�ݺ�ߣshows by User: FionaMcPheeMFIAMFINZMCIM

�ݺ�ߣshows by User: FionaMcPheeMFIAMFINZMCIM / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: FionaMcPheeMFIAMFINZMCIM / Mon, 06 Mar 2017 21:02:48 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: FionaMcPheeMFIAMFINZMCIM Direct marketing case studies that revealed “Gold nugget” learnings for better fundraising results /slideshow/direct-marketing-case-studies-that-revealed-gold-nugget-learnings-for-better-fundraising-results/72875677 fp2016clean-170306210248
In direct marketing & fundraising testing can help us learn, improve, refine and excel. This session explored some of the 'gold nugget' findings from over 12 years of testing in individual giving fundraising across hundreds of campaigns and programs. If you run an individual giving program, use direct mail, telephone fundraising or digital to raise funds there will be some ideas and learnings for you.]]>
In direct marketing & fundraising testing can help us learn, improve, refine and excel. This session explored some of the 'gold nugget' findings from over 12 years of testing in individual giving fundraising across hundreds of campaigns and programs. If you run an individual giving program, use direct mail, telephone fundraising or digital to raise funds there will be some ideas and learnings for you.]]> Mon, 06 Mar 2017 21:02:48 GMT /slideshow/direct-marketing-case-studies-that-revealed-gold-nugget-learnings-for-better-fundraising-results/72875677 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Direct marketing case studies that revealed “Gold nugget” learnings for better fundraising results FionaMcPheeMFIAMFINZMCIM In direct marketing & fundraising testing can help us learn, improve, refine and excel. This session explored some of the 'gold nugget' findings from over 12 years of testing in individual giving fundraising across hundreds of campaigns and programs. If you run an individual giving program, use direct mail, telephone fundraising or digital to raise funds there will be some ideas and learnings for you. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fp2016clean-170306210248-thumbnail.jpg?width=120&height=120&fit=bounds" /> In direct marketing & fundraising testing can help us learn, improve, refine and excel. This session explored some of the 'gold nugget' findings from over 12 years of testing in individual giving fundraising across hundreds of campaigns and programs. If you run an individual giving program, use direct mail, telephone fundraising or digital to raise funds there will be some ideas and learnings for you.

Direct marketing case studies that revealed “Gold nugget” learnings for better fundraising results from Fiona McPhee

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0 Love your donors - Developing Donor Care /slideshow/love-your-donors-developing-donor-care/72875261 fionamcpeeloveyourdonorsthetoolboxpublish-170306205106
Donor care can be proactive and reactive. This session looked at both sides of the fence covering: * a framework for managing the reactive side - responding to your donors when they contact you so you are building stronger relationships * ideas for proactive donor care you can test to increase your donor retention and understanding of your donors In an environment of declining retention rates, standing out from the crowd will take excellent donor care. Knowing how to assess your current level of care, identify gaps and opportunities and make changes to focus on your donors and not your organisation can be challenging. This session looked at frameworks and ideas to start making positive change.]]>
Donor care can be proactive and reactive. This session looked at both sides of the fence covering: * a framework for managing the reactive side - responding to your donors when they contact you so you are building stronger relationships * ideas for proactive donor care you can test to increase your donor retention and understanding of your donors In an environment of declining retention rates, standing out from the crowd will take excellent donor care. Knowing how to assess your current level of care, identify gaps and opportunities and make changes to focus on your donors and not your organisation can be challenging. This session looked at frameworks and ideas to start making positive change.]]> Mon, 06 Mar 2017 20:51:06 GMT /slideshow/love-your-donors-developing-donor-care/72875261 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Love your donors - Developing Donor Care FionaMcPheeMFIAMFINZMCIM Donor care can be proactive and reactive. This session looked at both sides of the fence covering: * a framework for managing the reactive side - responding to your donors when they contact you so you are building stronger relationships * ideas for proactive donor care you can test to increase your donor retention and understanding of your donors In an environment of declining retention rates, standing out from the crowd will take excellent donor care. Knowing how to assess your current level of care, identify gaps and opportunities and make changes to focus on your donors and not your organisation can be challenging. This session looked at frameworks and ideas to start making positive change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fionamcpeeloveyourdonorsthetoolboxpublish-170306205106-thumbnail.jpg?width=120&height=120&fit=bounds" /> Donor care can be proactive and reactive. This session looked at both sides of the fence covering: * a framework for managing the reactive side - responding to your donors when they contact you so you are building stronger relationships * ideas for proactive donor care you can test to increase your donor retention and understanding of your donors In an environment of declining retention rates, standing out from the crowd will take excellent donor care. Knowing how to assess your current level of care, identify gaps and opportunities and make changes to focus on your donors and not your organisation can be challenging. This session looked at frameworks and ideas to start making positive change.

