際際滷shows by User: EcommerceBerlin / http://www.slideshare.net/images/logo.gif 際際滷shows by User: EcommerceBerlin / Wed, 19 Feb 2020 11:39:33 GMT 際際滷Share feed for 際際滷shows by User: EcommerceBerlin EBE 2020 Warum Amazon Advertising 2020 unverzichtbar f端r deinen Erfolg ist https://de.slideshare.net/slideshow/ebe-2020-warum-amazon-advertising-2020-unverzichtbar-fr-deinen-erfolg-ist/228629305 15-200219113933
Dr. Florian Nottorf Co-Founder / CEO Adference Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorates degree in business information systems from Leuphana University Luneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.]]>
Dr. Florian Nottorf Co-Founder / CEO Adference Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorates degree in business information systems from Leuphana University Luneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.]]> Wed, 19 Feb 2020 11:39:33 GMT https://de.slideshare.net/slideshow/ebe-2020-warum-amazon-advertising-2020-unverzichtbar-fr-deinen-erfolg-ist/228629305 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Warum Amazon Advertising 2020 unverzichtbar f端r deinen Erfolg ist EcommerceBerlin Dr. Florian Nottorf Co-Founder / CEO Adference Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorates degree in business information systems from Leuphana University Luneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-200219113933-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Dr. Florian Nottorf Co-Founder / CEO Adference Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorates degree in business information systems from Leuphana University Luneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.
from E-Commerce Berlin EXPO
]]> 406 0 https://cdn.slidesharecdn.com/ss_thumbnails/15-200219113933-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Get Empowered https://de.slideshare.net/slideshow/ebe-2020-get-empowered/228629204 15-200219113600
Stefan Winter Director Sales Rakuten For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.]]>
Stefan Winter Director Sales Rakuten For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.]]> Wed, 19 Feb 2020 11:36:00 GMT https://de.slideshare.net/slideshow/ebe-2020-get-empowered/228629204 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Get Empowered EcommerceBerlin Stefan Winter Director Sales Rakuten For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-200219113600-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Stefan Winter Director Sales Rakuten For more than 20 years, Stefan has worked in sales and business development. During his professional career, he has worked with the financial sector for many years. Prior to managing sales and business development at Rakuten, Stefan Winter worked for German Contract Service, a Dumont group company.
from E-Commerce Berlin EXPO
]]> 85 0 https://cdn.slidesharecdn.com/ss_thumbnails/15-200219113600-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 The truth behind mass customization - Unlock customization business to drive profitability - Christian M旦hring /slideshow/ebe-2020-the-truth-behind-mass-customization-unlock-customization-business-to-drive-profitability-christian-mhring/228628724 madeoneecommerce-berlin-expo-final-021320-200219112155
Christian M旦hring CEO & Founder madeone (ex-Nike, ex-Ikea) Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'. Founder of madeone is Christian M旦hring who has a rich expertise in managing digital business models for worlds leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and worlds largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nikes mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.]]>
Christian M旦hring CEO & Founder madeone (ex-Nike, ex-Ikea) Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'. Founder of madeone is Christian M旦hring who has a rich expertise in managing digital business models for worlds leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and worlds largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nikes mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.]]> Wed, 19 Feb 2020 11:21:54 GMT /slideshow/ebe-2020-the-truth-behind-mass-customization-unlock-customization-business-to-drive-profitability-christian-mhring/228628724 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 The truth behind mass customization - Unlock customization business to drive profitability - Christian M旦hring EcommerceBerlin Christian M旦hring CEO & Founder madeone (ex-Nike, ex-Ikea) Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'. Founder of madeone is Christian M旦hring who has a rich expertise in managing digital business models for worlds leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and worlds largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nikes mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/madeoneecommerce-berlin-expo-final-021320-200219112155-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Christian M旦hring CEO &amp; Founder madeone (ex-Nike, ex-Ikea) Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on &#39;Customization as a Service&#39;. Founder of madeone is Christian M旦hring who has a rich expertise in managing digital business models for worlds leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and worlds largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nikes mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering &#39;Customization as a Service&#39; (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.
