際際滷shows by User: DynamicSignal / http://www.slideshare.net/images/logo.gif 際際滷shows by User: DynamicSignal / Wed, 12 Dec 2018 16:23:09 GMT 際際滷Share feed for 際際滷shows by User: DynamicSignal Transforming Workforce Communication at Penske /slideshow/transforming-workforce-communication-at-penske/125722683 penskewebinarpresdeck-final-181212162309
When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture. Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss: How the platform brings employees together Content that engages the workforce Best practices for outstanding adoption This cant-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.]]>
When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture. Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss: How the platform brings employees together Content that engages the workforce Best practices for outstanding adoption This cant-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.]]> Wed, 12 Dec 2018 16:23:09 GMT /slideshow/transforming-workforce-communication-at-penske/125722683 DynamicSignal@slideshare.net(DynamicSignal) Transforming Workforce Communication at Penske DynamicSignal When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture. Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss: How the platform brings employees together Content that engages the workforce Best practices for outstanding adoption This cant-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/penskewebinarpresdeck-final-181212162309-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture. Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss: How the platform brings employees together Content that engages the workforce Best practices for outstanding adoption This cant-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.
Transforming Workforce Communication at Penske from Dynamic Signal
]]> 964 1 https://cdn.slidesharecdn.com/ss_thumbnails/penskewebinarpresdeck-final-181212162309-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Rise of the Deskless Workforce /slideshow/the-rise-of-the-deskless-workforce/123136136 theriseofthedesklessworkforce-181115215850
An estimated 80 percent of the worlds 2.7 billion workers dont sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees? Thats the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signals Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore: The growing appetite for new technology among industries that employ the vast majority of global workers The changes that have made it possible to improve productivity for these employees with tech tools How IT decision-makers are looking for solutions to help deskless workers do their jobs better It is a great opportunity to learn more about the next big trend in workforce productivity.]]>
An estimated 80 percent of the worlds 2.7 billion workers dont sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees? Thats the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signals Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore: The growing appetite for new technology among industries that employ the vast majority of global workers The changes that have made it possible to improve productivity for these employees with tech tools How IT decision-makers are looking for solutions to help deskless workers do their jobs better It is a great opportunity to learn more about the next big trend in workforce productivity.]]> Thu, 15 Nov 2018 21:58:50 GMT /slideshow/the-rise-of-the-deskless-workforce/123136136 DynamicSignal@slideshare.net(DynamicSignal) The Rise of the Deskless Workforce DynamicSignal An estimated 80 percent of the worlds 2.7 billion workers dont sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees? Thats the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signals Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore: The growing appetite for new technology among industries that employ the vast majority of global workers The changes that have made it possible to improve productivity for these employees with tech tools How IT decision-makers are looking for solutions to help deskless workers do their jobs better It is a great opportunity to learn more about the next big trend in workforce productivity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theriseofthedesklessworkforce-181115215850-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An estimated 80 percent of the worlds 2.7 billion workers dont sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees? Thats the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signals Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore: The growing appetite for new technology among industries that employ the vast majority of global workers The changes that have made it possible to improve productivity for these employees with tech tools How IT decision-makers are looking for solutions to help deskless workers do their jobs better It is a great opportunity to learn more about the next big trend in workforce productivity.
