際際滷shows by User: FiveSeed / http://www.slideshare.net/images/logo.gif 際際滷shows by User: FiveSeed / Tue, 12 Apr 2016 19:33:05 GMT 際際滷Share feed for 際際滷shows by User: FiveSeed ENGAGING AUDIENCES: LOYALTY PROGRAMS AND MEMBERSHIP /slideshow/engaging-audiences-loyalty-programs-and-membership/60827574 loyaltyandmembershiproundtable-160412193305
Loyalty programs can be leveraged to motivate visitors to action, deepening their connection to the museum. Why data capture is crucial to membership growth Loyalty supports Membership and Development by: Capturing visitor data Measuring and encouraging repeat visitation Increasing the perceived value of membership Providing valuable insight into visitor behavior and interests Keeping the museum top of mind Best Practices Connect loyalty to Facebook and other social platforms Mobile app integration Treat members as VIPs Remarket membership via online, social, direct mail, and email Develop a tailored content strategy based on participation Reward all levels of participation Use loyalty to support mission messaging, repeat visits, and membership Risks Loyalty is NOT membership Requires investment in promotion Must have institution-wide buy in Requires allocation of budget to support membership acquisition Metrics Loyalty Program Breakage Average Time to First Redemption Customer Lifetime Value and Realized CLV Member Participation New Member Attribution On-site, Website, and Social Engagement ]]>
Loyalty programs can be leveraged to motivate visitors to action, deepening their connection to the museum. Why data capture is crucial to membership growth Loyalty supports Membership and Development by: Capturing visitor data Measuring and encouraging repeat visitation Increasing the perceived value of membership Providing valuable insight into visitor behavior and interests Keeping the museum top of mind Best Practices Connect loyalty to Facebook and other social platforms Mobile app integration Treat members as VIPs Remarket membership via online, social, direct mail, and email Develop a tailored content strategy based on participation Reward all levels of participation Use loyalty to support mission messaging, repeat visits, and membership Risks Loyalty is NOT membership Requires investment in promotion Must have institution-wide buy in Requires allocation of budget to support membership acquisition Metrics Loyalty Program Breakage Average Time to First Redemption Customer Lifetime Value and Realized CLV Member Participation New Member Attribution On-site, Website, and Social Engagement ]]> Tue, 12 Apr 2016 19:33:05 GMT /slideshow/engaging-audiences-loyalty-programs-and-membership/60827574 FiveSeed@slideshare.net(FiveSeed) ENGAGING AUDIENCES: LOYALTY PROGRAMS AND MEMBERSHIP FiveSeed Loyalty programs can be leveraged to motivate visitors to action, deepening their connection to the museum. Why data capture is crucial to membership growth Loyalty supports Membership and Development by: Capturing visitor data Measuring and encouraging repeat visitation Increasing the perceived value of membership Providing valuable insight into visitor behavior and interests Keeping the museum top of mind Best Practices Connect loyalty to Facebook and other social platforms Mobile app integration Treat members as VIPs Remarket membership via online, social, direct mail, and email Develop a tailored content strategy based on participation Reward all levels of participation Use loyalty to support mission messaging, repeat visits, and membership Risks Loyalty is NOT membership Requires investment in promotion Must have institution-wide buy in Requires allocation of budget to support membership acquisition Metrics Loyalty Program Breakage Average Time to First Redemption Customer Lifetime Value and Realized CLV Member Participation New Member Attribution On-site, Website, and Social Engagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/loyaltyandmembershiproundtable-160412193305-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Loyalty programs can be leveraged to motivate visitors to action, deepening their connection to the museum. Why data capture is crucial to membership growth Loyalty supports Membership and Development by: Capturing visitor data Measuring and encouraging repeat visitation Increasing the perceived value of membership Providing valuable insight into visitor behavior and interests Keeping the museum top of mind Best Practices Connect loyalty to Facebook and other social platforms Mobile app integration Treat members as VIPs Remarket membership via online, social, direct mail, and email Develop a tailored content strategy based on participation Reward all levels of participation Use loyalty to support mission messaging, repeat visits, and membership Risks Loyalty is NOT membership Requires investment in promotion Must have institution-wide buy in Requires allocation of budget to support membership acquisition Metrics Loyalty Program Breakage Average Time to First Redemption Customer Lifetime Value and Realized CLV Member Participation New Member Attribution On-site, Website, and Social Engagement
ENGAGING AUDIENCES: LOYALTY PROGRAMS AND MEMBERSHIP from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 293 5 https://cdn.slidesharecdn.com/ss_thumbnails/loyaltyandmembershiproundtable-160412193305-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Multichannel Membership Acquisition /FiveSeed/multichannel-membership-acquisition multichannelacquisitionroundtable-160412191126