EBE 2020 The truth behind mass customization - Unlock customization business to drive profitability - Christian Mhring from E-Commerce Berlin EXPO
]]> 217 0 https://cdn.slidesharecdn.com/ss_thumbnails/madeoneecommerce-berlin-expo-final-021320-200219112155-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to your website - Samya Benhima /slideshow/ebe-2020-retargeting-with-programmatic-advertising-bring-back-customers-to-your-website-samya-benhima/228628570 15-200219111749
Samya Benhima DSP Managing Director A4G Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. Its that effective because customers are more attracted to something theyre familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising. With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.]]>
Samya Benhima DSP Managing Director A4G Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. Its that effective because customers are more attracted to something theyre familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising. With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.]]> Wed, 19 Feb 2020 11:17:49 GMT /slideshow/ebe-2020-retargeting-with-programmatic-advertising-bring-back-customers-to-your-website-samya-benhima/228628570 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to your website - Samya Benhima EcommerceBerlin Samya Benhima DSP Managing Director A4G Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. Its that effective because customers are more attracted to something theyre familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising. With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-200219111749-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Samya Benhima DSP Managing Director A4G Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. Its that effective because customers are more attracted to something theyre familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising. With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.
EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to your website - Samya Benhima from E-Commerce Berlin EXPO
]]> 73 0 https://cdn.slidesharecdn.com/ss_thumbnails/15-200219111749-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 The Evolution of E-commerce Systems /slideshow/ebe-2020-the-evolution-of-ecommerce-systems-228628063/228628063 stageb-10-200219110324
Rico Adler Head of CLOUD Business ABOUT YOU GmbH As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.]]>
Rico Adler Head of CLOUD Business ABOUT YOU GmbH As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.]]> Wed, 19 Feb 2020 11:03:24 GMT /slideshow/ebe-2020-the-evolution-of-ecommerce-systems-228628063/228628063 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 The Evolution of E-commerce Systems EcommerceBerlin Rico Adler Head of CLOUD Business ABOUT YOU GmbH As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stageb-10-200219110324-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rico Adler Head of CLOUD Business ABOUT YOU GmbH As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.
EBE 2020 The Evolution of E-commerce Systems from E-Commerce Berlin EXPO
]]> 113 0 https://cdn.slidesharecdn.com/ss_thumbnails/stageb-10-200219110324-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 1:1 Personalisierung im eCommerce - Tino Hartmann https://de.slideshare.net/EcommerceBerlin/ebe-2020-11-personalisierung-im-ecommerce-tino-hartmann 14-200219110251
Tino Hartmann Managing Director Baby-Sweets.de Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu pr辰sentieren? Eine praxisnahe Case Study! Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.]]>
Tino Hartmann Managing Director Baby-Sweets.de Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu pr辰sentieren? Eine praxisnahe Case Study! Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.]]> Wed, 19 Feb 2020 11:02:51 GMT https://de.slideshare.net/EcommerceBerlin/ebe-2020-11-personalisierung-im-ecommerce-tino-hartmann EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 1:1 Personalisierung im eCommerce - Tino Hartmann EcommerceBerlin Tino Hartmann Managing Director Baby-Sweets.de Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu pr辰sentieren? Eine praxisnahe Case Study! Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-200219110251-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tino Hartmann Managing Director Baby-Sweets.de Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu pr辰sentieren? Eine praxisnahe Case Study! Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.
from E-Commerce Berlin EXPO
]]> 142 39 https://cdn.slidesharecdn.com/ss_thumbnails/14-200219110251-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Program Management How to influence without authority - Ramon Pallaske /slideshow/ebe-2020-program-management-how-to-influence-without-authority-ramon-pallaske/228627950 14-200219110050
Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didnt and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager directly influencing the deliverables to the customers.]]>
Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didnt and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager directly influencing the deliverables to the customers.]]> Wed, 19 Feb 2020 11:00:50 GMT /slideshow/ebe-2020-program-management-how-to-influence-without-authority-ramon-pallaske/228627950 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Program Management How to influence without authority - Ramon Pallaske EcommerceBerlin Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didnt and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager directly influencing the deliverables to the customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-200219110050-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didnt and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager directly influencing the deliverables to the customers.