The Rise of the Deskless Workforce from Dynamic Signal
]]> 675 4 https://cdn.slidesharecdn.com/ss_thumbnails/theriseofthedesklessworkforce-181115215850-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 5 Steps to Launching Employee Advocacy at Your Company /DynamicSignal/5-steps-to-launching-employee-advocacy-at-your-company 5-steps-to-launching-employee-advocacy-at-your-company-180725134039
As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why theyre starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x. Weve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well]]>
As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why theyre starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x. Weve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well]]> Wed, 25 Jul 2018 13:40:39 GMT /DynamicSignal/5-steps-to-launching-employee-advocacy-at-your-company DynamicSignal@slideshare.net(DynamicSignal) 5 Steps to Launching Employee Advocacy at Your Company DynamicSignal As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why theyre starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x. Weve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5-steps-to-launching-employee-advocacy-at-your-company-180725134039-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why theyre starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x. Weve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well
5 Steps to Launching Employee Advocacy at Your Company from Dynamic Signal
]]> 820 2 https://cdn.slidesharecdn.com/ss_thumbnails/5-steps-to-launching-employee-advocacy-at-your-company-180725134039-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How To Activate Employee Engagement Through Digital Transformation /slideshow/how-to-activate-employee-engagement-through-digital-transformation-88646767/88646767 edelmanwebinarpresentation-final-v3-for-slideshare-180222194532
Digital continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns. Highly trusted employees can be an organizations greatest asset during this transformative time. But todays employees have very different expectations and needs as well. Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelmans Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss: - What got us here and how an organizations digital transformation journey impacts its future - How to engage employees using new technology and techniques - How trust factors into brand reputation and employee advocacy]]>
Digital continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns. Highly trusted employees can be an organizations greatest asset during this transformative time. But todays employees have very different expectations and needs as well. Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelmans Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss: - What got us here and how an organizations digital transformation journey impacts its future - How to engage employees using new technology and techniques - How trust factors into brand reputation and employee advocacy]]> Thu, 22 Feb 2018 19:45:32 GMT /slideshow/how-to-activate-employee-engagement-through-digital-transformation-88646767/88646767 DynamicSignal@slideshare.net(DynamicSignal) How To Activate Employee Engagement Through Digital Transformation DynamicSignal Digital continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns. Highly trusted employees can be an organizations greatest asset during this transformative time. But todays employees have very different expectations and needs as well. Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelmans Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss: - What got us here and how an organizations digital transformation journey impacts its future - How to engage employees using new technology and techniques - How trust factors into brand reputation and employee advocacy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/edelmanwebinarpresentation-final-v3-for-slideshare-180222194532-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Digital continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns. Highly trusted employees can be an organizations greatest asset during this transformative time. But todays employees have very different expectations and needs as well. Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelmans Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss: - What got us here and how an organizations digital transformation journey impacts its future - How to engage employees using new technology and techniques - How trust factors into brand reputation and employee advocacy
How To Activate Employee Engagement Through Digital Transformation from Dynamic Signal
]]> 1660 1 https://cdn.slidesharecdn.com/ss_thumbnails/edelmanwebinarpresentation-final-v3-for-slideshare-180222194532-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Future Of Workforce Communications /slideshow/the-future-of-workforce-communications/80018558 britowebinarpresentation-finalforslideshare-170921133715
Its no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer. In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.]]>
Its no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer. In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.]]> Thu, 21 Sep 2017 13:37:15 GMT /slideshow/the-future-of-workforce-communications/80018558 DynamicSignal@slideshare.net(DynamicSignal) The Future Of Workforce Communications DynamicSignal Its no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer. In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/britowebinarpresentation-finalforslideshare-170921133715-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Its no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication. While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer. In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges. If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.
The Future Of Workforce Communications from Dynamic Signal
]]> 2745 2 https://cdn.slidesharecdn.com/ss_thumbnails/britowebinarpresentation-finalforslideshare-170921133715-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Salesforce Mobilized Thousands of Global Employee Advocates /slideshow/how-salesforce-mobilized-thousands-of-global-employee-advocates/77120342 salesforcewebinarpresentation-slideshare-170620203522
Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforces innovative cloud platform is the worlds #1 CRM solution. With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. With what started as an event promotion strategy for Dreamforce - Salesforces annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforces workforce. Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as: What you need to know to launch and scale an employee advocacy program What content resonates most with employees How to ensure relevancy for global teams How to expand your employee advocacy program across multiple marketing channels]]>
Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforces innovative cloud platform is the worlds #1 CRM solution. With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. With what started as an event promotion strategy for Dreamforce - Salesforces annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforces workforce. Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as: What you need to know to launch and scale an employee advocacy program What content resonates most with employees How to ensure relevancy for global teams How to expand your employee advocacy program across multiple marketing channels]]> Tue, 20 Jun 2017 20:35:22 GMT /slideshow/how-salesforce-mobilized-thousands-of-global-employee-advocates/77120342 DynamicSignal@slideshare.net(DynamicSignal) How Salesforce Mobilized Thousands of Global Employee Advocates DynamicSignal Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforces innovative cloud platform is the worlds #1 CRM solution. With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. With what started as an event promotion strategy for Dreamforce - Salesforces annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforces workforce. Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as: What you need to know to launch and scale an employee advocacy program What content resonates most with employees How to ensure relevancy for global teams How to expand your employee advocacy program across multiple marketing channels <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/salesforcewebinarpresentation-slideshare-170620203522-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforces innovative cloud platform is the worlds #1 CRM solution. With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. With what started as an event promotion strategy for Dreamforce - Salesforces annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforces workforce. Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as: What you need to know to launch and scale an employee advocacy program What content resonates most with employees How to ensure relevancy for global teams How to expand your employee advocacy program across multiple marketing channels
How Salesforce Mobilized Thousands of Global Employee Advocates from Dynamic Signal
]]> 2344 3 https://cdn.slidesharecdn.com/ss_thumbnails/salesforcewebinarpresentation-slideshare-170620203522-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Cracking the Enterprise Social Media Nut /slideshow/cracking-the-enterprise-social-media-nut/76096435 softchoicepresforslideshare-170518145215
The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates using the Dynamic Signal platform as their primary communications hub. By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company's purpose, values and mission and goals. Joel Marans, Senior Manager, Brand & Communications, from Softchoice discusses topics such as: How to make a business case for an employee advocacy and communications program How to design the right strategy for your business and select the best technology partner How to launch your program, and begin tracking results on day one How to activate every employee to build pipeline, attract new business, and recruit new talent]]>
The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates using the Dynamic Signal platform as their primary communications hub. By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company's purpose, values and mission and goals. Joel Marans, Senior Manager, Brand & Communications, from Softchoice discusses topics such as: How to make a business case for an employee advocacy and communications program How to design the right strategy for your business and select the best technology partner How to launch your program, and begin tracking results on day one How to activate every employee to build pipeline, attract new business, and recruit new talent]]> Thu, 18 May 2017 14:52:15 GMT /slideshow/cracking-the-enterprise-social-media-nut/76096435 DynamicSignal@slideshare.net(DynamicSignal) Cracking the Enterprise Social Media Nut DynamicSignal The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates using the Dynamic Signal platform as their primary communications hub. By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company's purpose, values and mission and goals. Joel Marans, Senior Manager, Brand & Communications, from Softchoice discusses topics such as: How to make a business case for an employee advocacy and communications program How to design the right strategy for your business and select the best technology partner How to launch your program, and begin tracking results on day one How to activate every employee to build pipeline, attract new business, and recruit new talent <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/softchoicepresforslideshare-170518145215-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates using the Dynamic Signal platform as their primary communications hub. By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company&#39;s purpose, values and mission and goals. Joel Marans, Senior Manager, Brand &amp; Communications, from Softchoice discusses topics such as: How to make a business case for an employee advocacy and communications program How to design the right strategy for your business and select the best technology partner How to launch your program, and begin tracking results on day one How to activate every employee to build pipeline, attract new business, and recruit new talent
Cracking the Enterprise Social Media Nut from Dynamic Signal
]]> 1135 3 https://cdn.slidesharecdn.com/ss_thumbnails/softchoicepresforslideshare-170518145215-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level /slideshow/3-brilliant-ways-deloitte-took-employee-advocacy-to-the-next-level/75484138 deloittepresentation-slideshare-170427224720
Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line. Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloittes leading employee advocacy program. How to promote the program internally to re-activate employee participation How to educate employees on personal brand building so they understand the value of it How they have altered their content strategy to ensure ongoing growth and success ]]>
Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line. Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloittes leading employee advocacy program. How to promote the program internally to re-activate employee participation How to educate employees on personal brand building so they understand the value of it How they have altered their content strategy to ensure ongoing growth and success ]]> Thu, 27 Apr 2017 22:47:20 GMT /slideshow/3-brilliant-ways-deloitte-took-employee-advocacy-to-the-next-level/75484138 DynamicSignal@slideshare.net(DynamicSignal) 3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level DynamicSignal Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line. Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloittes leading employee advocacy program. How to promote the program internally to re-activate employee participation How to educate employees on personal brand building so they understand the value of it How they have altered their content strategy to ensure ongoing growth and success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deloittepresentation-slideshare-170427224720-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line. Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloittes leading employee advocacy program. How to promote the program internally to re-activate employee participation How to educate employees on personal brand building so they understand the value of it How they have altered their content strategy to ensure ongoing growth and success
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level from Dynamic Signal
]]> 3418 3 https://cdn.slidesharecdn.com/ss_thumbnails/deloittepresentation-slideshare-170427224720-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Vodafone Activates & Inspires Their Employees as Advocates /slideshow/how-vodafone-activates-inspires-their-employees-as-advocates/74909153 vodafonepresentation-final-slideshare-170411194828
Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media. The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company. Kimberley Harcombe and Emma Cook from Vodafone explore topics such as: What you need to know to launch an employee advocacy program How to identify, activate and mentor employee advocates What it takes to sustain program engagement to ensure long-term growth How to measure success and evolve your program over time ]]>
Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media. The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company. Kimberley Harcombe and Emma Cook from Vodafone explore topics such as: What you need to know to launch an employee advocacy program How to identify, activate and mentor employee advocates What it takes to sustain program engagement to ensure long-term growth How to measure success and evolve your program over time ]]> Tue, 11 Apr 2017 19:48:28 GMT /slideshow/how-vodafone-activates-inspires-their-employees-as-advocates/74909153 DynamicSignal@slideshare.net(DynamicSignal) How Vodafone Activates & Inspires Their Employees as Advocates DynamicSignal Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media. The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company. Kimberley Harcombe and Emma Cook from Vodafone explore topics such as: What you need to know to launch an employee advocacy program How to identify, activate and mentor employee advocates What it takes to sustain program engagement to ensure long-term growth How to measure success and evolve your program over time <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vodafonepresentation-final-slideshare-170411194828-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media. The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company. Kimberley Harcombe and Emma Cook from Vodafone explore topics such as: What you need to know to launch an employee advocacy program How to identify, activate and mentor employee advocates What it takes to sustain program engagement to ensure long-term growth How to measure success and evolve your program over time
How Vodafone Activates & Inspires Their Employees as Advocates from Dynamic Signal
]]> 3361 5 https://cdn.slidesharecdn.com/ss_thumbnails/vodafonepresentation-final-slideshare-170411194828-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Employee Advocacy Success at Scale /slideshow/employee-advocacy-success-at-scale/73221898 3-15-updated-ericssonpresentation-final-for-slideshare-170316184211
With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brands success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership. Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company. Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as: How to launch and scale an employee advocacy program How to aggregate multiple channels & create a single employee advocacy destination How to educate and train a diverse workforce on social media and thought leadership How to sustain engagement as well as recognize and reward employee advocates]]>
With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brands success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership. Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company. Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as: How to launch and scale an employee advocacy program How to aggregate multiple channels & create a single employee advocacy destination How to educate and train a diverse workforce on social media and thought leadership How to sustain engagement as well as recognize and reward employee advocates]]> Thu, 16 Mar 2017 18:42:11 GMT /slideshow/employee-advocacy-success-at-scale/73221898 DynamicSignal@slideshare.net(DynamicSignal) Employee Advocacy Success at Scale DynamicSignal With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brands success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership. Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company. Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as: How to launch and scale an employee advocacy program How to aggregate multiple channels & create a single employee advocacy destination How to educate and train a diverse workforce on social media and thought leadership How to sustain engagement as well as recognize and reward employee advocates <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3-15-updated-ericssonpresentation-final-for-slideshare-170316184211-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brands success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership. Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company. Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as: How to launch and scale an employee advocacy program How to aggregate multiple channels &amp; create a single employee advocacy destination How to educate and train a diverse workforce on social media and thought leadership How to sustain engagement as well as recognize and reward employee advocates
Employee Advocacy Success at Scale from Dynamic Signal
]]> 2892 3 https://cdn.slidesharecdn.com/ss_thumbnails/3-15-updated-ericssonpresentation-final-for-slideshare-170316184211-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How To Power A Team Of Storytellers, with Michael Brito /slideshow/how-to-power-a-team-of-storytellers-with-michael-brito/71981115 lewispulse-presentation-final-170209222402
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission. The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brands story. Employee Activate also gave LEWIS a way to strengthen their own teams storytelling abilities and highlight their own, internal voices. "From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS. How to establish employee advocacy policies and workflows How to manage employee-driven content How to integrate stories across paid, earned and owned media How to define key performance indicators and measure success Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers is set to release in 2017.]]>
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission. The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brands story. Employee Activate also gave LEWIS a way to strengthen their own teams storytelling abilities and highlight their own, internal voices. "From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS. How to establish employee advocacy policies and workflows How to manage employee-driven content How to integrate stories across paid, earned and owned media How to define key performance indicators and measure success Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers is set to release in 2017.]]> Thu, 09 Feb 2017 22:24:02 GMT /slideshow/how-to-power-a-team-of-storytellers-with-michael-brito/71981115 DynamicSignal@slideshare.net(DynamicSignal) How To Power A Team Of Storytellers, with Michael Brito DynamicSignal LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission. The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brands story. Employee Activate also gave LEWIS a way to strengthen their own teams storytelling abilities and highlight their own, internal voices. "From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS. How to establish employee advocacy policies and workflows How to manage employee-driven content How to integrate stories across paid, earned and owned media How to define key performance indicators and measure success Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers is set to release in 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lewispulse-presentation-final-170209222402-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission. The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brands story. Employee Activate also gave LEWIS a way to strengthen their own teams storytelling abilities and highlight their own, internal voices. &quot;From a content perspective it&#39;s critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative,&quot; says Michael Brito, Head of US Digital Marketing at LEWIS. How to establish employee advocacy policies and workflows How to manage employee-driven content How to integrate stories across paid, earned and owned media How to define key performance indicators and measure success Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers is set to release in 2017.
