際際滷shows by User: EliotMannoia / http://www.slideshare.net/images/logo.gif 際際滷shows by User: EliotMannoia / Fri, 03 Jul 2015 08:08:35 GMT 際際滷Share feed for 際際滷shows by User: EliotMannoia Targeting Tribes Through Tech /EliotMannoia/targeting-tribesthroughtech targeting-tribes-through-tech-150703080835-lva1-app6892
"For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate- Seth Godin Conversations that were once limited to physical proximity have expanded to multiple platforms online. With the evolution from desktop to mobile, these conversations can take place almost anywhere. Its important for brands to be there to feed fans what they crave, when and where they want it to have the most success in changing purchase behaviour. New platforms that empower fans to connect along with advancements in ad technology also enable better tracking abilities. ]]>
"For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate- Seth Godin Conversations that were once limited to physical proximity have expanded to multiple platforms online. With the evolution from desktop to mobile, these conversations can take place almost anywhere. Its important for brands to be there to feed fans what they crave, when and where they want it to have the most success in changing purchase behaviour. New platforms that empower fans to connect along with advancements in ad technology also enable better tracking abilities. ]]> Fri, 03 Jul 2015 08:08:35 GMT /EliotMannoia/targeting-tribesthroughtech EliotMannoia@slideshare.net(EliotMannoia) Targeting Tribes Through Tech EliotMannoia "For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate- Seth Godin Conversations that were once limited to physical proximity have expanded to multiple platforms online. With the evolution from desktop to mobile, these conversations can take place almost anywhere. Its important for brands to be there to feed fans what they crave, when and where they want it to have the most success in changing purchase behaviour. New platforms that empower fans to connect along with advancements in ad technology also enable better tracking abilities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/targeting-tribes-through-tech-150703080835-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate- Seth Godin Conversations that were once limited to physical proximity have expanded to multiple platforms online. With the evolution from desktop to mobile, these conversations can take place almost anywhere. Its important for brands to be there to feed fans what they crave, when and where they want it to have the most success in changing purchase behaviour. New platforms that empower fans to connect along with advancements in ad technology also enable better tracking abilities.
Targeting Tribes Through Tech from IPG Mediabrands
]]> 509 8 https://cdn.slidesharecdn.com/ss_thumbnails/targeting-tribes-through-tech-150703080835-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Good Stats on 13-24 y.o. Online Behaviour /slideshow/good-stats-on-1324-yo-online-behaviors/47604365 acumenconstantcontentexecsumbookletfinal2-150430063721-conversion-gate01
Interesting stats on how and why 13-24 year olds behave online. "Youth say after enjoying a piece of content, they dont automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings."]]>
Interesting stats on how and why 13-24 year olds behave online. "Youth say after enjoying a piece of content, they dont automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings."]]> Thu, 30 Apr 2015 06:37:21 GMT /slideshow/good-stats-on-1324-yo-online-behaviors/47604365 EliotMannoia@slideshare.net(EliotMannoia) Good Stats on 13-24 y.o. Online Behaviour EliotMannoia Interesting stats on how and why 13-24 year olds behave online. "Youth say after enjoying a piece of content, they dont automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acumenconstantcontentexecsumbookletfinal2-150430063721-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Interesting stats on how and why 13-24 year olds behave online. &quot;Youth say after enjoying a piece of content, they dont automatically share it because youth carefully craft their online personas. Teens cultivate an image for their peers; 18-24 year olds ensure there are no red flags for potential employers and colleges. Some develop social media devoted to topics of personal interest and assiduously maintain the theme to increase their followings.&quot;
Good Stats on 13-24 y.o. Online Behaviour from IPG Mediabrands
]]> 500 7 https://cdn.slidesharecdn.com/ss_thumbnails/acumenconstantcontentexecsumbookletfinal2-150430063721-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social media measurement frameworks /slideshow/social-media-measurement-frameworks/43569542 socialmediameasurementframeworks-share-150115201440-conversion-gate01
Social media measurement framework templates. Original blog posts: http://emannoia.com/blog/]]>
Social media measurement framework templates. Original blog posts: http://emannoia.com/blog/]]> Thu, 15 Jan 2015 20:14:40 GMT /slideshow/social-media-measurement-frameworks/43569542 EliotMannoia@slideshare.net(EliotMannoia) Social media measurement frameworks EliotMannoia Social media measurement framework templates. Original blog posts: http://emannoia.com/blog/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediameasurementframeworks-share-150115201440-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media measurement framework templates. Original blog posts: http://emannoia.com/blog/
Social media measurement frameworks from IPG Mediabrands
]]> 623 3 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediameasurementframeworks-share-150115201440-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 IBM Social Patterns /slideshow/ibm-social-patterns-paper/42787571 ibmsocialpatternspaper-141217032715-conversion-gate01
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability.]]>
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability.]]> Wed, 17 Dec 2014 03:27:15 GMT /slideshow/ibm-social-patterns-paper/42787571 EliotMannoia@slideshare.net(EliotMannoia) IBM Social Patterns EliotMannoia A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ibmsocialpatternspaper-141217032715-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability.