EBE 2020 Program Management How to influence without authority - Ramon Pallaske from E-Commerce Berlin EXPO
]]> 116 0 https://cdn.slidesharecdn.com/ss_thumbnails/14-200219110050-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Datengetriebene Insights Erfolgsfaktor im E-Commerce und Retail - Andreas Sartison https://de.slideshare.net/EcommerceBerlin/ebe-2020-datengetriebene-insights-erfolgsfaktor-im-ecommerce-und-retail-andreas-sartison 12-200219105857
Andreas Sartison Director Sales DACH Mapp Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Gesch辰fte basieren auf belastbaren, einfach umsetzbaren Insights. Hierf端r sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie k旦nnen die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivit辰ten hochgradig personalisiert anzustoen und regelm辰ig zu optimieren. Andreas Sartison hat an den Universit辰ten Frankfurt/Main und T端bingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivit辰ten f端r den deutschsprachigen und ostmitteleurop辰ischen Raum. Nach der Webtrekk-bernahme durch Mapp ist er als Director Sales f端r den DACH-Vertrieb der Gesamtgruppe zust辰ndig.]]>
Andreas Sartison Director Sales DACH Mapp Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Gesch辰fte basieren auf belastbaren, einfach umsetzbaren Insights. Hierf端r sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie k旦nnen die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivit辰ten hochgradig personalisiert anzustoen und regelm辰ig zu optimieren. Andreas Sartison hat an den Universit辰ten Frankfurt/Main und T端bingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivit辰ten f端r den deutschsprachigen und ostmitteleurop辰ischen Raum. Nach der Webtrekk-bernahme durch Mapp ist er als Director Sales f端r den DACH-Vertrieb der Gesamtgruppe zust辰ndig.]]> Wed, 19 Feb 2020 10:58:57 GMT https://de.slideshare.net/EcommerceBerlin/ebe-2020-datengetriebene-insights-erfolgsfaktor-im-ecommerce-und-retail-andreas-sartison EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Datengetriebene Insights Erfolgsfaktor im E-Commerce und Retail - Andreas Sartison EcommerceBerlin Andreas Sartison Director Sales DACH Mapp Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Gesch辰fte basieren auf belastbaren, einfach umsetzbaren Insights. Hierf端r sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie k旦nnen die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivit辰ten hochgradig personalisiert anzustoen und regelm辰ig zu optimieren. Andreas Sartison hat an den Universit辰ten Frankfurt/Main und T端bingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivit辰ten f端r den deutschsprachigen und ostmitteleurop辰ischen Raum. Nach der Webtrekk-bernahme durch Mapp ist er als Director Sales f端r den DACH-Vertrieb der Gesamtgruppe zust辰ndig. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-200219105857-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Andreas Sartison Director Sales DACH Mapp Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Gesch辰fte basieren auf belastbaren, einfach umsetzbaren Insights. Hierf端r sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie k旦nnen die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivit辰ten hochgradig personalisiert anzustoen und regelm辰ig zu optimieren. Andreas Sartison hat an den Universit辰ten Frankfurt/Main und T端bingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&amp;T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH &amp; Eastern Europe die Vertriebsaktivit辰ten f端r den deutschsprachigen und ostmitteleurop辰ischen Raum. Nach der Webtrekk-bernahme durch Mapp ist er als Director Sales f端r den DACH-Vertrieb der Gesamtgruppe zust辰ndig.
from E-Commerce Berlin EXPO
]]> 77 1 https://cdn.slidesharecdn.com/ss_thumbnails/12-200219105857-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Daniel Kocher https://de.slideshare.net/slideshow/ebe-2020-ecommerce-und-onlinemarketing-erfolgreich-in-einer-nische-daniel-kocher/228627792 11-200219105609
Daniel Kocher Head of Strategic Management & Brand Prinz-Sportlich.de Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine M旦glichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu k旦nnen. Daniel Kocher kommt aus N端rnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie f端r Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 f端r verschiedenste Bereiche bei einem der gr旦ten Affiliate-Netzwerke in Europa zust辰ndig zuletzt als Senior Affiliate- & Account Manager DACH f端r NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.]]>
Daniel Kocher Head of Strategic Management & Brand Prinz-Sportlich.de Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine M旦glichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu k旦nnen. Daniel Kocher kommt aus N端rnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie f端r Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 f端r verschiedenste Bereiche bei einem der gr旦ten Affiliate-Netzwerke in Europa zust辰ndig zuletzt als Senior Affiliate- & Account Manager DACH f端r NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.]]> Wed, 19 Feb 2020 10:56:09 GMT https://de.slideshare.net/slideshow/ebe-2020-ecommerce-und-onlinemarketing-erfolgreich-in-einer-nische-daniel-kocher/228627792 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Daniel Kocher EcommerceBerlin Daniel Kocher Head of Strategic Management & Brand Prinz-Sportlich.de Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine M旦glichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu k旦nnen. Daniel Kocher kommt aus N端rnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie f端r Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 f端r verschiedenste Bereiche bei einem der gr旦ten Affiliate-Netzwerke in Europa zust辰ndig zuletzt als Senior Affiliate- & Account Manager DACH f端r NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/11-200219105609-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Daniel Kocher Head of Strategic Management &amp; Brand Prinz-Sportlich.de Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine M旦glichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu k旦nnen. Daniel Kocher kommt aus N端rnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie f端r Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 f端r verschiedenste Bereiche bei einem der gr旦ten Affiliate-Netzwerke in Europa zust辰ndig zuletzt als Senior Affiliate- &amp; Account Manager DACH f端r NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH &amp; Co.KG als Head of Strategic Management &amp; Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.