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle memberships full potential. Case Study: History Colorado The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorados mission and membership messaging. Case Study: Museum of Science, Boston Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine. Best Practices Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data Invest in highly targeted advertising to reach new and existing audiences Thread in mission-oriented messaging throughout Capture member stories Integrate online/offline Support with PR Ensure all touch points use the same message, creative, across channels Email is a critical channel to tie everything together A Seat at the Table Membership should be involved in: Shared goals, metrics, schedules, and reporting Google Analytics for membership pages (traffic and conversion goals) Google Grants and display advertising strategy Email communications schedules and use of in-house lists Landing pages, e-commerce systems, and product packaging Social media strategy and content management ]]>
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle memberships full potential. Case Study: History Colorado The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorados mission and membership messaging. Case Study: Museum of Science, Boston Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine. Best Practices Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data Invest in highly targeted advertising to reach new and existing audiences Thread in mission-oriented messaging throughout Capture member stories Integrate online/offline Support with PR Ensure all touch points use the same message, creative, across channels Email is a critical channel to tie everything together A Seat at the Table Membership should be involved in: Shared goals, metrics, schedules, and reporting Google Analytics for membership pages (traffic and conversion goals) Google Grants and display advertising strategy Email communications schedules and use of in-house lists Landing pages, e-commerce systems, and product packaging Social media strategy and content management ]]> Tue, 12 Apr 2016 19:11:26 GMT /FiveSeed/multichannel-membership-acquisition FiveSeed@slideshare.net(FiveSeed) Multichannel Membership Acquisition FiveSeed Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle memberships full potential. Case Study: History Colorado The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorados mission and membership messaging. Case Study: Museum of Science, Boston Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine. Best Practices Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data Invest in highly targeted advertising to reach new and existing audiences Thread in mission-oriented messaging throughout Capture member stories Integrate online/offline Support with PR Ensure all touch points use the same message, creative, across channels Email is a critical channel to tie everything together A Seat at the Table Membership should be involved in: Shared goals, metrics, schedules, and reporting Google Analytics for membership pages (traffic and conversion goals) Google Grants and display advertising strategy Email communications schedules and use of in-house lists Landing pages, e-commerce systems, and product packaging Social media strategy and content management <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/multichannelacquisitionroundtable-160412191126-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle memberships full potential. Case Study: History Colorado The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorados mission and membership messaging. Case Study: Museum of Science, Boston Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine. Best Practices Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data Invest in highly targeted advertising to reach new and existing audiences Thread in mission-oriented messaging throughout Capture member stories Integrate online/offline Support with PR Ensure all touch points use the same message, creative, across channels Email is a critical channel to tie everything together A Seat at the Table Membership should be involved in: Shared goals, metrics, schedules, and reporting Google Analytics for membership pages (traffic and conversion goals) Google Grants and display advertising strategy Email communications schedules and use of in-house lists Landing pages, e-commerce systems, and product packaging Social media strategy and content management
Multichannel Membership Acquisition from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 429 5 https://cdn.slidesharecdn.com/ss_thumbnails/multichannelacquisitionroundtable-160412191126-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Museum Website Development (AMMC 2013) /slideshow/museum-website-development-roundtable/20084312 museumwebsitedevelopmentroundtable-130427101155-phpapp02
The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website.]]>
The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website.]]> Sat, 27 Apr 2013 10:11:55 GMT /slideshow/museum-website-development-roundtable/20084312 FiveSeed@slideshare.net(FiveSeed) Museum Website Development (AMMC 2013) FiveSeed The world of web design moves so quickly, it's sometimes a full time job just keeping up! In this session, we'll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum's website. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/museumwebsitedevelopmentroundtable-130427101155-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The world of web design moves so quickly, it&#39;s sometimes a full time job just keeping up! In this session, we&#39;ll discuss the design and technology trends that will impact how audiences engage with your brand online. Leave with lots of insights and ideas on how to improve your museum&#39;s website.
