際際滷shows by User: ERWWPR / http://www.slideshare.net/images/logo.gif 際際滷shows by User: ERWWPR / Tue, 05 Feb 2013 19:33:08 GMT 際際滷Share feed for 際際滷shows by User: ERWWPR 2013 Trends NRF /slideshow/2013-trends-nrf/16371122 trendspottingnrfpreso03-130205193308-phpapp02
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]]> Tue, 05 Feb 2013 19:33:08 GMT /slideshow/2013-trends-nrf/16371122 ERWWPR@slideshare.net(ERWWPR) 2013 Trends NRF ERWWPR <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trendspottingnrfpreso03-130205193308-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2013 Trends NRF from Havas PR
]]> 1844 3 https://cdn.slidesharecdn.com/ss_thumbnails/trendspottingnrfpreso03-130205193308-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Trends for the Near Future /slideshow/trends-for-the-near-future/13379950 mariansalzmancannes-120619084150-phpapp02
Learn about two tools emerging as vital to PR from one of the world's most renowned futurists. Trends for the Near Future presented by Marian Salzman at Havas Cafe at the Cannes International Festival of Creativity]]>
Learn about two tools emerging as vital to PR from one of the world's most renowned futurists. Trends for the Near Future presented by Marian Salzman at Havas Cafe at the Cannes International Festival of Creativity]]> Tue, 19 Jun 2012 08:41:48 GMT /slideshow/trends-for-the-near-future/13379950 ERWWPR@slideshare.net(ERWWPR) Trends for the Near Future ERWWPR Learn about two tools emerging as vital to PR from one of the world's most renowned futurists. Trends for the Near Future presented by Marian Salzman at Havas Cafe at the Cannes International Festival of Creativity <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mariansalzmancannes-120619084150-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn about two tools emerging as vital to PR from one of the world&#39;s most renowned futurists. Trends for the Near Future presented by Marian Salzman at Havas Cafe at the Cannes International Festival of Creativity
Trends for the Near Future from Havas PR
]]> 1128 4 https://cdn.slidesharecdn.com/ss_thumbnails/mariansalzmancannes-120619084150-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Millennials: Reshaping the World, One (Cautious) Purchase at a Time /ERWWPR/millennials-trends-final millennialstrendsfinal-120613155527-phpapp01
Keynote presentation by Marian Salzman on Millennial trends. From the International Retail Design Conferences recent gathering in Cincinnati.]]>
Keynote presentation by Marian Salzman on Millennial trends. From the International Retail Design Conferences recent gathering in Cincinnati.]]> Wed, 13 Jun 2012 15:55:25 GMT /ERWWPR/millennials-trends-final ERWWPR@slideshare.net(ERWWPR) Millennials: Reshaping the World, One (Cautious) Purchase at a Time ERWWPR Keynote presentation by Marian Salzman on Millennial trends. From the International Retail Design Conferences recent gathering in Cincinnati. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/millennialstrendsfinal-120613155527-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Keynote presentation by Marian Salzman on Millennial trends. From the International Retail Design Conferences recent gathering in Cincinnati.