from E-Commerce Berlin EXPO
]]> 62 0 https://cdn.slidesharecdn.com/ss_thumbnails/11-200219105609-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands https://de.slideshare.net/slideshow/ebe-2020-vom-keller-zu-einer-der-erfolgreichsten-versandapotheken-deutschlands/228627728 14-200219105359
Konstantinos Primbas Founder & CEO APONEO]]>
Konstantinos Primbas Founder & CEO APONEO]]> Wed, 19 Feb 2020 10:53:59 GMT https://de.slideshare.net/slideshow/ebe-2020-vom-keller-zu-einer-der-erfolgreichsten-versandapotheken-deutschlands/228627728 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands EcommerceBerlin Konstantinos Primbas Founder & CEO APONEO <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-200219105359-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Konstantinos Primbas Founder &amp; CEO APONEO
from E-Commerce Berlin EXPO
]]> 68 1 https://cdn.slidesharecdn.com/ss_thumbnails/14-200219105359-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing https://de.slideshare.net/slideshow/ebe-2020-profitables-skalieren-von-online-shops-durch-social-media-marketing/228627611 15-200219105104
Jason Modemann Founder & CEO Mawave Marketing Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die 端berdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die f端hrende Social Media Agentur im Raum M端nchen und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit h旦chster Kompetenz und Erfahrung.]]>
Jason Modemann Founder & CEO Mawave Marketing Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die 端berdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die f端hrende Social Media Agentur im Raum M端nchen und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit h旦chster Kompetenz und Erfahrung.]]> Wed, 19 Feb 2020 10:51:04 GMT https://de.slideshare.net/slideshow/ebe-2020-profitables-skalieren-von-online-shops-durch-social-media-marketing/228627611 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing EcommerceBerlin Jason Modemann Founder & CEO Mawave Marketing Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die 端berdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die f端hrende Social Media Agentur im Raum M端nchen und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit h旦chster Kompetenz und Erfahrung. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-200219105104-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Jason Modemann Founder &amp; CEO Mawave Marketing Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die 端berdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die f端hrende Social Media Agentur im Raum M端nchen und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit h旦chster Kompetenz und Erfahrung.
from E-Commerce Berlin EXPO
]]> 49 0 https://cdn.slidesharecdn.com/ss_thumbnails/15-200219105104-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska /slideshow/ebe-2020-how-to-expand-to-new-markets-in-100-days-dijana-dimitrovska/228627602 10-200219105051
Dijana Dimitrovska Marketing MD Marley Spoon We need to grow! is a statement youve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days. Dijana Dimitrovska is responsible for all marketing activities within Marley Spoons EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD.]]>
Dijana Dimitrovska Marketing MD Marley Spoon We need to grow! is a statement youve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days. Dijana Dimitrovska is responsible for all marketing activities within Marley Spoons EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD.]]> Wed, 19 Feb 2020 10:50:51 GMT /slideshow/ebe-2020-how-to-expand-to-new-markets-in-100-days-dijana-dimitrovska/228627602 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska EcommerceBerlin Dijana Dimitrovska Marketing MD Marley Spoon We need to grow! is a statement youve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days. Dijana Dimitrovska is responsible for all marketing activities within Marley Spoons EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10-200219105051-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Dijana Dimitrovska Marketing MD Marley Spoon We need to grow! is a statement youve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days. Dijana Dimitrovska is responsible for all marketing activities within Marley Spoons EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social &amp; Display Advertising team. Here, she oversaw the global paid social &amp; display advertisement activities, before becoming Marketing MD.
EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska from E-Commerce Berlin EXPO
]]> 81 0 https://cdn.slidesharecdn.com/ss_thumbnails/10-200219105051-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 The power of AI in risk management - minimize fraud & maximize revenues - Max Laemmle /slideshow/ebe-2020-the-power-of-ai-in-risk-management-minimize-fraud-maximize-revenues-max-laemmle/228627461 10-200219104746
Max Laemmle CEO and Founder Fraugster Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies. Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.]]>
Max Laemmle CEO and Founder Fraugster Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies. Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.]]> Wed, 19 Feb 2020 10:47:46 GMT /slideshow/ebe-2020-the-power-of-ai-in-risk-management-minimize-fraud-maximize-revenues-max-laemmle/228627461 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 The power of AI in risk management - minimize fraud & maximize revenues - Max Laemmle EcommerceBerlin Max Laemmle CEO and Founder Fraugster Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies. Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10-200219104746-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Max Laemmle CEO and Founder Fraugster Learn why AI surpasses outdated technologies &amp; even machine learning, in detecting fraud &amp; increasing your approval rate - illustrated with examples &amp; case studies. Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.
EBE 2020 The power of AI in risk management - minimize fraud & maximize revenues - Max Laemmle from E-Commerce Berlin EXPO
]]> 45 0 https://cdn.slidesharecdn.com/ss_thumbnails/10-200219104746-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Signifikante Absatzsteigerung durch die Einf端hrung von Customer Centricity! Ole L. Wegner https://de.slideshare.net/slideshow/ebe-2020-signifikante-absatzsteigerung-durch-die-einfhrung-von-customer-centricity-ole-l-wegner/228626081 15-200219102159
Ole L. Wegne CEO hello.de Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend gr旦ere Rolle, bei der Steigerung von E-Commerce Verk辰ufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein auergew旦hnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einf端hrung von Customer Centricity. Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten f端r Start-Ups und Unternehmen mit mittelst辰ndischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Gesch辰ftsf端hrer der walter services GmbH, Gesch辰ftsf端hrender Gesellschafter der Perry & Knorr Communications GmbH, sowie Gesch辰ftsf端hrungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.]]>
Ole L. Wegne CEO hello.de Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend gr旦ere Rolle, bei der Steigerung von E-Commerce Verk辰ufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein auergew旦hnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einf端hrung von Customer Centricity. Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten f端r Start-Ups und Unternehmen mit mittelst辰ndischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Gesch辰ftsf端hrer der walter services GmbH, Gesch辰ftsf端hrender Gesellschafter der Perry & Knorr Communications GmbH, sowie Gesch辰ftsf端hrungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.]]> Wed, 19 Feb 2020 10:21:59 GMT https://de.slideshare.net/slideshow/ebe-2020-signifikante-absatzsteigerung-durch-die-einfhrung-von-customer-centricity-ole-l-wegner/228626081 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Signifikante Absatzsteigerung durch die Einf端hrung von Customer Centricity! Ole L. Wegner EcommerceBerlin Ole L. Wegne CEO hello.de Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend gr旦ere Rolle, bei der Steigerung von E-Commerce Verk辰ufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein auergew旦hnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einf端hrung von Customer Centricity. Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten f端r Start-Ups und Unternehmen mit mittelst辰ndischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Gesch辰ftsf端hrer der walter services GmbH, Gesch辰ftsf端hrender Gesellschafter der Perry & Knorr Communications GmbH, sowie Gesch辰ftsf端hrungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-200219102159-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ole L. Wegne CEO hello.de Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend gr旦ere Rolle, bei der Steigerung von E-Commerce Verk辰ufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein auergew旦hnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einf端hrung von Customer Centricity. Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten f端r Start-Ups und Unternehmen mit mittelst辰ndischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Gesch辰ftsf端hrer der walter services GmbH, Gesch辰ftsf端hrender Gesellschafter der Perry &amp; Knorr Communications GmbH, sowie Gesch辰ftsf端hrungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.