Love your donors - Developing Donor Care from Fiona McPhee

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0 The Regular Giving Toolbox /slideshow/the-regular-giving-toolbox/67437046 regulargivingtoolbox-161020034612
What makes regular giving (monthly giving) programs flourish. *long range plans & budgets *beck end, ongoing and channel management * proposition development * and more ]]>
What makes regular giving (monthly giving) programs flourish. *long range plans & budgets *beck end, ongoing and channel management * proposition development * and more ]]> Thu, 20 Oct 2016 03:46:12 GMT /slideshow/the-regular-giving-toolbox/67437046 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) The Regular Giving Toolbox FionaMcPheeMFIAMFINZMCIM What makes regular giving (monthly giving) programs flourish. *long range plans & budgets *beck end, ongoing and channel management * proposition development * and more <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/regulargivingtoolbox-161020034612-thumbnail.jpg?width=120&height=120&fit=bounds" /> What makes regular giving (monthly giving) programs flourish. *long range plans & budgets *beck end, ongoing and channel management * proposition development * and more

The Regular Giving Toolbox from Fiona McPhee

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0 Building a channel diverse regular giving program /FionaMcPheeMFIAMFINZMCIM/building-a-channel-diverse-regular-giving-program buildingdiverseregulargiving-161020034159
The importance of developing a robust regular giving (monthly giving) program. Understanding channel options and how to reach your donors effectively]]>
The importance of developing a robust regular giving (monthly giving) program. Understanding channel options and how to reach your donors effectively]]> Thu, 20 Oct 2016 03:41:59 GMT /FionaMcPheeMFIAMFINZMCIM/building-a-channel-diverse-regular-giving-program FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Building a channel diverse regular giving program FionaMcPheeMFIAMFINZMCIM The importance of developing a robust regular giving (monthly giving) program. Understanding channel options and how to reach your donors effectively <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingdiverseregulargiving-161020034159-thumbnail.jpg?width=120&height=120&fit=bounds" /> The importance of developing a robust regular giving (monthly giving) program. Understanding channel options and how to reach your donors effectively

Building a channel diverse regular giving program from Fiona McPhee

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0 Middle donor stewardship /FionaMcPheeMFIAMFINZMCIM/middle-donor-stewardship middledonorstewardship-161020031651
Excerpt from a recent webinar run by seantriner.com Middle-Value donor stewardship: three easy steps to make your mid-value donors feels like the VIPs they really are]]>
Excerpt from a recent webinar run by seantriner.com Middle-Value donor stewardship: three easy steps to make your mid-value donors feels like the VIPs they really are]]> Thu, 20 Oct 2016 03:16:50 GMT /FionaMcPheeMFIAMFINZMCIM/middle-donor-stewardship FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Middle donor stewardship FionaMcPheeMFIAMFINZMCIM Excerpt from a recent webinar run by seantriner.com Middle-Value donor stewardship: three easy steps to make your mid-value donors feels like the VIPs they really are <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/middledonorstewardship-161020031651-thumbnail.jpg?width=120&height=120&fit=bounds" /> Excerpt from a recent webinar run by seantriner.com Middle-Value donor stewardship: three easy steps to make your mid-value donors feels like the VIPs they really are