Millennials: Reshaping the World, One (Cautious) Purchase at a Time from Havas PR
]]> 2590 6 https://cdn.slidesharecdn.com/ss_thumbnails/millennialstrendsfinal-120613155527-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Life and Social Media /slideshow/social-life-and-social-media/7511572 eurowhitepapersocialmedia-110404113904-phpapp02
In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics. This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about peoples hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients. The study found, for instance, that by interacting through online media, American consumers are more connected than ever and have dramatically integrated social networking tools into their lives. According to the study, their world is expanding and narrowing at the same time because of social medias hyperlocalization quotient. Among the takeaways for marketers: Its impossible to predict how bits of communication will spread across social media; as most traditional media converge online, communication flows among them, and consumers become messengers. Go to eurorscgsocial.com to see Euro PRs blog and website that grew out of the survey and white paper.]]>
In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics. This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about peoples hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients. The study found, for instance, that by interacting through online media, American consumers are more connected than ever and have dramatically integrated social networking tools into their lives. According to the study, their world is expanding and narrowing at the same time because of social medias hyperlocalization quotient. Among the takeaways for marketers: Its impossible to predict how bits of communication will spread across social media; as most traditional media converge online, communication flows among them, and consumers become messengers. Go to eurorscgsocial.com to see Euro PRs blog and website that grew out of the survey and white paper.]]> Mon, 04 Apr 2011 11:39:02 GMT /slideshow/social-life-and-social-media/7511572 ERWWPR@slideshare.net(ERWWPR) Social Life and Social Media ERWWPR In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics. This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about peoples hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients. The study found, for instance, that by interacting through online media, American consumers are more connected than ever and have dramatically integrated social networking tools into their lives. According to the study, their world is expanding and narrowing at the same time because of social medias hyperlocalization quotient. Among the takeaways for marketers: Its impossible to predict how bits of communication will spread across social media; as most traditional media converge online, communication flows among them, and consumers become messengers. Go to eurorscgsocial.com to see Euro PRs blog and website that grew out of the survey and white paper. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eurowhitepapersocialmedia-110404113904-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics. This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about peoples hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients. The study found, for instance, that by interacting through online media, American consumers are more connected than ever and have dramatically integrated social networking tools into their lives. According to the study, their world is expanding and narrowing at the same time because of social medias hyperlocalization quotient. Among the takeaways for marketers: Its impossible to predict how bits of communication will spread across social media; as most traditional media converge online, communication flows among them, and consumers become messengers. Go to eurorscgsocial.com to see Euro PRs blog and website that grew out of the survey and white paper.
Social Life and Social Media from Havas PR
]]> 659 2 https://cdn.slidesharecdn.com/ss_thumbnails/eurowhitepapersocialmedia-110404113904-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Teenage Girl as Consumer and Communicator /slideshow/the-teenage-girl-as-consumer-and-communicator/7509775 erwwprwhitepaper-teenagegirls-110404091351-phpapp02
Euro RSCG Worldwide PRs white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interactionincluding shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood.]]>
Euro RSCG Worldwide PRs white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interactionincluding shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood.]]> Mon, 04 Apr 2011 09:13:47 GMT /slideshow/the-teenage-girl-as-consumer-and-communicator/7509775 ERWWPR@slideshare.net(ERWWPR) The Teenage Girl as Consumer and Communicator ERWWPR Euro RSCG Worldwide PRs white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interactionincluding shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erwwprwhitepaper-teenagegirls-110404091351-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Euro RSCG Worldwide PRs white paper analyzes data from a survey the agency commissioned of 100 girls between the ages of 13 and 18 about their spending and communications habits. The research reveals that the teenage girl contradicts almost all cultural stereotypes in those areas. But the core finding of the white paper is more sociological than statistical. Tearing down another false platitude about teenage girls, the paper proves that a sense of intimacy with a select group of friends and family drives almost all their social interactionincluding shopping, which the study characterizes as a core social activity for teenage girls. The findings are helping to launch a new Euro PR initiative. Eventually focusing on teen boys and girls, the first phase is called The Sisterhood.