from E-Commerce Berlin EXPO
]]> 45 8 https://cdn.slidesharecdn.com/ss_thumbnails/15-200219102159-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyalit辰t im E-Commerce st辰rken Max Bense https://de.slideshare.net/slideshow/ebe-2020-payment-excellence-mit-innovativen-paymentfeatures-die-kundenloyalitt-im-ecommerce-strken-max-bense/228625861 15-200219101738
Max Bense Head of Strategic Sales collectAI GmbH Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausf辰lle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so f端r ein komfortables Bezahlen: Das neue Feature Select & Pay des Intelligent Payment Solution Providers collectAI erm旦glicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden w辰hlen auf einer Bezahlseite im Branding des H辰ndlers nur die Artikel aus, die sie nicht retournieren wollen. Der f辰llige Kaufpreis 辰ndert sich dabei automatisch. F端r die zu bezahlende Summe k旦nnen Kunden die f端r sie passende Zahlmethode ausw辰hlen. Dank des Features Select & Pay sind die Zeiten vorbei, in denen offene Betr辰ge m端hsam mittels Liefer- und Retourenschein h辰ndisch berechnet werden m端ssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies erm旦glicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen m旦chten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis f端r alle Beteiligten optimiert. My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.]]>
Max Bense Head of Strategic Sales collectAI GmbH Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausf辰lle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so f端r ein komfortables Bezahlen: Das neue Feature Select & Pay des Intelligent Payment Solution Providers collectAI erm旦glicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden w辰hlen auf einer Bezahlseite im Branding des H辰ndlers nur die Artikel aus, die sie nicht retournieren wollen. Der f辰llige Kaufpreis 辰ndert sich dabei automatisch. F端r die zu bezahlende Summe k旦nnen Kunden die f端r sie passende Zahlmethode ausw辰hlen. Dank des Features Select & Pay sind die Zeiten vorbei, in denen offene Betr辰ge m端hsam mittels Liefer- und Retourenschein h辰ndisch berechnet werden m端ssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies erm旦glicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen m旦chten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis f端r alle Beteiligten optimiert. My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.]]> Wed, 19 Feb 2020 10:17:38 GMT https://de.slideshare.net/slideshow/ebe-2020-payment-excellence-mit-innovativen-paymentfeatures-die-kundenloyalitt-im-ecommerce-strken-max-bense/228625861 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyalit辰t im E-Commerce st辰rken Max Bense EcommerceBerlin Max Bense Head of Strategic Sales collectAI GmbH Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausf辰lle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so f端r ein komfortables Bezahlen: Das neue Feature Select & Pay des Intelligent Payment Solution Providers collectAI erm旦glicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden w辰hlen auf einer Bezahlseite im Branding des H辰ndlers nur die Artikel aus, die sie nicht retournieren wollen. Der f辰llige Kaufpreis 辰ndert sich dabei automatisch. F端r die zu bezahlende Summe k旦nnen Kunden die f端r sie passende Zahlmethode ausw辰hlen. Dank des Features Select & Pay sind die Zeiten vorbei, in denen offene Betr辰ge m端hsam mittels Liefer- und Retourenschein h辰ndisch berechnet werden m端ssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies erm旦glicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen m旦chten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis f端r alle Beteiligten optimiert. My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15-200219101738-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Max Bense Head of Strategic Sales collectAI GmbH Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausf辰lle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so f端r ein komfortables Bezahlen: Das neue Feature Select &amp; Pay des Intelligent Payment Solution Providers collectAI erm旦glicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden w辰hlen auf einer Bezahlseite im Branding des H辰ndlers nur die Artikel aus, die sie nicht retournieren wollen. Der f辰llige Kaufpreis 辰ndert sich dabei automatisch. F端r die zu bezahlende Summe k旦nnen Kunden die f端r sie passende Zahlmethode ausw辰hlen. Dank des Features Select &amp; Pay sind die Zeiten vorbei, in denen offene Betr辰ge m端hsam mittels Liefer- und Retourenschein h辰ndisch berechnet werden m端ssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies erm旦glicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen m旦chten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis f端r alle Beteiligten optimiert. My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.