IBM Social Patterns from IPG Mediabrands
]]> 618 5 https://cdn.slidesharecdn.com/ss_thumbnails/ibmsocialpatternspaper-141217032715-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using Digital Data To Determine The Next Ice Cream Flavour /slideshow/ice-cream-market-analysis-public-42171206/42171206 icecreammarketanalysis-public-141129191017-conversion-gate02
Pooling together multiple data sources to determine key trends and preferences in the ice cream category. Key data sources include: Brandwatch Buzzsumo Topsy Search data (e.g. Google Keyword Planner) Facebook ad planner Google Trends SEO data]]>
Pooling together multiple data sources to determine key trends and preferences in the ice cream category. Key data sources include: Brandwatch Buzzsumo Topsy Search data (e.g. Google Keyword Planner) Facebook ad planner Google Trends SEO data]]> Sat, 29 Nov 2014 19:10:17 GMT /slideshow/ice-cream-market-analysis-public-42171206/42171206 EliotMannoia@slideshare.net(EliotMannoia) Using Digital Data To Determine The Next Ice Cream Flavour EliotMannoia Pooling together multiple data sources to determine key trends and preferences in the ice cream category. Key data sources include: Brandwatch Buzzsumo Topsy Search data (e.g. Google Keyword Planner) Facebook ad planner Google Trends SEO data <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/icecreammarketanalysis-public-141129191017-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Pooling together multiple data sources to determine key trends and preferences in the ice cream category. Key data sources include: Brandwatch Buzzsumo Topsy Search data (e.g. Google Keyword Planner) Facebook ad planner Google Trends SEO data
Using Digital Data To Determine The Next Ice Cream Flavour from IPG Mediabrands
]]> 4934 8 https://cdn.slidesharecdn.com/ss_thumbnails/icecreammarketanalysis-public-141129191017-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Importance of Social Media Insights in Financial Services /slideshow/social-media-insights-in-financial-services/39913462 socialmediainsightsinfinancialservices-141006042028-conversion-gate02
The Importance of Social Media Insights in Financial Services PR Topics covered: How journalists use Twitter Tips for how to listen to social media conversations for PRs Reacting to social media triggers Analysing long-term trends]]>
The Importance of Social Media Insights in Financial Services PR Topics covered: How journalists use Twitter Tips for how to listen to social media conversations for PRs Reacting to social media triggers Analysing long-term trends]]> Mon, 06 Oct 2014 04:20:28 GMT /slideshow/social-media-insights-in-financial-services/39913462 EliotMannoia@slideshare.net(EliotMannoia) The Importance of Social Media Insights in Financial Services EliotMannoia The Importance of Social Media Insights in Financial Services PR Topics covered: How journalists use Twitter Tips for how to listen to social media conversations for PRs Reacting to social media triggers Analysing long-term trends <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediainsightsinfinancialservices-141006042028-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Importance of Social Media Insights in Financial Services PR Topics covered: How journalists use Twitter Tips for how to listen to social media conversations for PRs Reacting to social media triggers Analysing long-term trends
The Importance of Social Media Insights in Financial Services from IPG Mediabrands
]]> 561 3 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediainsightsinfinancialservices-141006042028-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Intelligence Report /slideshow/social-intelligence-report-32927666/32927666 adisocialintelreportq413-140331030748-phpapp02
Q4 2013 key insights]]>
Q4 2013 key insights]]> Mon, 31 Mar 2014 03:07:48 GMT /slideshow/social-intelligence-report-32927666/32927666 EliotMannoia@slideshare.net(EliotMannoia) Social Intelligence Report EliotMannoia Q4 2013 key insights <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adisocialintelreportq413-140331030748-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Q4 2013 key insights
Social Intelligence Report from IPG Mediabrands
]]> 709 2 https://cdn.slidesharecdn.com/ss_thumbnails/adisocialintelreportq413-140331030748-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MWC Social Insight Report /slideshow/mwc-insight-report/32482305 mwcinsightreport-140319050542-phpapp02
