�ݺ�ߣshows by User: EricMowerandAssociates

�ݺ�ߣshows by User: EricMowerandAssociates / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: EricMowerandAssociates / Mon, 18 Dec 2017 21:31:45 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: EricMowerandAssociates Diversity and Inclusion in Analytics /slideshow/diversity-and-inclusion-in-analytics/84395323 88713agencyslidesharev2-171218213145
Mary Owusu leads the analytics and organic search disciplines at Eric Mower + Associates. Throughout her tenure in digital marketing and analytics, Mary has been the strategic force behind the success of the digital campaigns for many regional, national and international brands. An avid learner, Owusu is also a professor of digital marketing at the Wehle School of Business at Canisius College and was recently named to the Buffalo Business First “40 under 40” list. Mary shares her thoughts about working as a woman in the industry and offers advice for increasing diversity.]]>
Mary Owusu leads the analytics and organic search disciplines at Eric Mower + Associates. Throughout her tenure in digital marketing and analytics, Mary has been the strategic force behind the success of the digital campaigns for many regional, national and international brands. An avid learner, Owusu is also a professor of digital marketing at the Wehle School of Business at Canisius College and was recently named to the Buffalo Business First “40 under 40” list. Mary shares her thoughts about working as a woman in the industry and offers advice for increasing diversity.]]> Mon, 18 Dec 2017 21:31:45 GMT /slideshow/diversity-and-inclusion-in-analytics/84395323 EricMowerandAssociates@slideshare.net(EricMowerandAssociates) Diversity and Inclusion in Analytics EricMowerandAssociates Mary Owusu leads the analytics and organic search disciplines at Eric Mower + Associates. Throughout her tenure in digital marketing and analytics, Mary has been the strategic force behind the success of the digital campaigns for many regional, national and international brands. An avid learner, Owusu is also a professor of digital marketing at the Wehle School of Business at Canisius College and was recently named to the Buffalo Business First “40 under 40” list. Mary shares her thoughts about working as a woman in the industry and offers advice for increasing diversity. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/88713agencyslidesharev2-171218213145-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mary Owusu leads the analytics and organic search disciplines at Eric Mower + Associates. Throughout her tenure in digital marketing and analytics, Mary has been the strategic force behind the success of the digital campaigns for many regional, national and international brands. An avid learner, Owusu is also a professor of digital marketing at the Wehle School of Business at Canisius College and was recently named to the Buffalo Business First “40 under 40” list. Mary shares her thoughts about working as a woman in the industry and offers advice for increasing diversity.

Diversity and Inclusion in Analytics from Eric Mower + Associates

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1 The Friend's Guide to Branding /slideshow/the-friends-guide-to-branding/81108301 emabrandasfriendselfassessmentebookss-171023155450
Would you consider your brand a “good friend” or merely an “acquaintance”? Do customers trust your brand, but don’t see you as an advisor? Do you have a story to tell, but customers don’t know it? What kind of friend do you want to be to your audience? Brand as Friend helps you understand how your brand currently resonates and provides a path forward to create an effective, motivating and differentiated brand position, along with an integrated marketing plan to activate it and well-informed creative to bring it to life.]]>
Would you consider your brand a “good friend” or merely an “acquaintance”? Do customers trust your brand, but don’t see you as an advisor? Do you have a story to tell, but customers don’t know it? What kind of friend do you want to be to your audience? Brand as Friend helps you understand how your brand currently resonates and provides a path forward to create an effective, motivating and differentiated brand position, along with an integrated marketing plan to activate it and well-informed creative to bring it to life.]]> Mon, 23 Oct 2017 15:54:50 GMT /slideshow/the-friends-guide-to-branding/81108301 EricMowerandAssociates@slideshare.net(EricMowerandAssociates) The Friend's Guide to Branding EricMowerandAssociates Would you consider your brand a “good friend” or merely an “acquaintance”? Do customers trust your brand, but don’t see you as an advisor? Do you have a story to tell, but customers don’t know it? What kind of friend do you want to be to your audience? Brand as Friend helps you understand how your brand currently resonates and provides a path forward to create an effective, motivating and differentiated brand position, along with an integrated marketing plan to activate it and well-informed creative to bring it to life. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emabrandasfriendselfassessmentebookss-171023155450-thumbnail.jpg?width=120&height=120&fit=bounds" /> Would you consider your brand a “good friend” or merely an “acquaintance”? Do customers trust your brand, but don’t see you as an advisor? Do you have a story to tell, but customers don’t know it? What kind of friend do you want to be to your audience? Brand as Friend helps you understand how your brand currently resonates and provides a path forward to create an effective, motivating and differentiated brand position, along with an integrated marketing plan to activate it and well-informed creative to bring it to life.