The Teenage Girl as Consumer and Communicator from Havas PR
]]> 5698 16 https://cdn.slidesharecdn.com/ss_thumbnails/erwwprwhitepaper-teenagegirls-110404091351-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Future of Home /ERWWPR/the-future-of-home futureofhome-110401100945-phpapp01
How is the changing world of the 21st century reshaping families, lives and homes in the U.S.? Euro RSCG Worldwide PR analyzed diverse data sets and surveys, media and social trends, and home-industry reports to answer that question with thoughts in six areas: multigenerational homes, home as a destination, sustainability, scent as design element, mobile media centers and simplicity. The categories blend and blur with one another, but there are also some underlying themes. One bottom line from the white paper is this: With the world in so much flux, Americans are rethinking their definition of home. In flusher times, home was a pit stop, a place to drop your keys between outings. With less cash to spread around, Americans are rediscovering home as the ultimate destination. We work at home. We dine in. We host movie night. Once again, we live at home.]]>
How is the changing world of the 21st century reshaping families, lives and homes in the U.S.? Euro RSCG Worldwide PR analyzed diverse data sets and surveys, media and social trends, and home-industry reports to answer that question with thoughts in six areas: multigenerational homes, home as a destination, sustainability, scent as design element, mobile media centers and simplicity. The categories blend and blur with one another, but there are also some underlying themes. One bottom line from the white paper is this: With the world in so much flux, Americans are rethinking their definition of home. In flusher times, home was a pit stop, a place to drop your keys between outings. With less cash to spread around, Americans are rediscovering home as the ultimate destination. We work at home. We dine in. We host movie night. Once again, we live at home.]]> Fri, 01 Apr 2011 10:09:44 GMT /ERWWPR/the-future-of-home ERWWPR@slideshare.net(ERWWPR) The Future of Home ERWWPR How is the changing world of the 21st century reshaping families, lives and homes in the U.S.? Euro RSCG Worldwide PR analyzed diverse data sets and surveys, media and social trends, and home-industry reports to answer that question with thoughts in six areas: multigenerational homes, home as a destination, sustainability, scent as design element, mobile media centers and simplicity. The categories blend and blur with one another, but there are also some underlying themes. One bottom line from the white paper is this: With the world in so much flux, Americans are rethinking their definition of home. In flusher times, home was a pit stop, a place to drop your keys between outings. With less cash to spread around, Americans are rediscovering home as the ultimate destination. We work at home. We dine in. We host movie night. Once again, we live at home. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/futureofhome-110401100945-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How is the changing world of the 21st century reshaping families, lives and homes in the U.S.? Euro RSCG Worldwide PR analyzed diverse data sets and surveys, media and social trends, and home-industry reports to answer that question with thoughts in six areas: multigenerational homes, home as a destination, sustainability, scent as design element, mobile media centers and simplicity. The categories blend and blur with one another, but there are also some underlying themes. One bottom line from the white paper is this: With the world in so much flux, Americans are rethinking their definition of home. In flusher times, home was a pit stop, a place to drop your keys between outings. With less cash to spread around, Americans are rediscovering home as the ultimate destination. We work at home. We dine in. We host movie night. Once again, we live at home.
The Future of Home from Havas PR
]]> 842 10 https://cdn.slidesharecdn.com/ss_thumbnails/futureofhome-110401100945-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 U.S. Mind and Mood Report /slideshow/us-mind-and-mood-report/7482352 usmindmoodreport-110401100416-phpapp02
The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant U.S. Mind and Mood white paper provides a series of snapshots of a nation living in a precarious present. - April 2010]]>
