/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: EvonneGrovesMBA https://cdn.slidesharecdn.com/profile-photo-EvonneGrovesMBA-48x48.jpg?cb=1523495535 Led the development and execution of comprehensive marketing and communications strategies focused on growing Lifetouch���s, $85M yearbook publishing business. Drove integrated Business-to-Business (B2B) and Business-to-Consumer (B2C) initiatives to improve brand positioning, awareness and participation across the marketing mix: product, value prop creation, research, direct-to-consumer, communications, account acquisition, lead generation, digital, content marketing, social media, and trade shows. ���Developed and launched the ���Direct to Consumer��� e-mail program to assist schools in marketing the yearbook and provide parents with an easy way to purchase. Generated over $665K in r...