How To Power A Team Of Storytellers, with Michael Brito from Dynamic Signal
]]> 1600 2 https://cdn.slidesharecdn.com/ss_thumbnails/lewispulse-presentation-final-170209222402-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How SAS Makes Social Media Practical for Employees /slideshow/how-sas-makes-social-media-practical-for-employees/70110338 saspresentationslides-forslideshare-161213195740
Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice. In response, SAS launched The 140, its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee. Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss: How to establish goals for your program and ensure company leadership is supportive How to onboard and train employees to ensure grassroots adoption of the program How to align employee advocacy with existing resources and initiatives How to evaluate success and determine ROI SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.]]>
Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice. In response, SAS launched The 140, its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee. Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss: How to establish goals for your program and ensure company leadership is supportive How to onboard and train employees to ensure grassroots adoption of the program How to align employee advocacy with existing resources and initiatives How to evaluate success and determine ROI SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.]]> Tue, 13 Dec 2016 19:57:40 GMT /slideshow/how-sas-makes-social-media-practical-for-employees/70110338 DynamicSignal@slideshare.net(DynamicSignal) How SAS Makes Social Media Practical for Employees DynamicSignal Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice. In response, SAS launched The 140, its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee. Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss: How to establish goals for your program and ensure company leadership is supportive How to onboard and train employees to ensure grassroots adoption of the program How to align employee advocacy with existing resources and initiatives How to evaluate success and determine ROI SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/saspresentationslides-forslideshare-161213195740-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice. In response, SAS launched The 140, its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee. Alli Soule, Social Media Employee Engagement &amp; Education Specialist, and Brandy Mann, Social Media Web &amp; Blog Specialist, from SAS discuss: How to establish goals for your program and ensure company leadership is supportive How to onboard and train employees to ensure grassroots adoption of the program How to align employee advocacy with existing resources and initiatives How to evaluate success and determine ROI SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.
How SAS Makes Social Media Practical for Employees from Dynamic Signal
]]> 1358 3 https://cdn.slidesharecdn.com/ss_thumbnails/saspresentationslides-forslideshare-161213195740-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Humana Mobilized Employees to Promote a Healthier Lifestyle /slideshow/how-humana-mobilized-employees-to-promote-a-healthier-lifestyle/69115320 humanapresentationforslideshare-noproduct-161116200152
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics. They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry. Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss: How to build trust with consumers and create conversations with them How to work within FTC regulations to ensure compliance How to mitigate any risks employees may encounter while using social media The impressive results Humana has produced in the year since launching their program]]>
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics. They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry. Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss: How to build trust with consumers and create conversations with them How to work within FTC regulations to ensure compliance How to mitigate any risks employees may encounter while using social media The impressive results Humana has produced in the year since launching their program]]> Wed, 16 Nov 2016 20:01:51 GMT /slideshow/how-humana-mobilized-employees-to-promote-a-healthier-lifestyle/69115320 DynamicSignal@slideshare.net(DynamicSignal) How Humana Mobilized Employees to Promote a Healthier Lifestyle DynamicSignal Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics. They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry. Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss: How to build trust with consumers and create conversations with them How to work within FTC regulations to ensure compliance How to mitigate any risks employees may encounter while using social media The impressive results Humana has produced in the year since launching their program <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/humanapresentationforslideshare-noproduct-161116200152-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics. They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry. Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss: How to build trust with consumers and create conversations with them How to work within FTC regulations to ensure compliance How to mitigate any risks employees may encounter while using social media The impressive results Humana has produced in the year since launching their program
How Humana Mobilized Employees to Promote a Healthier Lifestyle from Dynamic Signal
]]> 1336 9 https://cdn.slidesharecdn.com/ss_thumbnails/humanapresentationforslideshare-noproduct-161116200152-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Hitachi Data Systems Sparked a Digital Transformation with Social Selling and Employee Advocacy /slideshow/how-hitachi-data-systems-sparked-a-digital-transformation-with-social-selling-and-employee-advocacy-67471225/67471225 hitachipresentationslides-forslideshare-161020193138
Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters Top 100 Global Innovators, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation. An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry. In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss: - The challenges and pain points HDS has overcome in order to digitally transform their business - How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects - How HDS has tapped into employees, partners, and influencers to drive awareness for the brand]]>
Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters Top 100 Global Innovators, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation. An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry. In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss: - The challenges and pain points HDS has overcome in order to digitally transform their business - How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects - How HDS has tapped into employees, partners, and influencers to drive awareness for the brand]]> Thu, 20 Oct 2016 19:31:38 GMT /slideshow/how-hitachi-data-systems-sparked-a-digital-transformation-with-social-selling-and-employee-advocacy-67471225/67471225 DynamicSignal@slideshare.net(DynamicSignal) How Hitachi Data Systems Sparked a Digital Transformation with Social Selling and Employee Advocacy DynamicSignal Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters Top 100 Global Innovators, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation. An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry. In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss: - The challenges and pain points HDS has overcome in order to digitally transform their business - How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects - How HDS has tapped into employees, partners, and influencers to drive awareness for the brand <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hitachipresentationslides-forslideshare-161020193138-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters Top 100 Global Innovators, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation. An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry. In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss: - The challenges and pain points HDS has overcome in order to digitally transform their business - How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects - How HDS has tapped into employees, partners, and influencers to drive awareness for the brand
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling and Employee Advocacy from Dynamic Signal
]]> 1306 4 https://cdn.slidesharecdn.com/ss_thumbnails/hitachipresentationslides-forslideshare-161020193138-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Deloitte Activated Thousands of Employees As Ambassadors /slideshow/how-deloitte-activated-thousands-of-employees-as-ambassadors-66319932/66319932 deloittepresentationslidesfinal-160922210330
Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the worlds most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about). With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand. Turner Roach, Social Media Marketing Manager at Deloitte discusses: - How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program. - How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees. - How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.]]>
Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the worlds most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about). With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand. Turner Roach, Social Media Marketing Manager at Deloitte discusses: - How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program. - How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees. - How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.]]> Thu, 22 Sep 2016 21:03:30 GMT /slideshow/how-deloitte-activated-thousands-of-employees-as-ambassadors-66319932/66319932 DynamicSignal@slideshare.net(DynamicSignal) How Deloitte Activated Thousands of Employees As Ambassadors DynamicSignal Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the worlds most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about). With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand. Turner Roach, Social Media Marketing Manager at Deloitte discusses: - How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program. - How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees. - How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/deloittepresentationslidesfinal-160922210330-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the worlds most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about). With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand. Turner Roach, Social Media Marketing Manager at Deloitte discusses: - How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program. - How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees. - How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.
How Deloitte Activated Thousands of Employees As Ambassadors from Dynamic Signal
]]> 3566 6 https://cdn.slidesharecdn.com/ss_thumbnails/deloittepresentationslidesfinal-160922210330-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy /slideshow/how-pitney-bowes-has-transformed-brand-perception-through-employee-advocacy/65372348 pitneybowespresentation-forslideshare-160825211028
Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age. Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand. Marifer Rodriguez and Dennen McCloskey from Pitney Bowes social media team joined us to discuss: How Pitney Bowes broke down the barriers between their employees and social media How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue How Pitney Bowes has expanded their employee advocacy program on a global scale]]>
Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age. Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand. Marifer Rodriguez and Dennen McCloskey from Pitney Bowes social media team joined us to discuss: How Pitney Bowes broke down the barriers between their employees and social media How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue How Pitney Bowes has expanded their employee advocacy program on a global scale]]> Thu, 25 Aug 2016 21:10:28 GMT /slideshow/how-pitney-bowes-has-transformed-brand-perception-through-employee-advocacy/65372348 DynamicSignal@slideshare.net(DynamicSignal) How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy DynamicSignal Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age. Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand. Marifer Rodriguez and Dennen McCloskey from Pitney Bowes social media team joined us to discuss: How Pitney Bowes broke down the barriers between their employees and social media How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue How Pitney Bowes has expanded their employee advocacy program on a global scale <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pitneybowespresentation-forslideshare-160825211028-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age. Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand. Marifer Rodriguez and Dennen McCloskey from Pitney Bowes social media team joined us to discuss: How Pitney Bowes broke down the barriers between their employees and social media How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue How Pitney Bowes has expanded their employee advocacy program on a global scale