Museum Website Development (AMMC 2013) from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 1102 2 https://cdn.slidesharecdn.com/ss_thumbnails/museumwebsitedevelopmentroundtable-130427101155-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tying Online Social Networking to Membership (AMMC 2013) /slideshow/tying-online-social-networking-to-membership-ammc-2013/20083341 tyingonlinesocialnetworkingtomembershiproundtable-130427095735-phpapp02
Learn about the opportunities and challenges facing museums in leveraging social media for membership. We'll discuss best practices for engagement, acquisition, and retention including how and when to use contests and discounts. Presented by: Rosie Siemer, Principal of fiveseed]]>
Learn about the opportunities and challenges facing museums in leveraging social media for membership. We'll discuss best practices for engagement, acquisition, and retention including how and when to use contests and discounts. Presented by: Rosie Siemer, Principal of fiveseed]]> Sat, 27 Apr 2013 09:57:35 GMT /slideshow/tying-online-social-networking-to-membership-ammc-2013/20083341 FiveSeed@slideshare.net(FiveSeed) Tying Online Social Networking to Membership (AMMC 2013) FiveSeed Learn about the opportunities and challenges facing museums in leveraging social media for membership. We'll discuss best practices for engagement, acquisition, and retention including how and when to use contests and discounts. Presented by: Rosie Siemer, Principal of fiveseed <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tyingonlinesocialnetworkingtomembershiproundtable-130427095735-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn about the opportunities and challenges facing museums in leveraging social media for membership. We&#39;ll discuss best practices for engagement, acquisition, and retention including how and when to use contests and discounts. Presented by: Rosie Siemer, Principal of fiveseed
Tying Online Social Networking to Membership (AMMC 2013) from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 380 2 https://cdn.slidesharecdn.com/ss_thumbnails/tyingonlinesocialnetworkingtomembershiproundtable-130427095735-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mission Marketing Membership (AMMC 2013) /slideshow/mission-marketing-membership-ammc-2013/20082955 missionmarketingmembership-130427095116-phpapp01
Mission, Marketing, Membership: A Magic Mix for Success. Presented by: Dana Hines, Karin Jaros, Rosie Siemer, and Maureen McCarthy]]>
Mission, Marketing, Membership: A Magic Mix for Success. Presented by: Dana Hines, Karin Jaros, Rosie Siemer, and Maureen McCarthy]]> Sat, 27 Apr 2013 09:51:16 GMT /slideshow/mission-marketing-membership-ammc-2013/20082955 FiveSeed@slideshare.net(FiveSeed) Mission Marketing Membership (AMMC 2013) FiveSeed Mission, Marketing, Membership: A Magic Mix for Success. Presented by: Dana Hines, Karin Jaros, Rosie Siemer, and Maureen McCarthy <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/missionmarketingmembership-130427095116-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mission, Marketing, Membership: A Magic Mix for Success. Presented by: Dana Hines, Karin Jaros, Rosie Siemer, and Maureen McCarthy
Mission Marketing Membership (AMMC 2013) from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 653 4 https://cdn.slidesharecdn.com/ss_thumbnails/missionmarketingmembership-130427095116-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Grand Openings and Grand Results (AMMC 2013) /slideshow/grand-openings-ammc-2013/20080983 grandopeningsammc2013-130427091452-phpapp01
Grand Openings and Grand Results: Generating Excitement, New Members, and New Audiences. Presented by: Mae Daniller, Dana Hines, Rosie Pokrandt, Rosie Siemer, and Jennifer Thomas. Learn from actual case studies of museum grand openings including best practices, potential challenges, and how to leverage these once in a lifetime opportunities for membership acquisition. ]]>