from E-Commerce Berlin EXPO
]]> 45 6 https://cdn.slidesharecdn.com/ss_thumbnails/15-200219101738-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando and Mastercard implemented Strong Customer Authentication (SCA) /slideshow/ebe-2020-getting-ready-for-psd2-on-time-how-online-fashion-retailer-zalando-and-mastercard-implemented-strong-customer-authentication-sca/228625761 2020-02-11e-commerceberlinexpo-gettingreadyforpsd2ontime-mastercardandzalandofinal-200219101439
Carsten Muerl Director Product Management Mastercard Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.]]>
Carsten Muerl Director Product Management Mastercard Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.]]> Wed, 19 Feb 2020 10:14:39 GMT /slideshow/ebe-2020-getting-ready-for-psd2-on-time-how-online-fashion-retailer-zalando-and-mastercard-implemented-strong-customer-authentication-sca/228625761 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando and Mastercard implemented Strong Customer Authentication (SCA) EcommerceBerlin Carsten Muerl Director Product Management Mastercard Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2020-02-11e-commerceberlinexpo-gettingreadyforpsd2ontime-mastercardandzalandofinal-200219101439-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Carsten Muerl Director Product Management Mastercard Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber &amp; Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.
EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando and Mastercard implemented Strong Customer Authentication (SCA) from E-Commerce Berlin EXPO
]]> 54 0 https://cdn.slidesharecdn.com/ss_thumbnails/2020-02-11e-commerceberlinexpo-gettingreadyforpsd2ontime-mastercardandzalandofinal-200219101439-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 How to put the consumer in the driving seat of the European Digital Supply Chain? - Filip Sedefov /slideshow/ebe-2020-how-to-put-the-consumer-in-the-driving-seat-of-the-european-digital-supply-chain-filip-sedefov/228625702 14-200219101306
Filip Sedefov Senior Manager, Privacy & Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Masters in Law from Universit辿 catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.]]>
Filip Sedefov Senior Manager, Privacy & Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Masters in Law from Universit辿 catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.]]> Wed, 19 Feb 2020 10:13:06 GMT /slideshow/ebe-2020-how-to-put-the-consumer-in-the-driving-seat-of-the-european-digital-supply-chain-filip-sedefov/228625702 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 How to put the consumer in the driving seat of the European Digital Supply Chain? - Filip Sedefov EcommerceBerlin Filip Sedefov Senior Manager, Privacy & Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Masters in Law from Universit辿 catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-200219101306-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Filip Sedefov Senior Manager, Privacy &amp; Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy &amp; data protection, overseeing the GDPR legal compliance programme, including the Transparency &amp; Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Masters in Law from Universit辿 catholique de Louvain (UCL) and an LLM in International &amp; European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.
EBE 2020 How to put the consumer in the driving seat of the European Digital Supply Chain? - Filip Sedefov from E-Commerce Berlin EXPO
]]> 41 0 https://cdn.slidesharecdn.com/ss_thumbnails/14-200219101306-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 The Age of Machines and How to Re-think User Experience /slideshow/ebe-2020-the-age-of-machines-and-how-to-rethink-user-experience/228625623 12-200219101041
Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.]]>
Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.]]> Wed, 19 Feb 2020 10:10:41 GMT /slideshow/ebe-2020-the-age-of-machines-and-how-to-rethink-user-experience/228625623 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 The Age of Machines and How to Re-think User Experience EcommerceBerlin Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-200219101041-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.