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy from Dynamic Signal
]]> 1321 4 https://cdn.slidesharecdn.com/ss_thumbnails/pitneybowespresentation-forslideshare-160825211028-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team /slideshow/how-air-canada-uses-employee-advocacy-to-build-a-more-effective-sales-team/64483844 aircanadapresentationslides-withoutproductsection-160728165312
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program. Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business. Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects. Topics discussed include: How Air Canada grows sales to other businesses and partners through social media How Air Canada gets measurable, effective social selling content to employees How Air Canada measures content effectiveness at the employee level]]>
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program. Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business. Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects. Topics discussed include: How Air Canada grows sales to other businesses and partners through social media How Air Canada gets measurable, effective social selling content to employees How Air Canada measures content effectiveness at the employee level]]> Thu, 28 Jul 2016 16:53:12 GMT /slideshow/how-air-canada-uses-employee-advocacy-to-build-a-more-effective-sales-team/64483844 DynamicSignal@slideshare.net(DynamicSignal) Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team DynamicSignal In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program. Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business. Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects. Topics discussed include: How Air Canada grows sales to other businesses and partners through social media How Air Canada gets measurable, effective social selling content to employees How Air Canada measures content effectiveness at the employee level <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aircanadapresentationslides-withoutproductsection-160728165312-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program. Air Canada is Canada&#39;s largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication &amp; Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business. Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects. Topics discussed include: How Air Canada grows sales to other businesses and partners through social media How Air Canada gets measurable, effective social selling content to employees How Air Canada measures content effectiveness at the employee level
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team from Dynamic Signal
]]> 2704 2 https://cdn.slidesharecdn.com/ss_thumbnails/aircanadapresentationslides-withoutproductsection-160728165312-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How Employees at BMW NA Drive Awareness & Engagement /slideshow/how-employees-at-bmw-na-drive-awareness-engagement/63619460 howemployeesatbmwnadriveawarenessengagement-160630182703
BMW, now celebrating its 100th year, leads the way in everything it does, whether its industrial design, customer service or marketing. Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems. Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about: - How BMW NA transforms internal communications into an engagement and awareness tool - How to draft in behind employees already on social media - How to keep remote and hourly workers informed and engaged]]>
BMW, now celebrating its 100th year, leads the way in everything it does, whether its industrial design, customer service or marketing. Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems. Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about: - How BMW NA transforms internal communications into an engagement and awareness tool - How to draft in behind employees already on social media - How to keep remote and hourly workers informed and engaged]]> Thu, 30 Jun 2016 18:27:03 GMT /slideshow/how-employees-at-bmw-na-drive-awareness-engagement/63619460 DynamicSignal@slideshare.net(DynamicSignal) How Employees at BMW NA Drive Awareness & Engagement DynamicSignal BMW, now celebrating its 100th year, leads the way in everything it does, whether its industrial design, customer service or marketing. Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems. Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about: - How BMW NA transforms internal communications into an engagement and awareness tool - How to draft in behind employees already on social media - How to keep remote and hourly workers informed and engaged <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howemployeesatbmwnadriveawarenessengagement-160630182703-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> BMW, now celebrating its 100th year, leads the way in everything it does, whether its industrial design, customer service or marketing. Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems. Dynamic Signal&#39;s VP of Marketing, Dave Hawley, talks with Andrew Cutler about: - How BMW NA transforms internal communications into an engagement and awareness tool - How to draft in behind employees already on social media - How to keep remote and hourly workers informed and engaged
How Employees at BMW NA Drive Awareness & Engagement from Dynamic Signal
]]> 3087 5 https://cdn.slidesharecdn.com/ss_thumbnails/howemployeesatbmwnadriveawarenessengagement-160630182703-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 5 Impactful Content Distribution Hacks /slideshow/5-impactful-content-distribution-hacks/60618531 5impactfulcontentdistributionhacks-160407162152
