets? What are consumer &amp; marketer attitudes to Generative AI and what uses are most positive for it? Our latest research looks at how the population and the advertising industry approach ChatGPT, mid-journey, Deepfakes, AI Personalisation and more.
Rival Spark (June 2023) - Generative AI Report from New Classic
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Rival Spark (April 2023) - The Great British Brand-off /slideshow/rival-spark-april-2023-the-great-british-brandoff/257690085 rivalsparkapril2023-thegreatbritishbrand-offexternal-230504161612-33894731
On the eve of King Charles' coronation, we asked the UK public to report the cultural impact of the monarchy & 58 other British organizations, individuals and brands. We found that while the NHS, Cadbury, M&S and others are universally seen as integral to UK culture, the crown sits mid-table, closer to brands such as Bisto, Jaguar Land Rover and others. ]]>

On the eve of King Charles' coronation, we asked the UK public to report the cultural impact of the monarchy & 58 other British organizations, individuals and brands. We found that while the NHS, Cadbury, M&S and others are universally seen as integral to UK culture, the crown sits mid-table, closer to brands such as Bisto, Jaguar Land Rover and others. ]]>
Thu, 04 May 2023 16:16:12 GMT /slideshow/rival-spark-april-2023-the-great-british-brandoff/257690085 DuBoseCole@slideshare.net(DuBoseCole) Rival Spark (April 2023) - The Great British Brand-off DuBoseCole On the eve of King Charles' coronation, we asked the UK public to report the cultural impact of the monarchy & 58 other British organizations, individuals and brands. We found that while the NHS, Cadbury, M&S and others are universally seen as integral to UK culture, the crown sits mid-table, closer to brands such as Bisto, Jaguar Land Rover and others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkapril2023-thegreatbritishbrand-offexternal-230504161612-33894731-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> On the eve of King Charles&#39; coronation, we asked the UK public to report the cultural impact of the monarchy &amp; 58 other British organizations, individuals and brands. We found that while the NHS, Cadbury, M&amp;S and others are universally seen as integral to UK culture, the crown sits mid-table, closer to brands such as Bisto, Jaguar Land Rover and others.
Rival Spark (April 2023) - The Great British Brand-off from New Classic
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Rival Spark Q2 2022 Report /slideshow/rival-spark-q2-2022-report/251743408 rivalsparkq22022webinarpresentation-220509091356-2bdde480
Our Rival Spark Research Report for Q2 2022, featuring three spark trends: The Pufferfish Challenger, A Shift to Branded Community & The Great Covid Crunch. Each spark is an opportunity for brands to become successful challengers & Rivals to the category. ]]>

Our Rival Spark Research Report for Q2 2022, featuring three spark trends: The Pufferfish Challenger, A Shift to Branded Community & The Great Covid Crunch. Each spark is an opportunity for brands to become successful challengers & Rivals to the category. ]]>
Mon, 09 May 2022 09:13:56 GMT /slideshow/rival-spark-q2-2022-report/251743408 DuBoseCole@slideshare.net(DuBoseCole) Rival Spark Q2 2022 Report DuBoseCole Our Rival Spark Research Report for Q2 2022, featuring three spark trends: The Pufferfish Challenger, A Shift to Branded Community & The Great Covid Crunch. Each spark is an opportunity for brands to become successful challengers & Rivals to the category. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkq22022webinarpresentation-220509091356-2bdde480-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Our Rival Spark Research Report for Q2 2022, featuring three spark trends: The Pufferfish Challenger, A Shift to Branded Community &amp; The Great Covid Crunch. Each spark is an opportunity for brands to become successful challengers &amp; Rivals to the category.
Rival Spark Q2 2022 Report from New Classic
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The Path Back Outside: The Global Journey from Lockdown /slideshow/the-path-back-outside-the-global-journey-from-lockdown/233681800 vmldneasingstrategyinternalnon-client1-200512142728
A framework for brands to consider how to approach the coming months of 'easing' lockdown and a return to daily life during the global pandemic. ]]>

