際際滷shows by User: ExaminedWeb / http://www.slideshare.net/images/logo.gif 際際滷shows by User: ExaminedWeb / Fri, 29 Aug 2014 10:49:54 GMT 際際滷Share feed for 際際滷shows by User: ExaminedWeb Finding Our Content Sweet Spot /slideshow/content-sweet-spot/38493764 contentsweetspot-140829104954-phpapp01
The digital age demands that we shift our mindset from seeing ourselves as influencers of media channelsto owners of media channels. It requires, in other words, that we become digital publishers. The inconvenient truth: we might be great at reactively adopting these new tools and giving them a gobut we havent yet necessarily mastered the art and science of using them at their highest value. Doing that requires change and realignment of skills and resources. Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that theyre contributing the level of value that they could and should be. I call it being content-ready. Becoming a content-ready organisation is all about developing: the right internal mindset and culture the right skills and expertise the right tools and technologies When these elements come together, a brand can be thought of as hitting its "content sweet spot"the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don't seem to be able to get their acts together when it comes to strategically managing their digital communications. In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot.]]>
The digital age demands that we shift our mindset from seeing ourselves as influencers of media channelsto owners of media channels. It requires, in other words, that we become digital publishers. The inconvenient truth: we might be great at reactively adopting these new tools and giving them a gobut we havent yet necessarily mastered the art and science of using them at their highest value. Doing that requires change and realignment of skills and resources. Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that theyre contributing the level of value that they could and should be. I call it being content-ready. Becoming a content-ready organisation is all about developing: the right internal mindset and culture the right skills and expertise the right tools and technologies When these elements come together, a brand can be thought of as hitting its "content sweet spot"the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don't seem to be able to get their acts together when it comes to strategically managing their digital communications. In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot.]]> Fri, 29 Aug 2014 10:49:54 GMT /slideshow/content-sweet-spot/38493764 ExaminedWeb@slideshare.net(ExaminedWeb) Finding our content sweet spot ExaminedWeb The digital age demands that we shift our mindset from seeing ourselves as influencers of media channelsto owners of media channels. It requires, in other words, that we become digital publishers. The inconvenient truth: we might be great at reactively adopting these new tools and giving them a gobut we havent yet necessarily mastered the art and science of using them at their highest value. Doing that requires change and realignment of skills and resources. Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that theyre contributing the level of value that they could and should be. I call it being content-ready. Becoming a content-ready organisation is all about developing: the right internal mindset and culture the right skills and expertise the right tools and technologies When these elements come together, a brand can be thought of as hitting its "content sweet spot"the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don't seem to be able to get their acts together when it comes to strategically managing their digital communications. In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentsweetspot-140829104954-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The digital age demands that we shift our mindset from seeing ourselves as influencers of media channelsto owners of media channels. It requires, in other words, that we become digital publishers. The inconvenient truth: we might be great at reactively adopting these new tools and giving them a gobut we havent yet necessarily mastered the art and science of using them at their highest value. Doing that requires change and realignment of skills and resources. Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that theyre contributing the level of value that they could and should be. I call it being content-ready. Becoming a content-ready organisation is all about developing: the right internal mindset and culture the right skills and expertise the right tools and technologies When these elements come together, a brand can be thought of as hitting its &quot;content sweet spot&quot;the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don&#39;t seem to be able to get their acts together when it comes to strategically managing their digital communications. In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot.
Finding our content sweet spot from Joseph Phillips
]]> 3243 7 https://cdn.slidesharecdn.com/ss_thumbnails/contentsweetspot-140829104954-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-ExaminedWeb-48x48.jpg?cb=1542266754 Content: its how we communicate on the web. And every time we communicate, were either adding valueor taking up space. Our content makes or breaks our ability to communicate, connect, and build relationships online with the people that matter to us. But consistently planning, creating, and managing content that achieves those things? Its tricky. Thats where I help. I assist organisations to become more seen, heard, and understood in digital spacesby thinking about, approaching, and doing content more intelligently via: - Copywriting and editing for the web. - Content auditing and analysis. - Content strategy development. - User personas development and content mapping. www.examinedweb.com/