The report features in depth analysis of 425k social media mentions related to MWC 2014 and an insight into social conversations occurring in the build up to the event, as well as post-event discussions. Content was sourced based on MWC keywords, brand keywords, participating personalities and news organisations.]]>
The report features in depth analysis of 425k social media mentions related to MWC 2014 and an insight into social conversations occurring in the build up to the event, as well as post-event discussions. Content was sourced based on MWC keywords, brand keywords, participating personalities and news organisations.]]> Wed, 19 Mar 2014 05:05:42 GMT /slideshow/mwc-insight-report/32482305 EliotMannoia@slideshare.net(EliotMannoia) MWC Social Insight Report EliotMannoia The report features in depth analysis of 425k social media mentions related to MWC 2014 and an insight into social conversations occurring in the build up to the event, as well as post-event discussions. Content was sourced based on MWC keywords, brand keywords, participating personalities and news organisations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mwcinsightreport-140319050542-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The report features in depth analysis of 425k social media mentions related to MWC 2014 and an insight into social conversations occurring in the build up to the event, as well as post-event discussions. Content was sourced based on MWC keywords, brand keywords, participating personalities and news organisations.
MWC Social Insight Report from IPG Mediabrands
]]> 1998 6 https://cdn.slidesharecdn.com/ss_thumbnails/mwcinsightreport-140319050542-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media Trends From The Consumer Electronics Show 2014 /slideshow/ces-2014-30336860/30336860 ces2014-140123032733-phpapp02
This report analyses the social media trends from the Consumer Electronics Show held in Las Vegas, which is one of the biggest technology events of the year. ]]>
This report analyses the social media trends from the Consumer Electronics Show held in Las Vegas, which is one of the biggest technology events of the year. ]]> Thu, 23 Jan 2014 03:27:33 GMT /slideshow/ces-2014-30336860/30336860 EliotMannoia@slideshare.net(EliotMannoia) Social Media Trends From The Consumer Electronics Show 2014 EliotMannoia This report analyses the social media trends from the Consumer Electronics Show held in Las Vegas, which is one of the biggest technology events of the year. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ces2014-140123032733-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This report analyses the social media trends from the Consumer Electronics Show held in Las Vegas, which is one of the biggest technology events of the year.
Social Media Trends From The Consumer Electronics Show 2014 from IPG Mediabrands
]]> 1945 6 https://cdn.slidesharecdn.com/ss_thumbnails/ces2014-140123032733-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media in B2B Communications - Dec 2013 /slideshow/3-dec-2013-social-media-in-b2-b/29038717 3dec2013socialmediainb2b-131209091201-phpapp01
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]]> Mon, 09 Dec 2013 09:12:01 GMT /slideshow/3-dec-2013-social-media-in-b2-b/29038717 EliotMannoia@slideshare.net(EliotMannoia) Social Media in B2B Communications - Dec 2013 EliotMannoia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/3dec2013socialmediainb2b-131209091201-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Social Media in B2B Communications - Dec 2013 from IPG Mediabrands
]]> 1346 2 https://cdn.slidesharecdn.com/ss_thumbnails/3dec2013socialmediainb2b-131209091201-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-EliotMannoia-48x48.jpg?cb=1523728398 emannoia.com/ https://cdn.slidesharecdn.com/ss_thumbnails/targeting-tribes-through-tech-150703080835-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds EliotMannoia/targeting-tribesthroughtech Targeting Tribes Throu... https://cdn.slidesharecdn.com/ss_thumbnails/acumenconstantcontentexecsumbookletfinal2-150430063721-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/good-stats-on-1324-yo-online-behaviors/47604365 Good Stats on 13-24 y.... https://cdn.slidesharecdn.com/ss_thumbnails/socialmediameasurementframeworks-share-150115201440-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-measurement-frameworks/43569542 Social media measureme...