Middle donor stewardship from Fiona McPhee

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0 Market place donor acquisition /slideshow/market-place-donor-acquisition/67436216 marketplacedonoracquisition-161020031641
What is hot and what is not for donor acquisition in market today]]>
What is hot and what is not for donor acquisition in market today]]> Thu, 20 Oct 2016 03:16:41 GMT /slideshow/market-place-donor-acquisition/67436216 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Market place donor acquisition FionaMcPheeMFIAMFINZMCIM What is hot and what is not for donor acquisition in market today <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketplacedonoracquisition-161020031641-thumbnail.jpg?width=120&height=120&fit=bounds" /> What is hot and what is not for donor acquisition in market today

Market place donor acquisition from Fiona McPhee

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0 Introduction to effective fundraising /slideshow/introduction-to-effective-fundraising/67436212 introductiontoeffectivefundraising-161020031634
The elements of building a successful fundraising strategy *Fundraising in context *New Zealand's individual giving market * Strategy options * Critical success factors]]>
The elements of building a successful fundraising strategy *Fundraising in context *New Zealand's individual giving market * Strategy options * Critical success factors]]> Thu, 20 Oct 2016 03:16:34 GMT /slideshow/introduction-to-effective-fundraising/67436212 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Introduction to effective fundraising FionaMcPheeMFIAMFINZMCIM The elements of building a successful fundraising strategy *Fundraising in context *New Zealand's individual giving market * Strategy options * Critical success factors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductiontoeffectivefundraising-161020031634-thumbnail.jpg?width=120&height=120&fit=bounds" /> The elements of building a successful fundraising strategy *Fundraising in context *New Zealand's individual giving market * Strategy options * Critical success factors

Introduction to effective fundraising from Fiona McPhee

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0 Maximising donor retention /slideshow/maximising-donor-retention/67436026 maximisingdonorretention2015-161020030836
Maximising retention and securing ongoing gifts. Optimising life time value of donors * effective stewardship * securing second and ongoing gifts * upgrade and conversion opportunities]]>
Maximising retention and securing ongoing gifts. Optimising life time value of donors * effective stewardship * securing second and ongoing gifts * upgrade and conversion opportunities]]> Thu, 20 Oct 2016 03:08:36 GMT /slideshow/maximising-donor-retention/67436026 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Maximising donor retention FionaMcPheeMFIAMFINZMCIM Maximising retention and securing ongoing gifts. Optimising life time value of donors * effective stewardship * securing second and ongoing gifts * upgrade and conversion opportunities <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/maximisingdonorretention2015-161020030836-thumbnail.jpg?width=120&height=120&fit=bounds" /> Maximising retention and securing ongoing gifts. Optimising life time value of donors * effective stewardship * securing second and ongoing gifts * upgrade and conversion opportunities

Maximising donor retention from Fiona McPhee

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0 State of the regular donation 2015 /slideshow/state-of-the-regular-donation-2015/67436003 stateoftheregulardonation2015-161020030813
Things that are making regular giving programs flourish. Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention]]>
Things that are making regular giving programs flourish. Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention]]> Thu, 20 Oct 2016 03:08:13 GMT /slideshow/state-of-the-regular-donation-2015/67436003 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) State of the regular donation 2015 FionaMcPheeMFIAMFINZMCIM Things that are making regular giving programs flourish. Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/stateoftheregulardonation2015-161020030813-thumbnail.jpg?width=120&height=120&fit=bounds" /> Things that are making regular giving programs flourish. Covering budgeting, channel opportunities, communications planning, growing value, measurement and retention

State of the regular donation 2015 from Fiona McPhee

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0 Practical ways to use data for fundraising /slideshow/practical-ways-to-use-data-for-fundraising/67435850 practicalwaystousedata2015-161020030502
Practical ways to use data to drive up results: exploring segmentation for individual giving]]>
Practical ways to use data to drive up results: exploring segmentation for individual giving]]> Thu, 20 Oct 2016 03:05:02 GMT /slideshow/practical-ways-to-use-data-for-fundraising/67435850 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Practical ways to use data for fundraising FionaMcPheeMFIAMFINZMCIM Practical ways to use data to drive up results: exploring segmentation for individual giving <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/practicalwaystousedata2015-161020030502-thumbnail.jpg?width=120&height=120&fit=bounds" /> Practical ways to use data to drive up results: exploring segmentation for individual giving