The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant U.S. Mind and Mood white paper provides a series of snapshots of a nation living in a precarious present. - April 2010]]> Fri, 01 Apr 2011 10:04:12 GMT /slideshow/us-mind-and-mood-report/7482352 ERWWPR@slideshare.net(ERWWPR) U.S. Mind and Mood Report ERWWPR The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant U.S. Mind and Mood white paper provides a series of snapshots of a nation living in a precarious present. - April 2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usmindmoodreport-110401100416-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The new normal in the United States is not anything like it was just a few years ago. Fear and anxiety have replaced confidence and hope when it comes to the economy, and the effects have been felt from the family den to the White House. Optimism is out and pessimism is in, with Americans questioning the future of health care, education, jobs and the political direction of the country. In February 2010, Euro RSCG Worldwide PR and Euro RSCG Life, the public relations arm and the health-focused communications network of Euro RSCG Worldwide, a leading integrated marketing communications agency, commissioned two surveys to try to gauge the mood of Americans on these hot-button issues and others. One survey questioned people nationwide; the other polled residents of Connecticut. Research partners MicroDialogue deployed the two surveys, with each questioning a random and representative sample of 386 people age 18 and older, then analyzed the data. The resultant U.S. Mind and Mood white paper provides a series of snapshots of a nation living in a precarious present. - April 2010
U.S. Mind and Mood Report from Havas PR
]]> 2840 10 https://cdn.slidesharecdn.com/ss_thumbnails/usmindmoodreport-110401100416-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Love (and Sex) in the Age of Social Media /slideshow/love-and-sex-in-the-age-of-social-media/7482233 eurorscgprlovesome-110401095358-phpapp01
Is social media redefining love? Thats the theme of our latest study. We know that social media has changed the way we liveand now, weve discovered, its changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more.]]>
Is social media redefining love? Thats the theme of our latest study. We know that social media has changed the way we liveand now, weve discovered, its changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more.]]> Fri, 01 Apr 2011 09:53:54 GMT /slideshow/love-and-sex-in-the-age-of-social-media/7482233 ERWWPR@slideshare.net(ERWWPR) Love (and Sex) in the Age of Social Media ERWWPR Is social media redefining love? Thats the theme of our latest study. We know that social media has changed the way we liveand now, weve discovered, its changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgprlovesome-110401095358-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is social media redefining love? Thats the theme of our latest study. We know that social media has changed the way we liveand now, weve discovered, its changing the way we love. Euro RSCG Worldwide surveyed 1,000 respondents in the United States to explore how the digital world, specifically social media, has affected their lives in the areas of love and intimacy. In this white paper, we tackle new realities in love, like the questions of whether old-fashioned matchmaking will be a job of the past (about half of those we surveyed said they knew someone whose relationship had started online) and how old is too old to search for closeness online? Has social media affected fidelity? (Our poll says yes.) Which generation is most actively using online connections to find their love connections? And what do Facebook and the neighborhood bar have in common? Our groundbreaking survey reveals the answers to these questions and more.
Love (and Sex) in the Age of Social Media from Havas PR
]]> 3349 10 https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgprlovesome-110401095358-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Male in U.S.A. /slideshow/male-in-usa/7482184 eurorscgprmale-in-usa-110401094842-phpapp02
This white paper is the next chapter in Euro RSCG Worldwide PRs commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the metrosexual concept, the agency has been at the forefront of the movement of marketing to men. Male in U.S.A. draws on this long history, plus the results of recent proprietary studies, independent research and insights gained through ERWW PRs global trendspotting network, connecting the dots between all of them. Men in the United States today have many differences, but there are commonalities, and this paper addresses both. To try to accurately illustrate a portrait of the American man, it looks at demographics, the wealth illusion, the effects of the recession, male icons in Hollywood and beyond, cars, technology, the banking industry, love and second chances, among other diverse topics. A conclusion offers a list of 10 points helping to define the American male in 2011.]]>
