際際滷shows by User: EricaSantiago3 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: EricaSantiago3 / Tue, 03 May 2016 14:42:16 GMT 際際滷Share feed for 際際滷shows by User: EricaSantiago3 Barbie - Brand Strategy Presentation /slideshow/barbie-brand-strategy-presentation/61627520 barbiebrandpresentation-160503144216
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand. Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.]]>
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand. Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.]]> Tue, 03 May 2016 14:42:16 GMT /slideshow/barbie-brand-strategy-presentation/61627520 EricaSantiago3@slideshare.net(EricaSantiago3) Barbie - Brand Strategy Presentation EricaSantiago3 This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand. Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/barbiebrandpresentation-160503144216-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand. Presentation originally created for NYU Stern&#39;s Brand Strategy course. Design by Erica Santiago &amp; Chris Alexander.
Barbie - Brand Strategy Presentation from Erica Santiago
]]> 26673 15 https://cdn.slidesharecdn.com/ss_thumbnails/barbiebrandpresentation-160503144216-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Goodys - Competitive Marketing Strategy Presentation /slideshow/goodys-competitive-marketing-strategy-presentation/61626237 glace-160503141642
This presentation shows the competitive marketing strategy and financial results for a fictional ice cream company, Goodys. This deck also visualizes overall marketing decisions, year-to-year profits & market share, complete portfolio & competitive resource analysis, financial statements and more. Presentation originally created for NYU Stern's Competitive Marketing Strategy course. Design by Erica Santiago.]]>
This presentation shows the competitive marketing strategy and financial results for a fictional ice cream company, Goodys. This deck also visualizes overall marketing decisions, year-to-year profits & market share, complete portfolio & competitive resource analysis, financial statements and more. Presentation originally created for NYU Stern's Competitive Marketing Strategy course. Design by Erica Santiago.]]> Tue, 03 May 2016 14:16:42 GMT /slideshow/goodys-competitive-marketing-strategy-presentation/61626237 EricaSantiago3@slideshare.net(EricaSantiago3) Goodys - Competitive Marketing Strategy Presentation EricaSantiago3 This presentation shows the competitive marketing strategy and financial results for a fictional ice cream company, Goodys. This deck also visualizes overall marketing decisions, year-to-year profits & market share, complete portfolio & competitive resource analysis, financial statements and more. Presentation originally created for NYU Stern's Competitive Marketing Strategy course. Design by Erica Santiago. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/glace-160503141642-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation shows the competitive marketing strategy and financial results for a fictional ice cream company, Goodys. This deck also visualizes overall marketing decisions, year-to-year profits &amp; market share, complete portfolio &amp; competitive resource analysis, financial statements and more. Presentation originally created for NYU Stern&#39;s Competitive Marketing Strategy course. Design by Erica Santiago.
Goodys - Competitive Marketing Strategy Presentation from Erica Santiago
]]> 271 4 https://cdn.slidesharecdn.com/ss_thumbnails/glace-160503141642-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-EricaSantiago3-48x48.jpg?cb=1561160530 I've been working in the digital marketing and social media industry for over 6 years. I am very passionate about all things digital! At Stern, I assist in planning, curating and maintaining their digital marketing communications on multiple channels, including the website, social media, digital signage, enewsletters, etc., to capture and create innovative content and to maintain brand recognition and prestige. Additionally, I work as a consultant on digital strategy for small businesses. https://cdn.slidesharecdn.com/ss_thumbnails/barbiebrandpresentation-160503144216-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/barbie-brand-strategy-presentation/61627520 Barbie - Brand Strateg... https://cdn.slidesharecdn.com/ss_thumbnails/glace-160503141642-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/goodys-competitive-marketing-strategy-presentation/61626237 Goodys - Competitive M...