ºÝºÝߣshows by User: ElisaKim1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ElisaKim1 / Thu, 10 Nov 2016 00:06:56 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ElisaKim1 Taking a Deeper Look at Today's Tech Buying Process /slideshow/taking-a-deeper-look-at-todays-tech-buying-process/68524072 mahlabtecheventresearchpresooct2016-161110000656
Understand why Tech buying is unlike any other B2B purchasing process. Learn about the vital importance of the IT Committee - who are the players, their motivations and a deep understanding of their content needs.]]>
Understand why Tech buying is unlike any other B2B purchasing process. Learn about the vital importance of the IT Committee - who are the players, their motivations and a deep understanding of their content needs.]]> Thu, 10 Nov 2016 00:06:56 GMT /slideshow/taking-a-deeper-look-at-todays-tech-buying-process/68524072 ElisaKim1@slideshare.net(ElisaKim1) Taking a Deeper Look at Today's Tech Buying Process ElisaKim1 Understand why Tech buying is unlike any other B2B purchasing process. Learn about the vital importance of the IT Committee - who are the players, their motivations and a deep understanding of their content needs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mahlabtecheventresearchpresooct2016-161110000656-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Understand why Tech buying is unlike any other B2B purchasing process. Learn about the vital importance of the IT Committee - who are the players, their motivations and a deep understanding of their content needs.
Taking a Deeper Look at Today's Tech Buying Process from LinkedIn
]]> 280 2 https://cdn.slidesharecdn.com/ss_thumbnails/mahlabtecheventresearchpresooct2016-161110000656-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ElisaKim1-48x48.jpg?cb=1526970205 I am a strategic marketing professional with over ten years of global experience in blue-chip companies driving analytic insights to power business decisions. Originally from the US, I started my career as an investment banking analyst at Citigroup. In 2004, I moved to Avon Products based in New York City where I spent the next nine years of my career. I started out as a Senior Analyst in Marketing Research, quickly becoming promoted to Manager and then Senior Manager within the Global Marketing Analytics group. The majority of my time at Avon was spent leading analytics projects for Latin America, Avon’s largest region, focused on optimizing advertising budgets and pricing through market...