This white paper is the next chapter in Euro RSCG Worldwide PRs commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the metrosexual concept, the agency has been at the forefront of the movement of marketing to men. Male in U.S.A. draws on this long history, plus the results of recent proprietary studies, independent research and insights gained through ERWW PRs global trendspotting network, connecting the dots between all of them. Men in the United States today have many differences, but there are commonalities, and this paper addresses both. To try to accurately illustrate a portrait of the American man, it looks at demographics, the wealth illusion, the effects of the recession, male icons in Hollywood and beyond, cars, technology, the banking industry, love and second chances, among other diverse topics. A conclusion offers a list of 10 points helping to define the American male in 2011.]]> Fri, 01 Apr 2011 09:48:36 GMT /slideshow/male-in-usa/7482184 ERWWPR@slideshare.net(ERWWPR) Male in U.S.A. ERWWPR This white paper is the next chapter in Euro RSCG Worldwide PRs commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the metrosexual concept, the agency has been at the forefront of the movement of marketing to men. Male in U.S.A. draws on this long history, plus the results of recent proprietary studies, independent research and insights gained through ERWW PRs global trendspotting network, connecting the dots between all of them. Men in the United States today have many differences, but there are commonalities, and this paper addresses both. To try to accurately illustrate a portrait of the American man, it looks at demographics, the wealth illusion, the effects of the recession, male icons in Hollywood and beyond, cars, technology, the banking industry, love and second chances, among other diverse topics. A conclusion offers a list of 10 points helping to define the American male in 2011. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgprmale-in-usa-110401094842-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This white paper is the next chapter in Euro RSCG Worldwide PRs commitment to the study of the future of men. Since 2003, when Euro RSCG popularized the metrosexual concept, the agency has been at the forefront of the movement of marketing to men. Male in U.S.A. draws on this long history, plus the results of recent proprietary studies, independent research and insights gained through ERWW PRs global trendspotting network, connecting the dots between all of them. Men in the United States today have many differences, but there are commonalities, and this paper addresses both. To try to accurately illustrate a portrait of the American man, it looks at demographics, the wealth illusion, the effects of the recession, male icons in Hollywood and beyond, cars, technology, the banking industry, love and second chances, among other diverse topics. A conclusion offers a list of 10 points helping to define the American male in 2011.
Male in U.S.A. from Havas PR
]]> 1596 5 https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgprmale-in-usa-110401094842-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 11 Trends for 2011 /slideshow/11-trends-for-2011/7347930 eurorscgmariansalzmantrends2011-110322110741-phpapp02
More people are leaning toward political extremes than ever, and anger will continue to grow based on that sphere and others, said Marian Salzman, president of Euro RSCG Worldwide PR, North America, when she released her annual list of trends. But weve also seen many people react to this anger, segregation, and perceived or real loss of control by doing a 180 and becoming even more interested in relationships than possessions and learning how to be more self-sufficient. Below are four of the trends on her list, tweet-style because of the importance social media plays in many. ]]>
More people are leaning toward political extremes than ever, and anger will continue to grow based on that sphere and others, said Marian Salzman, president of Euro RSCG Worldwide PR, North America, when she released her annual list of trends. But weve also seen many people react to this anger, segregation, and perceived or real loss of control by doing a 180 and becoming even more interested in relationships than possessions and learning how to be more self-sufficient. Below are four of the trends on her list, tweet-style because of the importance social media plays in many. ]]> Tue, 22 Mar 2011 11:07:36 GMT /slideshow/11-trends-for-2011/7347930 ERWWPR@slideshare.net(ERWWPR) 11 Trends for 2011 ERWWPR More people are leaning toward political extremes than ever, and anger will continue to grow based on that sphere and others, said Marian Salzman, president of Euro RSCG Worldwide PR, North America, when she released her annual list of trends. But weve also seen many people react to this anger, segregation, and perceived or real loss of control by doing a 180 and becoming even more interested in relationships than possessions and learning how to be more self-sufficient. Below are four of the trends on her list, tweet-style because of the importance social media plays in many. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgmariansalzmantrends2011-110322110741-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> More people are leaning toward political extremes than ever, and anger will continue to grow based on that sphere and others, said Marian Salzman, president of Euro RSCG Worldwide PR, North America, when she released her annual list of trends. But weve also seen many people react to this anger, segregation, and perceived or real loss of control by doing a 180 and becoming even more interested in relationships than possessions and learning how to be more self-sufficient. Below are four of the trends on her list, tweet-style because of the importance social media plays in many.