The Friend's Guide to Branding from Eric Mower + Associates

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1 Account-based marketing: Engaging high-potential B2B prospects /slideshow/accountbased-marketing-engaging-highpotential-b2b-prospects/79683613 emaaccountbasedmarketing-170912135035
Looking for new ways to win over those high-potential B2B prospects? Account-based marketing may be the answer. Learn how advances in marketing and advertising technology help you leverage account-based marketing to build affection, relevance and trust to engage your high-potential prospects.]]>
Looking for new ways to win over those high-potential B2B prospects? Account-based marketing may be the answer. Learn how advances in marketing and advertising technology help you leverage account-based marketing to build affection, relevance and trust to engage your high-potential prospects.]]> Tue, 12 Sep 2017 13:50:35 GMT /slideshow/accountbased-marketing-engaging-highpotential-b2b-prospects/79683613 EricMowerandAssociates@slideshare.net(EricMowerandAssociates) Account-based marketing: Engaging high-potential B2B prospects EricMowerandAssociates Looking for new ways to win over those high-potential B2B prospects? Account-based marketing may be the answer. Learn how advances in marketing and advertising technology help you leverage account-based marketing to build affection, relevance and trust to engage your high-potential prospects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emaaccountbasedmarketing-170912135035-thumbnail.jpg?width=120&height=120&fit=bounds" /> Looking for new ways to win over those high-potential B2B prospects? Account-based marketing may be the answer. Learn how advances in marketing and advertising technology help you leverage account-based marketing to build affection, relevance and trust to engage your high-potential prospects.

Account-based marketing: Engaging high-potential B2B prospects from Eric Mower + Associates

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1 Navigating the Social Web /slideshow/navigating-the-social-web-5385671/5385671 web202010-sagamore-101007124212-phpapp01
This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames. ]]>
This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames. ]]> Thu, 07 Oct 2010 12:42:03 GMT /slideshow/navigating-the-social-web-5385671/5385671 EricMowerandAssociates@slideshare.net(EricMowerandAssociates) Navigating the Social Web EricMowerandAssociates This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/web202010-sagamore-101007124212-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames.

Navigating the Social Web from Eric Mower + Associates

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1 Driving Social Media PR /slideshow/driving-social-media-pr/4332101 allison-entrapalooza-100527141148-phpapp01
Entrepalooza Presentation - 05.20.2010 on Social Media PR]]>
Entrepalooza Presentation - 05.20.2010 on Social Media PR]]> Thu, 27 May 2010 14:11:37 GMT /slideshow/driving-social-media-pr/4332101 EricMowerandAssociates@slideshare.net(EricMowerandAssociates) Driving Social Media PR EricMowerandAssociates Entrepalooza Presentation - 05.20.2010 on Social Media PR <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/allison-entrapalooza-100527141148-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Entrepalooza Presentation - 05.20.2010 on Social Media PR

Driving Social Media PR from Eric Mower + Associates

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1 Entrepalooza /slideshow/entrapalooza-1568913/1568913 entrapalooza-090611114246-phpapp02
This was the presentation I gave at Entrepalooza.]]>
This was the presentation I gave at Entrepalooza.]]> Thu, 11 Jun 2009 11:42:41 GMT /slideshow/entrapalooza-1568913/1568913 EricMowerandAssociates@slideshare.net(EricMowerandAssociates) Entrepalooza EricMowerandAssociates This was the presentation I gave at Entrepalooza. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/entrapalooza-090611114246-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was the presentation I gave at Entrepalooza.

Entrepalooza from Eric Mower + Associates

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1 Syracuse Small Business Public /EricMowerandAssociates/syracuse-small-business-public syracuse-small-businesspublic-1235081249002740-2
This was a presentation given on Feb 19th to the Syracuse Chamber of Commerce]]>
This was a presentation given on Feb 19th to the Syracuse Chamber of Commerce]]> Thu, 19 Feb 2009 16:10:34 GMT /EricMowerandAssociates/syracuse-small-business-public EricMowerandAssociates@slideshare.net(EricMowerandAssociates) Syracuse Small Business Public EricMowerandAssociates This was a presentation given on Feb 19th to the Syracuse Chamber of Commerce <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/syracuse-small-businesspublic-1235081249002740-2-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was a presentation given on Feb 19th to the Syracuse Chamber of Commerce

Syracuse Small Business Public from Eric Mower + Associates

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1 https://cdn.slidesharecdn.com/profile-photo-EricMowerandAssociates-48x48.jpg?cb=1525197400 Eric Mower + Associates is a digitally integrated independent marketing and public relations agency. With 210 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Cincinnati; Charlotte, N.C.; Boston; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2016 capitalized billings exceeding $200 million. www.mower.com https://cdn.slidesharecdn.com/ss_thumbnails/88713agencyslidesharev2-171218213145-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/diversity-and-inclusion-in-analytics/84395323 Diversity and Inclusio... https://cdn.slidesharecdn.com/ss_thumbnails/emabrandasfriendselfassessmentebookss-171023155450-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-friends-guide-to-branding/81108301 The Friend's Guide to ... https://cdn.slidesharecdn.com/ss_thumbnails/emaaccountbasedmarketing-170912135035-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/accountbased-marketing-engaging-highpotential-b2b-prospects/79683613 Account-based marketin...