A framework for brands to consider how to approach the coming months of 'easing' lockdown and a return to daily life during the global pandemic. ]]>
Tue, 12 May 2020 14:27:28 GMT /slideshow/the-path-back-outside-the-global-journey-from-lockdown/233681800 DuBoseCole@slideshare.net(DuBoseCole) The Path Back Outside: The Global Journey from Lockdown DuBoseCole A framework for brands to consider how to approach the coming months of 'easing' lockdown and a return to daily life during the global pandemic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vmldneasingstrategyinternalnon-client1-200512142728-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A framework for brands to consider how to approach the coming months of &#39;easing&#39; lockdown and a return to daily life during the global pandemic.
The Path Back Outside: The Global Journey from Lockdown from New Classic
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Life in Lockdown: Engaging Consumers in Isolation & Beyond /slideshow/life-in-lockdown-engaging-consumers-in-isolation-beyond/232176097 vaynermedialondon-lifeinlockdown-engagingconsumersintheageofisolationandbeyond-200417104252
A framework for marketers / brands to consider how to approach consumers as they self-isolate and return to daily life during the coronavirus / Covid-19 pandemic. ]]>

A framework for marketers / brands to consider how to approach consumers as they self-isolate and return to daily life during the coronavirus / Covid-19 pandemic. ]]>
Fri, 17 Apr 2020 10:42:52 GMT /slideshow/life-in-lockdown-engaging-consumers-in-isolation-beyond/232176097 DuBoseCole@slideshare.net(DuBoseCole) Life in Lockdown: Engaging Consumers in Isolation & Beyond DuBoseCole A framework for marketers / brands to consider how to approach consumers as they self-isolate and return to daily life during the coronavirus / Covid-19 pandemic. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vaynermedialondon-lifeinlockdown-engagingconsumersintheageofisolationandbeyond-200417104252-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A framework for marketers / brands to consider how to approach consumers as they self-isolate and return to daily life during the coronavirus / Covid-19 pandemic.
Life in Lockdown: Engaging Consumers in Isolation & Beyond from New Classic
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PR's Traditional Model & Social Media /slideshow/prs-traditional-model-social-media/20795487 prsocialmedia-130508063050-phpapp02
A quick presentation I found laying around where I compared the 4 traditional models of PR with how brands approach social media...]]>

A quick presentation I found laying around where I compared the 4 traditional models of PR with how brands approach social media...]]>
Wed, 08 May 2013 06:30:50 GMT /slideshow/prs-traditional-model-social-media/20795487 DuBoseCole@slideshare.net(DuBoseCole) PR's Traditional Model & Social Media DuBoseCole A quick presentation I found laying around where I compared the 4 traditional models of PR with how brands approach social media... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsocialmedia-130508063050-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A quick presentation I found laying around where I compared the 4 traditional models of PR with how brands approach social media...
PR's Traditional Model & Social Media from New Classic
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London Ad /slideshow/london-ad/4390675 adagencyrankings28-05-2010-100602085306-phpapp01
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Wed, 02 Jun 2010 08:52:58 GMT /slideshow/london-ad/4390675 DuBoseCole@slideshare.net(DuBoseCole) London Ad DuBoseCole <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adagencyrankings28-05-2010-100602085306-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
London Ad from New Classic
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Foursquare tube infographic (non pie) v2 /slideshow/foursquare-tube-infographic-non-pie-v2/4138438 foursquaretubeinfographicnon-piev2-100518091611-phpapp02
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Tue, 18 May 2010 09:16:09 GMT /slideshow/foursquare-tube-infographic-non-pie-v2/4138438 DuBoseCole@slideshare.net(DuBoseCole) Foursquare tube infographic (non pie) v2 DuBoseCole <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/foursquaretubeinfographicnon-piev2-100518091611-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Foursquare tube infographic (non pie) v2 from New Classic
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https://cdn.slidesharecdn.com/profile-photo-DuBoseCole-48x48.jpg?cb=1742397060 newclassic.agency https://cdn.slidesharecdn.com/ss_thumbnails/newclassic-socialpost-brandplanningmodel2-250319151122-6146f566-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-build-a-classic-brand-new-classic-brand-strategy-framework/276928422 How to Build a Classic... https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkapril2023-clarifyinghowbrandscreaterelationshipsexternal1-230801022528-beceb4b1-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rival-spark-april-2023-clarifying-brand-relationships/259539181 Rival Spark (April 202... https://cdn.slidesharecdn.com/ss_thumbnails/rivalsparkjune2023-cannesvs-230801022231-d8f6fda9-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rival-spark-june-2023-cannes-vs-consumers/259539118 Rival Spark (June 2023...