EBE 2020 The Age of Machines and How to Re-think User Experience from E-Commerce Berlin EXPO
]]> 43 0 https://cdn.slidesharecdn.com/ss_thumbnails/12-200219101041-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten https://de.slideshare.net/slideshow/ebe-2020-wie-ich-das-sehe-der-erfahrungsbericht-kai-schotten/228625535 11-200219100826
Kai Schotten Sales Manager Germany Asendia Studium der Wirtschaftswissenschaften || Erfahrungen, auch in leitenden Funktionen innerhalb der Kommunikation, des Marketings und der Logistik || Querdenker || Familienvater Gedanken eines Generalisten zu vielf辰ltigen Themen rund um das Thema eCommerce. Von A wie Abk端rzungen bis Z wie Zustellung.]]>
Kai Schotten Sales Manager Germany Asendia Studium der Wirtschaftswissenschaften || Erfahrungen, auch in leitenden Funktionen innerhalb der Kommunikation, des Marketings und der Logistik || Querdenker || Familienvater Gedanken eines Generalisten zu vielf辰ltigen Themen rund um das Thema eCommerce. Von A wie Abk端rzungen bis Z wie Zustellung.]]> Wed, 19 Feb 2020 10:08:26 GMT https://de.slideshare.net/slideshow/ebe-2020-wie-ich-das-sehe-der-erfahrungsbericht-kai-schotten/228625535 EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten EcommerceBerlin Kai Schotten Sales Manager Germany Asendia Studium der Wirtschaftswissenschaften || Erfahrungen, auch in leitenden Funktionen innerhalb der Kommunikation, des Marketings und der Logistik || Querdenker || Familienvater Gedanken eines Generalisten zu vielf辰ltigen Themen rund um das Thema eCommerce. Von A wie Abk端rzungen bis Z wie Zustellung. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/11-200219100826-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Kai Schotten Sales Manager Germany Asendia Studium der Wirtschaftswissenschaften || Erfahrungen, auch in leitenden Funktionen innerhalb der Kommunikation, des Marketings und der Logistik || Querdenker || Familienvater Gedanken eines Generalisten zu vielf辰ltigen Themen rund um das Thema eCommerce. Von A wie Abk端rzungen bis Z wie Zustellung.
from E-Commerce Berlin EXPO
]]> 71 0 https://cdn.slidesharecdn.com/ss_thumbnails/11-200219100826-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 EBE 2020 Product & category recommendations and user personalization for a metasearch engine like moebel.de /EcommerceBerlin/ebe-2020-product-category-recommendations-and-user-personalization-for-a-metasearch-engine-like-moebelde 14-200219100801
Christian Borchert Head of Consumer & Apps moebel.de Head of Consumer & Apps at moebel.de - Moebel.de is Germanys biggest comparison and search portal for home & living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany & international portals]]>
Christian Borchert Head of Consumer & Apps moebel.de Head of Consumer & Apps at moebel.de - Moebel.de is Germanys biggest comparison and search portal for home & living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany & international portals]]> Wed, 19 Feb 2020 10:08:01 GMT /EcommerceBerlin/ebe-2020-product-category-recommendations-and-user-personalization-for-a-metasearch-engine-like-moebelde EcommerceBerlin@slideshare.net(EcommerceBerlin) EBE 2020 Product & category recommendations and user personalization for a metasearch engine like moebel.de EcommerceBerlin Christian Borchert Head of Consumer & Apps moebel.de Head of Consumer & Apps at moebel.de - Moebel.de is Germanys biggest comparison and search portal for home & living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany & international portals <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14-200219100801-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Christian Borchert Head of Consumer &amp; Apps moebel.de Head of Consumer &amp; Apps at moebel.de - Moebel.de is Germanys biggest comparison and search portal for home &amp; living - Christian is responsible for product development of the frontend portal and mobile apps and all customer facing interfaces - Leads strategic and operational product development for Germany &amp; international portals
EBE 2020 Product & category recommendations and user personalization for a metasearch engine like moebel.de from E-Commerce Berlin EXPO
]]> 32 0 https://cdn.slidesharecdn.com/ss_thumbnails/14-200219100801-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-EcommerceBerlin-48x48.jpg?cb=1652345110 The E-Commerce Berlin Expo is an annual conference which has become a leading e-commerce event in Berlin with representatives from Google, Otto Group, Facebook, Zalando and Alibaba Group as past participants. The exhibition is dedicated to circuit E-commerce, Online Marketing, Hosting & Cloud Computing, Social Media and Mobile services for e-commerce industry. ecommerceberlin.com https://cdn.slidesharecdn.com/ss_thumbnails/15-200219113933-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ebe-2020-warum-amazon-advertising-2020-unverzichtbar-fr-deinen-erfolg-ist/228629305 EBE 2020 Warum Amazon ... https://cdn.slidesharecdn.com/ss_thumbnails/15-200219113600-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ebe-2020-get-empowered/228629204 EBE 2020 Get Empowered https://cdn.slidesharecdn.com/ss_thumbnails/madeoneecommerce-berlin-expo-final-021320-200219112155-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ebe-2020-the-truth-behind-mass-customization-unlock-customization-business-to-drive-profitability-christian-mhring/228628724 EBE 2020 The truth beh...