Practical ways to use data for fundraising from Fiona McPhee

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0 Direct Mail Donor Acquisition /FionaMcPheeMFIAMFINZMCIM/direct-mail-donor-acquisition directmaildonoracquisition2014-161020030458
What can you gain from direct mail donor acquisition * Why sustained investment is critical * measuring the short, medium & long term]]>
What can you gain from direct mail donor acquisition * Why sustained investment is critical * measuring the short, medium & long term]]> Thu, 20 Oct 2016 03:04:58 GMT /FionaMcPheeMFIAMFINZMCIM/direct-mail-donor-acquisition FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Direct Mail Donor Acquisition FionaMcPheeMFIAMFINZMCIM What can you gain from direct mail donor acquisition * Why sustained investment is critical * measuring the short, medium & long term <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/directmaildonoracquisition2014-161020030458-thumbnail.jpg?width=120&height=120&fit=bounds" /> What can you gain from direct mail donor acquisition * Why sustained investment is critical * measuring the short, medium & long term

Direct Mail Donor Acquisition from Fiona McPhee

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0 Donor Acquisition: investing for success /FionaMcPheeMFIAMFINZMCIM/donor-acquisition-investing-for-success acquisitioninvestingforsuccess2013-161020021456
Why sustaining donor acquisition matters What are our options Measuring the short, medium and long-term ]]>
Why sustaining donor acquisition matters What are our options Measuring the short, medium and long-term ]]> Thu, 20 Oct 2016 02:14:56 GMT /FionaMcPheeMFIAMFINZMCIM/donor-acquisition-investing-for-success FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Donor Acquisition: investing for success FionaMcPheeMFIAMFINZMCIM Why sustaining donor acquisition matters What are our options Measuring the short, medium and long-term <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acquisitioninvestingforsuccess2013-161020021456-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why sustaining donor acquisition matters What are our options Measuring the short, medium and long-term

Donor Acquisition: investing for success from Fiona McPhee

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0 Start your bequest program /slideshow/start-your-bequest-program/67434233 startyourbequestprogram2013-161020021310
The practicalities of starting a bequest / legacy program. Where to start and what is possible with limited resources]]>
The practicalities of starting a bequest / legacy program. Where to start and what is possible with limited resources]]> Thu, 20 Oct 2016 02:13:09 GMT /slideshow/start-your-bequest-program/67434233 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Start your bequest program FionaMcPheeMFIAMFINZMCIM The practicalities of starting a bequest / legacy program. Where to start and what is possible with limited resources <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/startyourbequestprogram2013-161020021310-thumbnail.jpg?width=120&height=120&fit=bounds" /> The practicalities of starting a bequest / legacy program. Where to start and what is possible with limited resources

Start your bequest program from Fiona McPhee

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0 Analysis not paralysis for Fundraising /slideshow/analysis-not-paralysis-for-fundraising/67434228 analysisnotparalysis2013-161020021254
How to use data to increase fundraising results Analysis, benchmarking, must dos, new ideas, myth busting & ideas for big impact]]>
How to use data to increase fundraising results Analysis, benchmarking, must dos, new ideas, myth busting & ideas for big impact]]> Thu, 20 Oct 2016 02:12:54 GMT /slideshow/analysis-not-paralysis-for-fundraising/67434228 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Analysis not paralysis for Fundraising FionaMcPheeMFIAMFINZMCIM How to use data to increase fundraising results Analysis, benchmarking, must dos, new ideas, myth busting & ideas for big impact <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/analysisnotparalysis2013-161020021254-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to use data to increase fundraising results Analysis, benchmarking, must dos, new ideas, myth busting & ideas for big impact