To craft a successful distribution strategy, brands must emphasize a strong, relevant audience connection from start to finish. Trust is a commodity, and modern companies are in short supply of it. When it comes to making a big important purchase, B2B buyers are much more likely to trust a brand that offers a helpful, personal connection. Marketers have to be forward-thinking and sensible about distribution, and they must recognize that different channels possess different parameters. For example, an uber-promotional buy my product manifesto certainly wont y for most journalistic outlets, and a series of tweets must be repackaged if theyre to appear in a long-form medium. While there are countless ways to go about distribution, the following four options should be seen as the fundamental building blocks of your strategy. Pick one, pick them all, or borrow elements from each to create your own mega-strategy.]]>
To craft a successful distribution strategy, brands must emphasize a strong, relevant audience connection from start to finish. Trust is a commodity, and modern companies are in short supply of it. When it comes to making a big important purchase, B2B buyers are much more likely to trust a brand that offers a helpful, personal connection. Marketers have to be forward-thinking and sensible about distribution, and they must recognize that different channels possess different parameters. For example, an uber-promotional buy my product manifesto certainly wont y for most journalistic outlets, and a series of tweets must be repackaged if theyre to appear in a long-form medium. While there are countless ways to go about distribution, the following four options should be seen as the fundamental building blocks of your strategy. Pick one, pick them all, or borrow elements from each to create your own mega-strategy.]]> Thu, 07 Apr 2016 16:21:52 GMT /slideshow/5-impactful-content-distribution-hacks/60618531 DynamicSignal@slideshare.net(DynamicSignal) 5 Impactful Content Distribution Hacks DynamicSignal To craft a successful distribution strategy, brands must emphasize a strong, relevant audience connection from start to finish. Trust is a commodity, and modern companies are in short supply of it. When it comes to making a big important purchase, B2B buyers are much more likely to trust a brand that offers a helpful, personal connection. Marketers have to be forward-thinking and sensible about distribution, and they must recognize that different channels possess different parameters. For example, an uber-promotional buy my product manifesto certainly wont y for most journalistic outlets, and a series of tweets must be repackaged if theyre to appear in a long-form medium. While there are countless ways to go about distribution, the following four options should be seen as the fundamental building blocks of your strategy. Pick one, pick them all, or borrow elements from each to create your own mega-strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/5impactfulcontentdistributionhacks-160407162152-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To craft a successful distribution strategy, brands must emphasize a strong, relevant audience connection from start to finish. Trust is a commodity, and modern companies are in short supply of it. When it comes to making a big important purchase, B2B buyers are much more likely to trust a brand that offers a helpful, personal connection. Marketers have to be forward-thinking and sensible about distribution, and they must recognize that different channels possess different parameters. For example, an uber-promotional buy my product manifesto certainly wont y for most journalistic outlets, and a series of tweets must be repackaged if theyre to appear in a long-form medium. While there are countless ways to go about distribution, the following four options should be seen as the fundamental building blocks of your strategy. Pick one, pick them all, or borrow elements from each to create your own mega-strategy.
5 Impactful Content Distribution Hacks from Dynamic Signal
]]> 297 4 https://cdn.slidesharecdn.com/ss_thumbnails/5impactfulcontentdistributionhacks-160407162152-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 12 Stats that Prove Internal Communications Must Evolve /slideshow/12-stats-that-prove-internal-communications-must-evolve/58737450 12statsthatproveinternalcommunicationsmustevolve-160226025230
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.]]> Fri, 26 Feb 2016 02:52:29 GMT /slideshow/12-stats-that-prove-internal-communications-must-evolve/58737450 DynamicSignal@slideshare.net(DynamicSignal) 12 Stats that Prove Internal Communications Must Evolve DynamicSignal . <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12statsthatproveinternalcommunicationsmustevolve-160226025230-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> .
12 Stats that Prove Internal Communications Must Evolve from Dynamic Signal
]]> 5538 9 https://cdn.slidesharecdn.com/ss_thumbnails/12statsthatproveinternalcommunicationsmustevolve-160226025230-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-DynamicSignal-48x48.jpg?cb=1588053805 Dynamic Signal, the Employee Communication and Engagement Platform, connects organizations with their most valued asset their employees. Hundreds of enterprise organizations, including more than 20 percent of the Fortune 100, trust Dynamic Signal to modernize, streamline, and measure their communication and engagement with one platform to reach all employees, wherever they work. The Dynamic Signal ECE Platform integrates with intranets like SharePoint, human resource systems including Workday, and centralized directories such as Active Directory. www.dynamicsignal.com https://cdn.slidesharecdn.com/ss_thumbnails/penskewebinarpresdeck-final-181212162309-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/transforming-workforce-communication-at-penske/125722683 Transforming Workforce... https://cdn.slidesharecdn.com/ss_thumbnails/theriseofthedesklessworkforce-181115215850-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-rise-of-the-deskless-workforce/123136136 The Rise of the Deskle... https://cdn.slidesharecdn.com/ss_thumbnails/5-steps-to-launching-employee-advocacy-at-your-company-180725134039-thumbnail.jpg?width=320&height=320&fit=bounds DynamicSignal/5-steps-to-launching-employee-advocacy-at-your-company 5 Steps to Launching E...