�ݺ�ߣshows by User: EdelmanTalks

�ݺ�ߣshows by User: EdelmanTalks / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: EdelmanTalks / Wed, 12 Oct 2011 16:38:46 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: EdelmanTalks Developing a Best Practices Approach to Social Media Measurement /slideshow/developing-a-best-practices-approach-to-social-media-measurement/9664691 mimasummitpreso-10-12-11-111012163847-phpapp02
For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover: How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered. How to come up with the right metrics to measure success. How to build an index to measure your communications programs more holistically.]]>
For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover: How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered. How to come up with the right metrics to measure success. How to build an index to measure your communications programs more holistically.]]> Wed, 12 Oct 2011 16:38:46 GMT /slideshow/developing-a-best-practices-approach-to-social-media-measurement/9664691 EdelmanTalks@slideshare.net(EdelmanTalks) Developing a Best Practices Approach to Social Media Measurement EdelmanTalks For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover: How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered. How to come up with the right metrics to measure success. How to build an index to measure your communications programs more holistically. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mimasummitpreso-10-12-11-111012163847-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> For years, communicators have struggled to understand what metrics they should use to define the success of their programs. That struggle has now made its way into social media. Chuck Hemann will cover: How as social programs achieve higher levels of sophistication, measurement will become even more critical in order to understand what has or hasn’t worked and how program tactics can be altered. How to come up with the right metrics to measure success. How to build an index to measure your communications programs more holistically.

Developing a Best Practices Approach to Social Media Measurement from Edelman Talks

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0 2010 New Media Academic Summit /slideshow/2010-new-media-academic-summit/9075614 nmas-110830153358-phpapp01
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]]> Tue, 30 Aug 2011 15:33:55 GMT /slideshow/2010-new-media-academic-summit/9075614 EdelmanTalks@slideshare.net(EdelmanTalks) 2010 New Media Academic Summit EdelmanTalks <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nmas-110830153358-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br>

2010 New Media Academic Summit from Edelman Talks

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0 https://cdn.slidesharecdn.com/profile-photo-EdelmanTalks-48x48.jpg?cb=1523095054 Welcome to the official �ݺ�ߣShare channel for Edelman Talks. We are the largest, independently owned communications firm in the world. We invite you to engage with the content within this channel and share your opinions with us. Comments that are offensive, unlawful, obscene, injurious to privacy, potentially libelous, or abusive will be deleted. Have fun and keep the conversation on topic. www.edelman.com https://cdn.slidesharecdn.com/ss_thumbnails/mimasummitpreso-10-12-11-111012163847-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/developing-a-best-practices-approach-to-social-media-measurement/9664691 Developing a Best Prac... https://cdn.slidesharecdn.com/ss_thumbnails/nmas-110830153358-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2010-new-media-academic-summit/9075614 2010 New Media Academi...