Analysis not paralysis for Fundraising from Fiona McPhee

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0 The practicalities of bequests /slideshow/the-practicalities-of-bequests/67434160 practicalitiesofbequests2012-161020020812
Prospecting, Asking and Stewarding A practical guide to developing your Bequest / Legacy / Gift in Will program]]>
Prospecting, Asking and Stewarding A practical guide to developing your Bequest / Legacy / Gift in Will program]]> Thu, 20 Oct 2016 02:08:12 GMT /slideshow/the-practicalities-of-bequests/67434160 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) The practicalities of bequests FionaMcPheeMFIAMFINZMCIM Prospecting, Asking and Stewarding A practical guide to developing your Bequest / Legacy / Gift in Will program <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/practicalitiesofbequests2012-161020020812-thumbnail.jpg?width=120&height=120&fit=bounds" /> Prospecting, Asking and Stewarding A practical guide to developing your Bequest / Legacy / Gift in Will program

The practicalities of bequests from Fiona McPhee

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0 Inspiring donors and prospects to give more and more often /slideshow/inspiring-donors-and-prospects-to-give-more-and-more-often/67434153 revolutionisedirectmail2012-161020020800
The seven simple steps to revolutionise your direct mail fundraising program * Best kept secrets * Tried and tested approaches * New Development * Campaign examples]]>
The seven simple steps to revolutionise your direct mail fundraising program * Best kept secrets * Tried and tested approaches * New Development * Campaign examples]]> Thu, 20 Oct 2016 02:08:00 GMT /slideshow/inspiring-donors-and-prospects-to-give-more-and-more-often/67434153 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Inspiring donors and prospects to give more and more often FionaMcPheeMFIAMFINZMCIM The seven simple steps to revolutionise your direct mail fundraising program * Best kept secrets * Tried and tested approaches * New Development * Campaign examples <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/revolutionisedirectmail2012-161020020800-thumbnail.jpg?width=120&height=120&fit=bounds" /> The seven simple steps to revolutionise your direct mail fundraising program * Best kept secrets * Tried and tested approaches * New Development * Campaign examples

Inspiring donors and prospects to give more and more often from Fiona McPhee

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0 Donor Managment: Thanking, Supporting, Listening /slideshow/donor-management-67433954/67433954 donormanagment2011-161020020029
How to keep your donors * What behaviours need address * What can we do to keep our donors * What you say and how you say it]]>
How to keep your donors * What behaviours need address * What can we do to keep our donors * What you say and how you say it]]> Thu, 20 Oct 2016 02:00:29 GMT /slideshow/donor-management-67433954/67433954 FionaMcPheeMFIAMFINZMCIM@slideshare.net(FionaMcPheeMFIAMFINZMCIM) Donor Managment: Thanking, Supporting, Listening FionaMcPheeMFIAMFINZMCIM How to keep your donors * What behaviours need address * What can we do to keep our donors * What you say and how you say it <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/donormanagment2011-161020020029-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to keep your donors * What behaviours need address * What can we do to keep our donors * What you say and how you say it

Donor Managment: Thanking, Supporting, Listening from Fiona McPhee

]]> 288 6 https://cdn.slidesharecdn.com/ss_thumbnails/donormanagment2011-161020020029-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-FionaMcPheeMFIAMFINZMCIM-48x48.jpg?cb=1678831232 I am a coach, advisor, strategist, problem solver, trainer and speaker. I love data, words and people and working with each creatively to identify and solve problems. If you are a fundraiser, marketers or non-profit leaders I can help you get the most out of your fundraising and your teams. I love data and using analytics as a driver of insight and basis for the development of creative and strategic solutions. A strong strategist, leader, problem solver and speaker I love a challenge (and making sure I am tackling the right challenge at the right time). www.fionamcphee.com https://cdn.slidesharecdn.com/ss_thumbnails/fp2016clean-170306210248-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/direct-marketing-case-studies-that-revealed-gold-nugget-learnings-for-better-fundraising-results/72875677 Direct marketing case ... https://cdn.slidesharecdn.com/ss_thumbnails/fionamcpeeloveyourdonorsthetoolboxpublish-170306205106-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/love-your-donors-developing-donor-care/72875261 Love your donors - Dev... https://cdn.slidesharecdn.com/ss_thumbnails/regulargivingtoolbox-161020034612-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-regular-giving-toolbox/67437046 The Regular Giving Too...