Grand Openings and Grand Results: Generating Excitement, New Members, and New Audiences. Presented by: Mae Daniller, Dana Hines, Rosie Pokrandt, Rosie Siemer, and Jennifer Thomas. Learn from actual case studies of museum grand openings including best practices, potential challenges, and how to leverage these once in a lifetime opportunities for membership acquisition. ]]> Sat, 27 Apr 2013 09:14:52 GMT /slideshow/grand-openings-ammc-2013/20080983 FiveSeed@slideshare.net(FiveSeed) Grand Openings and Grand Results (AMMC 2013) FiveSeed Grand Openings and Grand Results: Generating Excitement, New Members, and New Audiences. Presented by: Mae Daniller, Dana Hines, Rosie Pokrandt, Rosie Siemer, and Jennifer Thomas. Learn from actual case studies of museum grand openings including best practices, potential challenges, and how to leverage these once in a lifetime opportunities for membership acquisition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/grandopeningsammc2013-130427091452-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Grand Openings and Grand Results: Generating Excitement, New Members, and New Audiences. Presented by: Mae Daniller, Dana Hines, Rosie Pokrandt, Rosie Siemer, and Jennifer Thomas. Learn from actual case studies of museum grand openings including best practices, potential challenges, and how to leverage these once in a lifetime opportunities for membership acquisition.
Grand Openings and Grand Results (AMMC 2013) from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 694 2 https://cdn.slidesharecdn.com/ss_thumbnails/grandopeningsammc2013-130427091452-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Engaging the chinese through social media /slideshow/engaging-the-chinese-through-social-media/14029677 engagingthechinesethroughsocialmedia-120821100248-phpapp02
Engaging the Chinese through social media]]>
Engaging the Chinese through social media]]> Tue, 21 Aug 2012 10:02:46 GMT /slideshow/engaging-the-chinese-through-social-media/14029677 FiveSeed@slideshare.net(FiveSeed) Engaging the chinese through social media FiveSeed Engaging the Chinese through social media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagingthechinesethroughsocialmedia-120821100248-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Engaging the Chinese through social media
Engaging the chinese through social media from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 367 2 https://cdn.slidesharecdn.com/ss_thumbnails/engagingthechinesethroughsocialmedia-120821100248-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Future of Membership - AMMC 2011 /slideshow/the-future-of-membership-ammc-2011/9875125 thefutureofmembership-ammcpresentation2011-111025101913-phpapp01
What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights. Presented by: - Noreen Ahmad (La Placa Cohen) - Dana Hines (Membership Consultants) - Rosie Branstetter (fiveseed)]]>
What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights. Presented by: - Noreen Ahmad (La Placa Cohen) - Dana Hines (Membership Consultants) - Rosie Branstetter (fiveseed)]]> Tue, 25 Oct 2011 10:19:11 GMT /slideshow/the-future-of-membership-ammc-2011/9875125 FiveSeed@slideshare.net(FiveSeed) The Future of Membership - AMMC 2011 FiveSeed What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights. Presented by: - Noreen Ahmad (La Placa Cohen) - Dana Hines (Membership Consultants) - Rosie Branstetter (fiveseed) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofmembership-ammcpresentation2011-111025101913-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights. Presented by: - Noreen Ahmad (La Placa Cohen) - Dana Hines (Membership Consultants) - Rosie Branstetter (fiveseed)
The Future of Membership - AMMC 2011 from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 984 1 https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofmembership-ammcpresentation2011-111025101913-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Beyond the Page: Advanced Facebook for Nonprofits /slideshow/beyond-the-page-advanced-facebook-for-nonprofits/7506708 beyondthepage-110404033840-phpapp01
Discover how to encourage interaction, increase membership, and get more recommendations by making your Facebook page stand out using advanced techniques that get results. In this interactive webinar, youll learn: - 5 secrets to designing a dynamic landing tab for your page; well review the elements of a great landing tab and how to optimize your content for shareablility - How to leverage Places as a nonprofit - Best practices for promoting your page (both inside and outside of Facebook!) - How to run a successful Facebook ad campaign - Strategies to increase awareness and engagement including contests and custom apps - What you need to know about admins, policies, and privacy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).]]>