11 Trends for 2011 from Havas PR
]]> 266 1 https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgmariansalzmantrends2011-110322110741-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 16 Social Media Trends for 2011 /slideshow/16-social-media-trends-for-2011/7347783 eurorscgsometrends2011-110322105628-phpapp01
One thing is for sure: Social media is changing the world, and we often feel powerless in the face of its constant morphing. This PowerPoint presentation puts the future into perspective with a look at 16 trends Marian Salzman sees in SoMe for 2011, from the farthest reaches of connectivity to doing good on social media. ]]>
One thing is for sure: Social media is changing the world, and we often feel powerless in the face of its constant morphing. This PowerPoint presentation puts the future into perspective with a look at 16 trends Marian Salzman sees in SoMe for 2011, from the farthest reaches of connectivity to doing good on social media. ]]> Tue, 22 Mar 2011 10:56:25 GMT /slideshow/16-social-media-trends-for-2011/7347783 ERWWPR@slideshare.net(ERWWPR) 16 Social Media Trends for 2011 ERWWPR One thing is for sure: Social media is changing the world, and we often feel powerless in the face of its constant morphing. This PowerPoint presentation puts the future into perspective with a look at 16 trends Marian Salzman sees in SoMe for 2011, from the farthest reaches of connectivity to doing good on social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgsometrends2011-110322105628-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> One thing is for sure: Social media is changing the world, and we often feel powerless in the face of its constant morphing. This PowerPoint presentation puts the future into perspective with a look at 16 trends Marian Salzman sees in SoMe for 2011, from the farthest reaches of connectivity to doing good on social media.
16 Social Media Trends for 2011 from Havas PR
]]> 355 1 https://cdn.slidesharecdn.com/ss_thumbnails/eurorscgsometrends2011-110322105628-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Trends for 2010 /slideshow/trends-for-2010/7347764 erwwprtrends2010-110322105442-phpapp01
When Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. Companies have begun paying attention to, and actively engaging in, social media, she said. As this continues, what began as a campaign strategy for Barack Obama might prove to define next years version of total convergence, and a further blending of business roles and responsibilities. Click on the button below to read her in-depth forecast of these trends and others. ]]>
When Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. Companies have begun paying attention to, and actively engaging in, social media, she said. As this continues, what began as a campaign strategy for Barack Obama might prove to define next years version of total convergence, and a further blending of business roles and responsibilities. Click on the button below to read her in-depth forecast of these trends and others. ]]> Tue, 22 Mar 2011 10:54:38 GMT /slideshow/trends-for-2010/7347764 ERWWPR@slideshare.net(ERWWPR) Trends for 2010 ERWWPR When Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. Companies have begun paying attention to, and actively engaging in, social media, she said. As this continues, what began as a campaign strategy for Barack Obama might prove to define next years version of total convergence, and a further blending of business roles and responsibilities. Click on the button below to read her in-depth forecast of these trends and others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/erwwprtrends2010-110322105442-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. Companies have begun paying attention to, and actively engaging in, social media, she said. As this continues, what began as a campaign strategy for Barack Obama might prove to define next years version of total convergence, and a further blending of business roles and responsibilities. Click on the button below to read her in-depth forecast of these trends and others.
Trends for 2010 from Havas PR
]]> 325 2 https://cdn.slidesharecdn.com/ss_thumbnails/erwwprtrends2010-110322105442-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ERWWPR-48x48.jpg?cb=1523051527 We call ourselves @havaspr, and were the North American earned media and buzz boutique (#bethenews) within French holding company Havas. We have pads in NYC, the Windy City, the Burgh &amp; strategic partners in Beantown &amp; D.C. Weve become one of the most-awarded PR agencies of our size for work including #wyclefforpresident (massive global scope), the first ever teenage girl SoMe lab, The Sisterhood (industry innovation), and Fords Warriors in Pink (#welovecause). We are grounded in media, strategy, client service and community to ensure we message in straight talk and real time. us.havaspr.com https://cdn.slidesharecdn.com/ss_thumbnails/trendspottingnrfpreso03-130205193308-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2013-trends-nrf/16371122 2013 Trends NRF https://cdn.slidesharecdn.com/ss_thumbnails/mariansalzmancannes-120619084150-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/trends-for-the-near-future/13379950 Trends for the Near Fu... https://cdn.slidesharecdn.com/ss_thumbnails/millennialstrendsfinal-120613155527-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds ERWWPR/millennials-trends-final Millennials: Reshaping...