Discover how to encourage interaction, increase membership, and get more recommendations by making your Facebook page stand out using advanced techniques that get results. In this interactive webinar, youll learn: - 5 secrets to designing a dynamic landing tab for your page; well review the elements of a great landing tab and how to optimize your content for shareablility - How to leverage Places as a nonprofit - Best practices for promoting your page (both inside and outside of Facebook!) - How to run a successful Facebook ad campaign - Strategies to increase awareness and engagement including contests and custom apps - What you need to know about admins, policies, and privacy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).]]> Mon, 04 Apr 2011 03:38:37 GMT /slideshow/beyond-the-page-advanced-facebook-for-nonprofits/7506708 FiveSeed@slideshare.net(FiveSeed) Beyond the Page: Advanced Facebook for Nonprofits FiveSeed Discover how to encourage interaction, increase membership, and get more recommendations by making your Facebook page stand out using advanced techniques that get results. In this interactive webinar, youll learn: - 5 secrets to designing a dynamic landing tab for your page; well review the elements of a great landing tab and how to optimize your content for shareablility - How to leverage Places as a nonprofit - Best practices for promoting your page (both inside and outside of Facebook!) - How to run a successful Facebook ad campaign - Strategies to increase awareness and engagement including contests and custom apps - What you need to know about admins, policies, and privacy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyondthepage-110404033840-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Discover how to encourage interaction, increase membership, and get more recommendations by making your Facebook page stand out using advanced techniques that get results. In this interactive webinar, youll learn: - 5 secrets to designing a dynamic landing tab for your page; well review the elements of a great landing tab and how to optimize your content for shareablility - How to leverage Places as a nonprofit - Best practices for promoting your page (both inside and outside of Facebook!) - How to run a successful Facebook ad campaign - Strategies to increase awareness and engagement including contests and custom apps - What you need to know about admins, policies, and privacy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).
Beyond the Page: Advanced Facebook for Nonprofits from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 1103 6 https://cdn.slidesharecdn.com/ss_thumbnails/beyondthepage-110404033840-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 THE NEXT LEVEL OF ENGAGEMENT: ADVANCED SOCIAL MEDIA STRATEGIES FOR NONPROFITS /slideshow/the-next-level-of-engagement-advanced-social-media-strategies-for-nonprofits-7422560/7422560 thenextlevelofengagement-advancedsocialmediastrategiesfornonprofits-110328190604-phpapp02
Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity. Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, youll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI). Key Takeaways: - Trends and opportunities in online behavior - How nonprofits can leverage mobile and geolocation for cause awareness - Best practices in social sharing and Search Engine Optimization (SEO) - Key metrics, tools, and tips to measure and track your social media success - How to develop a strategic framework for listening, planning, and implementing a social media strategy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).]]>
Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity. Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, youll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI). Key Takeaways: - Trends and opportunities in online behavior - How nonprofits can leverage mobile and geolocation for cause awareness - Best practices in social sharing and Search Engine Optimization (SEO) - Key metrics, tools, and tips to measure and track your social media success - How to develop a strategic framework for listening, planning, and implementing a social media strategy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).]]> Mon, 28 Mar 2011 19:06:02 GMT /slideshow/the-next-level-of-engagement-advanced-social-media-strategies-for-nonprofits-7422560/7422560 FiveSeed@slideshare.net(FiveSeed) THE NEXT LEVEL OF ENGAGEMENT: ADVANCED SOCIAL MEDIA STRATEGIES FOR NONPROFITS FiveSeed Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity. Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, youll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization's return on investment (ROI). Key Takeaways: - Trends and opportunities in online behavior - How nonprofits can leverage mobile and geolocation for cause awareness - Best practices in social sharing and Search Engine Optimization (SEO) - Key metrics, tools, and tips to measure and track your social media success - How to develop a strategic framework for listening, planning, and implementing a social media strategy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenextlevelofengagement-advancedsocialmediastrategiesfornonprofits-110328190604-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Social media gets a lot of buzz these days. And as the number of social platforms and tools continues to grow, so does the perplexity. Real results from social media require leadership commitment, investment of resources, and an integrated communications strategy. In this fast-paced workshop, youll learn from actual case studies of nonprofits that have successfully harnessed the power social media and how to measure your organization&#39;s return on investment (ROI). Key Takeaways: - Trends and opportunities in online behavior - How nonprofits can leverage mobile and geolocation for cause awareness - Best practices in social sharing and Search Engine Optimization (SEO) - Key metrics, tools, and tips to measure and track your social media success - How to develop a strategic framework for listening, planning, and implementing a social media strategy ABOUT THE PRESENTER: Rosie Branstetter, Principal, fiveseed Rosie has led innovative strategic communications initiatives across numerous industries for more than 10 years. In 2009, she founded fiveseed, a strategic communications agency with global reach built on the philosophy of creating positive change for clients and our community. Her background includes tenure as a consultant with an advertising agency specializing in higher education, where she was responsible for account management, marketing strategy, brand development and positioning, and market research for top institutions across the U.S. Today Rosie develops and manages integrated marketing campaigns for forwardthinking companies, nonprofits, and government agencies. And as a recognized expert in strategic marketing, she facilitates workshops and is a frequent guest speaker on topics of branding, social media, and international marketing. Rosie serves as a board member with the Colorado Chapter of the American Marketing Association, Rotary Club of Five Points Cultural District, and the Denver Young Nonprofit Professionals Network; and is actively involved in the Business Marketing Association, Frontier Asset Building, T4T Colorado, and Denver Public Schools (Goodwill Industries).
THE NEXT LEVEL OF ENGAGEMENT: ADVANCED SOCIAL MEDIA STRATEGIES FOR NONPROFITS from Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
]]> 621 3 https://cdn.slidesharecdn.com/ss_thumbnails/thenextlevelofengagement-advancedsocialmediastrategiesfornonprofits-110328190604-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-FiveSeed-48x48.jpg?cb=1649270700 I'm the Founder and CEO of FIVESEED, a digital marketing agency and interactive design studio serving nonprofits, arts and culture, and conservation organizations, and the Chief Digital Officer at Membership Consultants, Inc. As a recognized expert in digital strategy, I am frequently invited to facilitate workshops and speak on the topics of mobile marketing, social media, and online advertising. I serve on the Board of Directors at the World Trade Center Denver and am co-author of Membership Marketing in the Digital Age: A Handbook for Museums and Libraries. My background includes tenure as a consultant for a leading brand agency where I was responsible for brand development and mar... www.fiveseed.com https://cdn.slidesharecdn.com/ss_thumbnails/loyaltyandmembershiproundtable-160412193305-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/engaging-audiences-loyalty-programs-and-membership/60827574 ENGAGING AUDIENCES: LO... https://cdn.slidesharecdn.com/ss_thumbnails/multichannelacquisitionroundtable-160412191126-thumbnail.jpg?width=320&height=320&fit=bounds FiveSeed/multichannel-membership-acquisition Multichannel Membershi... https://cdn.slidesharecdn.com/ss_thumbnails/museumwebsitedevelopmentroundtable-130427101155-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/museum-website-development-roundtable/20084312 Museum Website Develop...